Beyond The AI Hype, How Marketing Departments Are Actually Using AI & Where CMOs Will Have To Reshape Their Orgs

I dispel the hype around artificial intelligence (AI) in marketing, urging leaders to move from curiosity and experimentation to measurable action and ROI.
While most are still “crawling” with AI adoption, successful marketing teams are blending human creativity with AI tools to unlock efficiencies, personalise at scale, and rethink both workflow and departmental structure.

The AI 3T's aka Trust, truth, and time remain central challenges, but tangible real-world examples show AI’s capability to accelerate analysis, automate processes, and enable agile content generation.

However, I caution brands to maintain quality and transparency, avoid “AI slop,” and focus on core customer experience as technology evolves.

The Top 10 Key Actionable Takeaways
- AI is in its early “crawl” phase; don’t overestimate your organisation’s AI maturity—move steadily towards “walk” readiness for 2026.

- Anchor all AI usage in the 3T’s: Time saving, Trust in answers, and Truthfulness (validate and verify outputs, respect privacy)

- Prepare for the rise of “answer engines” (e.g., Google Gemini, Microsoft Copilot) and rethink search and content strategies accordingly.

- Distinguish your brand: Avoid “AI slop” and low effort generated content that damages trust; focus on quality, test with internal and customer audiences.

- Embrace the evolution of social feeds towards unconnected, engagement-driven content; create richer, more interactive brand experiences.

- Deploy AI for real operational change: Use it to accelerate data analysis, automate workflows, and shrink project timelines.

- Learn from practical AI tool stacks and experiment with tools that directly improve competitor analysis, messaging, and insight synthesis.

- Develop an “AI Newsroom” approach, blending human curation with AI-driven amplification, PR, social and paid media execution.

- Upskill your team for the new AI-driven environment: Encourage a “learn it all” mindset, evaluate personal strengths, and run skill-based SWOTs for strategic growth.

- Start treating 2026 as the “year of ROI”—move beyond experimentation by prioritising conversions and measurable revenue impact from AI investments.

Slides Quotes With Most Reaction
1. “AI revolves around 3T’s: ‘Time, Trust, Truth’—always validate and verify before deploying.”
2. “Move from know-it-all to learn-it-all; only those who adapt mindsets and skillsets will thrive with AI.”
3. “2026 must be the year of AI ROI—CFOs won’t tolerate hype without measurable business outcomes.”

