Slide 1

Slide 1 text

The WordPress Economy

Slide 2

Slide 2 text

HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You can find me (almost) everywhere as @jubstuff

Slide 3

Slide 3 text

WordPress? Blog.

Slide 4

Slide 4 text

WordPress? Business!

Slide 5

Slide 5 text

http://scottbolinger.com/ 2015-wordpress-revenue- statistics/

Slide 6

Slide 6 text

1. Agencies

Slide 7

Slide 7 text

Agencies ▸ A client come in asking for a website/application. ▸ You build that website/application for them

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

2. Products

Slide 10

Slide 10 text

PREMIUM THEMES

Slide 11

Slide 11 text

PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell them through a marketplace, ▸ Or using your own website

Slide 12

Slide 12 text

PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea

Slide 13

Slide 13 text

$18MM+* Avada Theme (* total revenue)

Slide 14

Slide 14 text

$9MM+ X Theme (* total revenue)

Slide 15

Slide 15 text

$60k/month Theme Isle

Slide 16

Slide 16 text

PLUGINS

Slide 17

Slide 17 text

PLUGINS ▸ As with themes, you create an awesome plugin and sell it ▸ Marketplaces or your own website ▸ But you have more options…

Slide 18

Slide 18 text

PLUGINS ▸ Free version → Premium version ▸ Free versions → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins

Slide 19

Slide 19 text

$2MM+/year Yoast

Slide 20

Slide 20 text

$1MM+/year* Pippin’s Plugins *aggregate

Slide 21

Slide 21 text

$1MM++/year iThemes

Slide 22

Slide 22 text

SaaS PRODUCTS

Slide 23

Slide 23 text

SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access

Slide 24

Slide 24 text

$1-2B* Automattic (*valutation)

Slide 25

Slide 25 text

$4MM/year ManageWP

Slide 26

Slide 26 text

$ - Pressbooks

Slide 27

Slide 27 text

3. Services

Slide 28

Slide 28 text

Services ▸ Instead of creating your product, you help others build theirs ▸ Could be anything from support to ad-hoc development

Slide 29

Slide 29 text

$64k/month WP Curve

Slide 30

Slide 30 text

$30k/month CodeinWP

Slide 31

Slide 31 text

$ - SOS WP

Slide 32

Slide 32 text

4. Hosting

Slide 33

Slide 33 text

Hosting ▸ Obvious but, hey, if you have the money! ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

5. Memberships

Slide 36

Slide 36 text

Memberships ▸ Provide exclusive content, behind payment. ▸ Build a community

Slide 37

Slide 37 text

$ 100k/year Post Status Club

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

“ Ideas are just a multiplier of execution. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

Slide 40

Slide 40 text

BE CURIOUS!

Slide 41

Slide 41 text

TRY THINGS!

Slide 42

Slide 42 text

CONTRIBUTE

Slide 43

Slide 43 text

EXPLORE!

Slide 44

Slide 44 text

THANKS! Any questions? Ping me at @jubstuff

Slide 45

Slide 45 text

CREDITS ▸ Presentation template by SlidesCarnival ▸ Photographs by Unsplash