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Hello everyone
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I’m Wayne, you might know
me from such DRINK:// talks as
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Let’s start with a little
confession…
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SEO. The Talk Without a Title.
(What Happens When You
Don’t Do Enough)
Wayne Barker, BOOM
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Sorry, Jon
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Sorry, the one person who saw
the title and thought that
would be a good talk…
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I’ve got shit all on that
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So, what we gonna do Wayne?
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Lets talk about some
films first…
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Rebekah themed her talk
around Jurassic Park
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Ian Malcolm: From Chaos by John Larriva
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IMDb RATING
8.2 / 10
Jurassic Park
“Obvs brilliant!”
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Ian Malcolm: From Chaos by John Larriva
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IMDb RATING
5.7 / 10
Jurassic World:
Dominion
“A bag of poo”
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Jurassic Park: Dominion
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The Godfather
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IMDb RATING
9.2 / 10
The Godfather
“Top notch
eye fodder”
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IMDb RATING
7.6 / 10
The Godfather Part III
“A travesty
to film”
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Pirates of the Caribbean
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IMDb RATING
8.1 / 10
The Curse of the
Black Pearl
“Woozy boozy
fun”
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“Bloated trash filled by too
much rum in the belly ”
Salazar’s Revenge
IMDb RATING
6.5 / 10
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It’s pretty common…
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Terminator,
Ghostbusters, Alien
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Terminator,
Ghostbusters, Alien,
Star Wars, The Matrix,
Superman
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Terminator,
Ghostbusters, Alien,
Star Wars, The Matrix,
Superman, Jaws, Ice Age,
Halloween, Planet of the
Apes…
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Need I go on?
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Police Academy
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v
6.7
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v
5.7
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v
5.3
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v
4.9
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v
4.5
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v
4.3
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v
3.4
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Diminishing Returns
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Quantity over quality
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Eyes on the dollar,
dollar bills y’all
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Who dis?
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Howard Scott
Warshaw
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What he do?
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But also…
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v
Universally panned as the
worst video game of all time…
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Negotiations
ended
late July 1982
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Warshaw had just
5 weeks to
develop the game
from scratch in
time for the
Christmas market
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It was shit
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It bombed
critically and
financially
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Wayne, why are you
telling me about shit
video game based on
a film with an alien
with a massive
glowing finger that
just wanted to get
back to his family?
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Well…
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It’s cited as the catalyst for the
Great Video Game Crash of 1983!
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Atari saturated the
market at this time
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You get the picture, right?
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Most were shit, not as shit as ET,
but most were shit
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Atari lost sight of their culture
and goals and started chasing the
mighty dollar, dollar bill y’all…
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…And nearly killed
the video game
market while they
were at it
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Quantity Over Quality
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Ah shit, SEO stuff,
stop babbling…
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If you’ve been in SEO for a
while… you know it was
quantity over quality
in the olden days
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Panda
(2011)
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Penguin
(2012)
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Google came after us
naughty boggers…
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And still are…
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ALLLLLLL THE CORE
UPDATES
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Lets talk about some
films first?
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Google Helpful Content Update:
What do we know about it?
✓ Sitewide
✓ Ongoing
✓ Classification
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Also they spoke to some
SEOs before and had them
write about it…
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Hmmmmmm…
Ask yourself why.
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Yes Mr Google,
sure thing Mr Google…
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“AI? You can’t
handle the AI”
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What ya going to do with
your SEO moving forwards?
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Choose
your path
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If you think you can continue
with your shortcuts you’re
gonna be fucked
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Don’t go cheap
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Invest in the best SEO
you can afford
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Understand your users –
provide quality
220 × 220
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Don’t forget about keywords
completely, you need…
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You need to
change your focus
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v
Stop churning out shit
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Number of
is not a goal, a KPI or a
measurement of success
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Understanding and
satisfying your users should
be top of your list
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Search Engine
Optimisation
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Search Engine
Optimisation
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Turns out SEO is
dead after all
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Search
Experience
Optimisation
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SEO is everything
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Quality Over Quantity
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Every Fuckin Day
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Sometimes it can be hard to
make these decisions but you
have to make ‘em
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The first DRINK:// of next
year will be our 50th
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I think I’ve spoken
at 45 of them
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But sometimes you start
to run out of steam
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And quality starts to dip
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Our 50th birthday will see me
retire from speaking at DRINK://
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Unless I’ve got something
fuckin amazing to talk about
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Quality Over Quantity
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Pull the trigger and make
those difficult, decisions
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Be Less Atari
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You’ll thank me for it in
the long run
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