WEB 2.0 FOR SPECIAL AND SMALL LIBRARIES Heidi Gustad, SLA@WSU Secretary http://www.bookmobilize.wordpress.com Lisa M. Rabey, PLG-WSU Vice President http://biblyotheke.net / http://slideshare.net/biblyotheke 

ABOUT HEIDI, SOCIAL MEDIA ¢  Personal use since 2001 —  High school freshman ¢  Xanga (similar to LiveJournal) ¢  Discussion forums ¢  YouTube —  College freshman ¢  Facebook & MySpace ¢  Using social media in marketing for three years —  East Lansing Film Festival ¢  Facebook, MySpace, Flickr, elff.com —  WKAR ¢  Facebook, YouTube, Flickr, Twitter, PBWiki, wkar.org —  Capital Area District Library ¢  Facebook, YouTube, Flickr, Twitter, eVanced, WordPress 

I. WHAT CAN NEW MEDIA DO FOR YOU AND YOUR INSTITUTION? Keep your job safe! 

BECOMING A SOCIAL MEDIALITE ¢  Takes some learning ¢  Enhances your skill set ¢  Adds value to your department ¢  Engages demographics —  Enhance tried & true —  Add NEW ones —  Most important demo: your boss ¢  It’s fun! J 

II. THE NEW SOCIAL MEDIALITE’S TOOLKIT Overview of uses for big social media sites 

THE NEW SOCIAL MEDIALITE’S TOOLKIT | FACEBOOK ¢  Fan page ¢  Import a blog ¢  Manage Events ¢  Post —  Photos —  Links —  Interesting or relevant articles 

THE NEW SOCIAL MEDIALITE’S TOOLKIT | TWITTER ¢  Makes you visible to your boss ¢  Promote programs ¢  Link to other social media efforts —  Cross-posting 

THE NEW SOCIAL MEDIALITE’S TOOLKIT | LINKEDIN ¢  Maintain professional connections ¢  Useful when working with other institutions on projects —  Professionally keep in touch 

¢  Depends on your institution and personal skill set ¢  Institution/dept. tours ¢  Program promotion ¢  Department promotion THE NEW SOCIAL MEDIALITE’S TOOLKIT | YOUTUBE & PODCASTS 

THE NEW SOCIAL MEDIALITE’S TOOLKIT | WIKIS, INTRANET ¢  Keep track of new media protocols ¢  Brainstorm ideas ¢  Remember/share passwords —  Esp. useful if multiple admins on your team 

III. DEVELOPING A SOCIAL MEDIA WORKFLOW & POLICY The biggest thing to learn as a new social medialite 

WHAT ARE YOU SCARED OF? ¢  If you're pioneering social media efforts for your institution, you or your superiors might be scared that “bad” or “incorrect” information could leak through. 

THE BIGGEST SECRET TO NEW MEDIA: MAKE MISTAKES! ¢  Try to make at least 3 big mistakes over the course of the next 6 months. ¢  Trust yourself, trust your staff —  People care about keeping their jobs —  People will forgive your typos —  You can always delete or make edits to posts ¢  With a goal like this in mind, what’s there to fear? 

SCOTT ROSENBERG SALON.COM, “SAY EVERYTHING” AUTHOR ¢  "Our Web-enabled ability to publish anything and everything without asking for permission has opened all sorts of possibilities." 

DAVID WINER SCRIPTING NEWS, HOTWIRED, BLOGGING PIONEER ¢  "I think that's where creativity comes from, the fact that you're not always second-guessing yourself. When you put brakes on, you've really lost a lot. 

HOW DO I CONVINCE CO-WORKERS TO DEVELOP CONTENT? ¢  You can’t do this all alone —  That’s why it’s called participatory technology ¢  Lead by example ¢  Work one-on-one to develop a manageable schedule, based on —  Their enthusiasm —  Your needs —  Communication is HUGE 

POSTING IF NOTHING ELSE, BE CONSISTENT. ¢  Develop a posting schedule, and stick to it —  Even if you’re all by yourself, you can at least post once every other week. 

V. INTRODUCTION: LISA RABEY 

ABOUT ME & SOCIAL MEDIA ¢  Timeline ¢  Then: Web 1.0 —  Internet Relay Chat (1995) —  HTML 1.0 | Mosaic/Netscape —  First website, Geocities —  Email lists/discussion groups —  Online journal since 1996 ¢  Now: Social Media/Web 2.0 —  Tentative Thesis on Social Media in Pop Culture (2007) —  Research on Social Media in the library —  Consultant to archives and businesses —  One-on-one instruction 

¢ A Twitter story. 

A VENN DIAGRAM ON SOCIAL NETWORKING. 

APA NOW ALLOWS TWITTER/FACEBOOK CITATIONS 

SOCIAL NETWORKING EASILY EXPLAINED ¢  Social networking is about connecting people with similar interests on a much larger scale. AND ¢  It is about conversations. *Yes, it is that simple. 

WHY SOCIAL NETWORKING WORKS ¢  For the people by the people. (Tagging, sharing, retweeting, commenting.) ¢  People sell to people. ¢  Creation of mashups between technologies (i.e. FlickrSudoku). ¢  The ability to publish to multiple networking sites with one button (Flickr->Twitter -> Facebook. Blog->Twitter.). ¢  It’s fun. J 

GENERATION CONTENT: BRAND IDENTITY. ¢  The division across generations has become blurred as web users become the ubiquitous “Generation C.” ¢  What does this mean? —  People create content, the content gets tagged, shared, commented on. —  The content can then become viral, as popularity spreads. —  This spurs the originator to continue to create additional content for the cycle to begin again. ¢  Therefore, if Sally likes Bob’s work, she’ll look for him on other sites to follow or friend him. ¢  Bottom line: Make sure whatever “brand” you are, you are the same across all networks for transparency and continuity, regardless if personal or business. 

