Slide 1
Slide 1 text
BEYOND THE HYPE
How Marketing Teams Are Actually Using
AI (And You Should Too)
& Where To Move Beyond AI To Win
Danny Denhard - October 2025
Coach // Consultant // Advisor
dannydenhard
Slide 2
Slide 2 text
Live in ignorance
AI pilled
Or living with AI grief…
Slide 3
Slide 3 text
Today’s Quick Fire
Deck Is In 5 Sections
Let’s be real about AI
Cautionary Tales
Let’s get a little excited & let’s get a
little inspired
AI Reshaping Marketing & Growth
Departments & why 2026 is the ROI
in AI year
AMA / Q&A
1
2
3
4
5
🔥
Slide 4
Slide 4 text
If you have
questions &
want to ask
throughout
the deck
You know what to do👇
https://app.sli.do/event/wx5JJenZZ4ie9ZTxVKPw1H
Slide 5
Slide 5 text
AI: Let’s Be Real
Slide 6
Slide 6 text
👋 We Are Still In Phase 1 Of AI 👋
2026
2028
????
A G E N T I C - E R A
CRAWL WALK RUN FLY
AGI / SUPER
INTELLIGENCE?
1980s
TODAY
Slide 7
Slide 7 text
YET!
AI is good & it’s only going to get
better
BUT we can’t do what a lot of
people are promising without
weeks worth of work & large
amounts of investment.
Automations are breaking and
they don’t show you this…do they
Everything right now with AI is
YET
Slide 8
Slide 8 text
You always see
complicated N8N
workflows & large
automated workflows
- you think wow
BUT you don’t see it
breaks a lot!
Image Source - Reddit
Slide 9
Slide 9 text
LLMs can not predict
the future & they don’t
know what’s
happening around you
and with you
LLMs don’t understand data in context
and cannot apply logic (yet) - often too
many insights will confuse models,
specifically chatGPT struggles with
context overload.
LLMs are only Guessing
(next token, next word) 🆚
Cognisance
(understanding what is happening and
why)
Always on, listening and recording
devices right now won’t help.
It’s data overload for every system
Slide 10
Slide 10 text
Will AI save me
TIME & energy But
TRUST
TRUTH
Do we trust the answers, the
platform, & will they do right
with our private data
Is the output truthful, can we
validate & verify quickly
And might help me with talent
repoint talent at different problems
Way to consider
AI
AI is about: Time - Trust - Truth
Slide 11
Slide 11 text
SEARCH ENGINE ANSWER ENGINE AI ENGINE / LLM
We Are Already Seeing Google With AI & Gemini
Being Added On Every Interface & Surface
AKA LLMS / AGENTS
Expect Microsoft To Also Go Into The Answer
& Automated Creation Interface
Slide 12
Slide 12 text
AI: Cautionary Tales
⚠
⚠
Slide 13
Slide 13 text
Screenshot Source - Forbes
Be Cautious ⚠: Coca Cola Leveraged AI But Received Huge
Backlash At Xmas 2024
Slide 14
Slide 14 text
@laila.khadraa
Curated for experiences & used for campaigns Puma’s test AI influencer, trying to be a lifestyle account
Received Backlash
Studied For Negative Influence
@fit_aitana
Image Source - Instagram
Example Being Used Already AI In
fl
uencers (AKA VI’s)
Slide 15
Slide 15 text
If You Do One Thing Later Today - Watch The NFL Ad & Read The Comments From September
dannydenhard.co.uk/n
f
Slide 16
Slide 16 text
VI’s Are
Associated To
Negative
Scenarios
There Is Already A Study Emphasising Issues With AI In
fl
uencers
Slide 17
Slide 17 text
Meta / Vibes
App
Even Buzzfeed
with Island App
Image Sources - TikTok, Meta & Island App
BUT AI SLOP IS GOING TO BE EVERYWHERE:
AI Only Social Media?
