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1 ํ޲ੑɾ࢓૊ΈɾจԽͰ࣮ݱ͢Δ ϓϩμΫτࢤ޲ͷ։ൃ૊৫ 2024/07/31 Product Engineer Night #5
 ʙϓϩμΫτࢤ޲ͷ૊৫ɾΧϧνϟʔܗ੒ʙ גࣜձࣾϝϧΧϦ ݹᖒஐ༟

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2 ݩΤϯδχΞͷϓϩμΫτϚωʔδϟʔ ● ݕࡧɾਪનɺ૊৫࿦͕޷͖ ● ৽ଔˠϦΫϧʔτͷσʔλαΠΤϯεΛਂ۷Γ ● 2019೥ࠒʹϝϧΧϦʹస৬ͯ͠৭ʑ΍Δ ○ σʔλαΠΤϯςΟετ ○ ιϑτ΢ΣΞΤϯδχΞ ○ εΫϥϜϚελʔ ○ ϓϩμΫτϚωʔδϟʔ ○ σΟϨΫλʔ (Ϛωʔδϟʔ) ○ … ࣗݾ঺հ: ݹᖒஐ༟ Twitter: @rilmayer_jp ݁ہ͸ϓϩμΫτ࡞Γ

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3 ຊ೔ͷ࿩ɿPM͕૊৫ͷϓϩμΫτࢤ޲ΛߴΊΔͨΊʹߟ͑ͨ͜ͱ ୭޲͚ͷ࿩͔ ૊৫ͷϓϩμΫτࢤ޲Λ
 ߴΊ͍ͨਓ ࿩ͷૂ͍ Կ͔͍ͨ͠ਓʹ޲͚ͯ
 ׆ಈͷͱ͔͔ͬΓΛఏڙ

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4 ϝϧΧϦ / νʔϜͷഎܠ

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͋ΒΏΔՁ஋Λ॥؀ͤ͞ɺ͋ΒΏΔਓͷՄೳੑΛ޿͛Δ “Circulate all forms of value to unleash the potential in all people” 5 άϧʔϓϛογϣϯ

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Japan Region Mercari Group Fintech 6 ձࣾ֓ཁ ϝϧΧϦάϧʔϓ͸ɺגࣜձࣾϝϧΧϦͱɺͦͷ࿈݁ࢠձࣾͰߏ੒͞Ε͍ͯ·͢ɻ Marketplace גࣜձࣾϝϧΧϦ ⿎ઃཱ ⿎ࣄۀ಺༰ ⿎ॴࡏ஍ ⿎ڌ఺ ⿎୅දऔక໾ CEO ⿎CEO Marketplace ɹɹɹɹ2013೥2݄1೔ ɹɹɹɹεϚʔτϑΥϯ޲͚ϑϦϚΞϓϦ ɹɹɹɹʮϝϧΧϦʯͷاըɾ։ൃɾӡӦ ɹɹɹɹ˟106-6118 ౦ژ౎ߓ۠࿡ຊ໦6-10-1 ɹɹɹɹ࿡ຊ໦ώϧζ৿λϫʔ ɹɹɹɹ౦ژɺ෱Ԭɺେࡕ ɹɹɹɹࢁాਐଠ࿠ ɹɹɹɹࢁຊਅਓ ᶃ2017೥11݄20೔ ᶄۚ༥ࣄۀ ᶅӬ୔ַࢤ גࣜձࣾϝϧϖΠ ᶃ2014೥1݄ ᶄUS൛ϝϧΧϦͷاըɾ։ൃɾӡӦ ᶅJohn Lagerling ᶆPalo Alto, California Mercari, Inc.ʢUSʣ ᶃ1991೥10݄1೔ ᶄϑοτϘʔϧΫϥϒӡӦ ᶅখઘจ໌ ᶆἚ৓ݝཱΧγϚαοΧʔελδΞϜ ࢦఆ؅ཧἚ৓ݝࣛౢࢢ ҄ੜ౦ࢁ2887൪஍ גࣜձࣾࣛౡ ΞϯτϥʔζɾΤϑɾγʔ Πϯυ։ൃڌ఺ ᶃ2022೥6݄ ᶄΠϯλʔωοταʔϏε։ൃ ᶅCarlos Donderisʢऔక໾ Managing Directorʣ ᶆBangalore, Karnataka, India Mercari Software Technologies India Private Limited ᶃ2021೥4݄28೔ ᶄ҉߸ࢿ࢈ŋϒϩοΫνΣʔϯ ᶅதଜᇈଠ גࣜձࣾϝϧίΠϯ ᶃઃཱɹᶄࣄۀ಺༰ɹᶅCEOɹᶆॴࡏ஍

