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Game Over: Quality Over Quantity

Game Over: Quality Over Quantity

The one in which I talk about being a lovely human.

Wayne Barker

November 08, 2022
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  1. Hello everyone

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  2. I’m Wayne, you might know
    me from such DRINK:// talks as

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  3. Let’s start with a little
    confession…

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  4. SEO. The Talk Without a Title.
    (What Happens When You
    Don’t Do Enough)
    Wayne Barker, BOOM

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  5. Sorry, the one person who saw
    the title and thought that
    would be a good talk…

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  6. I’ve got shit all on that

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  7. So, what we gonna do Wayne?

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  8. Lets talk about some
    films first…

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  9. Rebekah themed her talk
    around Jurassic Park

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  10. Ian Malcolm: From Chaos by John Larriva

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  11. IMDb RATING
    8.2 / 10
    Jurassic Park
    “Obvs brilliant!”

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  12. Ian Malcolm: From Chaos by John Larriva

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  13. IMDb RATING
    5.7 / 10
    Jurassic World:
    Dominion
    “A bag of poo”

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  14. Jurassic Park: Dominion

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  15. The Godfather

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  16. IMDb RATING
    9.2 / 10
    The Godfather
    “Top notch
    eye fodder”

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  17. IMDb RATING
    7.6 / 10
    The Godfather Part III
    “A travesty
    to film”

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  18. Pirates of the Caribbean

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  19. IMDb RATING
    8.1 / 10
    The Curse of the
    Black Pearl
    “Woozy boozy
    fun”

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  20. “Bloated trash filled by too
    much rum in the belly ”
    Salazar’s Revenge
    IMDb RATING
    6.5 / 10

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  21. It’s pretty common…

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  22. Terminator,
    Ghostbusters, Alien

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  23. Terminator,
    Ghostbusters, Alien,
    Star Wars, The Matrix,
    Superman

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  24. Terminator,
    Ghostbusters, Alien,
    Star Wars, The Matrix,
    Superman, Jaws, Ice Age,
    Halloween, Planet of the
    Apes…

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  25. Need I go on?

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  26. Police Academy

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  27. Diminishing Returns

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  28. Quantity over quality

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  29. Eyes on the dollar,
    dollar bills y’all

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  30. Howard Scott
    Warshaw

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  31. v
    Universally panned as the
    worst video game of all time…

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  32. Negotiations
    ended
    late July 1982

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  33. Warshaw had just
    5 weeks to
    develop the game
    from scratch in
    time for the
    Christmas market

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  34. It bombed
    critically and
    financially

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  35. Wayne, why are you
    telling me about shit
    video game based on
    a film with an alien
    with a massive
    glowing finger that
    just wanted to get
    back to his family?

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  36. It’s cited as the catalyst for the
    Great Video Game Crash of 1983!

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  37. Atari saturated the
    market at this time

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  38. You get the picture, right?

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  39. Most were shit, not as shit as ET,
    but most were shit

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  40. Atari lost sight of their culture
    and goals and started chasing the
    mighty dollar, dollar bill y’all…

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  41. …And nearly killed
    the video game
    market while they
    were at it

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  42. Quantity Over Quality

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  43. Ah shit, SEO stuff,
    stop babbling…

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  44. If you’ve been in SEO for a
    while… you know it was
    quantity over quality
    in the olden days

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  45. Penguin
    (2012)

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  46. Google came after us
    naughty boggers…

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  47. And still are…

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  48. ALLLLLLL THE CORE
    UPDATES

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  49. Lets talk about some
    films first?

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  50. Google Helpful Content Update:
    What do we know about it?
    ✓ Sitewide
    ✓ Ongoing
    ✓ Classification

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  51. Also they spoke to some
    SEOs before and had them
    write about it…

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  52. Hmmmmmm…
    Ask yourself why.

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  53. Yes Mr Google,
    sure thing Mr Google…

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  54. “AI? You can’t
    handle the AI”

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  55. What ya going to do with
    your SEO moving forwards?

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  56. Choose
    your path

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  57. If you think you can continue
    with your shortcuts you’re
    gonna be fucked

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  58. Don’t go cheap

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  59. Invest in the best SEO
    you can afford

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  60. Understand your users –
    provide quality
    220 × 220

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  61. Don’t forget about keywords
    completely, you need…

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  62. You need to
    change your focus

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  63. v
    Stop churning out shit

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  64. Number of
    is not a goal, a KPI or a
    measurement of success

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  65. Understanding and
    satisfying your users should
    be top of your list

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  66. Search Engine
    Optimisation

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  67. Search Engine
    Optimisation

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  68. Turns out SEO is
    dead after all

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  69. Search
    Experience
    Optimisation

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  70. SEO is everything

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  71. Quality Over Quantity

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  72. Every Fuckin Day

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  73. Sometimes it can be hard to
    make these decisions but you
    have to make ‘em

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  74. The first DRINK:// of next
    year will be our 50th

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  75. I think I’ve spoken
    at 45 of them

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  76. But sometimes you start
    to run out of steam

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  77. And quality starts to dip

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  78. Our 50th birthday will see me
    retire from speaking at DRINK://

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  79. Unless I’ve got something
    fuckin amazing to talk about

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  80. Quality Over Quantity

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  81. Pull the trigger and make
    those difficult, decisions

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  82. Be Less Atari

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  83. You’ll thank me for it in
    the long run

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