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The Rise of DIY SEO
:
How AI Makes Building
Your Own Tools Easier
Than Ever
By Hans van Gent
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No content
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Big SEO tools are great…
until they aren
’
t.
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SEO tools are expensive and
don
’
t always do exactly what
we need.
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But what if I told you… you can
build your own?
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Two big reasons to start
building your own SEO tools
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Automate repetitive SEO tasks
✅ If you do something multiple times per week or month, automate it.
✅ Stop wasting time on manual internal linking, data extraction, and reporting.
✅ AI + no-code tools (like n8n & NocoDB) make automation stupidly easy.
#1
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Automate repetitive SEO tasks
✅ If you do something multiple times per week or
month, automate it.
✅ Stop wasting time on manual internal linking, data
extraction, and reporting.
✅ AI + no-code tools (like n8n & NocoDB) make
automation stupidly easy.
#1
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Build tools for marketing & backlinks
✅ Tools = content + backlinks.
✅ Create something useful → People link to it, share it, and talk about it.
#2
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It turns out 95 percent of people don't like being
interrupted and the other 5 percent hate it. "We hate
advertising so much, we've trained ourselves not to
look at the top or right sidebar on most
sites," Jeffrey put it recently.
"Of course, people have been blocking ads forever.
By ignoring them," added Godin, suggesting once
again that the best way to contact your users is by
Source: https://medium.com/swlh/side-product-marketing-is-the-new-king-a75c4ed0c0c5
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"Give something valuable away
in order to sell something
related."
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Build tools for marketing & backlinks
✅ Tools = content + backlinks.
✅ Create something useful
→ People link to it, share it, and talk about it.
#2
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Automate repetitive SEO tasks
#1
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What
’
s one (small) SEO task you wish
could be automated?
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Automate & optimize:
n8n and NocoDB in action
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✅ Keyword research using DataForSEO
✅ Content creation
✅ Research
✅ Social media content
There’s nothing you can’t automate with
n8n.
What to use N8N for?
Source: https://n8n.io/workflows/
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If you do something more than once per
week….automate it
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No content
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You can run N8N for free on Google Cloud,
or on your NAS, together with other tools
like NocoDB (database), Crawl4AI, etc.
You can host it yourself!
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I
’
m running it on my
Synology at home
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Build tools for marketing &
backlinks
#2
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Who has ever thought, ‘I wish this SEO
tool did X
’
?
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Common pain points SEO
pros face with existing tools
✅ Too expensive.
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Common pain points SEO
pros face with existing tools
✅ Too expensive.
✅ Missing specific features.
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Common pain points SEO
pros face with existing tools
✅ Too expensive.
✅ Missing specific features.
✅ No customization for niche needs.
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Using keyword research
to find tool ideas
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Example: High search volume for “AI SEO
tools" → Build an automation for that.
Tie this back to side-product marketing:
"If a lot of people search for a solution, why
not build it yourself?"
Look for recurring pain
points in keyword research.
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It used to be that you need a
computer science degree or a
developer…
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…the shift:
AI & vibe coding are changing
the game
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The shift: AI & vibe coding
are changing the game
Source: https://x.com/karpathy/status/1886192184808149383
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The shift: AI & vibe coding
are changing the game
Source: https://x.com/deedydas/status/1895511784792203667
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The shift: AI & vibe coding
are changing the game
Source: https://www.404media.co/this-game-created-by-ai-vibe-coding-makes-50-000-a-month-yours-probably-wont/
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The problem?
Garbage in, garbage out
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So how to “vibe code
”
?
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For example, you might say, “Create a
simple Chrome Extension that allows
me to open my current page in the
Rich Result tester.”
This description (called a prompt) is
given to an AI coding assistant.
You describe what you want
Link: https://www.codeguide.dev/
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The AI, which has been trained in vast amounts
of programming knowledge, will attempt to
produce code that fulfills your request.
Essentially, the AI acts like an autocomplete on
steroids, predicting the code that matches your
description.
The AI generates code
Link: https://bolt.new/
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After the AI provides some code, you (the human) check it.
Does the extension work? Maybe the AI’s first attempt has
issues or isn’t quite what you envisioned.
You then tell the AI what to change or fix. For instance, “The
page looks too plain. Make the design more colorful and
add error handling if the city is not found.”
The AI will take this feedback and modify the code
accordingly.
You review and refine
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This cycle continues — describe changes,
get new code, test it out — until you’re
satisfied with the result.