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ར༻࣮੷ਪҠʢMarketplaceʣ 7 YoY +3% YoY +8% ԯԁ ສਓ ʻGMV1 /MAU2 ͷਪҠʼ 1. Ωϟϯηϧ౳ΛߟྀޙͷऔҾߴͷ߹ܭɻCtoCͱBtoCΛ߹ࢉͨ͠਺஋ 2. 1͔݄ʹ1ճҎ্ΞϓϦຢ͸WEBαΠτΛϒϥ΢δϯάͨ͠ొ࿥Ϣʔβͷ࢛൒ظฏۉͷ਺ ୯Ґɿສਓ ୯Ґɿԯԁ

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8 Engineering Manager (EM) Software Engineer (SWE) … UX Design UX Research BI / Analytics Marketing Data Science … Discovery & SearchྖҬ (૊৫ମ੍) Discovery & Search νʔϜ Search νʔϜ Discovery νʔϜ PM ϓϩμΫτ૊৫ ΤϯδχΞϦϯά૊৫ PM … … ͦͷଞؔ࿈૊৫ Director EM, SWEs EM, SWEs … … … … …

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9 ● جຊతͳ୯Ґͱͯ͠5~10໊ఔ౓ͷΫϩεϑΝϯΫγϣφϧͳ։ൃνʔϜΛ࠾୒
 ͍ͯ͠Δɻ ● ։ൃνʔϜ͸όʔνϟϧνʔϜͰ͋Γɺඞͣ͠΋ϦϙʔτϥΠϯͱ͸Ұக͠ͳ͍ɻ Discovery & SearchྖҬ (։ൃνʔϜ) PM EM SWE SWE SWE SWE యܕతͳ1։ൃνʔϜͷߏ੒ BI UX Designer SWE …

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10 ● ϓϩμΫτࢤ޲ɿސ٬΁ͷՁ஋࠷େԽΛॏࢹ͢ΔՁ஋؍ ● ૊৫։ൃ΁ͷࢥ͍ɿ ○ ϓϩμΫτ։ൃ૊৫͔Β֤։ൃνʔϜͷϓϩμΫτࢤ޲ΛߴΊΔαϙʔτΛߦ͍͍ͨɻ ○ ௚઀తʹίϛϡχέʔγϣϯ͢Δͱ͖΋͋Ε͹ɺPM΍EMΛ௨ͯؒ͠઀తͳίϛϡχέʔ γϣϯΛ͢Δͱ͖΋͋ΔͷͰɺ૊৫ͷ࢓૊Έͱͯ͠ϫʔΫ͢Δ͜ͱ΋໨ࢦ͢ɻ ૊৫։ൃͱϓϩμΫτࢤ޲΁ͷࢥ͍ ౔୆ 💦 ։ൃνʔϜ ։ൃνʔϜ … ౔୆࡞Γ ϑΟʔυό οΫ ϓϩμΫτࢤ޲ΛՃ଎