*Don’t Panic! 

OMG – WTF?!? ¢  It seems overwhelming, but it doesn’t have to be. ¢  Learning how to use the technology is like learning a new language: Immersion and starting slow. Not mutually exclusive! ¢  Try it out: Personal before business. ¢  Also – only use one or two technologies. Blog and Twitter, Twitter or Facebook, then expand as needed. ¢  Keep the content relevant but personable. ¢  All it takes is one person passionate about the technology to make it work. ¢  Don’t feel guilty about logging into social networking sites when at work – it can be used professionally! 

DON’T BELIEVE THE (MARKETING) HYPE: ¢  There is no such thing as a “certified” social media consultant/mediaist/whatever. —  The field is far too new. —  There are no agreed upon standards. —  ANYONE can be an expert, which means you can be too! —  Lots of organizations, reputable and not so reputable, are charging to learn how to use the services. ¢  All social networking sites and tools are FREE. ¢  One can learn on their own at their own pace. ¢  Determine value of paid workshop/class on what it will give you above and beyond what you can learn on your own. 

SOCIAL MEDIALITE CHECKLIST: WHAT YOU SHOULD KNOW HOW TO DO ¢  TECHNICAL: —  How to install and administer a blog. —  How to create/edit/publish in variety of media formats. —  Active, personally or professionally, on several social networking sites. —  Learn to administer a WYSIGYG-editable wiki. —  Have a working knowledge of HTML, CSS, XML and other technologies. —  Have a working knowledge of Photoshop, Gimp, Illustrator and other image manipulation programs. 

SOCIAL MEDIALITE CHECKLIST: WHAT YOU SHOULD KNOW HOW TO DO ¢  Administrative: —  Understand each major social media site's biggest audience/user base. —  Understand the value of RSS. —  Develop a functional understanding of copyright law & intellectual property. —  Email newsletters - learn to integrate with social media efforts. —  Learn how to be a good communicator and use that skill to train others. —  Actively keep up-to-date on the technologies by reading blogs, websites, journals and books. 

SOCIAL NETWORKING SITES AND TOOLS ¢  Twitter: http://twitter.com ¢  Flickr: http://flickr.com ¢  Facebook: http://facebook.com ¢  LinkedIn: http://linkedin.com ¢  WordPress: http://wordpress.org ¢  Blogger: http://blogger.com ¢  FriendFeed (Lifestream): http://friendfeed.com ¢  Brizzly (Lifestream (in beta)): http://brizzly.com ¢  Digg (Website discovery): http://digg.com ¢  Google (RSS) Reader: http://reader.google.com ¢  BrightKite (Social location networking): http://brightkite.com ¢  Tumblr (Lifestream/Blogging): http://tumblr.com ¢  GIMP (Open Source photo manipulation tool): http://www.gimp.org/ ¢  NameChk (checks social networking sites for user ids): http://namechk.com ¢  SlideShare (social presentations) : http://slideshare.net ¢  FriendorFollow (Checks to see who is following you and who you’re not following: http://friendorfollow.com ¢  TwitPic: (Upload pictures to Twitter): http://twitpic.com ¢  De.licio.us (Social bookmarking): http://delicoius.com ¢  Ning (Create your own social community): http://ning.com ¢  YouTube: http://youtube.com ¢  FourSquare (social location networking): http://foursquare.com ¢  Loopt (Social location networking): http://loopt.com 

V. READING LIST AND LITERATURE 

RECOMMENDED TITLES ¢  Listen up! : podcasting for schools and libraries / Linda W. Braun. ¢  Library 2.0 : a guide to participatory library service / Michael E. Casey, Laura C. Savastinuk. ¢  Library 2.0 and beyond : innovative technologies and tomorrow's user / edited by Nancy Courtney ; foreword by Steven J Bell. ¢  Social software in libraries : building collaboration, communication, and community online / Meredith G. Farkas. ¢  Web-based instruction : a guide for libraries / Susan Sharpless Smith. ¢  Say everything : how blogging began, what it's becoming, and why it matters / Scott Rosenberg. ¢  The digital handshake : seven proven strategies to grow your business using social media / by Paul Chaney. 

LITERATURE ¢  David Armano, “Six Social Media Trends for 2010” : http://blogs.harvardbusiness.org/cs/2009/11/ six_social_media_trends.html ¢  danah boyd, "Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life" : http://www.danah.org/papers/Etech2007.html ¢  danah boyd, “"Do you See What I See?: Visibility of Practices through Social Media" : http://www.danah.org/papers/talks/2009/SupernovaLeWeb.html ¢  “How To Explain RSS The Oprah Way”: http://www.backinskinnyjeans.com/2006/09/how_to_explain_.html ¢  Internet Archivist : http://lib.byu.edu/sites/interactivearchivist/ ¢  Pew Internet & American Life: http://www.pewinternet.org/ ¢  Tim O’Reilly, “What is Web 2.0?” : http://oreilly.com/lpt/a/6228 ¢  Tim O’Reilly, “Web 2.0 Five Years On” : http://www.web2summit.com/web2009/public/schedule/detail/10194 ¢  What The F**K Is Social Media? *One Year Later : http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one- year-later