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Cognitive biases
Workshop
UX in LUX 06/03/2019
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Welcome to the workshop!
We are UX designers and we propose UX
workshops in Luxembourg !
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Share your knowledge
with the community!
Contact us if you want to present a
workshop or share a UX method!
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Thanks :)
Thanks to amazon for hosting today’s
workshop.
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What’s the plan?
1. What are cognitive biases?
2. It’s scary, let’s play cards
3. Don’t be evil… or maybe let’s be evil?
4. OKTHXBYE
Schedule
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What are cognitive
biases?
01
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Ok, thank you for coming,
good night :D
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Cognitive biases are psychological
tendencies that cause the human brain to
draw incorrect conclusions.
For better or worse, we can use them in
many different ways to influence user
behavior on your websites and apps.
Definition
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IF I don’t book now, there will not be any
room left for me (Scarcity + loss
aversion)
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Other people booked it so I will
book it too (Bandwagon effect)
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As designers (and as customers), it’s also
interesting to be aware of such biases. For
instance, some of them might influence your
user research without you even knowing it.
Definition
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Practise time
02
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Step 1 - Discover and recall
1. In groups, check the biases cards we
gave you
2. Can you recall any site or situation
where those biases where used?
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Let’s share our
experience
01
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Step 2 - Let’s be evil
Now that we have a better understanding of
a few biases, let’s build the most
manipulative experience possible.
How would you sell us a unicorn?
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How would you sell us a unicorn?
→ inpx.it/cobiases
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Sharing is caring
02
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Ethics
So, good or evil, what you create and build is
your responsibility and your choice.
Would you use some of those in a project?
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Check your biases
Some of those might influence your user interviews and user testing
- Confirmation bias
- Framing effect
- Social Desirability bias
- etc.
→ 10 cognitive biases to avoid in User
Research (and how to avoid them)
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● Cognitive Bias Cards For Learning
Practitioners (to learn about bias)
● Cognitive Bias Cards
● Wikipedia list of cognitive biases
● Online quizz tool with biases cards
● CognitiveBiasCards
● Bias Cards by UX Psychologists (to avoid
designer bias)
● List of cognitive biases
Some cards / lists
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● Psychology for Designers Joe Leech
● 100 Things Every Designer Needs to Know
About People Susan Weinschenk
● 100 MORE Things Every Designer Needs to
Know About People
Some books
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Thank you :)
Contact us if you want to present a
workshop or share a UX method!
@ux_lux on twitter - [email protected]