Let’s Play a Game: A Quick Introduction to Gamification

he talk will be presented by Nader Al-Shamma and Jorge Andrés Martínez who will walk through the basics of what gamification is, to whom it may appeal to, why organisations might want to adopt it and how it can be implemented.

Transcript

1. A Quick Introduction to Gamification www.ideasinplay.com Nader Al-Shamma Jorge Andres Martinez TechNottigham July 2019
2. What is Gamification?
3. Who Plays Games?
4. 32.4 Million Gamers 48% 52% Players Ages range from 10 to 65 Source: [1] The Association for UK Interactive Entertainment (https://ukie.org.uk/research#demographics) [2] NewZoo (https://newzoo.com/insights/infographics/the-u-k-gamer-2017/)
5. The average consumer is 24 to 34 years old Source: [1] Internet Advertising Bureau (2014)
6. What is the appeal?
7. What drives Us?
8. Goods Glory Games God
9. How do we achieve this?
10. Examples Hidden Numbers Progress Bar Medals Loops
11. The Traits Within “Gamers”
12. Competitor Socialiser Collector Explorer
13. Case Study • […] The 'bonkers' mobile network, proves that the crowd can run your business for you The Telegraph (2015)
14. How do you initiate and teach your customers to accept this crazy new paradigm?
15. Your mission, should you choose to accept it...
18. Mission Accomplished
19. The Result GiffGaff: • 3rd largest virtual network in the UK • Report Revenue of £210M • Rated number 1 for customer satisfaction in the UK. Sources: [1] “Giffgaff, the 'bonkers' mobile network, proves that the crowd can run your business for you”, The Telegraph 2015. [2] “giffgaff ranked best UK telco for customer satisfaction, industry still the worst overall”, European Communications 2017.
20. Any Questions? Jorge Andrés Martínez @Jorgeandmar Nader Al-Shamma @nadershamma