Game Over: Quality Over Quantity

The one in which I talk about being a lovely human.

Transcript

2. Hello everyone
3. I’m Wayne, you might know me from such DRINK:// talks as
5. Let’s start with a little confession…
6. SEO. The Talk Without a Title. (What Happens When You Don’t Do Enough) Wayne Barker, BOOM
7. Sorry, Jon
8. Sorry, the one person who saw the title and thought that would be a good talk…
9. I’ve got shit all on that
10. So, what we gonna do Wayne?
11. Lets talk about some films first…
13. Rebekah themed her talk around Jurassic Park
14. Ian Malcolm: From Chaos by John Larriva
15. IMDb RATING 8.2 / 10 Jurassic Park “Obvs brilliant!”
16. Ian Malcolm: From Chaos by John Larriva
17. IMDb RATING 5.7 / 10 Jurassic World: Dominion “A bag of poo”
18. Jurassic Park: Dominion
19. The Godfather
20. IMDb RATING 9.2 / 10 The Godfather “Top notch eye fodder”
22. IMDb RATING 7.6 / 10 The Godfather Part III “A travesty to film”
24. Pirates of the Caribbean
25. IMDb RATING 8.1 / 10 The Curse of the Black Pearl “Woozy boozy fun”
27. “Bloated trash filled by too much rum in the belly ” Salazar’s Revenge IMDb RATING 6.5 / 10
29. It’s pretty common…
30. Terminator, Ghostbusters, Alien
31. Terminator, Ghostbusters, Alien, Star Wars, The Matrix, Superman
32. Terminator, Ghostbusters, Alien, Star Wars, The Matrix, Superman, Jaws, Ice Age, Halloween, Planet of the Apes…
34. Need I go on?
35. Police Academy
36. v 6.7
37. v 5.7
39. v 5.3
40. v 4.9
42. v 4.5
43. v 4.3
45. v 3.4
46. Diminishing Returns
47. Quantity over quality
48. Eyes on the dollar, dollar bills y’all
51. Who dis?
52. Howard Scott Warshaw
53. What he do?
55. But also…
57. v Universally panned as the worst video game of all time…
60. Negotiations ended late July 1982
61. Warshaw had just 5 weeks to develop the game from scratch in time for the Christmas market
62. It was shit
63. It bombed critically and financially
64. Wayne, why are you telling me about shit video game based on a film with an alien with a massive glowing finger that just wanted to get back to his family?
65. Well…
66. It’s cited as the catalyst for the Great Video Game Crash of 1983!
67. Atari saturated the market at this time
69. You get the picture, right?
70. Most were shit, not as shit as ET, but most were shit
71. Atari lost sight of their culture and goals and started chasing the mighty dollar, dollar bill y’all…
72. …And nearly killed the video game market while they were at it
73. Quantity Over Quality
74. Ah shit, SEO stuff, stop babbling…
75. If you’ve been in SEO for a while… you know it was quantity over quality in the olden days
80. Panda (2011)
81. Penguin (2012)
82. Google came after us naughty boggers…
83. And still are…
86. ALLLLLLL THE CORE UPDATES
87. Lets talk about some films first?
89. Google Helpful Content Update: What do we know about it? ✓ Sitewide ✓ Ongoing ✓ Classification
90. Also they spoke to some SEOs before and had them write about it…
93. Hmmmmmm… Ask yourself why.
96. Yes Mr Google, sure thing Mr Google…
98. “AI? You can’t handle the AI”
100. What ya going to do with your SEO moving forwards?
101. Choose your path
102. If you think you can continue with your shortcuts you’re gonna be fucked
103. Don’t go cheap
104. Invest in the best SEO you can afford
105. Understand your users – provide quality 220 × 220
106. Don’t forget about keywords completely, you need…
107. You need to change your focus
108. v Stop churning out shit
109. Number of <insert thing here> is not a goal, a KPI or a measurement of success
110. Understanding and satisfying your users should be top of your list
111. Search Engine Optimisation
112. Search Engine Optimisation
113. Turns out SEO is dead after all
114. Search Experience Optimisation
116. SEO is everything
117. Quality Over Quantity
118. Every Fuckin Day
119. Sometimes it can be hard to make these decisions but you have to make ‘em
120. The first DRINK:// of next year will be our 50th
121. I think I’ve spoken at 45 of them
123. But sometimes you start to run out of steam
124. And quality starts to dip
125. Our 50th birthday will see me retire from speaking at DRINK://
126. Unless I’ve got something fuckin amazing to talk about
127. Quality Over Quantity
128. Pull the trigger and make those difficult, decisions
129. Be Less Atari
130. You’ll thank me for it in the long run