Why should we start an internal Tech Blog for DevRel? / Why we should start an internal Tech Blog for DevRel

by 株式会社ヌーラボ

Slide 1

Slide 1 text

Why should we start an internal Tech Blog for DevRel? Miho Inoue Content Marketer

Slide 2

Slide 2 text

Copyright Nulab Inc. All Rights Reserved. 2 ɾNulab Inc. ɹContent Marketer •Work in SaaS company Nulab •Engage in building customer awareness •Professional of manage the owned Media •Expert of in-house developers communication Who am I? Miho Inoue

Slide 3

Slide 3 text

Slide 4

Slide 4 text

Slide 5

Slide 5 text

Slide 6

Slide 6 text

Slide 7

Slide 7 text

Slide 8

Slide 8 text

Slide 9

Slide 9 text

Copyright Nulab Inc. All Rights Reserved. 9 Topics ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH ᶆ8SBQVQ Where to start the DevRel activity for SaaS Marketer

Slide 10

Slide 10 text

Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH ᶆ8SBQVQ 10 Topics Where to start the DevRel activity for SaaS Marketer

Slide 11

Slide 11 text

Slide 12

Slide 12 text

Copyright Nulab Inc. All Rights Reserved. 12 Why marketing needs DevRel Share the review The Advantage of Developer Ecosystem Feedback & Improvement Increase your service’s value ɾ'FFECBDL*NQSPWFNFOUMPPQ ɾ4IBSJOHHPPESFWJFXUPPUIFST

Slide 13

Slide 13 text

Copyright Nulab Inc. All Rights Reserved. 13 8IBUJTUIF1JSBUF'VOOFM ""333GSBNFXPSL BOEIPXUPBQQMZJUJORVJDLTUFQT Awareness as the primary goal For your primary goal is to get the interactions with Developer.

Slide 14

Slide 14 text

Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH ᶆ8SBQVQ 14 Topics Where to start the DevRel activity for SaaS Marketer

Slide 15

Slide 15 text

Slide 16

Slide 16 text

Slide 17

Slide 17 text

Slide 18

Slide 18 text

Slide 19

Slide 19 text

Copyright Nulab Inc. All Rights Reserved. 19 Tech Blog case 1: Seven series of Tech Blog Nulab Case: 7 series of Tech Blog about migration from Java to Scala / Play Framework TFSJFTPG#BDLMPHGVMMNJHSBUJPO+BWBUP4DBMB1MBZ'SBNFXPSL ˞+BQBOFTF

Slide 20

Slide 20 text

Copyright Nulab Inc. All Rights Reserved. 20 Backlog SRE(Site Reliability Engineer) Team / Writer Direction / Editor Design ɾTerm: 3 months ɾMember: ɹ̓ Developers / Writer ɹ̍ Marketer / Direction ɹ̍ Designer / Create image Tech Blog case 1: Term and Member

Slide 21

Slide 21 text

Copyright Nulab Inc. All Rights Reserved. 21 Tech Blog case 1: What the effect ɾOutputs: ɹ7 Tech Blogs ɾQuantitative: ɹ18,216 PV from 1 month of first publish ɾQualitative: ɹ82% New visitor by referral traffic TFSJFTPG#BDLMPHGVMMNJHSBUJPO+BWBUP4DBMB1MBZ'SBNFXPSL ˞+BQBOFTF

Slide 22

Slide 22 text

Copyright Nulab Inc. All Rights Reserved. 22 Nulab Case: Sharing the developer’s experience converted microservices with Kurbenetes Tech Blog case 2: Share the Developer’s experience 8IZEJE$BDPPDIPPTFUIFQBUIUPNJDSPTFSWJDFTXJUI,VCFSOFUFT ˞+BQBOFTF

Slide 23

Slide 23 text

Copyright Nulab Inc. All Rights Reserved. 23 Networking Diagrams Tech Blog case 2: Content for the Tech Blog Source code for gRPC Monitoring capture 8IZEJE$BDPPDIPPTFUIFQBUIUPNJDSPTFSWJDFTXJUI,VCFSOFUFT ˞+BQBOFTF

Slide 24

Slide 24 text

Slide 25

Slide 25 text

Copyright Nulab Inc. All Rights Reserved. 25 Tech Blog case 3: Share the Developer’s experience 4FDVSFMPHJOVTJOHGJOHFSQSJOUXJUI#BDLMPH$BDPP5ZQFUBMLUIBUTVQQPSUT8FC"VUIO ˞+BQBOFTF Nulab Case: Sharing the information for WebAuthn development project

Slide 26

Slide 26 text

Copyright Nulab Inc. All Rights Reserved. 26 Tech Blog case 3: How measure the effectiveness Effect: Contribution to Technical Magazines WEB+DB is long-established programming technical magazine 4FDVSFMPHJOVTJOHGJOHFSQSJOUXJUI#BDLMPH$BDPP5ZQFUBMLUIBUTVQQPSUT8FC"VUIO ˞+BQBOFTF

Slide 27

Slide 27 text

Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST ᶅ)PXEP*GJOEUIFUPQJDTPG5FDI#MPH ᶆ8SBQVQ 27 Topics Where to start the DevRel activity for SaaS Marketer

Slide 28

Slide 28 text

Copyright Nulab Inc. All Rights Reserved. 28 Find topics for Tech Blog ɾCheck the information of development projects frequently with a business chat tool or project management tool )PXUPGJOEUIF 5PQJDT ɾ Participate in developer meetings to get their thought and information ɾ Proactively propose writing NOTE: Regardless of the scale of development, the process of service improvement may be spread on social.

Slide 29

Slide 29 text

Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH ᶆ8SBQVQ 29 Topics Where to start the DevRel activity for SaaS Marketer

Slide 30

Slide 30 text

Copyright Nulab Inc. All Rights Reserved. 30 Wrap Up • For SaaS Marketer • Developer and their ecosystem is not ignored • Focus on obtaining Awareness of developers • Tech Blog can be obtained great effect with less resources • Find the topics through active communication with developers Take this case home and give it a try!