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Why should we start an internal Tech Blog for DevRel? / Why we should start an internal Tech Blog for DevRel

Why should we start an internal Tech Blog for DevRel? / Why we should start an internal Tech Blog for DevRel

ヌーラボのマーケティング課の井上美穂がDevRel Asia 2020で「Why should we start an internal Tech Blog for DevRel?」を発表しました。

社内の開発プロジェクトを外部に公開する取り組みやヌーラボのTech Blogの作り方などの事例をご紹介しました。(※言語は英語です)

Miho Inoue, who is a Content Marketer at Nulab inc had a presentation on "Why should we start an internal Tech Blog for DevRel?" at DevRel Asia 2020.

She introduced examples such as efforts to publish the information of development projects to the outside, and how to create Nulab's Tech Blog.

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Nulab Inc.
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November 14, 2020
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  1. Why should we start an internal Tech Blog for DevRel?

    Miho Inoue Content Marketer
  2. Copyright Nulab Inc. All Rights Reserved. 2 ɾNulab Inc. ɹContent

    Marketer •Work in SaaS company Nulab •Engage in building customer awareness •Professional of manage the owned Media •Expert of in-house developers communication Who am I? Miho Inoue
  3. Copyright Nulab Inc. All Rights Reserved. 3 What is Nulab?

  4. Copyright Nulab Inc. All Rights Reserved. 4 Members World-Wide Nulab

    is based in Japan, But is expanding World-Wide! 3FNPSUFTUBGG 0GGJDFTVCTJEJBSZ )FBERVBSUFS
  5. Copyright Nulab Inc. All Rights Reserved. 5 Developer leading company

    More than 70% of Nulab members is Developer.
  6. Copyright Nulab Inc. All Rights Reserved. 6 Services Online Whiteboard

    Project Management Issue Tracking Bisiness Chat Security Option for Nulab Services
  7. Copyright Nulab Inc. All Rights Reserved. 7 Our Users over

    the millions of users from all over the world 5PUBMOVNCFSPG#BDLMPH6TFSTBOE$BDPP6TFST 5IJTEBUBJTBTPG.BZ
  8. Copyright Nulab Inc. All Rights Reserved. 8 Who is this

    session for? For SaaS Marketer: I know the definition of DevRel, but don’t know where to start.
  9. Copyright Nulab Inc. All Rights Reserved. 9 Topics ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT 

    ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST  ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH  ᶆ8SBQVQ Where to start the DevRel activity for SaaS Marketer
  10. Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT  ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST 

    ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH  ᶆ8SBQVQ 10 Topics Where to start the DevRel activity for SaaS Marketer
  11. Copyright Nulab Inc. All Rights Reserved. 11 What is DevRel

    A shortened form of Developer Relations and one of the marketing methodologies to form a connection Developers with your services / comapny.
  12. Copyright Nulab Inc. All Rights Reserved. 12 Why marketing needs

    DevRel Share the review The Advantage of Developer Ecosystem Feedback & Improvement Increase your service’s value ɾ'FFECBDL*NQSPWFNFOUMPPQ ɾ4IBSJOHHPPESFWJFXUPPUIFST
  13. Copyright Nulab Inc. All Rights Reserved. 13 8IBUJTUIF1JSBUF'VOOFM ""333GSBNFXPSL BOEIPXUPBQQMZJUJORVJDLTUFQT

    Awareness as the primary goal For your primary goal is to get the interactions with Developer.
  14. Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT  ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST 

    ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH  ᶆ8SBQVQ 14 Topics Where to start the DevRel activity for SaaS Marketer
  15. Copyright Nulab Inc. All Rights Reserved. 15 What often bothers

    people ɾHow do I get the developer’s awareness with NOT enough resources
  16. Copyright Nulab Inc. All Rights Reserved. 16 Not Enough Resource

    = Tech Blog Recommended
  17. Copyright Nulab Inc. All Rights Reserved. 17 What are the

    advantages of Tech Blog ɾStart with minimum resources ɾEasy to measure quantitative ɾTrigger for external channels The Advantages of Tech Blog
  18. Copyright Nulab Inc. All Rights Reserved. 18 In the Case

    of Nulab?
  19. Copyright Nulab Inc. All Rights Reserved. 19 Tech Blog case

    1: Seven series of Tech Blog Nulab Case: 7 series of Tech Blog about migration from Java to Scala / Play Framework TFSJFTPG#BDLMPHGVMMNJHSBUJPO+BWBUP4DBMB1MBZ'SBNFXPSL ˞+BQBOFTF
  20. Copyright Nulab Inc. All Rights Reserved. 20 Backlog SRE(Site Reliability

