DL2022 Zoe Rose - ‘Scientific design methods’ and ‘applied creativity’: a lost history

When were the concepts behind the double diamond invented?

When was the first 'how might we' question asked?

When did people start 'brainstorming'?

The answers are all in a 30 year period after the end of World War 2, when parallel intellectual movements centred around creating scientific methodologies for creativity and design thrived in America and the UK. Many of the ideas, principles, and design processes of that age are still with us today.

In this talk, we will do more than describe yet another design process model - we will explore the historical and cultural origins of the design and creativity methods that are still common in design, and interrogate how those origins could be embedding biased assumptions in the work we do today.

Transcript

1. Greatquestion.com.au Zoë Rose
4. Hi, I’m Zoe!
6. Assuming that a method can be acultural is a cultural assumption.
9. Group-oriented Values relationships Indirect communication Collaborative High context cultures
10. Low context cultures Individualistic Values independence Direct communication Competitive
11. Low context cultures High context cultures US Australia Japan Korea UK Russia India Brazil Germany Kenya France
12. `` Hofstede compass – USA
13. Hofstede compass – USA vs Australia
15. I love you, JP Guilford
16. WW2 Invention of the IQ test (France) 1.7 m soldiers take IQ test Guilford works with pilots 1920 1930 1940 1950 1910 190 0 WW 1
17. WW2 Invention of the IQ test (France) 1.7 m soldiers take IQ test Guilford works with pilots 1920 1930 1940 1950 1910 190 0 WW 1
19. ‘Structur e of the Intellect’ model
20. Our creative problem solving methods have individualistic roots.
21. Alex Osborn OG Madman
26. WW2 Sputnik 1950 1960 1970 1980 1940 1930 Laika Belka and Strelka Yuri Gagarin – first person in space Alexei Leonov – first space walk M oon landing
27. WW2 Sputnik 1950 1960 1970 1980 1940 1930 Laika Belka and Strelka Yuri Gagarin – first person in space Alexei Leonov – first space walk M oon landing
30. Our creative problem solving methods have ideological roots.
31. Genrich Altschull er The other patent clerk genius
32. ‘Applied Creativity’ (Brainstorm ing book)
33. ‘Applied Creativity’ (Brainstorm ing book)
35. Sidney Parnes: The invisible man
42. Empathis e Define Ideate Prototype Test Fact finding Problem finding Idea finding Solution finding Acceptan ce finding
43. }
46. Low context cultures High context cultures US Australia Japan Korea UK Russia India Brazil Germany Kenya France
47. Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai
48. Kawal Oberoi Host, ‘Designed this way’ podcast Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai
49. Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai
50. My friend Former Hare Krishna Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai
51. Rob Eling Student of the Vedas Kawal Oberoi Host, ‘Designed this way’ podcast Abishek Avtans Lecturer, Indic languages Priyanka Kulkarni-Raj wade Designer, Deloitte Mumbai My friend Former Hare Krishna
53. प रप्रश्न
54. Greatquestion.com. au
56. Greatquestion.com.a u
62. 100 0 CE 1500 CE 200 0 CE 250 0 CE 0 CE 100 0 Tne history we’ve covered today Paripraśna
64. WW2 ‘Applied Creativity’ (Brainstorm ing book) 1950 1960 1970 1980 1940 1930 Parnes’ ‘How m ight we’ question Guilford’s creativity lecture TRIZ CPS (??) Osborn dies
66. o Ask me!
68. Hofstede culture compass – USA vs Russia
71. According to Guilford: Divergent thinking is the ability to generate multiple solutions to a situation or problem Convergent thinking is the ability to find one good solution to a situation or problem
73. The term ‘UX’ is first used IDEO’s ‘Design thinking’ | Agile m anifesto The Double Diam ond 200 0 2010 202 0 203 0 1990 1980 Today Thaler’s ‘Nudge’ book
77. Our creative problem solving methods have reactive roots.
80. ‘How might we…’
81. I love you, JP Guilford