Because the AI can produce a lot of code
quickly, you might go through multiple
iterations in a short time.
Iterate as needed
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What tools to use?
Cursor Windsurf Github Coilot Lovable Bolt v0 CodeGuide
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Start vibe coding
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Real-world example:
Proof that this works
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things you can do in under 3
seconds (and save HOURS a week)
Sprout SEO Extension
14
Speed up your daily SEO routine.
Get one-click insights on any
page you're on, straight from
your Browser
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Technical SEO
can feel a bit like…
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#1 See all main page
information at a glance
✅ Title tag
✅ Meta description
✅ Canonical URL
✅ Meta robots
✅ Core Web Vitals
✅ Word count on the page
✅ Heading structure
✅ hreflang issues
✅ ….
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#2 Export page copy
in 1 click
You can then use it for further analysis (or feed it to
ChatGPT 😉)
Super simple!
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#3 Instantly check
Core Web Vitals metrics for
a page
The Sprout SEO extension shows the Core Web Vitals
on-page and in the SERP:
LCP (largest contentful paint)
INP (Interaction to Next Paint)
CLS (cumulative layout shift)
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#4 Quickly spot indexing
and canonicalization issues
Sprout SEO will show you:
If meta-robots is set to ‘noindex’
Canonical is different from the page URL
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#5 Easily analyze the
headings hierarchy
✅ See how many H1s on the page
✅ Spot any heading opportunities your competitors
are using.
💡 Export all the headings found on a page in a CSV
with just 1 click!
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Instantly check the page HTTP response.
💪 Pro tip: You can also check if the most common
duplicates – like http/https and www/non-www –
are handled properly on the website you’re
analyzing.
#6 See status codes and
redirect chains at a glance
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✅ Internal links
✅ External links
✅ Anchor text for each of these links
💪 Pro tip: Export the links and their anchor text for
further analysis AND you can also right click on any
page to highlight all links AND their status code.
#7 Get the number of links
on a page, their type and
anchor text
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#8 Highlight nofollow and
other links on a page
The Sprout SEO extension lets easily hightlight all
internal or external links on a page, and see which
ones have a Query String, are No Follow, are
Blocked by Robots, etc.
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#9 Spot images with
missing Alt tags, Title tags,
and explicit dimensions
On the Images tab, you can easily see the alt tags of
the images on a page.
It will help you quickly spot the images that are
missing alt tags.
💪 Pro tip: Export all images along with their
dimensions in a CSV in 1 click for further analysis
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#10 See what a page preview
will look like when shared on
social media and Reddit!
No need to look for Open graph tags in the source
code anymore!
The Sprout SEO extension will show you the preview
image, website, title and description of any page so
that you can make sure it looks great when you share
it online.
It will also check if the current URL has been
submitted on Reddit, so you can easily submit the
link yourself or join an existing discussion.
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#11 Check schema markup
Sprout SEO extension makes it easy for you to check
all types of Schema markup so that you don’t need
to open the Rich Snippets tool and wait minutes for it
to show the results.
You can also easily download all existing schema
from a page in JSON format so you can build your
own templates based on the success of your
competitors.
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#12 Your Right > Click menu,
supercharged for speed
✅ Test schema markup in the rich result tester or schema.org
✅ Highlight internal or external links
✅ Test your current page in the most popular speed test tools.
✅ Remove breadcrumbs gives you back the full URL of the
page you're trying to visit.
✅ Open your current page (or site) in Ahrefs, Moz, Majestic,
Archive.org, SimilarWeb, SEMRush and more.
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#13 Enhance your SERP
experience
✅ See live 'Google Trends' data straight in the SERP
✅ Simulate a different search location for debugging “near
me” searches
✅ See a correlation between web vitals and rankings
✅ Extract 'People Also Asked' from search results in one click.
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With dozens more features,
like…
✅ Quick link to the sitemap (sitemap.xml) file on any site.
✅ Fix faulty redirects post-migration with our archive.org
CSV download feature, saving you hours of troubleshooting
✅ Get bulk Google Trends data and graphs
Download now
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🧠 Got an idea? Prompt it.
🛠 Got a task? Automate it.
🚀 Got a tool? Ship it.
💬 “The best way to learn is to build. The best time to start is now.”
Remember:
You don
’
t need permission to build
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💬 Find me on LinkedIn @jcvangent, or just come say hi after!
(PS – If you want to beta test the new Sprout SEO site audit features, come
talk to me! )
👉 Go out and build something today.