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11 ຊฤ! ϓϩμΫτࢤ޲ΛՃ଎͢ΔͨΊͷ౔୆࡞Γ

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12 ࢼߦࡨޡΛ௨ͯ͠ಘΒΕͨϓϩμΫτࢤ޲ͷ૊৫࡞Γ Λࢧ͑Δ3ཁૉɿ 1. ํ޲ੑɿϏδϣϯͱୡ੒΁ͷಓͷΓ 2. ࢓૊Έɿ׆ಈͷ࿮૊ΈͱͦͷΞοϓσʔτํ๏ 3. จԽɿࣗવͱൃੜ͢Δߟ͑ํ ※ ൃදऀ͸ʮϥσΟΧϧϓϩμΫτγϯΩϯάʯʹେ͖ͳӨڹΛड͚ͯ ͍·͢ɻ ૊৫ͷϓϩμΫτࢤ޲Λࢧ͑Δ౔୆ ϥσΟΧɾμοτ ஶ / ϥσΟΧϧɾϓϩ μΫτɾγϯΩϯά ΠϊϕʔςΟϒͳι ϑτ΢ΣΞɾαʔϏεΛੜΈग़͢5ͭͷ εςοϓ

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13 1. ํ޲ੑ

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14 ํ޲ੑɿΰʔϧͱઓུ ΰʔϧ ઓུ ʮΰʔϧɿͲ͜ʹ޲͔͏΂͖͔ʯͱʮઓུɿ
 ͲͷΑ͏ʹ޲͔͏΂͖͔ʯΛݴޠԽ͠ϓϩμΫτ
 ࢤ޲ͷى఺Λ࡞Δɻ ● ΰʔϧʢϏδϣϯ/໨ඪʣɿ
 νʔϜ͕޲͔͏΂͖৔ॴͱͦΕͷଌΓํΛ໌จԽ ͨ͠΋ͷ ● ઓུɿ
 ϏδϣϯΛୡ੒͢ΔͨΊͷಓےΛݴޠԽ
 ͨ͠΋ͷͰɺશମ૾ɺ೉ॴɺͦͷղܾํ๏ΛؚΉ

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15 ● Ϗδϣϯεςʔτϝϯτɿ͋ΒΏΔਓʑ͕ཉ͍͠΋ͷΛָ͘͠؆୯ʹݟ͚ͭΒΕΔ೔ ৗͷϚʔέοτϓϨΠεΛ࣮ݱ͢Δɻ ○ ՝୊ɿ(লུ) ○ എܠɿGoogleݕࡧͰ͸ඇৗʹ͍͋·͍ͳΩʔϫʔυͰ΋໨తͷ৘ใ͕खʹೖΓɺTikTok΍SpotifyͰ͸ ͓͢͢Ί͞ΕͨΞΠςϜΛோΊɺ໌ࣔతɾඇ໌ࣔతͳϑΟʔυόοΫΛૹΔ͚ͩͰ໨౰ͯͷ৘ใ͕ݟͭ ͔ΔΑ͏ʹͳͬͨɻ͞Βʹɺ੡඼ʹର͢ΔޱίϛͳͲͷίϯςϯπΛ௨ͯ͠ɺΞϓϦ಺Ͱࣗ਎ͷߪങ χʔζൃݟ͔Βߪೖ·Ͱ͕׬݁͢Δখޣ඀(Red)ͳͲͷECΞϓϦ͕தࠃΛ͸͡Ί୆಄͖͍ͯͯ͠Δɻ͜ ͏ͨ͠ݱࡏͷੈքతைྲྀ΍ϝϧΧϦͷঢ়گͰ͸... (লུ) ○ Ϗδϣϯɿ(লུ) ○ खஈɿ(লུ)
 ● Ϗδωεΰʔϧɿ೥ؒͷചΓ্͛ N% ޲্ (+෼ղKPI͝ͱͷλʔήοτ) ࣮ྫɿϏδϣϯ / ໨ඪ

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16 ࣮ྫɿઓུ (՝୊/ղܾํ਑/ରԠػೳ) ՝୊ ղܾํ਑ ରԠػೳ … … … ͓٬͞·ͻͱΓͻͱ Γɺͦͷ࣌ʑͷίϯ ςΫετʹԊͬͯؔ ࿈ੑͷߴ͍঎඼Λఏ ڙͰ͖͍ͯͳ͍ɻ ͓٬͞·ͷίϯςΫετʹԠͨ͡ ؔ࿈ੑͷߴ͍঎඼Λఏڙ͢Δɻଈ ࣌ੑͷ͋ΔύʔιφϥΠζΛݩ ʹɺ঎඼ɾ୳͠ํʢݕࡧ৚݅ͳ ͲʣɾΞΠσΟΞͷਪનΛߦ͏ɻ ● ݕࡧ ● ϗʔϜը໘঎඼ਪન ● ঎඼ৄࡉ ؔ࿈঎඼ ● … … .. … ༏ઌ౓ ߴ ௿