OpenAPI / Sora
2
Slide 18
Slide 18 text
👀
Slide 19
Slide 19 text
CONNECTED
Friends, family,
colleagues
PRIVATE 🔒
Hidden away and
only seen by
friends, family,
colleagues
CONNECTED
Friends, family,
colleagues
PRIVATE 🔒
Hidden away and
only seen by
friends, family,
colleagues
UNCONNECTED
Content from
anyone based on
your habits and
engagement
UNCONNECTED
Content from
anyone based on
your habits and
engagement
PUBLIC 🔓
Default as content
for everyone,
public view
CONNECTED
Friends, family,
colleagues
PRIVATE 🔒
Hidden away and
only seen by
friends, family,
colleagues
Do Social Media Feeds Show Us The Future?
PHASE 1 - 1990’S - 2018 PHASE 2 - 2018 - 2023 PHASE 3 - 2024 - 2025
75% 25% 10% 90%
100%
PUBLIC 🔓
Default as content
for everyone,
public view
Slide 20
Slide 20 text
Do Social Media Feeds Show Us The Future?
PHASE 4 - 2025 - 2027
5%
9
5
%
CONNECTED
Friends, family,
colleagues
PRIVATE 🔒
Hidden away and
only seen by
friends, family,
colleagues
UNCONNECTED
Content from
anyone based on
your habits and
engagement
PUBLIC 🔓
Default as content
for everyone,
public view
Slide 21
Slide 21 text
Does Social Media Feeds Show Us The Future?
PHASE 4 - 2025 - 2027
5%
Huge opportunity here
for brands
95%
Huge opportunity here for
brands, influencers & KOLs
Opportunities For Brands!
• Digital Avatars - no need to find your company social presenter
• IRL “Real” Experiences
• Private Groups > mass comms
• Custom Gamification - not over reliance on social platforms
• Rewards (points, money, digital tokens)
• Create Mascots (company mascots are extra connection touch points)
• Create Digital Persona’s
• Expert Bots (all specific names and personalities) - help customers in DMs &
on specific accounts designed to do more
• Create Guessing Games
• I predict there will be a return to Games - games on platforms or inside of
social networks
Slide 22
Slide 22 text
AI: Lets Get A Little
Excited
Slide 23
Slide 23 text
“Looks like AI might be a
thing”
🚀
🚀
🚀
🚀
🚀
🚀
ChatGPT usage
September 2025
Image Source - OpenAI
We have done it again, we are
falling for reach,
800m WAUs // 1B+ users again
Slide 24
Slide 24 text
This process can take days to months for some Marketing Departments
Real Life Example - Before AI
1. Know the problem
we are experiencing
2. Export all the data
or request ticket &
data from BI team
3. Create a pivot
table and filter until
makes sense
4. Ask data team to
validate
5. Ask Product team
to build new feature
6. Tweak customer
support hours to be
available in most
popular times
7. Run test and
analyse insights
8. Optimise
experience and follow
up emails &
notifications
❌ High internal costs, many meetings, analysis required
- long lead time for Product change and features
Slide 25
Slide 25 text
1. Know the problem
we are experiencing
2. Export all the data
or request ticket &
data from BI team
3. Create a pivot
table and filter until
makes sense
4. Ask data team to
validate
5. Ask Product team
to co-build new
feature
6. Tweak customer
support hours to be
available in most
popular times
7. Run test and
analyse insights
8. Optimise
experience and follow
up emails &
notifications
❌ High internal costs, many meetings, analysis required
- long lead time
AI can take some of
the heavy lifting and
analyse data the and
offer insights and next steps
Analyse & Optimise: AI Amended Flow
Slide 26
Slide 26 text
1. Problem Analysed
2. Export, reviewed
and approved
3. Issue logged,
written in RFP &
discussed in Product
sprint
4. CS staff hours
switched & Finn
updated
🆕 5. Optimise
notifications and
analyse
🆕 6. Improving
sharing on and off site
🆕 7. Automate
personalisation
throughout journey
🆕 8. Build brand new
personalised Product
features
✅ Low cost, quicker turnaround & improving revenues
New Flow With AI In 1x Sprint, Not 4x
Slide 27
Slide 27 text
ChatGPT Referral Data Is Going
Up 📈
“1 in 5 of Walmart’s referral clicks in August came
from ChatGPT, up 15% from July.
