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Andy Lobban
November 17, 2018
Design
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Design, systems, people - World Usability Day Poznań 2018
World Usability Day Poznań 2018
Andy Lobban
November 17, 2018
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Transcript
@andylobban Design, systems, people Andy Lobban Head of UX and
Design at FanDuel lobban.org
@andylobban
@andylobban
@andylobban
@andylobban @andylobban
@andylobban @andylobban
@andylobban Los Angeles New York Glasgow Edinburgh
@andylobban
@andylobban What is a design system?
@andylobban A set of shared patterns and principles that define
how we design our product
@andylobban Principles
@andylobban Guidelines
@andylobban Patterns
@andylobban Components
@andylobban and more
@andylobban It’s about what your product needs
@andylobban Design systems are not the cool new thing
@andylobban @andylobban
1920s 1940s 1960s 2000s 2012 @andylobban
@andylobban
@andylobban
@andylobban Why would you want to build a system?
@andylobban 50% 50% Design as a job Execution for people
Working with people
@andylobban @andylobban 50% 50%
@andylobban Stories are for people @andylobban
@andylobban Your design system is about people
@andylobban Design Systems by Alla Kholmatova Published by Smashing Magazine
bit.ly/designsystemsbook
@andylobban Users of the product(s) built with your system
@andylobban Consistency
@andylobban Accessibility
@andylobban Trust
@andylobban More time for testing = better experience
@andylobban Your design system’s customers
@andylobban Designers Developers Testers Product managers Copywriters Third parties and
more
@andylobban Your design system is a product
@andylobban System goals
@andylobban @andylobban
@andylobban You already know how to do research
@andylobban Market your system like a product
@andylobban Senior stakeholders
@andylobban Usability Brand unity at scale Business goals Efficiency
@andylobban Designers
@andylobban Your system is a constraint, not a threat to
creativity
@andylobban Shared understanding
@andylobban Tone of voice
@andylobban Principles
@andylobban Our product favours customisation for power users over
simplicity for casual users
@andylobban Stress tests
@andylobban Just fucking start
@andylobban Developers and testers
@andylobban Shared language
@andylobban Speak like a developer
@andylobban Documentation is important The headlines Important info Extra info
@andylobban From whiteboard to build
@andylobban New team members
@andylobban Third parties
@andylobban Add user research explanations
@andylobban Can you make it public?
@andylobban Beyond your current world
@andylobban Your design system is a great hiring tool
@andylobban Job ads Process docs Designer handbook
@andylobban But I don’t think I need a design system!!!
@andylobban These principles apply to all our work
@andylobban Dziękuję! Andy Lobban Head of UX and Design at
FanDuel lobban.org @andylobban