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17 2. ࢓૊Έ

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18 ༏ઌॱҐ෇͚ͷج४ΛͰ͖Δ͚ͩಁ໌Խ͠ɺ
 ͦͷͨΊͷίϯςΫετΛΞοϓσʔτͰ͖Δ
 ࢓૊ΈΛߏங͢Δɻ ● ༏ઌॱҐ෇͚ɿ׆ಈͷ୯ҐʢϓϩδΣΫτʣ
 Λ໌֬ʹ͠ɺͦΕΒͷϙʔτϑΥϦΦΛ࡞Δɻ
 ● ϑΟʔυόοΫαΠΫϧɿϢʔβʔςετɺ
 A/BςετͳͲΛ׆༻͠ɺΞΠσΟΞͷ
 ͔֬Β͠͞Λ֬ೝ͢Δɻ ࢓૊Έɿ༏ઌॱҐ෇͚ɾϑΟʔυόοΫαΠΫϧ

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19 ࣮ྫɿϓϩδΣΫτςϯϓϨʔτͱ༏ઌॱҐ෇͚ͷج४ ϓϩδΣΫτςϯϓϨʔτͷ߲໨ྫɿ ● ϓϩδΣΫτ໊: ԿΛ͢Δͷ͔Λ໌֬ʹઆ໌͢ΔϓϩδΣΫτ໊ ● ֓ཁઆ໌: ϏδϣϯʹͲ͏ܨ͕Δ͔ΛؚΊͯղܾ͍ͨ͠՝୊ͱͦͷํ๏ʹؔ͢ΔԾઆΛઆ໌ ● ୲౰νʔϜɾPM ● ੒Ռ: ࣄۀKPI΁ͷΠϯύΫτݟੵ΋Γ ● ௕ظ౤ࢿϑϥά: ੒Ռ͕ಘΒΕΔ·ͰͷظؒɺͦΕ͕3ϲ݄Ҏ಺ʹऴ͑Δ͜ͱ͕Ͱ͖Δ ● … ༏ઌॱҐ෇͚ͷج४ɿ 1. ςʔϚͷ༏ઌ౓: ߴ༏ઌ౓ͷςʔϚʢઓུ՝୊ʣʹؔ࿈͢ΔϓϩδΣΫτ͸࠷༏ઌ͞ΕΔ 2. Ϗδϣϯͱͷؔ࿈ੑ: ϏδϣϯʹҰக͢ΔϓϩδΣΫτΛ༏ઌ͠ɺϏδωε੒௕ʹϓϥεͷӨڹ͕͋Δͱͯ͠΋Ϗδϣ ϯ͔Βԕ͚͟ΔϓϩδΣΫτ͸༏ઌॱҐΛԼ͛Δ 3. ౤ࢿରޮՌ: ౤ࢿ͕গͳ͘ɺΑΓେ͖ͳӨڹΛ࣋ͭϓϩδΣΫτΛ༏ઌ͢Δ

