Design, esp. on the web, is not just pixel perfection. It is perhaps as important, if not more, to deliver a friendly and coherent experience from the very first point of interaction.
Behind the scenes every product is driven by a complex system, the internals of which — be it technology, implementation or business speak — are far from comforting for users. However, often as designers or as product/business owners, we overlook such elements that trickle through our products and expose themselves leading to a disconcerting experience.
There’s a video recording too: http://hasgeek.tv/metarefresh/2013/495-overexposed