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User research: Interviews and beyond

Donna Spencer
September 29, 2022

User research: Interviews and beyond

There are many ways to learn about users. The technique we hear most about is interviews, but there are other ways. Join this fast-paced, highly interactive session to experience three other ways to learn about users (and yes, we'll talk about interviews as well).

Donna is an independent design consultant. With 20-ish years experience, she has expertise across the entire design spectrum – from strategy to delivery and everything in between – and loves all of it. She has designed for a wide range of problems across all kinds of industries, with a particular emphasis on information architecture and complex employee experience problems. Recognised internationally as a leading UX practitioner, Donna is a regular conference speaker and has written five UX-related books. She created UX Australia and ran it for 9 years.

Donna Spencer

September 29, 2022
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  1. User research: Interviews
    and beyond
    Donna Spencer

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  2. About me
    Principal Product Designer at MakerX
    UX design for 20+ years
    Author, seamstress, weaver, cat lady

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  3. Today’s structure
    Quick intro
    Task analysis activity
    Concept mapping activity
    Experience mapping activity
    Wrap-up!

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  4. About user research

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  5. About user research
    User research helps you understand your users
    Interviews are the most-used method
    Today we’ll learn 3 more, as hands-on activities

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  6. Task analysis

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  7. Task analysis
    Breaking down a (linear) task to understand it in detail
    Good for understanding goals and how people get there
    Good for routine and recent tasks
    Hierarchical task analysis: decomposing a task
    Cognitive task analysis: understanding decision-making, problem-solving

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  8. Task analysis activity
    In pairs or small groups…
    What did you do to get here today?

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  9. Task analysis tips
    Know what you will use it for
    Use that to drive the granularity
    Analyse with a range of people to note differences

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  10. Concept mapping

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  11. Concept mapping
    Exploratory method to understand the elements of a concept and how they
    relate to one another
    Good for understanding how people think of a topic
    Good for digging into a lot of detail
    Mind maps are a common method
    It’s all about understanding the relationships

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  12. http://users.edte.utwente.nl/lanzing/cm_home.htm

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  13. Concept mapping activity
    In pairs or small groups, create a concept map of…
    ● The network of people who influence your purchasing decisions
    ● Your favourite art/music style (and relationships between artists)
    ● How decisions are made at work
    ● Your choice

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  14. Concept mapping tips
    Very flexible method – explore how you might use it
    Give participants an example so they know what to do

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  15. Experience mapping

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  16. Experience mapping
    Exploratory method to understand someone’s experience with a product or
    service
    Broader and over a longer period of time than task analysis
    Understand goals, emotional reactions
    Understand touchpoints

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  17. Experience mapping activity
    In pairs or small groups, create an experience map of…
    A recent experience with a product or service

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  18. Experience mapping tips
    Get participants to make the map – don’t just interview them

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  19. Thank you!
    @maadonna
    LinkedIn:
    https://www.linkedin.com/in/donna-spencer/
    Makerx.com.au
    designmethods.com.au

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