The WordPress Economy

Transcript

1. The
   WordPress
   Economy
   

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2. HELLO!
   I am Giustino Borzacchiello
   Software Developer @ MotorK
   You can find me (almost) everywhere as @jubstuff
   

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3. WordPress?
   Blog.
   

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4. WordPress?
   Business!
   

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5. http://scottbolinger.com/
   2015-wordpress-revenue-
   statistics/
   

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6. 1.
   Agencies
   

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7. Agencies
   ▸ A client come in asking for a
   website/application.
   ▸ You build that website/application for
   them
   

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9. 2.
   Products
   

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10. PREMIUM
    THEMES
    

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11. PREMIUM THEMES
    ▸ Design and build outstanding themes
    ▸ Sell them through a marketplace,
    ▸ Or using your own website
    

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12. PREMIUM THEMES
    ▸ Market is oversaturated, so...
    ▸ Niche themes work better (i.e. themes
    for vegan restaurants)
    ▸ Build tools for other themes
    ▸ Offering support could be a good idea
    

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13. $18MM+*
    Avada Theme (* total revenue)
    

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14. $9MM+
    X Theme (* total revenue)
    

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15. $60k/month
    Theme Isle
    

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16. PLUGINS
    

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17. PLUGINS
    ▸ As with themes, you create an awesome
    plugin and sell it
    ▸ Marketplaces or your own website
    ▸ But you have more options…
    

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18. PLUGINS
    ▸ Free version → Premium version
    ▸ Free versions → Add-ons
    ▸ Free trial → Upsell
    ▸ Extensions for other plugins
    

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19. $2MM+/year
    Yoast
    

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20. $1MM+/year*
    Pippin’s Plugins *aggregate
    

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21. $1MM++/year
    iThemes
    

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22. SaaS
    PRODUCTS
    

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23. SaaS PRODUCTS
    ▸ SaaS: Software as a Service.
    Software delivered over Web (simplistic)
    ▸ You build and host the application
    ▸ Your clients need only credentials to
    access
    

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24. $1-2B*
    Automattic (*valutation)
    

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25. $4MM/year
    ManageWP
    

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26. $ -
    Pressbooks
    

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27. 3.
    Services
    

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28. Services
    ▸ Instead of creating your product, you
    help others build theirs
    ▸ Could be anything from support to
    ad-hoc development
    

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29. $64k/month
    WP Curve
    

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30. $30k/month
    CodeinWP
    

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31. $ -
    SOS WP
    

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32. 4.
    Hosting
    

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33. Hosting
    ▸ Obvious but, hey, if you have the money!
    ▸ They’re becoming more and more
    competitors to WordPress products,
    acquiring entire companies (i.e.
    GoDaddy with ManageWP)
    

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35. 5.
    Memberships
    

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36. Memberships
    ▸ Provide exclusive content, behind
    payment.
    ▸ Build a community
    

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37. $ 100k/year
    Post Status Club
    

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39. “
    Ideas are just a multiplier of
    execution.
    The most brilliant idea, with no
    execution, is worth $20.
    The most brilliant idea takes great
    execution to be worth $20,000,000.
    

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40. BE CURIOUS!
    

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41. TRY THINGS!
    

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42. CONTRIBUTE
    

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43. EXPLORE!
    

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44. THANKS!
    Any questions?
    Ping me at @jubstuff
    

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45. CREDITS
    ▸ Presentation template by SlidesCarnival
    ▸ Photographs by Unsplash
    

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