Other retailers are seeing a lift, too: ChatGPT now
drives more than 20% of referral traffic to Etsy, nearly
15% to Target and 10% to eBay”
Modern Retail &
SimilarWeb Data
Slide 28
Slide 28 text
AI: Lets Get Inspired
Slide 29
Slide 29 text
My Friend Katie’s ( @
veed.ai) AI Work
fl
ow &
Stack
Source → https://dannydenhard.co.uk/ktli
Slide 30
Slide 30 text
PR
drumbeat
Content Paid Media
Social
Media
SEO
CRM
Amplification
Direct contact
Algorithmic
Product &
Tech
Data
Sales
Account
Management
Finance
Throughout My Career “Newsroom” Approach Wins Marketing
Slide 31
Slide 31 text
PR
drumbeat
Content Paid Media
Social
Media
SEO / AEO
CRM
Amplification Algorithmic
Data
Sales
Account
Management
+ AI ✅ + AI ✅
Product &
Tech
Finance
+ AI 😑
Direct contact
AI “Newsroom” Will Win For The Smartest Department Leaders
📝 Be careful not letting Sales go loose
on automation and AI Tools
Slide 32
Slide 32 text
Hype / Fear
Where Are We With AI?
AI Experimentation AI Adoption
AI Enablement
But many think they are
here
Most are actually here
C-Suites demand this
stage ASAP
Some of your colleagues
are still here
Slide 33
Slide 33 text
Human + AI: How About AI
Podcasts…
Image Source - Hollywood Reporter
Slide 34
Slide 34 text
Vibe Coded…
Slide 35
Slide 35 text
Googler Explains
Potential With AI Studio
💭 what if I make
it available…
Slide 36
Slide 36 text
How About Something
I Vibe Coded ;-)
1/ Upload
Image
2/ Select 3x
Mock Ups
https://dannydenhard.co.uk/aistudio
Slide 37
Slide 37 text
How About Something
I Vibe Coded…
1/ Social Mock
Up
2/ Times Square
Mock Up
https://dannydenhard.co.uk/aistudio
Slide 38
Slide 38 text
💭 what if I can
make it easier…
From my friend Adam - Startup Product Guy
Slide 39
Slide 39 text
How About Something
Else I Vibe Coded…
https://dannydenhard.co.uk/aistudio2
2/ Outputs 6x
Storyboard as
Google slides,
PNG or Zip
1/ Storyboard 6
Frames
Slide 40
Slide 40 text
How Marketers & Marketing
Departments Are Using AI
Slide 41
Slide 41 text
🔓 AI Might Be Unlocking The Full
Funnel
Slide 42
Slide 42 text
2/ External Use
1/ Internal Use
Slide 43
Slide 43 text
Internal Use
Slide 44
Slide 44 text
Quicker Outcomes
More / Quantity
Getting Time Back
Budgets & Make
Everything Cheaper
Everyone Is Expecting AI To Unlock 🔓
Is always a race to zero
Many forget AI does hallucinate
& continues to do so
📝 More & time back often don’t go hand in hand…
Slide 45
Slide 45 text
Stand Ups & Sit
Downs
Transcribed &
upload on Notion
Internal
Checklist
Automated
update nudges
Actions Shared
@team members
Self Videos, Audio
Updates, Written
Bullets
Shared on Slack
All set for
morning standup
Sent and
consumed by COP
Async and real time
Slide 46
Slide 46 text
AI Enhanced QBRs
Transcript turned
into avatar
talking head
Auto translated into
local language(s) &
shared
Uploaded to
Notion
Recorded in
English for global
team
Presentation
Made
Summarised
turned into video
and audio version
Auto updated
with follow ups
Nudges on
objective set for
future quarter
Deep dive doc created
Slide 47
Slide 47 text
↑ Improved quality not quantity
Think Internal First: AI Is Unlocking & Enabling
🛠 Building your own
internal tools
↑ Improved quality
not quantity
💬 Improved internal
comms & allowing
self service with Q&A
🧠 Improved
knowledge sharing
💡Help specialists
perform like
generalists
✌ Bring Marketing
closer to Growth,
Product & Finance
Slide 48
Slide 48 text
External Use
Slide 49
Slide 49 text
Automate with Lindy.ai → https://chat.lindy.ai/share/scheduling-a-