Full breakdown - https://www.dannydenhard.co.uk/ai-hype

Transcript

1. BEYOND THE HYPE How Marketing Teams Are Actually Using AI (And You Should Too) & Where To Move Beyond AI To Win Danny Denhard - October 2025 Coach // Consultant // Advisor dannydenhard
2. Live in ignorance AI pilled Or living with AI grief…
3. Today’s Quick Fire Deck Is In 5 Sections Let’s be real about AI Cautionary Tales Let’s get a little excited & let’s get a little inspired AI Reshaping Marketing & Growth Departments & why 2026 is the ROI in AI year AMA / Q&A 1 2 3 4 5 🔥
4. If you have questions & want to ask throughout the deck You know what to do👇 https://app.sli.do/event/wx5JJenZZ4ie9ZTxVKPw1H
5. AI: Let’s Be Real
6. 👋 We Are Still In Phase 1 Of AI 👋 2026 2028 ???? A G E N T I C - E R A CRAWL WALK RUN FLY AGI / SUPER INTELLIGENCE? 1980s TODAY
7. YET! AI is good & it’s only going to get better BUT we can’t do what a lot of people are promising without weeks worth of work & large amounts of investment. Automations are breaking and they don’t show you this…do they Everything right now with AI is YET
8. You always see complicated N8N workflows & large automated workflows - you think wow BUT you don’t see it breaks a lot! Image Source - Reddit
9. LLMs can not predict the future & they don’t know what’s happening around you and with you LLMs don’t understand data in context and cannot apply logic (yet) - often too many insights will confuse models, specifically chatGPT struggles with context overload. LLMs are only Guessing (next token, next word) 🆚 Cognisance (understanding what is happening and why) Always on, listening and recording devices right now won’t help. It’s data overload for every system
10. Will AI save me TIME & energy But TRUST TRUTH Do we trust the answers, the platform, & will they do right with our private data Is the output truthful, can we validate & verify quickly And might help me with talent repoint talent at different problems Way to consider AI AI is about: Time - Trust - Truth
11. SEARCH ENGINE ANSWER ENGINE AI ENGINE / LLM We Are Already Seeing Google With AI & Gemini Being Added On Every Interface & Surface AKA LLMS / AGENTS Expect Microsoft To Also Go Into The Answer & Automated Creation Interface
12. AI: Cautionary Tales ⚠ ⚠
13. Screenshot Source - Forbes Be Cautious ⚠: Coca Cola Leveraged AI But Received Huge Backlash At Xmas 2024
14. @laila.khadraa Curated for experiences & used for campaigns Puma’s test AI influencer, trying to be a lifestyle account Received Backlash Studied For Negative Influence @fit_aitana Image Source - Instagram Example Being Used Already AI In fl uencers (AKA VI’s)
15. If You Do One Thing Later Today - Watch The NFL Ad & Read The Comments From September dannydenhard.co.uk/n f
16. VI’s Are Associated To Negative Scenarios There Is Already A Study Emphasising Issues With AI In fl uencers
17. Meta / Vibes App Even Buzzfeed with Island App Image Sources - TikTok, Meta & Island App BUT AI SLOP IS GOING TO BE EVERYWHERE: AI Only Social Media? OpenAPI / Sora 2
18. 👀
19. CONNECTED Friends, family, colleagues PRIVATE 🔒 Hidden away and only seen by friends, family, colleagues CONNECTED Friends, family, colleagues PRIVATE 🔒 Hidden away and only seen by friends, family, colleagues UNCONNECTED Content from anyone based on your habits and engagement UNCONNECTED Content from anyone based on your habits and engagement PUBLIC 🔓 Default as content for everyone, public view CONNECTED Friends, family, colleagues PRIVATE 🔒 Hidden away and only seen by friends, family, colleagues Do Social Media Feeds Show Us The Future? PHASE 1 - 1990’S - 2018 PHASE 2 - 2018 - 2023 PHASE 3 - 2024 - 2025 75% 25% 10% 90% 100% PUBLIC 🔓 Default as content for everyone, public view
20. Do Social Media Feeds Show Us The Future? PHASE 4 - 2025 - 2027 5% 9 5 % CONNECTED Friends, family, colleagues PRIVATE 🔒 Hidden away and only seen by friends, family, colleagues UNCONNECTED Content from anyone based on your habits and engagement PUBLIC 🔓 Default as content for everyone, public view