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20 3. จԽ

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21 ॏཁͱ͢ΔՁ஋؍ͷ໌จԽɺ೔ʑͷίϛϡχέʔγϣϯͰҙࢥܾఆͷաఔΛΦʔ ϓϯʹ͢Δ͜ͱͰɺࣗવͱൃੜ͢Δߟ͑ํʹӨڹΛ༩͑Δɻ ● ॏཁͱ͢ΔՁ஋؍ͷ໌จԽɿձࣾͱͯ͠ͷόϦϡʔΛ;·͑ͯɺ૊৫ͷঢ়گ ͱরΒ͠߹Θ͔͚͍ͤͯͯͨΓΑΓͱ͕ΒͤΔ͜ͱͰϓϩμΫτࢤ޲ΛՃ଎ Ͱ͖ΔՁ஋؍Λ໌จԽ͢Δɻ ● ҙࢥܾఆͷϓϩηεΛΦʔϓϯԽɿ૊৫ԣஅͷ༏ઌॱҐ͚ͮͷϛʔςΟϯά Λ୭Ͱ΋ࢀՃՄೳʹ͠ɺPM͕ҙࢥܾఆͷഎܠΛڞ༗͢Δ͜ͱΛॏࢹ͢Δɻ ※ڧྗͳϦʔμʔ͸ͦͷਓࣗ਎ͷՁ஋؍Λਁಁͤ͞Δ͕ɺࢲ͸Ձ஋؍Λ֎ग़ͯ͠͠૊৫΁ͷ૷ணΛࢼΈ͍ͯΔɻ จԽɿ೔ʑͷ࢓ࣄͷੵΈॏͶ

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22 ● ސ٬ͷͨΊʹߦಈ͢Δ
 ࢲͨͪ͸ৗʹސ٬Λҙࣝ͠ɺސ٬ͷͨΊʹߦಈ͠·͢ɻओͳλʔήοτ͸ߪೖͰ͕͢ɺग़඼ɺࢧ෷͍ɺ ಇ͘ͳͲͷػೳΛ࢖͏͢΂ͯͷސ٬΋ߟྀ͢Δඞཁ͕͋Γ·͢ɻಉ࣌ʹɺকདྷతʹࢲͨͪͷαʔϏεΛ ར༻͢ΔՄೳੑͷ͋Δજࡏސ٬΋ߟ͑Δ΂͖Ͱ͢ɻ ● γϯϓϧ͞Λอͭ
 γεςϜઃܭɺUI/UXσβΠϯɺίϛϡχέʔγϣϯͳͲɺ͢΂ͯʹ͓͍ͯγϯϓϧ͞ΛอͭΑ͏౒Ί ·͢ɻ৽͍͠ػೳΛ௥Ճͨ͘͠ͳΔ͜ͱ΋͋Γ·͕͢ɺͦΕ͕ಉ࣌ʹෳࡶ͞Λ૿͢͜ͱΛ೦಄ʹஔ͖· ͢ɻγϯϓϧ͞ͷ௥ٻ͸࣌ʹࠔ೉Ͱ͕͢ɺΑΓྑ͍ํ๏Λ୳ٻ͢Δ͜ͱ͕ॏཁͰ͢ɻ ● ݸͷมֵ͕੒௕ΛݗҾ͢Δ
 ࢲͨͪ͸֤ϝϯόʔͷֵ৽͢ΔೳྗΛ৴͓ͯ͡ΓɺͦΕΒͷֵ৽͕ձࣾ΍ݸਓͷ੒௕ΛݗҾ͢Δ΂͖ͩ ͱ৴͍ͯ͡·͢ɻ࿈ଓతͳ੒௕Ͱ͸ຬ଍ͤͣʹɺ໌֬ͳมԽΛى͜͢͜ͱΛ໨ࢦ͠·͢ɻ͜ͷݪଇ͸ ʮސ٬ͷͨΊʹߦಈ͢Δʯͱؔ࿈͍ͯ͠·͕͢ɺݸਓͷྗΛߴΊΔ͜ͱʹΑΓয఺Λ౰͍ͯͯ·͢ɻ ࣮ྫɿߦಈݪଇ

