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DL2022 Zoe Rose - ‘Scientific design methods’ and ‘applied creativity’: a lost history

uxaustralia
November 16, 2022

DL2022 Zoe Rose - ‘Scientific design methods’ and ‘applied creativity’: a lost history

When were the concepts behind the double diamond invented?

When was the first 'how might we' question asked?

When did people start 'brainstorming'?

The answers are all in a 30 year period after the end of World War 2, when parallel intellectual movements centred around creating scientific methodologies for creativity and design thrived in America and the UK. Many of the ideas, principles, and design processes of that age are still with us today.

In this talk, we will do more than describe yet another design process model - we will explore the historical and cultural origins of the design and creativity methods that are still common in design, and interrogate how those origins could be embedding biased assumptions in the work we do today.

uxaustralia

November 16, 2022
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  1. Greatquestion.com.au
    Zoë Rose

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  2. Hi, I’m
    Zoe!

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  3. Assuming that a
    method can be
    acultural is a
    cultural
    assumption.

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  4. Group-oriented
    Values relationships
    Indirect
    communication
    Collaborative
    High context
    cultures

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  5. Low context
    cultures
    Individualistic
    Values independence
    Direct communication
    Competitive

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  6. Low context
    cultures
    High context
    cultures
    US
    Australia
    Japan
    Korea
    UK
    Russia
    India
    Brazil
    Germany
    Kenya
    France

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  7. ``
    Hofstede compass – USA

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  8. Hofstede compass – USA vs Australia

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  9. I love
    you, JP
    Guilford

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  10. WW2
    Invention of the IQ
    test (France)
    1.7 m
    soldiers take IQ
    test
    Guilford works with pilots
    1920 1930 1940 1950
    1910
    190
    0
    WW
    1

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  11. WW2
    Invention of the IQ
    test (France)
    1.7 m
    soldiers take IQ
    test
    Guilford works with pilots
    1920 1930 1940 1950
    1910
    190
    0
    WW
    1

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  12. ‘Structur
    e of the
    Intellect’
    model

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  13. Our creative
    problem solving
    methods have
    individualistic
    roots.

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  14. Alex
    Osborn
    OG
    Madman

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  15. WW2
    Sputnik
    1950 1960 1970 1980
    1940
    1930
    Laika
    Belka and Strelka
    Yuri Gagarin – first person in space
    Alexei Leonov – first space walk
    M
    oon landing

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  16. WW2
    Sputnik
    1950 1960 1970 1980
    1940
    1930
    Laika
    Belka and Strelka
    Yuri Gagarin – first person in space
    Alexei Leonov – first space walk
    M
    oon landing

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  17. Our creative
    problem solving
    methods have
    ideological roots.

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  18. Genrich
    Altschull
    er
    The
    other
    patent
    clerk
    genius

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  19. ‘Applied Creativity’ (Brainstorm
    ing
    book)

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  20. ‘Applied Creativity’ (Brainstorm
    ing
    book)

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  21. Sidney
    Parnes:
    The
    invisible
    man

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  22. Empathis
    e
    Define Ideate Prototype Test
    Fact
    finding
    Problem
    finding
    Idea
    finding
    Solution
    finding
    Acceptan
    ce finding

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  23. Low context
    cultures
    High context
    cultures
    US
    Australia
    Japan
    Korea
    UK
    Russia
    India
    Brazil
    Germany
    Kenya
    France

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  24. Priyanka
    Kulkarni-Raj
    wade
    Designer,
    Deloitte
    Mumbai

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  25. Kawal
    Oberoi
    Host,
    ‘Designed
    this way’
    podcast
    Priyanka
    Kulkarni-Raj
    wade
    Designer,
    Deloitte
    Mumbai

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  26. Kawal
    Oberoi
    Host,
    ‘Designed
    this way’
    podcast
    Abishek
    Avtans
    Lecturer,
    Indic
    languages
    Priyanka
    Kulkarni-Raj
    wade
    Designer,
    Deloitte
    Mumbai

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  27. My friend
    Former Hare
    Krishna
    Kawal
    Oberoi
    Host,
    ‘Designed
    this way’
    podcast
    Abishek
    Avtans
    Lecturer,
    Indic
    languages
    Priyanka
    Kulkarni-Raj
    wade
    Designer,
    Deloitte
    Mumbai

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  28. Rob Eling
    Student of
    the Vedas
    Kawal
    Oberoi
    Host,
    ‘Designed
    this way’
    podcast
    Abishek
    Avtans
    Lecturer,
    Indic
    languages
    Priyanka
    Kulkarni-Raj
    wade
    Designer,
    Deloitte
    Mumbai
    My friend
    Former Hare
    Krishna

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  29. प रप्रश्न

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  30. Greatquestion.com.
    au

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  31. Greatquestion.com.a
    u

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  32. 100
    0 CE
    1500
    CE
    200
    0 CE
    250
    0 CE
    0 CE
    100
    0
    Tne history we’ve covered today
    Paripraśna

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  33. WW2
    ‘Applied Creativity’ (Brainstorm
    ing
    book)
    1950 1960 1970 1980
    1940
    1930
    Parnes’ ‘How
    m
    ight we’ question
    Guilford’s creativity lecture
    TRIZ
    CPS (??)
    Osborn dies

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  34. Hofstede culture compass – USA vs
    Russia

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  35. According to Guilford:
    Divergent thinking
    is the ability to generate multiple
    solutions to a situation or problem
    Convergent thinking
    is the ability to find one good solution
    to a situation or problem

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  36. The term
    ‘UX’ is first used
    IDEO’s ‘Design thinking’ | Agile
    m
    anifesto
    The Double Diam
    ond
    200
    0
    2010 202
    0
    203
    0
    1990
    1980
    Today
    Thaler’s ‘Nudge’ book

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  37. Our creative
    problem solving
    methods have
    reactive roots.

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  38. ‘How
    might
    we…’

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  39. I love
    you, JP
    Guilford

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