デザインを誘発する「イネーブルメント」アプローチ #spectrumfest2023 / 20231203

by minamitary

Slide 1

Slide 1 text

σβΠϯΛ༠ൃ͢Δ ʮΠωʔϒϧϝϯτʯΞϓϩʔν Spectrum Tokyo Festival 2023 pixiv Inc. Yosuke Morita

Slide 2

Slide 2 text

•2015೥ϐΫγϒೖࣾ •ΤϯδχΞ → UXϦαʔνϟʔ •WhyͷϨΠϠʔΛத৺ʹྖҬԣஅͰಈ͘ ৿ా ༸հ / @minamitary

Slide 3

Slide 3 text

ϐΫγϒגࣜձࣾ Accelerate creativity. ૑࡞׆ಈΛɺ΋ͬͱָ͘͢͠Δɻ ϐΫγϒͰ͸͜ͷཧ೦ͷ΋ͱɺ pixivΛ͸͡Ίͱ͢Δ૑࡞׆ಈͷָ͠͞ΛՃ଎ͤ͞ΔαʔϏεΛɺ ଟ਺ల։͍ͯ͠·͢ɻ

Slide 4

Slide 4 text

• ʮpixivʯͷϢʔβʔΛର৅ͱͨ͠UXϦαʔν • ͦͷखஈͱͯ͠ͷσʔλ׆༻ɾ੔උ →ʮϢʔβʔΠϯαΠτΛ։ൃʹ׆͔͢͜ͱʯ ొஃऀͷ͓࢓ࣄ಺༰

Slide 5

Slide 5 text

Data Engineer UX Researcher ? Product Manager Web Director Web Engineer

Slide 6

Slide 6 text

Slide 7

Slide 7 text

UXϦαʔνϟʔͱ͸ʁ

Slide 8

Slide 8 text

ʮ͜ͷϦαʔνͷઌʹݟਾ͍͑ͯΔ΋ͷ͸ԿͰ͔͢ʁʯ ʮ͜ͷϦαʔνͷ݁Ռ͕Կʹܨ͕Δͱخ͍͠Ͱ͔͢ʁʯ

Slide 9

Slide 9 text

ʮ࣍ʹܨ͛Δʯʮݟ௨͠ΛΑ͘͢ΔʯʮࢹքΛ੾Γ୓͘ʯ

Slide 10

Slide 10 text

ϓϩμΫτͮ͘Γͱ͍͏ݥ͍͠ࢁ

Slide 11

Slide 11 text

ෆ࣮֬ੑ͕ߴ͍ঢ়گԼͰɺ FeasibleͰɺViableͰɺͳ͓͔ͭDesirableͳ ϓϩμΫτΛͭ͘Δ……

Slide 12

Slide 12 text

ϓϩδΣΫτγΣϧύ

Slide 13

Slide 13 text

• VP of ProductΛච಄ʹ2020೥͝Ζʹ্ཱͪ͛ • PdMΒͱ਺໊Ͱ૊৫͞Εͨ෦ॺԣஅͷλεΫϑΥʔε • ొஃऀ͸UXϦαʔνϟʔۀͱฒߦͰ׆ಈ ϓϩδΣΫτγΣϧύ

Slide 14

Slide 14 text

ΈΜͳ͕ɺϐΫγϒΒ͍͠ϓϩμΫτΛɺ ϐΫγϒΒ͍͠΍ΓํͰɺͭ͘ΕΔΑ͏ʹ͢Δ

Slide 15

Slide 15 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏

Slide 16

Slide 16 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏

Slide 17

Slide 17 text

ΠϯηϓγϣϯσοΩ

Slide 18

Slide 18 text

• ϓϩδΣΫτΛىҊ͢ΔࡍͷυΩϡϝϯτςϯϓϨʔτ • ಠࣗͷϑΥʔϚοτͰӡ༻͞Ε͍ͯΔ΋ͷʹରͯ͠͞ΒʹΞοϓσʔτ ΠϯηϓγϣϯσοΩ

Slide 19

Slide 19 text

• Draft: ͸͡Ίʹ • Why: ͳͥ΍Δ͔ʁ • What: ͳʹΛ͢Δ͔ʁ • How: ϋʔυϧ͸͋Δ͔ʁ

Slide 20

Slide 20 text

• Draft: ͸͡Ίʹ • Why: ͳͥ΍Δ͔ʁ →→→ • What: ͳʹΛ͢Δ͔ʁ • How: ϋʔυϧ͸͋Δ͔ʁ • ୭ʹҙຯΛఏҊ͢Δ͔ʁ • ͲΜͳҙຯΛఏҊ͢Δ͔ʁ • ͳͥࠓ΍Δ͔ʁ

Slide 21

Slide 21 text

• ࣄۀ෦໳ͷਓͨͪʹ࣮ࡍʹ࢖ͬͯ΋Β͍ͭͭɺNotion্ͷςϯϓϨʔτ΍ υΩϡϝϯτΛҰॹʹҭ͍͍ͯͯͬͯΔΠϝʔδ • 1ͭͷࣄۀ෦Ͱ੔උΛਐΊͨ݁Ռɺଞࣄۀ෦Ͱ΋࢖ΘΕ࢝Ίࣾ಺Ͱ޿͘ ϑΥʔϚοτ͕ྲྀ௨ ΠϯηϓγϣϯσοΩ