21. Does Social Media Feeds Show Us The Future? PHASE 4 - 2025 - 2027 5% Huge opportunity here for brands 95% Huge opportunity here for brands, influencers & KOLs Opportunities For Brands! • Digital Avatars - no need to find your company social presenter • IRL “Real” Experiences • Private Groups > mass comms • Custom Gamification - not over reliance on social platforms • Rewards (points, money, digital tokens) • Create Mascots (company mascots are extra connection touch points) • Create Digital Persona’s • Expert Bots (all specific names and personalities) - help customers in DMs & on specific accounts designed to do more • Create Guessing Games • I predict there will be a return to Games - games on platforms or inside of social networks
22. AI: Lets Get A Little Excited
23. “Looks like AI might be a thing” 🚀 🚀 🚀 🚀 🚀 🚀 ChatGPT usage September 2025 Image Source - OpenAI We have done it again, we are falling for reach, 800m WAUs // 1B+ users again
24. This process can take days to months for some Marketing Departments Real Life Example - Before AI 1. Know the problem we are experiencing 2. Export all the data or request ticket & data from BI team 3. Create a pivot table and filter until makes sense 4. Ask data team to validate 5. Ask Product team to build new feature 6. Tweak customer support hours to be available in most popular times 7. Run test and analyse insights 8. Optimise experience and follow up emails & notifications ❌ High internal costs, many meetings, analysis required - long lead time for Product change and features
25. 1. Know the problem we are experiencing 2. Export all the data or request ticket & data from BI team 3. Create a pivot table and filter until makes sense 4. Ask data team to validate 5. Ask Product team to co-build new feature 6. Tweak customer support hours to be available in most popular times 7. Run test and analyse insights 8. Optimise experience and follow up emails & notifications ❌ High internal costs, many meetings, analysis required - long lead time AI can take some of the heavy lifting and analyse data the and offer insights and next steps Analyse & Optimise: AI Amended Flow
26. 1. Problem Analysed 2. Export, reviewed and approved 3. Issue logged, written in RFP & discussed in Product sprint 4. CS staff hours switched & Finn updated 🆕 5. Optimise notifications and analyse 🆕 6. Improving sharing on and off site 🆕 7. Automate personalisation throughout journey 🆕 8. Build brand new personalised Product features ✅ Low cost, quicker turnaround & improving revenues New Flow With AI In 1x Sprint, Not 4x
27. ChatGPT Referral Data Is Going Up 📈 “1 in 5 of Walmart’s referral clicks in August came from ChatGPT, up 15% from July. Other retailers are seeing a lift, too: ChatGPT now drives more than 20% of referral traffic to Etsy, nearly 15% to Target and 10% to eBay” Modern Retail & SimilarWeb Data
28. AI: Lets Get Inspired
29. My Friend Katie’s ( @ veed.ai) AI Work fl ow & Stack Source → https://dannydenhard.co.uk/ktli
30. PR drumbeat Content Paid Media Social Media SEO CRM Amplification Direct contact Algorithmic Product & Tech Data Sales Account Management Finance Throughout My Career “Newsroom” Approach Wins Marketing
31. PR drumbeat Content Paid Media Social Media SEO / AEO CRM Amplification Algorithmic Data Sales Account Management + AI ✅ + AI ✅ Product & Tech Finance + AI 😑 Direct contact AI “Newsroom” Will Win For The Smartest Department Leaders 📝 Be careful not letting Sales go loose on automation and AI Tools
32. Hype / Fear Where Are We With AI? AI Experimentation AI Adoption AI Enablement But many think they are here Most are actually here C-Suites demand this stage ASAP Some of your colleagues are still here
33. Human + AI: How About AI Podcasts… Image Source - Hollywood Reporter
34. Vibe Coded…
35. Googler Explains Potential With AI Studio 💭 what if I make it available…
36. How About Something I Vibe Coded ;-) 1/ Upload Image 2/ Select 3x Mock Ups https://dannydenhard.co.uk/aistudio
37. How About Something I Vibe Coded… 1/ Social Mock Up 2/ Times Square Mock Up https://dannydenhard.co.uk/aistudio
38. 💭 what if I can make it easier… From my friend Adam - Startup Product Guy
39. How About Something Else I Vibe Coded… https://dannydenhard.co.uk/aistudio2 2/ Outputs 6x Storyboard as Google slides, PNG or Zip 1/ Storyboard 6 Frames
40. How Marketers & Marketing Departments Are Using AI
41. 🔓 AI Might Be Unlocking The Full Funnel
42. 2/ External Use 1/ Internal Use
43. Internal Use
44. Quicker Outcomes More / Quantity Getting Time Back Budgets & Make Everything Cheaper Everyone Is Expecting AI To Unlock 🔓 Is always a race to zero Many forget AI does hallucinate & continues to do so 📝 More & time back often don’t go hand in hand…
