Agencies
▸ A client come in asking for a
website/application.
▸ You build that website/application for
them
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2.
Products
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PREMIUM
THEMES
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PREMIUM THEMES
▸ Design and build outstanding themes
▸ Sell them through a marketplace,
▸ Or using your own website
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PREMIUM THEMES
▸ Market is oversaturated, so...
▸ Niche themes work better (i.e. themes
for vegan restaurants)
▸ Build tools for other themes
▸ Offering support could be a good idea
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$18MM+*
Avada Theme (* total revenue)
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$9MM+
X Theme (* total revenue)
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$60k/month
Theme Isle
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PLUGINS
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PLUGINS
▸ As with themes, you create an awesome
plugin and sell it
▸ Marketplaces or your own website
▸ But you have more options…
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PLUGINS
▸ Free version → Premium version
▸ Free versions → Add-ons
▸ Free trial → Upsell
▸ Extensions for other plugins
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$2MM+/year
Yoast
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$1MM+/year*
Pippin’s Plugins *aggregate
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$1MM++/year
iThemes
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SaaS
PRODUCTS
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SaaS PRODUCTS
▸ SaaS: Software as a Service.
Software delivered over Web (simplistic)
▸ You build and host the application
▸ Your clients need only credentials to
access
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$1-2B*
Automattic (*valutation)
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$4MM/year
ManageWP
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$ -
Pressbooks
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3.
Services
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Services
▸ Instead of creating your product, you
help others build theirs
▸ Could be anything from support to
ad-hoc development
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$64k/month
WP Curve
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$30k/month
CodeinWP
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$ -
SOS WP
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4.
Hosting
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Hosting
▸ Obvious but, hey, if you have the money!
▸ They’re becoming more and more
competitors to WordPress products,
acquiring entire companies (i.e.
GoDaddy with ManageWP)
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5.
Memberships
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Memberships
▸ Provide exclusive content, behind
payment.
▸ Build a community
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$ 100k/year
Post Status Club
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“
Ideas are just a multiplier of
execution.
The most brilliant idea, with no
execution, is worth $20.
The most brilliant idea takes great
execution to be worth $20,000,000.
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BE CURIOUS!
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TRY THINGS!
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CONTRIBUTE
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EXPLORE!
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THANKS!
Any questions?
Ping me at @jubstuff
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CREDITS
▸ Presentation template by SlidesCarnival
▸ Photographs by Unsplash