The WordPress Economy - Speaker Deck

The WordPress Economy

by Giustino Borzacchiello

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The WordPress Economy

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HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You can find me (almost) everywhere as @jubstuff

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WordPress? Blog.

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WordPress? Business!

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http://scottbolinger.com/ 2015-wordpress-revenue- statistics/

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1. Agencies

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Agencies ▸ A client come in asking for a website/application. ▸ You build that website/application for them

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2. Products

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PREMIUM THEMES

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PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell them through a marketplace, ▸ Or using your own website

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PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea

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$18MM+* Avada Theme (* total revenue)

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$9MM+ X Theme (* total revenue)

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$60k/month Theme Isle

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PLUGINS

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PLUGINS ▸ As with themes, you create an awesome plugin and sell it ▸ Marketplaces or your own website ▸ But you have more options…

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PLUGINS ▸ Free version → Premium version ▸ Free versions → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins

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$2MM+/year Yoast

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$1MM+/year* Pippin’s Plugins *aggregate

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$1MM++/year iThemes

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SaaS PRODUCTS

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SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access

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$1-2B* Automattic (*valutation)

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$4MM/year ManageWP

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$ - Pressbooks

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3. Services

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Services ▸ Instead of creating your product, you help others build theirs ▸ Could be anything from support to ad-hoc development

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$64k/month WP Curve

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$30k/month CodeinWP

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$ - SOS WP

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4. Hosting

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Hosting ▸ Obvious but, hey, if you have the money! ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)

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5. Memberships

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Memberships ▸ Provide exclusive content, behind payment. ▸ Build a community

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$ 100k/year Post Status Club

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“ Ideas are just a multiplier of execution. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

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