45. Stand Ups & Sit Downs Transcribed & upload on Notion Internal Checklist Automated update nudges Actions Shared @team members Self Videos, Audio Updates, Written Bullets Shared on Slack All set for morning standup Sent and consumed by COP Async and real time
46. AI Enhanced QBRs Transcript turned into avatar talking head Auto translated into local language(s) & shared Uploaded to Notion Recorded in English for global team Presentation Made Summarised turned into video and audio version Auto updated with follow ups Nudges on objective set for future quarter Deep dive doc created
47. ↑ Improved quality not quantity Think Internal First: AI Is Unlocking & Enabling 🛠 Building your own internal tools ↑ Improved quality not quantity 💬 Improved internal comms & allowing self service with Q&A 🧠 Improved knowledge sharing 💡Help specialists perform like generalists ✌ Bring Marketing closer to Growth, Product & Finance
48. External Use
49. Automate with Lindy.ai → https://chat.lindy.ai/share/scheduling-a- coaching-meeting-68c2da66da3b8d7c82bc7c69 Auto Schedule Meeting
50. Automating Podcast To Blog Post & Social Posts Transcript Transcript Blog Post Newsletter Show Notes Video Recording Social Clips LinkedIn Post Meme Maker
51. Automating Podcast To Blog Post & Social Posts Transcript Transcript Blog Post Newsletter Show Notes Video Recording Social Clips LinkedIn Post Meme Maker Riverside Riverside Riverside/Descript Gemini Gemini Gemini Agent.ai Gemini + Tools
52. RSS To Newsletter Summarised by customGPT / Claude Goes Into AI Hub Select Multiple RSS Feeds Written Into 5 Bullet Points With High Quality Explainers Human Editor & Schedule
53. 🗣 🗣 🗣 🗣 🗣 Customer Feedback Tool: Reviewed, Categorised, Sub Categorised & Tagged Collected & Added In Database Pop Up On Website Automatically sent analysis, top 10% and bottom 10% of feedback Growth Workshop: Product, Customer Support, Marketing & Dev Problem Solve CRM Request For Feedback Fixes Go Live, Editor Writes Copy, Automatically Emails Customers Who Provided Feedback
54. Kellanova is powering predictive impact scoring with AI to quickly connect the dots between campaign creative & business outcomes Kellogg’s
55. 1 2 3 4 5 Transcript To Blog & Show Notes Gemini to Google Docs To Substack It still needs editing & formatting
56. Transcript To Blog & Show Notes & again this process still needs light editing & formatting
57. 1 2 Video To Podcast & Social Riverside Or Descript 3 Inbuilt AI Tools
58. 1 2 Video To Podcast & Social - Get Famous By Other People’s Insights 3 Own skill created /25 Breaks down video in 25 points, adds timeline & exec summary Copy & Paste into Notes / Google Docs 4 Create Social Posts LinkedIn, X, Substack…or Newsletters
59. 1 2 I Spoke To A StartUp Journalist Who’s Had To Go All In On AI Have created alerts on startup founders and brands 3 Pulls back podcasts, newsletters, forums Upload links to content into Dia GOALS CREATE W ARTICLES A DAY, DRIVE X NUMBER OF TRAFFIC AND Y SOCIAL ENGAGEMENTS, Z EVENT BOOKINGS 4 Creates summary, timeline and draft to edit, writes article and submits articles to editor (all done before early morning editorial meetings) 5 Publishes article, publishes social updates, automatically updates RSS, pushes out on their chat groups and apps
60. Case Study To Blog + Audio Post Transcript Transcript Create Blog Post Add into Future Newsletter Select Top Quotes Video Recording 30, 60 & 90 second clips Social Ad Social Post Riverside Descript Riverside Gemini Gemini Gemini Gemini Gemini + Tools Editor Check Editor Check Uploaded To Notion For Internal LLM
61. Thumbnail Content Testing & Rewrites Write me 10x viral YouTube titles for thumbnail testing Screenshot Source VidIQ Testing all in 2-3 days
62. Upload 15-20 Of Your Most Successful Posts To Train On Tone 📝📝📝📝📝📝 📝📝📝📝📝📝 📝📝📝📝📝📝 💬 📝 Find the most successful posts Upload to LLM of choice = LLM trained Rewrites your content for each platforms 📝 Upload new content 💬 📲📲📲 Ready for social 1 2 3 4 5
63. 1/ SEMRush to pull all paid ads and advertising from competitors 2/ Ask Claude to review the ads and o ff er alternatives 3/ Pump into ads manager/send to agency & Set up new ads to run as a test group 4/ Track performance, post automatic updates on slack/teams and onto wiki 1 2 3 4 Tools can be replaced here ✅ AI To Review 💡Review All Current Paid Media Ads