coaching-meeting-68c2da66da3b8d7c82bc7c69
Auto Schedule
Meeting
Slide 50
Slide 50 text
Automating Podcast To
Blog Post & Social
Posts
Transcript Transcript
Blog Post Newsletter
Show Notes
Video Recording Social Clips
LinkedIn Post
Meme Maker
Slide 51
Slide 51 text
Automating Podcast To
Blog Post & Social
Posts
Transcript Transcript
Blog Post Newsletter
Show Notes
Video Recording Social Clips
LinkedIn Post
Meme Maker
Riverside Riverside
Riverside/Descript Gemini
Gemini
Gemini
Agent.ai Gemini
+ Tools
Slide 52
Slide 52 text
RSS To
Newsletter
Summarised by customGPT /
Claude
Goes Into AI Hub
Select Multiple RSS Feeds
Written Into 5 Bullet Points With
High Quality Explainers
Human Editor & Schedule
Slide 53
Slide 53 text
🗣
🗣
🗣
🗣
🗣
Customer
Feedback
Tool: Reviewed, Categorised, Sub
Categorised & Tagged
Collected & Added In Database
Pop Up On Website
Automatically sent analysis, top
10% and bottom 10% of feedback
Growth Workshop:
Product, Customer Support, Marketing
& Dev Problem Solve
CRM Request For
Feedback
Fixes Go Live, Editor Writes Copy,
Automatically Emails Customers Who
Provided Feedback
Slide 54
Slide 54 text
Kellanova is powering predictive
impact scoring with AI to quickly
connect the dots between campaign
creative & business outcomes
Kellogg’s
Slide 55
Slide 55 text
1
2 3
4
5
Transcript To Blog & Show Notes
Gemini to Google Docs To Substack
It still needs editing & formatting
Slide 56
Slide 56 text
Transcript To Blog & Show
Notes
& again
this process still needs light editing & formatting
Slide 57
Slide 57 text
1
2
Video To Podcast
& Social
Riverside Or Descript
3
Inbuilt AI Tools
Slide 58
Slide 58 text
1
2
Video To Podcast & Social
- Get Famous By Other People’s Insights 3
Own skill created /25
Breaks down video in 25
points, adds timeline
& exec summary
Copy & Paste into Notes /
Google Docs
4
Create Social Posts LinkedIn,
X, Substack…or Newsletters
Slide 59
Slide 59 text
1
2
I Spoke To A StartUp
Journalist Who’s Had To
Go All In On AI
Have created alerts on startup founders and brands
3
Pulls back podcasts, newsletters, forums
Upload links to content into Dia
GOALS
CREATE W ARTICLES A DAY, DRIVE X NUMBER OF TRAFFIC AND Y
SOCIAL ENGAGEMENTS, Z EVENT BOOKINGS
4
Creates summary, timeline and draft to edit, writes article
and submits articles to editor (all done before early morning
editorial meetings)
5 Publishes article, publishes social updates, automatically
updates RSS, pushes out on their chat groups and apps
Slide 60
Slide 60 text
Case Study To
Blog + Audio Post
Transcript Transcript
Create Blog Post
Add into Future
Newsletter
Select Top
Quotes
Video Recording
30, 60 & 90
second clips
Social Ad
Social Post
Riverside Descript
Riverside Gemini
Gemini
Gemini
Gemini Gemini
+ Tools
Editor Check
Editor Check
Uploaded To Notion For Internal LLM
Slide 61
Slide 61 text
Thumbnail Content
Testing & Rewrites
Write me 10x viral YouTube
titles for thumbnail testing
Screenshot Source VidIQ
Testing all in 2-3 days
Slide 62
Slide 62 text
Upload 15-20 Of Your
Most Successful Posts
To Train On Tone
📝📝📝📝📝📝
📝📝📝📝📝📝
📝📝📝📝📝📝
💬
📝
Find the
most
successful
posts
Upload to LLM
of choice
= LLM trained
Rewrites your
content for
each platforms
📝
Upload new
content
💬
📲📲📲
Ready for social
1
2
3
4
5
Slide 63
Slide 63 text
1/ SEMRush to pull all paid ads and
advertising from competitors
2/ Ask Claude to review the ads and o
ff
er
alternatives
3/ Pump into ads manager/send to agency &
Set up new ads to run as a test group
