Slide 1

Slide 1 text

@andylobban Design, systems, people Andy Lobban Head of UX and Design at FanDuel

Slide 2

Slide 2 text


Slide 3

Slide 3 text


Slide 4

Slide 4 text


Slide 5

Slide 5 text

@andylobban @andylobban

Slide 6

Slide 6 text

@andylobban @andylobban

Slide 7

Slide 7 text

@andylobban Los Angeles New York Glasgow Edinburgh

Slide 8

Slide 8 text


Slide 9

Slide 9 text

@andylobban What is a design system?

Slide 10

Slide 10 text

@andylobban A set of shared patterns and principles that define how we design our product

Slide 11

Slide 11 text

@andylobban Principles

Slide 12

Slide 12 text

@andylobban Guidelines

Slide 13

Slide 13 text

@andylobban Patterns

Slide 14

Slide 14 text

@andylobban Components

Slide 15

Slide 15 text

@andylobban and more

Slide 16

Slide 16 text

@andylobban It’s about what your product needs

Slide 17

Slide 17 text

@andylobban Design systems are not 
 the cool new thing

Slide 18

Slide 18 text

@andylobban @andylobban

Slide 19

Slide 19 text

1920s 1940s 1960s 2000s 2012 @andylobban

Slide 20

Slide 20 text


Slide 21

Slide 21 text


Slide 22

Slide 22 text

@andylobban Why would you want to build a system?

Slide 23

Slide 23 text

@andylobban 50% 50% Design as a job Execution for people Working with people

Slide 24

Slide 24 text

@andylobban @andylobban 50% 50%

Slide 25

Slide 25 text

@andylobban Stories are for people @andylobban

Slide 26

Slide 26 text

@andylobban Your design system is about people

Slide 27

Slide 27 text

@andylobban Design Systems by Alla Kholmatova Published by Smashing Magazine

Slide 28

Slide 28 text

@andylobban Users of the product(s) built with your system

Slide 29

Slide 29 text

@andylobban Consistency

Slide 30

Slide 30 text

@andylobban Accessibility

Slide 31

Slide 31 text

@andylobban Trust

Slide 32

Slide 32 text

@andylobban More time for testing = better experience

Slide 33

Slide 33 text

@andylobban Your design system’s customers

Slide 34

Slide 34 text

@andylobban Designers Developers Testers Product managers Copywriters Third parties and more

Slide 35

Slide 35 text

@andylobban Your design system is a product

Slide 36

Slide 36 text

@andylobban System goals

Slide 37

Slide 37 text

@andylobban @andylobban

Slide 38

Slide 38 text

@andylobban You already know how to do research

Slide 39

Slide 39 text

@andylobban Market your system like a product

Slide 40

Slide 40 text

@andylobban Senior stakeholders

Slide 41

Slide 41 text

@andylobban Usability Brand unity at scale Business goals Efficiency

Slide 42

Slide 42 text

@andylobban Designers

Slide 43

Slide 43 text

@andylobban Your system is a constraint, not a threat to creativity

Slide 44

Slide 44 text

@andylobban Shared understanding

Slide 45

Slide 45 text

@andylobban Tone of voice

Slide 46

Slide 46 text

@andylobban Principles

Slide 47

Slide 47 text

@andylobban Our product favours 
 customisation for power users over simplicity for casual users

Slide 48

Slide 48 text

@andylobban Stress tests

Slide 49

Slide 49 text

@andylobban Just fucking start

Slide 50

Slide 50 text

@andylobban Developers and testers

Slide 51

Slide 51 text

@andylobban Shared language

Slide 52

Slide 52 text

@andylobban Speak like a developer

Slide 53

Slide 53 text

@andylobban Documentation is important The headlines Important info Extra info

Slide 54

Slide 54 text

@andylobban From whiteboard to build

Slide 55

Slide 55 text

@andylobban New team members

Slide 56

Slide 56 text

@andylobban Third parties

Slide 57

Slide 57 text

@andylobban Add user research explanations

Slide 58

Slide 58 text

@andylobban Can you make it public?

Slide 59

Slide 59 text

@andylobban Beyond your current world

Slide 60

Slide 60 text

@andylobban Your design system is a great hiring tool

Slide 61

Slide 61 text

@andylobban Job ads Process docs Designer handbook

Slide 62

Slide 62 text

@andylobban But I don’t think I need a design system!!!

Slide 63

Slide 63 text

@andylobban These principles apply 
 to all our work

Slide 64

Slide 64 text

@andylobban Dziękuję! Andy Lobban Head of UX and Design at FanDuel @andylobban