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The WordPress Economy

The WordPress Economy

Giustino Borzacchiello

March 13, 2017

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  1. HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You

    can find me (almost) everywhere as @jubstuff
  2. Agencies ▸ A client come in asking for a website/application.

    ▸ You build that website/application for them
  3. PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell

    them through a marketplace, ▸ Or using your own website
  4. PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes

    work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea
  5. PLUGINS ▸ As with themes, you create an awesome plugin

    and sell it ▸ Marketplaces or your own website ▸ But you have more options…
  6. PLUGINS ▸ Free version → Premium version ▸ Free versions

    → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins
  7. SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered

    over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access
  8. Services ▸ Instead of creating your product, you help others

    build theirs ▸ Could be anything from support to ad-hoc development
  9. Hosting ▸ Obvious but, hey, if you have the money!

    ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)
  10. “ Ideas are just a multiplier of execution. The most

    brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.