64. 1/ Save ad and upload to ChatGPT 2/ Ask ChatGPT to replace image of competitor ads, recreate image with your product and o ff er alternative punchline 3/ Upload into ads manager & Set up new ads to run to test to a set cohort 4/ Track performance, post automatic updates on slack/teams & source more ad inspirations 1 2 3 4 ✅ Have An Ad From Competitor 💡From Inspiration To Live In Minutes Always save great ads to replicate/ reproduce
65. 💡Spotify Might Inspire Your Next Automated Ads Campaigns https://dannydenhard.co.uk/ spotifyai
66. 📉 Automated SEO Audit 🔗 Review analytics, analyses performance Review internal number of linking links Then review external links Keep, cure, kill, content & pages 📝 Scores & makes recommendations 🚦 🔄 Updates content 📉 🔗 🚦 📝 📝 🚦 🔗 📉 1 2 3 4 5 🔄 🔄 6 ☠
67. 📧 Mortgage Lead Scoring Scans Inbox & Database Review Mortgage Type ✅ Runs Background Check 🎯 📆 💳 🏡 1 2 3 4 5 6 Runs Internal Checks Prioritise Best Leads Outreaches With Booking Invite
68. Podcast Guest Search 🔎 📝 Searches LinkedIn & Identifies Profiles Automates a task, EA reviews & approves & then review draft email - hits send Sends Calendly link 🔗 Automatically updates Notion Scheduled 📧 ✅ Record Podcast 🎙 We’ve had one guest appearance and another joining using this approach
69. ↓ ↓ 📈 📈 Not just numbers and arrows and a list of traffic sources but insights and analysis all set for you & then can ask follow up questions, ask for more and ask for teams to take action or react to whats been already analysed 📈 📈 📈 ↓ ↓ ↓ ↓ ↓ 📈 📈 Where There Is Huge Opportunity In 2026 Analysis Driven Dashboards
70. Journalist Article To Short Form Video Write article, paste into app, creates script to read and then promote Source - Apple AppStore
71. Long Doc → Internal & External Resources Strategy Doc Video Podcast Deck Support Tickets Resources Many CS Resources Blog Post Blog Posts Roadmap Whitepaper 📰 Press Report Whitepape r External Internal Gamma, NotebookLM NotebookLM, Claude & CRM
72. • Many respondents anticipate the emergence of new roles directly related to Artificial Intelligence, such as > "AI managers" > "AI prompt engineers" > "AI strategists" & > “AI content specialists” • AI is expected to automate tactical tasks and speed up creative production by 2030. • Many leaders see AI as a tool for efficiency, automation, and personalisation • By 2030, AI is expected to handle most tactical and repetitive marketing tasks. In September we ran a future of Marketing report 2030, with 130 CMOs
73. • Biggest Value of AI: The primary values marketers expect from > Speed (25 mentions) > AI are efficiency/efficiencies (23 mentions), & > Automation (10 mentions). This indicates a strong focus on operational improvements and streamlining tasks. • AI's Impact on Tactical Decisions: 66% believe that by 2030, AI will be making most tactical decisions. • AI's Role in Creative Design: While there is a strong belief in AI's tactical impact, only 38% believe AI will be making most creative design and visual decisions by 2030, suggesting a nuanced view on AI's creative capabilities. Marketing in 2030 Report: AI’s Transformative Potential in Marketing
74. The Process 1. Add all answers into Google Sheets 2. Ran Gemini in Google Sheets to pull out (the most interesting) insights based on the answers, create graphs and highlight any trends 3. In Dia browser (where I was working in) I asked what may have been missed and any information that might have to be discounted or invalid the report - it flagged 3x important data fields I’d missed manually re-reviewing 4. I asked both Gemini and Dia for any biases in the data and output 5. Pulled graphs into Google docs and asked Gemini to write the top 25 takeaways with stats and links to the sheet 6. I asked Gemini and Dia for any trends or themes that will be critically important for CMOs and Marketing Leaders 7. My co-creator Harry then created our report based on the analysis on our newsletter - www.marketingunfiltered.co/p/2030 In The Report I Used AI To Run The Analysis To Help Me Not Spend Hours With Scores + Freeform Answers
75. Hours Saved On Analysis, Sanity Checks & Editorial Review https://www.marketingunfiltered.co/subscribe