4/ Track performance, post automatic
updates on slack/teams and onto wiki
1 2 3 4
Tools can be
replaced here
✅ AI To Review
💡Review All Current Paid Media Ads
Slide 64
Slide 64 text
1/ Save ad and upload to ChatGPT
2/ Ask ChatGPT to replace image of
competitor ads, recreate image with your
product and o
ff
er alternative punchline
3/ Upload into ads manager & Set up new
ads to run to test to a set cohort
4/ Track performance, post automatic
updates on slack/teams & source more ad
inspirations
1 2 3 4
✅ Have An Ad
From Competitor
💡From Inspiration To Live In Minutes
Always save great
ads to replicate/
reproduce
Slide 65
Slide 65 text
💡Spotify Might Inspire Your Next Automated Ads Campaigns
https://dannydenhard.co.uk/
spotifyai
Slide 66
Slide 66 text
📉
Automated
SEO Audit
🔗
Review analytics,
analyses performance
Review internal
number of linking
links
Then review external
links
Keep, cure, kill,
content & pages
📝
Scores & makes
recommendations
🚦
🔄
Updates content
📉
🔗
🚦
📝 📝
🚦
🔗
📉
1
2
3
4
5
🔄 🔄
6
☠
Slide 67
Slide 67 text
📧
Mortgage
Lead
Scoring
Scans Inbox & Database
Review Mortgage Type
✅
Runs Background Check
🎯
📆
💳
🏡
1
2
3
4
5
6
Runs Internal Checks
Prioritise Best Leads
Outreaches With
Booking Invite
Slide 68
Slide 68 text
Podcast Guest Search
🔎
📝
Searches LinkedIn
& Identifies Profiles
Automates a task,
EA reviews & approves
& then review
draft email - hits send
Sends Calendly link
🔗
Automatically updates
Notion
Scheduled
📧
✅
Record Podcast
🎙
We’ve had one guest
appearance and another
joining using this approach
Slide 69
Slide 69 text
↓
↓
📈 📈
Not just numbers and arrows
and a list of traffic sources
but insights and analysis all set
for you
& then can ask follow up
questions, ask for more and ask
for teams to take action or react
to whats been already analysed
📈
📈
📈
↓ ↓ ↓
↓
↓
📈
📈
Where There Is Huge
Opportunity In 2026
Analysis Driven
Dashboards
Slide 70
Slide 70 text
Journalist Article To Short
Form Video
Write article, paste into app,
creates script to read and then
promote
Source - Apple AppStore
Slide 71
Slide 71 text
Long Doc → Internal &
External Resources
Strategy Doc
Video Podcast
Deck
Support
Tickets
Resources
Many CS
Resources
Blog Post
Blog Posts
Roadmap
Whitepaper
📰
Press Report
Whitepape
r
External
Internal
Gamma, NotebookLM
NotebookLM,
Claude & CRM
Slide 72
Slide 72 text
• Many respondents anticipate the
emergence of new roles directly related
to Artificial Intelligence, such as
> "AI managers"
> "AI prompt engineers"
> "AI strategists" &
> “AI content specialists”
• AI is expected to automate tactical tasks
and speed up creative production by
2030.
• Many leaders see AI as a tool for
efficiency, automation, and
personalisation
• By 2030, AI is expected to handle most
tactical and repetitive marketing tasks.
In September we ran a future of
Marketing report 2030, with 130
CMOs
Slide 73
Slide 73 text
• Biggest Value of AI: The primary values
marketers expect from
> Speed (25 mentions)
> AI are efficiency/efficiencies (23 mentions),
&
> Automation (10 mentions).
This indicates a strong focus on operational
improvements and streamlining tasks.
• AI's Impact on Tactical Decisions:
66% believe that by 2030, AI will be making
most tactical decisions.
• AI's Role in Creative Design:
While there is a strong belief in AI's tactical
impact, only 38% believe AI will be making
most creative design and visual decisions by
2030, suggesting a nuanced view on AI's
creative capabilities.