Slide 22

Slide 22 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏

Slide 23

Slide 23 text

ఉͮ͘ΓϓϩδΣΫτ

Slide 24

Slide 24 text

ʮདྷ೥౓ͷࣗ෼ͨͪʹɺ׆ಈ͠΍͍ۭؒ͢Λఏڙͯ͋͛͠·͠ΐ͏ʯ ʮઓུ΍ࢦ਑͚ͩͰͳ͘ɺֶश؀ڥ΋Ξ΢τϓοτʹؚΊ·͠ΐ͏ʯ ఉͮ͘ΓϓϩδΣΫτ

Slide 25

Slide 25 text

ఉͮ͘ΓϓϩδΣΫτ

Slide 26

Slide 26 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏

Slide 27

Slide 27 text

Ϗδϣϯఆٛαϙʔτ

Slide 28

Slide 28 text

• ࣗ෼ͱVP of Product͕ϓϩδΣΫτγΣϧύ্ཱͪ͛લʹɹɹɹɹɹɹɹ ϓϩμΫτϏδϣϯࡦఆͷϓϩδΣΫτΛ΍͍ͬͯͨ • ্ཱͪ͛ޙɺࣾ಺֤ॴ͔ΒʮϏδϣϯΛఆ͍ٛͨ͠ʯͱ͍͏૬ஊ͕ɹɹɹ ͘ΔΑ͏ʹ • ࣍ୈʹϫʔΫγϣοϓ԰͞ΜɾϑΝγϦςʔλʔ԰͞ΜͷΑ͏ͳɹɹɹɹ ཱͪҐஔΛ֫ಘ͍ͯͬͨ͠ Ϗδϣϯఆٛαϙʔτ

Slide 29

Slide 29 text

Slide 30

Slide 30 text

σβΠϯΛ༠ൃ͢ΔʮΠωʔϒϧϝϯτʯΞϓϩʔνʁ

Slide 31

Slide 31 text

ΈΜͳ͕ɺϐΫγϒΒ͍͠ϓϩμΫτΛɺ ϐΫγϒΒ͍͠΍ΓํͰɺͭ͘ΕΔΑ͏ʹ͢Δ

Slide 32

Slide 32 text

ʮHowͷΠωʔϒϧϝϯτʯ

Slide 33

Slide 33 text

ʮHowͷΠωʔϒϧϝϯτʯ ͋➕͋ ʮWhyͷΠωʔϒϧϝϯτʯ

Slide 34

Slide 34 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏

Slide 35

Slide 35 text

1. ߟ͑ΔػձΛઃ͚Δ 2. ֶͼͷ؀ڥΛͭ͘Δ 3. ݴޠԽΛख఻͏ →ʮWhyͷΠωʔϒϧϝϯτʯ

Slide 36

Slide 36 text

WhyʹدΓఴ͏ → σβΠϯΛ༠ൃ͢Δ

Slide 37

Slide 37 text

ʮ࣍ʹܨ͛Δʯʮݟ௨͠ΛΑ͘͢ΔʯʮࢹքΛ੾Γ୓͘ʯ → σβΠϯϓϩηεͷओମʹͳΒͣɺ֎͔Βࢧԉ͢Δ

Slide 38

Slide 38 text

ʮ࣍ʹܨ͛Δʯʮݟ௨͠ΛΑ͘͢ΔʯʮࢹքΛ੾Γ୓͘ʯ → σβΠϯϓϩηεͷओମʹͳΒͣɺ֎͔Βࢧԉ͢Δ

Slide 1

Slide 1 text

Slide 2

Slide 2 text

Slide 3

Slide 3 text

Slide 4

Slide 4 text

Slide 5

Slide 5 text

Slide 6

Slide 6 text

Slide 7

Slide 7 text

Slide 8

Slide 8 text

Slide 9

Slide 9 text

Slide 10

Slide 10 text

Slide 11

Slide 11 text

Slide 12

Slide 12 text

Slide 13

Slide 13 text

Slide 14

Slide 14 text

Slide 15

Slide 15 text

Slide 16

Slide 16 text

Slide 17

Slide 17 text

Slide 18

Slide 18 text

Slide 19

Slide 19 text

Slide 20

Slide 20 text

Slide 21

Slide 21 text

Slide 22

Slide 22 text

Slide 23

Slide 23 text

Slide 24

Slide 24 text

Slide 25

Slide 25 text

Slide 26

Slide 26 text

Slide 27

Slide 27 text

Slide 28

Slide 28 text

Slide 29

Slide 29 text

Slide 30

Slide 30 text

Slide 31

Slide 31 text

Slide 32

Slide 32 text

Slide 33

Slide 33 text

Slide 34

Slide 34 text

Slide 35

Slide 35 text

Slide 36

Slide 36 text

Slide 37

Slide 37 text

Slide 38

Slide 38 text

Slide 39

Slide 39 text

Slide 40

Slide 40 text