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ର࿩ͱ࢓૊ΈͰ૊৫ΛϑΝγϦςʔτ͢Δ ϫʔΫγϣοϓº૊৫σβΠϯͷՄೳੑΛ୳Δ $PQZSJHIU˜.JNJDSZ%FTJHO*OD"MMSJHIUTSFTFSWFE 8%"ݶఆݚڀձ ҆ࡈ༐थ גࣜձࣾϛϛΫϦσβΠϯ

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ॴଐ גࣜձࣾϛϛΫϦσβΠϯ CEO ౦ژେֶେֶӃ ৘ใֶ؀ ಛ೚ॿڭ ܦྺ 1985೥౦ژ౎ग़਎ / ౦ژେֶ޻ֶ෦ଔۀ ౦ژେֶେֶӃֶࡍ৘ใֶ෎ ത࢜՝ఔमྃ ઐ໳ɾݚڀςʔϚ - ֶशΛى఺ͱͨ͠૊৫Πϊϕʔγϣϯ࿦ - ૑଄ੑΛҾ͖ग़͢ϫʔΫγϣοϓσβΠϯ࿦ ओͳஶॻ - ϫʔΫγϣοϓσβΠϯ࿦ʢ2013ʣ - ڠ૑ͷ৔ͷσβΠϯʢ2014ʣ Twitter/Facebookɿ@YukiAnzai noteɿ@yuki_anzai ҆ࡈ ༐थ Yuki Anzai

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࠷৽ͷֶज़ݚڀʹཪଧͪ͞ΕͨϫʔΫγϣοϓσβΠϯͷํ๏࿦Λۦ࢖͢ΔϑΝγϦςʔλʔूஂͰ͢ɻ ࣾձͷz૑଄ੑͷ౔৕Λߞ͢z͜ͱΛϛογϣϯʹܝ͛ɺϫʔΫγϣοϓͱϦαʔνख๏Λ૊Έ߹Θͤͨ ঎඼։ൃɺਓࡐҭ੒ɺ૊৫։ൃɺ஍Ҭ׆ੑԽͳͲͷ૑଄తͳϓϩδΣΫτઃܭΛಘҙͱ͍ͯ͠·͢ɻ

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঎඼։ൃ ૊৫։ൃ ਓࡐҭ੒ ஍Ҭ׆ੑԽ ϫʔΫγϣοϓΛ׆༻ͯ͠૊৫ͱ஍ҬΛ༳͞ͿΓ ϘτϜΞοϓܕͷΠϊϕʔγϣϯΛϑΝγϦςʔτ

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ࣾһਓʹܦӦཧ೦ͷਁಁʛࢿੜಊ

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प೥ͷϒϥϯυఆٛͷࢧԉʛγνζϯ

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ΦϑΟεՈ۩ͷΠϊϕʔγϣϯʛΠϯεϝλϧ

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஍Ҭ׆ੑԽɾ؍ޫϒϥϯσΟϯάʛࡾӜ൒ౡɿژٸిమ "GUFS

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աڈͷϓϩδΣΫτͷࣄྫ͸ϛϛΫϦσβΠϯͷ΢ΣϒαΠτ͔Β͝ཡ͍ͩ͘͞ IUUQNJNJDSZEFTJHODPKQQSPKFDU

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঎඼։ൃ ૊৫։ൃ ਓࡐҭ੒ ஍Ҭ׆ੑԽ ϫʔΫγϣοϓΛ׆༻ͯ͠૊৫ͱ஍ҬΛ༳͞ͿΓ ϘτϜΞοϓܕͷΠϊϕʔγϣϯΛϑΝγϦςʔτ

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ͳͥϛϛΫϦσβΠϯ͸૊৫ͷ՝୊ղܾʹ ϫʔΫγϣοϓΛ׆༻͢Δͷ͔ʁ

