The WordPress Economy

The WordPress Economy

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Giustino Borzacchiello

March 13, 2017
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  1. The WordPress Economy

  2. HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You

    can find me (almost) everywhere as @jubstuff
  3. WordPress? Blog.

  4. WordPress? Business!

  5. http://scottbolinger.com/ 2015-wordpress-revenue- statistics/

  6. 1. Agencies

  7. Agencies ▸ A client come in asking for a website/application.

    ▸ You build that website/application for them
  8. None
  9. 2. Products

  10. PREMIUM THEMES

  11. PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell

    them through a marketplace, ▸ Or using your own website
  12. PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes

    work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea
  13. $18MM+* Avada Theme (* total revenue)

  14. $9MM+ X Theme (* total revenue)

  15. $60k/month Theme Isle

  16. PLUGINS

  17. PLUGINS ▸ As with themes, you create an awesome plugin

    and sell it ▸ Marketplaces or your own website ▸ But you have more options…
  18. PLUGINS ▸ Free version → Premium version ▸ Free versions

    → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins
  19. $2MM+/year Yoast

  20. $1MM+/year* Pippin’s Plugins *aggregate

  21. $1MM++/year iThemes

  22. SaaS PRODUCTS

  23. SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered

    over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access
  24. $1-2B* Automattic (*valutation)

  25. $4MM/year ManageWP

  26. $ - Pressbooks

  27. 3. Services

  28. Services ▸ Instead of creating your product, you help others

    build theirs ▸ Could be anything from support to ad-hoc development
  29. $64k/month WP Curve

  30. $30k/month CodeinWP

  31. $ - SOS WP

  32. 4. Hosting

  33. Hosting ▸ Obvious but, hey, if you have the money!

    ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)
  34. None
  35. 5. Memberships

  36. Memberships ▸ Provide exclusive content, behind payment. ▸ Build a

    community
  37. $ 100k/year Post Status Club

  38. None
  39. “ Ideas are just a multiplier of execution. The most

    brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
  40. BE CURIOUS!

  41. TRY THINGS!

  42. CONTRIBUTE

  43. EXPLORE!

  44. THANKS! Any questions? Ping me at @jubstuff

  45. CREDITS ▸ Presentation template by SlidesCarnival ▸ Photographs by Unsplash