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The WordPress Economy

The WordPress Economy

Giustino Borzacchiello

March 13, 2017
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  1. The
    WordPress
    Economy

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  2. HELLO!
    I am Giustino Borzacchiello
    Software Developer @ MotorK
    You can find me (almost) everywhere as @jubstuff

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  3. WordPress?
    Blog.

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  4. WordPress?
    Business!

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  5. http://scottbolinger.com/
    2015-wordpress-revenue-
    statistics/

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  6. 1.
    Agencies

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  7. Agencies
    ▸ A client come in asking for a
    website/application.
    ▸ You build that website/application for
    them

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  9. 2.
    Products

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  10. PREMIUM
    THEMES

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  11. PREMIUM THEMES
    ▸ Design and build outstanding themes
    ▸ Sell them through a marketplace,
    ▸ Or using your own website

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  12. PREMIUM THEMES
    ▸ Market is oversaturated, so...
    ▸ Niche themes work better (i.e. themes
    for vegan restaurants)
    ▸ Build tools for other themes
    ▸ Offering support could be a good idea

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  13. $18MM+*
    Avada Theme (* total revenue)

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  14. $9MM+
    X Theme (* total revenue)

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  15. $60k/month
    Theme Isle

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  16. PLUGINS

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  17. PLUGINS
    ▸ As with themes, you create an awesome
    plugin and sell it
    ▸ Marketplaces or your own website
    ▸ But you have more options…

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  18. PLUGINS
    ▸ Free version → Premium version
    ▸ Free versions → Add-ons
    ▸ Free trial → Upsell
    ▸ Extensions for other plugins

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  19. $2MM+/year
    Yoast

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  20. $1MM+/year*
    Pippin’s Plugins *aggregate

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  21. $1MM++/year
    iThemes

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  22. SaaS
    PRODUCTS

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  23. SaaS PRODUCTS
    ▸ SaaS: Software as a Service.
    Software delivered over Web (simplistic)
    ▸ You build and host the application
    ▸ Your clients need only credentials to
    access

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  24. $1-2B*
    Automattic (*valutation)

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  25. $4MM/year
    ManageWP

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  26. $ -
    Pressbooks

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  27. 3.
    Services

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  28. Services
    ▸ Instead of creating your product, you
    help others build theirs
    ▸ Could be anything from support to
    ad-hoc development

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  29. $64k/month
    WP Curve

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  30. $30k/month
    CodeinWP

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  31. $ -
    SOS WP

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  32. 4.
    Hosting

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  33. Hosting
    ▸ Obvious but, hey, if you have the money!
    ▸ They’re becoming more and more
    competitors to WordPress products,
    acquiring entire companies (i.e.
    GoDaddy with ManageWP)

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  35. 5.
    Memberships

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  36. Memberships
    ▸ Provide exclusive content, behind
    payment.
    ▸ Build a community

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  37. $ 100k/year
    Post Status Club

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  39. Ideas are just a multiplier of
    execution.
    The most brilliant idea, with no
    execution, is worth $20.
    The most brilliant idea takes great
    execution to be worth $20,000,000.

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  40. BE CURIOUS!

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  41. TRY THINGS!

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  42. CONTRIBUTE

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  43. EXPLORE!

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  44. THANKS!
    Any questions?
    Ping me at @jubstuff

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  45. CREDITS
    ▸ Presentation template by SlidesCarnival
    ▸ Photographs by Unsplash

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