Design, systems, people - World Usability Day Poznań 2018
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Andy Lobban
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@andylobban Design, systems, people Andy Lobban Head of UX and Design at FanDuel lobban.org
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@andylobban
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@andylobban
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@andylobban
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@andylobban @andylobban
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@andylobban @andylobban
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@andylobban Los Angeles New York Glasgow Edinburgh
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@andylobban
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@andylobban What is a design system?
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@andylobban A set of shared patterns and principles that define how we design our product
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@andylobban Principles
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@andylobban Guidelines
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@andylobban Patterns
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@andylobban Components
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@andylobban and more
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@andylobban It’s about what your product needs
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@andylobban Design systems are not the cool new thing
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@andylobban @andylobban
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1920s 1940s 1960s 2000s 2012 @andylobban
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@andylobban
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@andylobban
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@andylobban Why would you want to build a system?
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@andylobban 50% 50% Design as a job Execution for people Working with people
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@andylobban @andylobban 50% 50%
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@andylobban Stories are for people @andylobban
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@andylobban Your design system is about people
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@andylobban Design Systems by Alla Kholmatova Published by Smashing Magazine bit.ly/designsystemsbook
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@andylobban Users of the product(s) built with your system
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@andylobban Consistency
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@andylobban Accessibility
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@andylobban Trust
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@andylobban More time for testing = better experience
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@andylobban Your design system’s customers
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@andylobban Designers Developers Testers Product managers Copywriters Third parties and more
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@andylobban Your design system is a product
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@andylobban System goals
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@andylobban @andylobban
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@andylobban You already know how to do research
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@andylobban Market your system like a product
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@andylobban Senior stakeholders
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@andylobban Usability Brand unity at scale Business goals Efficiency
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@andylobban Designers
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@andylobban Your system is a constraint, not a threat to creativity
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@andylobban Shared understanding
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@andylobban Tone of voice
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@andylobban Principles
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@andylobban Our product favours customisation for power users over simplicity for casual users
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@andylobban Stress tests
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@andylobban Just fucking start
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@andylobban Developers and testers
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@andylobban Shared language
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@andylobban Speak like a developer
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@andylobban Documentation is important The headlines Important info Extra info
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@andylobban From whiteboard to build
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@andylobban New team members
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@andylobban Third parties
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@andylobban Add user research explanations
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@andylobban Can you make it public?
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@andylobban Beyond your current world
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@andylobban Your design system is a great hiring tool
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@andylobban Job ads Process docs Designer handbook
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@andylobban But I don’t think I need a design system!!!
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@andylobban These principles apply to all our work
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@andylobban Dziękuję! Andy Lobban Head of UX and Design at FanDuel lobban.org @andylobban