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૑଄తিಈʢ$SFBUJWF*NQVMTFʣΛ׆͔ͨ͢Ίʁ ݸਓͷ಺ଆ͔Β༙͖͕͋ΔΤωϧΪʔ͕ ΠϊϕʔγϣϯͷݪಈྗʹʹͳΔ ૑଄తিಈʢ$SFBUJWF*NQVMTFʣΛى఺ͱͨ͠ϓϩδΣΫτσβΠϯ࿦ʛ҆ࡈ༐थOPUF IUUQTOPUFNVZVLJ@BO[BJOOCDDF

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ࢥ͍΋ΑΒͳ͍ΞΠσΞ͸ ूஂͷίϥϘϨʔγϣϯ͔Βੜ·ΕΔͨΊʁ

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ͳͥϛϛΫϦσβΠϯ͸૊৫ͷ՝୊ղܾʹ ϫʔΫγϣοϓΛ׆༻͢Δͷ͔ʁ ʮݸਓͷ૑଄తিಈΛ׆͔ͨ͢Ίʯ ʮूஂͷίϥϘϨʔγϣϯΛ׆༻͢ΔͨΊʯ ͍ͣΕ΋ʮ:&4ʯ͕ͩ ΋͏গ͠౿ΈࠐΜͰཧ༝Λߟ͑ͯΈΔ

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ʮΘ͔ͬͨͭ΋Γʹͳ͍ͬͯΔࢠͲ΋ͨͪʹɺ ΋ͬͱࣗ෼ͷ಄Ͱߟ͑ͤ͞Δʹ͸Ͳ͏͢Ε͹͍͍͔ʯ ʮ஍ҬͷएऀͱߴྸऀͷަྲྀΛଅͯ͠ɺҰகஂ݁ͤ͞Δʹ͸Ͳ͏͢Ε͹͍͍͔ʯ ʮࣾһͨͪʹɺ૊৫ͷ՝୊Λࣗ෼͝ͱͰߟ͑ͯ΋Β͏ʹ͸Ͳ͏͢Ε͹͍͍͔ʯ ʮٕज़ͷ࿩͹͔Γ܁Γฦ͢ΤϯδχΞʹɺ ֵ৽తͳΞΠσΞΛൃ૝ͤ͞Δʹ͸Ͳ͏͢Ε͹͍͍͔ʯ ݱ୅ࣾձͷ՝୊ʹڞ௨͢Δಛ௃ ϛϛΫϦσβΠϯʹ෣͍ࠐΉɺاۀɾ஍Ҭɾֶߍͷ໰୊ͨͪ ͞·͟·ͳݴ͍ํͰʮ೰Έʯ͕ޠΒΕΔ͕ʜ

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ϩφϧυɾϋΠϑΣοπͷ໰୊ͷ੔ཧ Ӊా઒ݩҰஶʰଞऀͱಇ͘ᴷᴷʮΘ͔Γ͋͑ͳ͞ʯ͔Β࢝ΊΔ૊৫࿦ʱΑΓ ਤ͸IUUQTDBLFTNVQPTUTΑΓҾ༻ ࢀߟɿదԠ՝୊ͱٕज़త໰୊

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ݱ୅ࣾձͷ՝୊ʹڞ௨͢Δಛ௃ ೝࣝͷݻఆԽͷ໰୊ ҉໧ͷલఏʢೝࣝʣ͕ݻఆԽͯ͠ɺมԽͰ͖ͳ͘ͳΔ໰୊ ؔ܎ੑͷݻఆԽͷ໰୊ ूஂͷؔ܎ੑ͕ݻఆԽͯ͠ɺมԽͰ͖ͳ͘ͳΔ໰୊ ҉໧ͷલఏ ҉໧ͷલఏ ؔ܎ੑͷݻఆԽ 㱠 ೝࣝͷݻఆԽ ೝࣝͷݻఆԽ

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ೝࣝͱؔ܎ੑ͸໨ʹݟ͑ͳ͍ ूஂͷؔ܎ੑ ݸਓͷೝࣝ ࿩୊ɾλεΫ ʢ໨ʹݟ͑Δʣ ʢ໨ʹݟ͑ͳ͍ʣ

