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Revolutionize Your Page:
Real Art Direction
on the Web
Jen Simmons
labs.jensimmons.com
thewebahead.net
@jensimmons
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art direction
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brand
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conversation
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ART DIRECTION
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Art Direction
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Art Direction
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Editorial Design
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“ ”
The vast majority of editorial [design]
has at its heart
the idea of communicating
an idea of story
through the organization and presentation
of words (arranged into display and body text)
and visuals.
— Cath Caldwell & Yolanda Zappaterra
Editorial Design, page 8
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“ ”
The vast majority of editorial [design]
has at its heart
the idea of communicating
an idea of story
through the organization and presentation
of words (arranged into display and body text)
and visuals.
— Cath Caldwell & Yolanda Zappaterra
Editorial Design, page 8
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“ ”
The vast majority of editorial [design]
has at its heart
the idea of communicating
an idea of story
through the organization and presentation
of words (arranged into display and body text)
and visuals.
— Cath Caldwell & Yolanda Zappaterra
Editorial Design, page 8
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drawing by Dave Ellis
novolume.co.uk
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div {
width: 400px;
padding: 25px;
}
What is the calculated
size of the box?
Internet Explorer: 400px
Everyone else: 450px
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div {
width: 400px;
padding: 25px;
}
What is the calculated
size of the box?
Everyone: 400px
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data from Microsoft, data.microsoftedge.com for more
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Layout shouldn’t
be a multiple choice
question.
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Separate tooling needs
from the design process.
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Layout
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Amazing Future
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Amazing
future!
The
No-layout
Layout
Table-based
Layouts
Float-based
Layouts
The Official Timeline of the Evolution of Web Page Layout
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labs.jensimmons.com
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Big Pieces
&
Little Pieces
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Initial Letter
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p::first-letter {
color: #FE742F;
font-weight: bold;
margin-right: 0.5em;
-webkit-initial-letter: 4;
initial-letter: 4;
margin-top: 1em; // bug fix
}
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p::first-letter {
color: #ae4ea5;
font-family:'Avenir';
font-weight: bold;
margin-right: 0.5em;
margin-left: -2em;
-webkit-initial-letter: 4 1;
initial-letter: 4 1;
}
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@supports (initial-letter: 4 ) or
(-webkit-initial-letter: 4 ) {
p::first-letter {
color: #ae4ea5;
font-family:'Avenir';
font-weight: bold;
margin-right: 0.5em;
margin-left: -2em;
-webkit-initial-letter: 4 1;
initial-letter: 4 1;
}
}
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Feature Queries
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@supports (property:value) {
// a bunch of CSS
}
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// layout using old-technology
@supports (display:grid) {
// overrides to undo old layout
// layout using new-technology
}
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Viewport Units
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A Secret…
header { display: flex; height: 100vh; } h1 { margin: auto; }Slide 67
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Anyplace you might use em, rem, %, px
you can instead use:
vh viewport height
vw viewport width
vmin smaller viewport number
vmax larger viewport number
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Object Fit
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img {
width: 50%;
height: 400px;
object-fit: cover;
}
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img {
float: left;
margin-right: 2em;
width: 50vw;
height: 100vh;
}
h1 {
font-size: 6vw;
}
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Clip Path
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img {
clip-path: polygon(0% 0%,
100% 3%, 98% 99%, 3% 93%);
}
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img {
clip-path: polygon(24% 3%,
98% 4%, 80% 79%,
98% 95%, 46% 100%,
3% 84%);
}
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CSS Shapes
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img {
float: left;
shape-outside: circle();
}
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img {
float: left;
shape-outside: ellipse();
}
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img.grapes {
float: left;
shape-outside:
polygon(nonzero, 72.35%
83.95%, 45.5% 94.3%, 0% 100%,
0% 88.4%, 0% 23.7%, 38.7%
11.35%, 55% 11.1%, 63.5%
22.7%, 72.15% 20.75%, 79.1%
30.6%, 79.8% 34.55%, 87.6%
43.95%, 83.7% 57.3%, 89.15%
65.7%, 92.55% 72.1%, 91.15%
83.2%);
}
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Drop & Raised Caps
Non-Rectangular Shapes
Images Specified in Both Dimensions
Sizing Based on Edges
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Big Pieces
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Flexbox
Grid Layout
Alignment
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Flexbox
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Multicolumn
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CSS Grid Layout
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by Manuel Rego Casasnovas
http://blogs.igalia.com/mrego/2016/02/01/deep-dive-into-grid-layout-placement/
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nightly.mozilla.org
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Process
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Choose one of the following:
B.
C.
A.
D. E.
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1. Organize Content.
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2. Create HTML file,
set source order.
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3. Sketch Ideas for
Page Layout.
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4. Design a
custom grid.
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5. Apply CSS. Write
your own layout.
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1. Organize content.
2. Create HTML file,
set source order.
3. Sketch ideas for
page layout.
4. Design a custom grid.
5. Apply CSS. Write
your own layout code.
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How Now?
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Works Doesn’t
work
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Use It
Don’t Use It
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Works Doesn’t
work
Use It
Don’t
Use It
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Works Doesn’t
work
Use It
Don’t
Use It
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Works Doesn’t
work
Use It
Don’t
Use It
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Works Doesn’t
work
Use It
Don’t
Use It
Fired.
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Works Doesn’t
work
Use It
Don’t
Use It
Fired.
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Works Doesn’t
work
Use It
Don’t
Use It
Fired.
✔
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Works Doesn’t
work
Use It
Don’t
Use It
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Works and
Doesn’t Work
Use It and
Don’t Use It
Don’t
Use It
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Works and
Doesn’t Work
Use It and
Don’t Use It
Don’t
Use It
X
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Progressive
Enhancement &
The Nature of CSS
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www.layout.land
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Thanks!
Jen Simmons
labs.jensimmons.com
jensimmons.com
layout.land
thewebahead.net
@jensimmons