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23 ૊৫͕ͲͷΑ͏ʹมΘ͍ͬͯΔ͔

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24 ๯಄Ͱ঺հͨ͠Discovery & Searchମ੍Λൃ଍ͨ͠ͷ͕2024೥1݄Ͱɺ1~3݄ظ(ୈ3࢛൒ظ)ͱ4~6݄ظ (ୈ4࢛൒ظ)ͷมԽΛݟͯΈͨɻ ● ػೳվળͷϦϦʔε਺ɿ໿2.61ഒ ʢୈ3/4࢛൒ظൺʣ ○ 1~3݄ظ(ୈ3࢛൒ظ)ɿ3.5 / 4~6݄ظ(ୈ4࢛൒ظ)ɿ8.5
 ● Ξ΢τΧϜ(KPIΠϯύΫτ)ɿ ໿1.6ഒʢୈ3/4࢛൒ظൺʣ ○ (࣮੷஋ඇެ։)
 ● ࢼ࡞੒ޭ཰ɿ1.13ഒʢୈ3/4࢛൒ظൺʣ 
 ※ 1νʔϜ͋ͨΓͷฏۉͰܭଌ
 ※ ૊৫͕΍΍େ͖͍ͷͰɺ༷ʑͳ֎෦ཁҼ͕͋ΓҰ֓ʹ͸ݴ͑ͳ͍͜ͱʹ஫ҙ ఆྔతͳมԽɿ૊৫ͷΞ΢τΧϜ

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25 1on1΍೔ࠒͷԿؾͳ͍ձ࿩ɺϝϯόʔͷߦಈͰϙδςΟϒͳࣄ৅Λ؍࡯ɻ ● Ϗδϣϯ ○ ϝϯόʔʹΑΓ࡞੒͞ΕΔυΩϡϝϯτͰɺ࣌ʑϏδϣϯεςʔτϝϯτ͕Ҿ༻͞Εɺ͓٬͞·ͷՁ஋ ʢʹϓϩμΫτʣΛى఺ͱͨ͠ݸผͷࢪࡦݕ౼͕ͳ͞ΕΔɻ ○ ઓུͰࣔͨ͠՝୊ͷ༏ઌ౓ʹج͍ͮͯɺࢪࡦશମͷ༏ઌ౓͕ݕ౼͞ΕΔɻ ● ࢓૊Έ ○ ϑΟʔυόοΫαΠΫϧͷ࿮૊ΈΛ֤νʔϜ͕׆༻͠ɺ͓٬͞·͔ΒͷϑΟʔυόοΫΛݩʹ೔ʑͷ׆ಈ ͷيಓमਖ਼Λߦ͍ͬͯΔɻ ● จԽ ○ ʮ “γϯϓϧ͞Λอͭ”ʹরΒ͠߹ΘͤͯɺγεςϜઃܭΛݕ౼ͨ͠ɻʯ ○ ʮ͓٬͞·ʹͱͬͯͷՁ஋Λج४ʹɺࢪࡦͷ༏ઌ౓Λܾఆͨ͠ɻʯ ○ มֵ(Innovation)΍ݸͷྗΛΑΓଚॏ͢ΔΑ͏ͳҙࣝ͸·ͩڧ͘ͳ͍ʢ࠷ۙ௥Ճͨ͠ʣɻ ఆੑతͳมԽɿϝϯόʔͷߦಈͳͲ

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26 ૊৫ͰϓϩμΫτࢤ޲ΛߴΊΔͨΊͷॏཁͳ3ͭͷཁૉΛ঺հ ● ํ޲ੑɿʮΰʔϧɿͲ͜ʹ޲͔͏΂͖͔ʯͱʮઓུɿͲͷΑ͏ʹ޲͔͏΂͖͔ʯΛ ݴޠԽ͠ϓϩμΫτࢤ޲ͷى఺Λ࡞Δɻ ● ࢓૊Έɿ༏ઌॱҐ෇͚ͷج४ΛͰ͖Δ͚ͩಁ໌Խ͠ɺͦͷͨΊͷίϯςΫετΛΞ οϓσʔτͰ͖Δ࢓૊ΈΛߏங͢Δɻ ● จԽɿॏཁͱ͢ΔՁ஋؍ͷ໌จԽɺ೔ʑͷίϛϡχέʔγϣϯͰҙࢥܾఆͷաఔΛ Φʔϓϯʹ͢Δ͜ͱͰɺࣗવͱൃੜ͢Δߟ͑ํʹӨڹΛ༩͑Δɻ 
 ্هͷ౔୆Λݩʹ૊৫શମͷϓϩμΫτࢤ޲ΛߴΊ͍ͯ͘ɻ ·ͱΊ