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ୈࡾऀࢹ఺͔Β໰୊ͷߏ଄Λ၆ᛌతʹͱΒ͑ɺ ೝࣝͱؔ܎ੑΛ༳͞ͿΓɺมԽΛੜΈग़͢ඞཁ͕͋Δ ूஂͷؔ܎ੑ ݸਓͷೝࣝ ࿩୊ɾλεΫ ʢ໨ʹݟ͑Δʣ ʢ໨ʹݟ͑ͳ͍ʣ ϑΝγϦςʔλʔ ϫʔΫγϣοϓ͕ղܾ͢Δ՝୊ͷয఺

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ϫʔΫγϣοϓΛ׆༻ͨ͠૊৫ͷ՝୊ղܾख๏ ʮ૊৫։ൃʢ0SHBOJ[BUJPO%FWFMPQNFOUʣʯ

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ࢀߟɿ8%"NPWJFʰ૊৫։ൃͷ୳ڀʱ 803,4)01%&4*(/"$"%&.*"ʢ8%"ʣʹೖձ͢ΔͱࢹௌͰ͖·͢ IUUQTXXXNJNJDSZEFTJHODPKQXEB

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૊৫։ൃͷॏཁΩʔϫʔυ ʮϘτϜΞοϓʯͱʮϓϩηεʯ

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άϧʔϓɾμΠφϛΫεͷҒਓΫϧτɾϨϰΟϯ͕ఏএ

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ʰೖ໳ɹ૊৫։ൃɹ׆͖׆͖ͱಇ͚Δ৬৔Λͭ͘ΔʱʢதଜʣΑΓҾ༻

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ཧ೦ɾઓུ ૊৫ͷߏ଄ Ϛωδϝϯτ ώϡʔϚϯϓϩηε

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ݱ࣮ͷҙຯ͸ɺର࿩ʹΑ͔ͬͯ͠૑ΒΕͳ͍ ϫʔΫγϣοϓͷഎޙʹ͋ΔجຊతͳՁ஋؍

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ࢀߟɿ8%"NPWJFʰݱ࣮͸͍ͭ΋ର࿩͔Βੜ·ΕΔʱ 803,4)01%&4*(/"$"%&.*"ʢ8%"ʣʹೖձ͢ΔͱࢹௌͰ͖·͢ IUUQTXXXNJNJDSZEFTJHODPKQXEB

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৯ইؾຯͷΠϊϕʔγϣϯͷzख๏z࿦

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ࣄۀ։ൃʹͦ͜ʮϓϩηεʯ͕ ॏཁͳͷͰ͸ͳ͍͔ʁ ݸਓͷ಺໘ɾνʔϜͷؔ܎ੑ

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ۀ੷ɾച্ͷ௿Լ ࣄۀΞΠσΞͷ࣭ ର࿩ʹΑΔҙຯͷੜ੒ ूஂͷؔ܎ੑ ݸਓͷ಺໘ ૑଄తিಈͷൃش ՄࢹԽ͞Ε͍ͯΔ໰୊ͷຊ࣭Λ ໨ʹݟ͑ͳ͍ϓϩηεͷ໰୊ͱͯ͠ஔ͖׵͑Δ

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૑଄ੑͷ౔৕Λߞ͢ͱ͸Ͳ͏͍͏͜ͱ͔ ΠϊϕʔγϣϯͷݯઘͱͳΔ૑଄ੑͷ֊૚ ૑଄ੑͷ౔৕Λߞ͢ͱ͸Ͳ͏͍͏͜ͱ͔ʛ҆ࡈ༐थOPUF IUUQTOPUFNVZVLJ@BO[BJOOGGC

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ݸਓϨϕϧͷ૑଄ੑ νʔϜϨϕϧͷ૑଄ੑ ૊৫Ϩϕϧͷ૑଄ੑ ཧ೦ɾઓུ͕ೲಘ͞Εͳ͕Β΋ ࠶ղऍ͞Εଓ͚͍ͯΔঢ়ଶ ର࿩͔Βҙຯ͕૑ΒΕ͍ͯΔঢ়ଶ ૑଄తিಈ͕ൃش͞Εͨঢ়ଶ