Marketing in 2030 Report:
AI’s Transformative Potential in
Marketing
Slide 74
Slide 74 text
The Process
1. Add all answers into Google Sheets
2. Ran Gemini in Google Sheets to pull out (the most interesting)
insights based on the answers, create graphs and highlight any
trends
3. In Dia browser (where I was working in) I asked what may have
been missed and any information that might have to be
discounted or invalid the report - it flagged 3x important data
fields I’d missed manually re-reviewing
4. I asked both Gemini and Dia for any biases in the data and
output
5. Pulled graphs into Google docs and asked Gemini to write the
top 25 takeaways with stats and links to the sheet
6. I asked Gemini and Dia for any trends or themes that will be
critically important for CMOs and Marketing Leaders
7. My co-creator Harry then created our report based on the
analysis on our newsletter - www.marketingunfiltered.co/p/2030
In The Report I
Used AI To Run
The Analysis To
Help Me Not
Spend Hours
With Scores +
Freeform
Answers
Slide 75
Slide 75 text
Hours Saved On Analysis, Sanity
Checks & Editorial Review
https://www.marketingunfiltered.co/subscribe
Slide 76
Slide 76 text
The 2025 - 2026 Distribution
Be Inspired By The AI
Companies Marketing
- Trust Your Internal Experts
• Put Your Experts In Front Of Your & Their
Audience
- No more hiding your developers, your ops
leaders & other unexpected superstars
• No More Over Polish — Screen Recording
Walk Throughs
- Core feature of AI companies is not glossy
videos, it’s the PM or dev walking though the
Product update or feature update that makes
your life easier
• Many Official Spokespeople
- Not just founder or CEO and official
spokesperson, any expert can be placed into
the right environment(s)
• Understand When Other Departments Will
Market Better Than Marketing!
• I know 😦 but its true often a dev or PM
speaking to their peers is just more
effective!
* low cost
Slide 77
Slide 77 text
• One To One
- Hyper personalised
• One To Few
- Sometimes we are part of
groups & want to
understand that
• One To Many
- Part of a sport team,
school group, work group
• Not One To All
In this anytime anywhere
generation we demand
better
Marketing issue always
was it was built for
broadcast
Slide 78
Slide 78 text
• One To One
- Hyper personalised
• One To Few
- sometimes we are part of
groups & want to
understand that
• One To Many
- Part of a sport team,
school group, work group
• Not one to all
In this anytime anywhere
generation we demand
better
Marketing issue always
was it was built for
broadcast Think About This: Is AI The Answer?
Slide 79
Slide 79 text
Lets Go Behind The Tactics
& Campaigns
AI’s Impact On Marketing
Departments & Moving
Forward
Slide 80
Slide 80 text
1. 🆕 Full funnel roles
2. Reframing of roles
3. Teams will be reshaped,
Departments will be shaped
differently
4. We will look at setting up cross-
functionally more effectively hint
Operations, Community/Audience &
Product
5. We could land into 4 sections of
Marketing: (1) Brand, (2) Performance,
(3) Amplification & (4) Distribution
WE MAY BE SETTING UP TEAMS,
DEPARTMENTS & GOALS
DIFFERENTLY IN THE VERY NEAR
FUTURE
Slide 81
Slide 81 text
THE OLD MODEL IS CHANGING
1/ Individual Contributor
2/ Specialist
3/ Manager
+ Executive
1/ Individual
Contributor
2/ Manager
+ Executive
1/ Individual Contributor
2/ Specialist
3/ Expert
4/ Manager
+ Executive
NOW NEXT NEAR FUTURE
Slide 82
Slide 82 text
THE BEST MARKETING &
GROWTH LEADERS
KNOW THE FUNNEL IS A
SET OF GUARDRAILS
Slide 83