    Engineer) Team / Writer Direction / Editor Design ɾTerm: 3 months ɾMember: ɹ̓ Developers / Writer ɹ̍ Marketer / Direction ɹ̍ Designer / Create image Tech Blog case 1: Term and Member
  21. Copyright Nulab Inc. All Rights Reserved. 21 Tech Blog case

    1: What the effect ɾOutputs: ɹ7 Tech Blogs ɾQuantitative: ɹ18,216 PV from 1 month of first publish ɾQualitative: ɹ82% New visitor by referral traffic TFSJFTPG#BDLMPHGVMMNJHSBUJPO+BWBUP4DBMB1MBZ'SBNFXPSL ˞+BQBOFTF
  22. Copyright Nulab Inc. All Rights Reserved. 22 Nulab Case: Sharing

    the developer’s experience converted microservices with Kurbenetes Tech Blog case 2: Share the Developer’s experience 8IZEJE$BDPPDIPPTFUIFQBUIUPNJDSPTFSWJDFTXJUI,VCFSOFUFT ˞+BQBOFTF
  23. Copyright Nulab Inc. All Rights Reserved. 23 Networking Diagrams Tech

    Blog case 2: Content for the Tech Blog Source code for gRPC Monitoring capture 8IZEJE$BDPPDIPPTFUIFQBUIUPNJDSPTFSWJDFTXJUI,VCFSOFUFT ˞+BQBOFTF
  24. Copyright Nulab Inc. All Rights Reserved. 24 Effect: Lead to

    the stage Request to speak at Technical event / Study session Tech Blog case 2: What the effect
  25. Copyright Nulab Inc. All Rights Reserved. 25 Tech Blog case

    3: Share the Developer’s experience 4FDVSFMPHJOVTJOHGJOHFSQSJOUXJUI#BDLMPH$BDPP5ZQFUBMLUIBUTVQQPSUT8FC"VUIO ˞+BQBOFTF Nulab Case: Sharing the information for WebAuthn development project
  26. Copyright Nulab Inc. All Rights Reserved. 26 Tech Blog case

    3: How measure the effectiveness Effect: Contribution to Technical Magazines WEB+DB is long-established programming technical magazine 4FDVSFMPHJOVTJOHGJOHFSQSJOUXJUI#BDLMPH$BDPP5ZQFUBMLUIBUTVQQPSUT8FC"VUIO ˞+BQBOFTF
  27. Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT  ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST 

    ᶅ)PXEP*GJOEUIFUPQJDTPG5FDI#MPH  ᶆ8SBQVQ 27 Topics Where to start the DevRel activity for SaaS Marketer
  28. Copyright Nulab Inc. All Rights Reserved. 28 Find topics for

    Tech Blog ɾCheck the information of development projects frequently with a business chat tool or project management tool )PXUPGJOEUIF 5PQJDT ɾ Participate in developer meetings to get their thought and information ɾ Proactively propose writing NOTE: Regardless of the scale of development, the process of service improvement may be spread on social.
  29. Copyright Nulab Inc. All Rights Reserved. ᶃ8IZ4BB4DPNQBOZOFFE%FW3FMGPSNBSLFUJOHFGGPSUT  ᶄ8IZJT%FW3FMBDUJWJUZVTJOHCMPHTSFDPNNFOEFEGPSCFHJOOFST 

    ᶅ)PXEPZPV*GJOEUIFUPQJDTPG5FDI#MPH  ᶆ8SBQVQ 29 Topics Where to start the DevRel activity for SaaS Marketer
  30. Copyright Nulab Inc. All Rights Reserved. 30 Wrap Up •

    For SaaS Marketer • Developer and their ecosystem is not ignored • Focus on obtaining Awareness of developers • Tech Blog can be obtained great effect with less resources • Find the topics through active communication with developers Take this case home and give it a try!
  31. Copyright Nulab Inc. All Rights Reserved. 31 Developer Recruitment 8FOFFE%FWFMPQFSTMJLFZPV

    IUUQTOVMBCDPNKBBCPVUDBSFFST 'FFMGSFFUPBQQMZGSPNUIFGPMMPXJOHQBHF
  32. Copyright Nulab,inc. All Rights Reserved. 32 Thank you! Find me

    on social media with any questions. GPNJGPNJ GPNJGPNJ