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ͳͥϛϛΫϦσβΠϯ͸૊৫ͷ՝୊ղܾʹ ϫʔΫγϣοϓΛ׆༻͢Δͷ͔ʁ

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໰͍ʹର͢Δ౴͑ͱͯ͠ͷ l*OOPWBUJPO$VMUJWBUJPO.PEFMʢԾʣz

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Creative Impulse Creative Dialogue

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Philosophy Creative Impulse Creative Dialogue νʔϜϨϕϧ ૊৫Ϩϕϧ ݸਓϨϕϧ

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Philosophy Creative Impulse Creative Dialogue

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Philosophy Creative Impulse Sense-making Sense-making Creative Dialogue ର࿩తؔ܎ੑ͔Β৽ͨͳҙຯ͕ੜ·Εଓ͚Δঢ়ଶ

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Philosophy Creative Impulse Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Sense-making Creative Dialogue ҙຯͷΠϊϕʔγϣϯܕͷࣄۀ։ൃ ҙຯΛ࣮ݱ͢ΔϓϩμΫτΛσβΠϯ͢Δ

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Creative Impulse Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Creative Dialogue ର࿩ܕ૊৫։ൃ૊৫σβΠϯ ҙຯΛ࣮ݱ͢Δ૊৫ΛσβΠϯ͢Δ Philosophy

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Creative Impulse Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Creative Dialogue Philosophy

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130$&44ʢJOWJTJCMFʣ $0/5&/5ʢWJTJCMFʣ Creative Impulse Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Creative Dialogue Philosophy

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Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Workshop Design Philosophy

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Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Organizational Design Philosophy

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Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Product & Business Design Philosophy

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Organizational Design Product & Business Design Workshop Design Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Philosophy

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Purpose / Philosophy Strategy Creative Impulse Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Creative Dialogue ΫϥΠΞϯτཧ೦ͱઓུΛ࣮ݱ͢ΔͨΊͷ ҙຯʹᷓΕΔʮ૊৫ʯͱʮࣄۀʯΛΧλνͮ͘ΔͨΊʹ ݸਓͷিಈΛ׆͔ͨ͠૑଄తର࿩ΛੜΈग़͢ ʮϫʔΫγϣοϓʯΛσβΠϯ͠ɺϑΝγϦςʔτ͢Δ

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Purpose / Philosophy Strategy Creative Impulse Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Creative Dialogue ΫϥΠΞϯτཧ೦ͱઓུΛ࣮ݱ͢ΔͨΊͷ ҙຯʹᷓΕΔʮ૊৫ʯͱʮࣄۀʯΛΧλνͮ͘ΔͨΊʹ ݸਓͷিಈΛ׆͔ͨ͠૑଄తର࿩ΛੜΈग़͢ ʮϫʔΫγϣοϓʯΛσβΠϯ͠ɺϑΝγϦςʔτ͢Δ ϘτϜΞοϓܕͷΠϊϕʔγϣϯ

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঎඼։ൃ ૊৫։ൃ ਓࡐҭ੒ ஍Ҭ׆ੑԽ ϫʔΫγϣοϓΛ׆༻ͯ͠૊৫ͱ஍ҬΛ༳͞ͿΓ ϘτϜΞοϓܕͷΠϊϕʔγϣϯΛϑΝγϦςʔτ

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ͳͥϛϛΫϦσβΠϯ͸૊৫ͷ՝୊ղܾʹ ϫʔΫγϣοϓΛ׆༻͢Δͷ͔ʁ

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Purpose / Philosophy Strategy Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Workshop Design ʮର࿩ʯʹΑΔϑΝγϦςʔγϣϯ

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Purpose / Philosophy Strategy Creative Impulse Creative Dialogue Meaningful Product / Service ʢstructure / interfaceʣ Sense-making Meaningful Organization ʢstructure / interfaceʣ Sense-making Organizational Design ʮ࢓૊ΈʯʹΑΔϑΝγϦςʔγϣϯ

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શࠃ໊Ҏ্ͷϑΝγϦςʔλʔֶ͕ͼ߹͏ ձһݶఆͷΦϯϥΠϯίϛϡχςΟ IUUQXXXNJNJDSZEFTJHODPKQXEB