Slide 83 text
Lifecycle
CRM
Email
Marketing
Social
Media
Community
Influencer
Events
Field
Customer
Experience
Product
Marketing
Growth
App
Marketing
ASO
AI
Voice
Paid
Media
Performance
Marketing
SEO/
GEO
Affiliate
Brand
PR
Content
Editor
Content
Distribution
Content
Producer
Analytics
Marketing
Ops
Campaign
Marketing
🆕 Device
Marketing
FULL FUNNEL ROLES
FULL FUNNEL ROLES
Planner
Moving To Full Funnel Marketing Roles
Slide 84
Slide 84 text
FULL FUNNEL ROLES - NOT ALWAYS
NEW, BUT A DIFFERENT WAY
TO THINK ABOUT GOALS & HOW AI
WILL BE PLAYING IN YOUR LIFE
Social
Media
Community
Product
Marketing
Growth
AI
Voice
Brand
PR
Content
Editor
Content
Distribution
Analytics
Marketing
Ops
Campaign
Marketing
🆕 Device
Marketing
Full Cycle Marketing Roles
Yes this role could be specific
and an expert role
Slide 85
Slide 85 text
AI
Events
Campaign
Marketing
LIMITED AI
Community
Field
Brand
CRM
Influencer
Customer
Experience
Product
Marketing
Affiliate
Content
Distribution
Customer
Experience
Marketing
Ops
Planner
PR
Content
Producer
Analytics
App
Marketing
Voice
Paid
Media
SEO/
GEO
Digital
Content
Editor
Lifecycle
Email
Marketing
Social
Media
Growth
ASO
Performance
Marketing
AI Will (Likely) Be Central To How Companies Try To Influence Marketing Leaders To Reduce Headcount
USING AI
ASSISTED
BY AI
POWERED
BY AI
Slide 86
Slide 86 text
AI
Events
Campaign
Marketing
LIMITED AI
Community
Field
Brand
CRM
Influencer
Customer
Experience
Product
Marketing
Affiliate
Content
Distribution
Customer
Experience
Marketing
Ops
Planner
PR
Content
Producer
Analytics
App
Marketing
Voice
Paid
Media
SEO/
GEO
Digital
Content
Editor
Lifecycle
Email
Marketing
Social
Media
Growth
ASO
Performance
Marketing
Where Agentic Might Reshape Marketing Orgs
USING AI
ASSISTED
BY AI
POWERED
BY AI
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
Slide 87
Slide 87 text
AI
Events
Campaign
Marketing
LIMITED AI
Community
Field
Brand
CRM
Influencer
Customer
Experience
Product
Marketing
Affiliate
Content
Distribution
Customer
Experience
Marketing
Ops
Planner
PR
Content
Producer
Analytics
App
Marketing
Voice
Paid
Media
SEO/
GEO
Digital
Content
Editor
Lifecycle
Email
Marketing
Social
Media
Growth
ASO
Performance
Marketing
Where Agentic Might Reshape Marketing Orgs
USING AI
ASSISTED
BY AI
POWERED
BY AI
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🤖
Question To Ponder: Are You Ready For Agentic Colleagues?
Or To Complete Agent Tasks Set For You?
Slide 88
Slide 88 text
Operations Product
Lifecycle
CRM
Email
Marketing
Social
Media
Community
Influencer
Events
Field
Customer
Experience
Product
Marketing
Growth
App
Marketing
ASO
AI
Voice
Paid
Media
Performance
Marketing
SEO/
GEO
Digital
Affiliate
Brand PR
Content
Editor
Content
Distribution
Content
Producer
Analytics
Customer
Experience
Marketing
Ops
Campaign
Marketing
Planner
How AI Can Reshape Marketing & Growth Department
Community / Audience
Slide 89
Slide 89 text
DISTRIBUTION 🗣
AMPLIFICATION 🔓
PERFORMANCE 📈
BRAND ℹ
Brand PR
Social
Media
Events Field
Paid
Media
Performance
Marketing
SEO/
GEO
Digital ASO
Affiliate
Product
Marketing
Growth
Lifecycle
CRM
Email
Marketing
AI
Voice
Analytics
Customer
Experience
Marketing
Ops
Campaign
Marketing
Marketing
Manager
Influencer
Content
Editor
Content
Distribution
Content
Producer
Planner
Potential Ways To Categorise Future Marketing
Slide 90
Slide 90 text
🙋
🤖
🤖
🤖
🤖
🤖
🤖
🙋
🙋
🤖
🤖
🤖
🤖
🤖
🤖
🤖
🙋
🤖
🤖
🤖
🤖
🤖
🤖
🙋
🤖
🤖
🤖
🤖
🤖
🤖
🙋
🙋 🙋
🙋 🙋
🙋
🙋
🙋 🙋 🙋
🤖
🤖
🤖
🤖
🤖
🤖
🙋
CRM
Product
Marketing
Marketing
Ops
Content
Editor
Previous Now 2026
Team Members