76. The 2025 - 2026 Distribution Be Inspired By The AI Companies Marketing - Trust Your Internal Experts • Put Your Experts In Front Of Your & Their Audience - No more hiding your developers, your ops leaders & other unexpected superstars • No More Over Polish — Screen Recording Walk Throughs - Core feature of AI companies is not glossy videos, it’s the PM or dev walking though the Product update or feature update that makes your life easier • Many Official Spokespeople - Not just founder or CEO and official spokesperson, any expert can be placed into the right environment(s) • Understand When Other Departments Will Market Better Than Marketing! • I know 😦 but its true often a dev or PM speaking to their peers is just more effective! * low cost
77. • One To One - Hyper personalised • One To Few - Sometimes we are part of groups & want to understand that • One To Many - Part of a sport team, school group, work group • Not One To All In this anytime anywhere generation we demand better Marketing issue always was it was built for broadcast
78. • One To One - Hyper personalised • One To Few - sometimes we are part of groups & want to understand that • One To Many - Part of a sport team, school group, work group • Not one to all In this anytime anywhere generation we demand better Marketing issue always was it was built for broadcast Think About This: Is AI The Answer?
79. Lets Go Behind The Tactics & Campaigns AI’s Impact On Marketing Departments & Moving Forward
80. 1. 🆕 Full funnel roles 2. Reframing of roles 3. Teams will be reshaped, Departments will be shaped differently 4. We will look at setting up cross- functionally more effectively hint Operations, Community/Audience & Product 5. We could land into 4 sections of Marketing: (1) Brand, (2) Performance, (3) Amplification & (4) Distribution WE MAY BE SETTING UP TEAMS, DEPARTMENTS & GOALS DIFFERENTLY IN THE VERY NEAR FUTURE
81. THE OLD MODEL IS CHANGING 1/ Individual Contributor 2/ Specialist 3/ Manager + Executive 1/ Individual Contributor 2/ Manager + Executive 1/ Individual Contributor 2/ Specialist 3/ Expert 4/ Manager + Executive NOW NEXT NEAR FUTURE
82. THE BEST MARKETING & GROWTH LEADERS KNOW THE FUNNEL IS A SET OF GUARDRAILS
83. Lifecycle CRM Email Marketing Social Media Community Influencer Events Field Customer Experience Product Marketing Growth App Marketing ASO AI Voice Paid Media Performance Marketing SEO/ GEO Affiliate Brand PR Content Editor Content Distribution Content Producer Analytics Marketing Ops Campaign Marketing 🆕 Device Marketing FULL FUNNEL ROLES FULL FUNNEL ROLES Planner Moving To Full Funnel Marketing Roles
84. FULL FUNNEL ROLES - NOT ALWAYS NEW, BUT A DIFFERENT WAY TO THINK ABOUT GOALS & HOW AI WILL BE PLAYING IN YOUR LIFE Social Media Community Product Marketing Growth AI Voice Brand PR Content Editor Content Distribution Analytics Marketing Ops Campaign Marketing 🆕 Device Marketing Full Cycle Marketing Roles Yes this role could be specific and an expert role
85. AI Events Campaign Marketing LIMITED AI Community Field Brand CRM Influencer Customer Experience Product Marketing Affiliate Content Distribution Customer Experience Marketing Ops Planner PR Content Producer Analytics App Marketing Voice Paid Media SEO/ GEO Digital Content Editor Lifecycle Email Marketing Social Media Growth ASO Performance Marketing AI Will (Likely) Be Central To How Companies Try To Influence Marketing Leaders To Reduce Headcount USING AI ASSISTED BY AI POWERED BY AI
86. AI Events Campaign Marketing LIMITED AI Community Field Brand CRM Influencer Customer Experience Product Marketing Affiliate Content Distribution Customer Experience Marketing Ops Planner PR Content Producer Analytics App Marketing Voice Paid Media SEO/ GEO Digital Content Editor Lifecycle Email Marketing Social Media Growth ASO Performance Marketing Where Agentic Might Reshape Marketing Orgs USING AI ASSISTED BY AI POWERED BY AI 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖
87. AI Events Campaign Marketing LIMITED AI Community Field Brand CRM Influencer Customer Experience Product Marketing Affiliate Content Distribution Customer Experience Marketing Ops Planner PR Content Producer Analytics App Marketing Voice Paid Media SEO/ GEO Digital Content Editor Lifecycle Email Marketing Social Media Growth ASO Performance Marketing Where Agentic Might Reshape Marketing Orgs USING AI ASSISTED BY AI POWERED BY AI 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🤖 Question To Ponder: Are You Ready For Agentic Colleagues? Or To Complete Agent Tasks Set For You?
