The WordPress Economy

Transcript

1. The WordPress Economy

2. HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You

   can find me (almost) everywhere as @jubstuff

3. WordPress? Blog.

4. WordPress? Business!

5. http://scottbolinger.com/ 2015-wordpress-revenue- statistics/

6. 1. Agencies

7. Agencies ▸ A client come in asking for a website/application.

   ▸ You build that website/application for them
8. None

9. 2. Products

10. PREMIUM THEMES

11. PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell

    them through a marketplace, ▸ Or using your own website

12. PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes

    work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea

13. $18MM+* Avada Theme (* total revenue)

14. $9MM+ X Theme (* total revenue)

15. $60k/month Theme Isle

16. PLUGINS

17. PLUGINS ▸ As with themes, you create an awesome plugin

    and sell it ▸ Marketplaces or your own website ▸ But you have more options…

18. PLUGINS ▸ Free version → Premium version ▸ Free versions

    → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins

19. $2MM+/year Yoast

20. $1MM+/year* Pippin’s Plugins *aggregate

21. $1MM++/year iThemes

22. SaaS PRODUCTS

23. SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered

    over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access

24. $1-2B* Automattic (*valutation)

25. $4MM/year ManageWP

26. $ - Pressbooks

27. 3. Services

28. Services ▸ Instead of creating your product, you help others

    build theirs ▸ Could be anything from support to ad-hoc development

29. $64k/month WP Curve

30. $30k/month CodeinWP

31. $ - SOS WP

32. 4. Hosting

33. Hosting ▸ Obvious but, hey, if you have the money!

    ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)
34. None

35. 5. Memberships

36. Memberships ▸ Provide exclusive content, behind payment. ▸ Build a

    community

37. $ 100k/year Post Status Club

38. None

39. “ Ideas are just a multiplier of execution. The most

    brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

40. BE CURIOUS!

41. TRY THINGS!

42. CONTRIBUTE

43. EXPLORE!

44. THANKS! Any questions? Ping me at @jubstuff

45. CREDITS ▸ Presentation template by SlidesCarnival ▸ Photographs by Unsplash