+ Agents
2027 +
Agentic
Department
How Agents & Bots Could Reshape Long Term Marketing
Team Members
+ Agent
Some teams could argue they had this set up before like SEO
⚒
Slide 91
Slide 91 text
Or you could use Gemini to make everything look like a sketch, or
look hand written. Scale the unscalable…
Expect trends like this to be used in all businesses of shapes and
sizes. Write handwritten notes to customers, to potential
customers, send thank you notes to former customers…
Slide 92
Slide 92 text
💭 Here’s A Way To
Rethink Agents &
Agentic Workflows In
The Very Near Future
Slide 93
Slide 93 text
Searches for
Products &
Features
Searches Review
Sites & Shortlists
Again
Searches Google
& Shortlists Tools
Searches LLMs
For Providers
Asks In WhatsApp
Groups
Asks On LinkedIn
Checks For
Discounts
Procurement /
Compliance
Check
Asks In Industry
Friends
Aisha’s Buyer Journey Already Has AI Included
Image Source: Unsplash
Slide 94
Slide 94 text
& Searches for
Products &
Features
Searches Review
Sites & Shortlists
Again - 🆕 Makes
Recommendations
Agent Searches
Google & 🆕
Shortlists For You
Searches LLMs For
Providers & 🆕
Compares Shortlist
Compiles List &
Actions
Asks In WhatsApp
Groups
Asks On LinkedIn
🆕 & Crawls For
Sentiment
Checks For
Discounts & 🆕
Negotiates Deal
Procurement /
Compliance
Check
Asks In Industry
Friends
When Agents & Agentic Joins The Purchase Party
🆕 Uses Natural
Language To
Explain Your Exact
Requirements
🤖
🤖
🤖
🤖
🤖
🆕 Identifies
Current Users &
Reaches Out For
You
🤖
🤖
🤖
🆕 Run Simulated
Trials With Mock
Data & Campaigns
🤖
Image Source: Unsplash
Slide 95
Slide 95 text
I’ll say what some of you might be
thinking…
But most senior leaders are
struggling to come to grips with,
right now it’s productivity gains
not ROI gains
Slide 96
Slide 96 text
I recommend the rest of Q4 into Q1
2026 as the transform quantity to
quality
& then “volume to value" phase.
I predict Q1-Q3 2026 as the time
where we see whether we can go
from automation to actual agentic.
Slide 97
Slide 97 text
❌
2026 has to be the year of AI ROI
Saving time + “productivity” is hard to figure out ROI on spreadsheets for most businesses
Doing more #’s / more conversions = Easy ROI calculation
👩💼👨💼
👩💼👨💼
❌
❌
❌
CFO’s won’t tolerate you spending on AI tools & tokens, spending wildly on Reddit seeding & over investing on paid
ads inside any and all AI tools & anything behind a paywall
Slide 98
Slide 98 text
1. Quick fire landing pages for campaigns
2. Highly personalised landing pages & sign up pages
3. Event management on autopilot from sign up to reminders
4. Reduction of churn
5. Improve Your Content & keep updating the blog - LLMs will reward
more content and better quality content
6. Automated A/B testing of ads, landing pages and app screens
7. Bespoke customer journey mapping
8. Customised discount code with complete tracking
9. Custom Gamification and nudges based on tier of customer (cohort)
10.Creation of games on your landing pages with custom rewards for
high scores
11.Create dashboards that will provide analysis and insights not just data
12.Auto analytics and analysis sent to you every morning and evening
Some
Inspiration
For Better
“Marketing
& AI”
Slide 99
Slide 99 text
Thanks For Listening
Today
What Questions Do You
Have?
🙏 🙏 🙏 🙏
🙏 🙏 🙏
🙏 🙏 🙏 🙏
🙏 🙏 🙏
🙋🙋
🙋🙋
🙋🙋
🙋🙋 🙋🙋
🙋🙋
Slide 100
Slide 100 text
> Want the deck?
> 👩💻: dannydenhard.co.uk/ai-hype
Or DM on > 🤓:
dannydenhard.co.uk/linkedin
Or
> 🎙: aimoment.co.uk
> 📰: www.marketingunfiltered.co
> 🔗: substack.com/@dannydenhard
Wanna
Chat?