88. Operations Product Lifecycle CRM Email Marketing Social Media Community Influencer Events Field Customer Experience Product Marketing Growth App Marketing ASO AI Voice Paid Media Performance Marketing SEO/ GEO Digital Affiliate Brand PR Content Editor Content Distribution Content Producer Analytics Customer Experience Marketing Ops Campaign Marketing Planner How AI Can Reshape Marketing & Growth Department Community / Audience
89. DISTRIBUTION 🗣 AMPLIFICATION 🔓 PERFORMANCE 📈 BRAND ℹ Brand PR Social Media Events Field Paid Media Performance Marketing SEO/ GEO Digital ASO Affiliate Product Marketing Growth Lifecycle CRM Email Marketing AI Voice Analytics Customer Experience Marketing Ops Campaign Marketing Marketing Manager Influencer Content Editor Content Distribution Content Producer Planner Potential Ways To Categorise Future Marketing
90. 🙋 🤖 🤖 🤖 🤖 🤖 🤖 🙋 🙋 🤖 🤖 🤖 🤖 🤖 🤖 🤖 🙋 🤖 🤖 🤖 🤖 🤖 🤖 🙋 🤖 🤖 🤖 🤖 🤖 🤖 🙋 🙋 🙋 🙋 🙋 🙋 🙋 🙋 🙋 🙋 🤖 🤖 🤖 🤖 🤖 🤖 🙋 CRM Product Marketing Marketing Ops Content Editor Previous Now 2026 Team Members + Agents 2027 + Agentic Department How Agents & Bots Could Reshape Long Term Marketing Team Members + Agent Some teams could argue they had this set up before like SEO ⚒
91. Or you could use Gemini to make everything look like a sketch, or look hand written. Scale the unscalable… Expect trends like this to be used in all businesses of shapes and sizes. Write handwritten notes to customers, to potential customers, send thank you notes to former customers…
92. 💭 Here’s A Way To Rethink Agents & Agentic Workflows In The Very Near Future
93. Searches for Products & Features Searches Review Sites & Shortlists Again Searches Google & Shortlists Tools Searches LLMs For Providers Asks In WhatsApp Groups Asks On LinkedIn Checks For Discounts Procurement / Compliance Check Asks In Industry Friends Aisha’s Buyer Journey Already Has AI Included Image Source: Unsplash
94. & Searches for Products & Features Searches Review Sites & Shortlists Again - 🆕 Makes Recommendations Agent Searches Google & 🆕 Shortlists For You Searches LLMs For Providers & 🆕 Compares Shortlist Compiles List & Actions Asks In WhatsApp Groups Asks On LinkedIn 🆕 & Crawls For Sentiment Checks For Discounts & 🆕 Negotiates Deal Procurement / Compliance Check Asks In Industry Friends When Agents & Agentic Joins The Purchase Party 🆕 Uses Natural Language To Explain Your Exact Requirements 🤖 🤖 🤖 🤖 🤖 🆕 Identifies Current Users & Reaches Out For You 🤖 🤖 🤖 🆕 Run Simulated Trials With Mock Data & Campaigns 🤖 Image Source: Unsplash
95. I’ll say what some of you might be thinking… But most senior leaders are struggling to come to grips with, right now it’s productivity gains not ROI gains
96. I recommend the rest of Q4 into Q1 2026 as the transform quantity to quality & then “volume to value" phase. I predict Q1-Q3 2026 as the time where we see whether we can go from automation to actual agentic.
97. ❌ 2026 has to be the year of AI ROI Saving time + “productivity” is hard to figure out ROI on spreadsheets for most businesses Doing more #’s / more conversions = Easy ROI calculation 👩💼👨💼 👩💼👨💼 ❌ ❌ ❌ CFO’s won’t tolerate you spending on AI tools & tokens, spending wildly on Reddit seeding & over investing on paid ads inside any and all AI tools & anything behind a paywall
98. 1. Quick fire landing pages for campaigns 2. Highly personalised landing pages & sign up pages 3. Event management on autopilot from sign up to reminders 4. Reduction of churn 5. Improve Your Content & keep updating the blog - LLMs will reward more content and better quality content 6. Automated A/B testing of ads, landing pages and app screens 7. Bespoke customer journey mapping 8. Customised discount code with complete tracking 9. Custom Gamification and nudges based on tier of customer (cohort) 10.Creation of games on your landing pages with custom rewards for high scores 11.Create dashboards that will provide analysis and insights not just data 12.Auto analytics and analysis sent to you every morning and evening Some Inspiration For Better “Marketing & AI”
99. Thanks For Listening Today What Questions Do You Have? 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙏 🙋🙋 🙋🙋 🙋🙋 🙋🙋 🙋🙋 🙋🙋
100. > Want the deck? > 👩💻: dannydenhard.co.uk/ai-hype Or DM on > 🤓: dannydenhard.co.uk/linkedin Or > 🎙: aimoment.co.uk > 📰: www.marketingunfiltered.co > 🔗: substack.com/@dannydenhard Wanna Chat?