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A Quick Introduction to
Gamification
www.ideasinplay.com
Nader Al-Shamma
Jorge Andres Martinez
TechNottigham July 2019
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What is Gamification?
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Who Plays Games?
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32.4 Million Gamers
48% 52%
Players Ages range from 10 to 65
Source:
[1] The Association for UK Interactive Entertainment (https://ukie.org.uk/research#demographics)
[2] NewZoo (https://newzoo.com/insights/infographics/the-u-k-gamer-2017/)
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The average consumer is
24 to 34 years old
Source:
[1] Internet Advertising Bureau
(2014)
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What is the appeal?
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What drives Us?
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Goods
Glory
Games
God
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How do we achieve this?
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Examples
Hidden Numbers Progress Bar
Medals Loops
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The Traits Within “Gamers”
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Competitor Socialiser
Collector Explorer
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Case Study
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[…] The 'bonkers' mobile network, proves that the
crowd can run your business for you
The Telegraph (2015)
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How do you initiate and teach your customers to
accept this crazy new paradigm?
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Your mission, should you choose to
accept it...
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Mission Accomplished
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The Result
GiffGaff:
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3rd largest virtual network in the UK
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Report Revenue of £210M
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Rated number 1 for customer satisfaction in the UK.
Sources:
[1] “Giffgaff, the 'bonkers' mobile network, proves that the crowd can run your
business for you”, The Telegraph 2015.
[2] “giffgaff ranked best UK telco for customer satisfaction, industry still the worst
overall”, European Communications 2017.
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Any Questions?
Jorge Andrés Martínez
@Jorgeandmar
Nader Al-Shamma
@nadershamma