User research: Interviews and beyond

by Donna Spencer

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User research: Interviews and beyond Donna Spencer

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About me Principal Product Designer at MakerX UX design for 20+ years Author, seamstress, weaver, cat lady

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Today’s structure Quick intro Task analysis activity Concept mapping activity Experience mapping activity Wrap-up!

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About user research

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About user research User research helps you understand your users Interviews are the most-used method Today we’ll learn 3 more, as hands-on activities

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Task analysis

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Task analysis Breaking down a (linear) task to understand it in detail Good for understanding goals and how people get there Good for routine and recent tasks Hierarchical task analysis: decomposing a task Cognitive task analysis: understanding decision-making, problem-solving

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Task analysis activity In pairs or small groups… What did you do to get here today?

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Task analysis tips Know what you will use it for Use that to drive the granularity Analyse with a range of people to note differences

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Concept mapping

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Concept mapping Exploratory method to understand the elements of a concept and how they relate to one another Good for understanding how people think of a topic Good for digging into a lot of detail Mind maps are a common method It’s all about understanding the relationships

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http://users.edte.utwente.nl/lanzing/cm_home.htm

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Concept mapping activity In pairs or small groups, create a concept map of… ● The network of people who inﬂuence your purchasing decisions ● Your favourite art/music style (and relationships between artists) ● How decisions are made at work ● Your choice

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Concept mapping tips Very ﬂexible method – explore how you might use it Give participants an example so they know what to do

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Experience mapping

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Experience mapping Exploratory method to understand someone’s experience with a product or service Broader and over a longer period of time than task analysis Understand goals, emotional reactions Understand touchpoints

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Experience mapping activity In pairs or small groups, create an experience map of… A recent experience with a product or service

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Experience mapping tips Get participants to make the map – don’t just interview them

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Thank you! @maadonna LinkedIn: https://www.linkedin.com/in/donna-spencer/ Makerx.com.au designmethods.com.au

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