The WordPress Economy

Transcript

1. The WordPress Economy
2. HELLO! I am Giustino Borzacchiello Software Developer @ MotorK You can find me (almost) everywhere as @jubstuff
3. WordPress? Blog.
4. WordPress? Business!
5. http://scottbolinger.com/ 2015-wordpress-revenue- statistics/
6. 1. Agencies
7. Agencies ▸ A client come in asking for a website/application. ▸ You build that website/application for them
9. 2. Products
10. PREMIUM THEMES
11. PREMIUM THEMES ▸ Design and build outstanding themes ▸ Sell them through a marketplace, ▸ Or using your own website
12. PREMIUM THEMES ▸ Market is oversaturated, so... ▸ Niche themes work better (i.e. themes for vegan restaurants) ▸ Build tools for other themes ▸ Offering support could be a good idea
13. $18MM+* Avada Theme (* total revenue)
14. $9MM+ X Theme (* total revenue)
15. $60k/month Theme Isle
16. PLUGINS
17. PLUGINS ▸ As with themes, you create an awesome plugin and sell it ▸ Marketplaces or your own website ▸ But you have more options…
18. PLUGINS ▸ Free version → Premium version ▸ Free versions → Add-ons ▸ Free trial → Upsell ▸ Extensions for other plugins
19. $2MM+/year Yoast
20. $1MM+/year* Pippin’s Plugins *aggregate
21. $1MM++/year iThemes
22. SaaS PRODUCTS
23. SaaS PRODUCTS ▸ SaaS: Software as a Service. Software delivered over Web (simplistic) ▸ You build and host the application ▸ Your clients need only credentials to access
24. $1-2B* Automattic (*valutation)
25. $4MM/year ManageWP
26. $ - Pressbooks
27. 3. Services
28. Services ▸ Instead of creating your product, you help others build theirs ▸ Could be anything from support to ad-hoc development
29. $64k/month WP Curve
30. $30k/month CodeinWP
31. $ - SOS WP
32. 4. Hosting
33. Hosting ▸ Obvious but, hey, if you have the money! ▸ They’re becoming more and more competitors to WordPress products, acquiring entire companies (i.e. GoDaddy with ManageWP)
35. 5. Memberships
36. Memberships ▸ Provide exclusive content, behind payment. ▸ Build a community
37. $ 100k/year Post Status Club
39. “ Ideas are just a multiplier of execution. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
40. BE CURIOUS!
41. TRY THINGS!
42. CONTRIBUTE
43. EXPLORE!
44. THANKS! Any questions? Ping me at @jubstuff
45. CREDITS ▸ Presentation template by SlidesCarnival ▸ Photographs by Unsplash