Game Over: Quality Over Quantity

The one in which I talk about being a lovely human.

Transcript

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2. Hello everyone
   

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3. I’m Wayne, you might know
   me from such DRINK:// talks as
   

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5. Let’s start with a little
   confession…
   

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6. SEO. The Talk Without a Title.
   (What Happens When You
   Don’t Do Enough)
   Wayne Barker, BOOM
   

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7. Sorry, Jon
   

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8. Sorry, the one person who saw
   the title and thought that
   would be a good talk…
   

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9. I’ve got shit all on that
   

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10. So, what we gonna do Wayne?
    

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11. Lets talk about some
    films first…
    

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13. Rebekah themed her talk
    around Jurassic Park
    

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14. Ian Malcolm: From Chaos by John Larriva
    

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15. IMDb RATING
    8.2 / 10
    Jurassic Park
    “Obvs brilliant!”
    

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16. Ian Malcolm: From Chaos by John Larriva
    

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17. IMDb RATING
    5.7 / 10
    Jurassic World:
    Dominion
    “A bag of poo”
    

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18. Jurassic Park: Dominion
    

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19. The Godfather
    

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20. IMDb RATING
    9.2 / 10
    The Godfather
    “Top notch
    eye fodder”
    

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22. IMDb RATING
    7.6 / 10
    The Godfather Part III
    “A travesty
    to film”
    

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24. Pirates of the Caribbean
    

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25. IMDb RATING
    8.1 / 10
    The Curse of the
    Black Pearl
    “Woozy boozy
    fun”
    

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27. “Bloated trash filled by too
    much rum in the belly ”
    Salazar’s Revenge
    IMDb RATING
    6.5 / 10
    

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29. It’s pretty common…
    

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30. Terminator,
    Ghostbusters, Alien
    

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31. Terminator,
    Ghostbusters, Alien,
    Star Wars, The Matrix,
    Superman
    

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32. Terminator,
    Ghostbusters, Alien,
    Star Wars, The Matrix,
    Superman, Jaws, Ice Age,
    Halloween, Planet of the
    Apes…
    

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34. Need I go on?
    

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35. Police Academy
    

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36. v
    6.7
    

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37. v
    5.7
    

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39. v
    5.3
    

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40. v
    4.9
    

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42. v
    4.5
    

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43. v
    4.3
    

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45. v
    3.4
    

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46. Diminishing Returns
    

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47. Quantity over quality
    

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48. Eyes on the dollar,
    dollar bills y’all
    

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51. Who dis?
    

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52. Howard Scott
    Warshaw
    

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53. What he do?
    

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55. But also…
    

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57. v
    Universally panned as the
    worst video game of all time…
    

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60. Negotiations
    ended
    late July 1982
    

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61. Warshaw had just
    5 weeks to
    develop the game
    from scratch in
    time for the
    Christmas market
    

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62. It was shit
    

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63. It bombed
    critically and
    financially
    

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64. Wayne, why are you
    telling me about shit
    video game based on
    a film with an alien
    with a massive
    glowing finger that
    just wanted to get
    back to his family?
    

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65. Well…
    

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66. It’s cited as the catalyst for the
    Great Video Game Crash of 1983!
    

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67. Atari saturated the
    market at this time
    

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69. You get the picture, right?
    

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70. Most were shit, not as shit as ET,
    but most were shit
    

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71. Atari lost sight of their culture
    and goals and started chasing the
    mighty dollar, dollar bill y’all…
    

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72. …And nearly killed
    the video game
    market while they
    were at it
    

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73. Quantity Over Quality
    

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74. Ah shit, SEO stuff,
    stop babbling…
    

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75. If you’ve been in SEO for a
    while… you know it was
    quantity over quality
    in the olden days
    

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80. Panda
    (2011)
    

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81. Penguin
    (2012)
    

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82. Google came after us
    naughty boggers…
    

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83. And still are…
    

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86. ALLLLLLL THE CORE
    UPDATES
    

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87. Lets talk about some
    films first?
    

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89. Google Helpful Content Update:
    What do we know about it?
    ✓ Sitewide
    ✓ Ongoing
    ✓ Classification
    

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90. Also they spoke to some
    SEOs before and had them
    write about it…
    

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93. Hmmmmmm…
    Ask yourself why.
    

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96. Yes Mr Google,
    sure thing Mr Google…
    

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98. “AI? You can’t
    handle the AI”
    

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100. What ya going to do with
     your SEO moving forwards?
     

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101. Choose
     your path
     

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102. If you think you can continue
     with your shortcuts you’re
     gonna be fucked
     

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103. Don’t go cheap
     

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104. Invest in the best SEO
     you can afford
     

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105. Understand your users –
     provide quality
     220 × 220
     

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106. Don’t forget about keywords
     completely, you need…
     

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107. You need to
     change your focus
     

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108. v
     Stop churning out shit
     

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109. Number of
     is not a goal, a KPI or a
     measurement of success
     

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110. Understanding and
     satisfying your users should
     be top of your list
     

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111. Search Engine
     Optimisation
     

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112. Search Engine
     Optimisation
     

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113. Turns out SEO is
     dead after all
     

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114. Search
     Experience
     Optimisation
     

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116. SEO is everything
     

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117. Quality Over Quantity
     

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118. Every Fuckin Day
     

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119. Sometimes it can be hard to
     make these decisions but you
     have to make ‘em
     

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120. The first DRINK:// of next
     year will be our 50th
     

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121. I think I’ve spoken
     at 45 of them
     

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123. But sometimes you start
     to run out of steam
     

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124. And quality starts to dip
     

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125. Our 50th birthday will see me
     retire from speaking at DRINK://
     

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126. Unless I’ve got something
     fuckin amazing to talk about
     

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127. Quality Over Quantity
     

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128. Pull the trigger and make
     those difficult, decisions
     

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129. Be Less Atari
     

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130. You’ll thank me for it in
     the long run
     

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