DL2022 Zoe Rose - ‘Scientific design methods’ and ‘applied creativity’: a lost history

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Greatquestion.com.au Zoë Rose

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Hi, I’m Zoe!

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Assuming that a method can be acultural is a cultural assumption.

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Group-oriented Values relationships Indirect communication Collaborative High context cultures

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Low context cultures Individualistic Values independence Direct communication Competitive

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Low context cultures High context cultures US Australia Japan Korea UK Russia India Brazil Germany Kenya France

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`` Hofstede compass – USA

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Hofstede compass – USA vs Australia

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I love you, JP Guilford

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WW2 Invention of the IQ test (France) 1.7 m soldiers take IQ test Guilford works with pilots 1920 1930 1940 1950 1910 190 0 WW 1

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WW2 Invention of the IQ test (France) 1.7 m soldiers take IQ test Guilford works with pilots 1920 1930 1940 1950 1910 190 0 WW 1

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‘Structur e of the Intellect’ model

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Our creative problem solving methods have individualistic roots.

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Alex Osborn OG Madman

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WW2 Sputnik 1950 1960 1970 1980 1940 1930 Laika Belka and Strelka Yuri Gagarin – ﬁrst person in space Alexei Leonov – ﬁrst space walk M oon landing

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WW2 Sputnik 1950 1960 1970 1980 1940 1930 Laika Belka and Strelka Yuri Gagarin – ﬁrst person in space Alexei Leonov – ﬁrst space walk M oon landing

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Our creative problem solving methods have ideological roots.

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Genrich Altschull er The other patent clerk genius

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‘Applied Creativity’ (Brainstorm ing book)

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‘Applied Creativity’ (Brainstorm ing book)

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Sidney Parnes: The invisible man

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Empathis e Define Ideate Prototype Test Fact finding Problem finding Idea finding Solution finding Acceptan ce finding

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Low context cultures High context cultures US Australia Japan Korea UK Russia India Brazil Germany Kenya France

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Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai

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Kawal Oberoi Host, ‘Designed this way’ podcast Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai

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Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai

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My friend Former Hare Krishna Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai

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Rob Eling Student of the Vedas Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai My friend Former Hare Krishna

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प रप्रश्न

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Greatquestion.com. au

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Greatquestion.com.a u

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100 0 CE 1500 CE 200 0 CE 250 0 CE 0 CE 100 0 Tne history we’ve covered today Paripraśna

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WW2 ‘Applied Creativity’ (Brainstorm ing book) 1950 1960 1970 1980 1940 1930 Parnes’ ‘How m ight we’ question Guilford’s creativity lecture TRIZ CPS (??) Osborn dies

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o Ask me!

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Hofstede culture compass – USA vs Russia

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According to Guilford: Divergent thinking is the ability to generate multiple solutions to a situation or problem Convergent thinking is the ability to ﬁnd one good solution to a situation or problem

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The term ‘UX’ is ﬁrst used IDEO’s ‘Design thinking’ | Agile m anifesto The Double Diam ond 200 0 2010 202 0 203 0 1990 1980 Today Thaler’s ‘Nudge’ book