新規プロダクトの事業化のために大切なこと / PLAID × M3_20190204

by Shinobu Miyahara

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৽نϓϩμΫτͷࣄۀԽͷͨΊʹ େ੾ͳ͜ͱ February 4, 2019 PLAID, Inc. Business Development MIYAHARA Shinobu

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Proﬁle ٶݪ ೜ 2006೥ɹ೔شגࣜձࣾ ৽ଔೖࣾ ΤϯδχΞ৬ͱͯ͠৘ใγεςϜͷاըɾ։ൃ 2011೥ɹגࣜձࣾϦΫϧʔτ த్ೖࣾ 2017೥ɹגࣜձࣾϓϨΠυ த్ೖࣾ ෆಈ࢈ɾॅ୐৘ใྖҬϓϩμΫτͷاըɾ։ൃ ৽نࣄۀͷ্ཱͪ͛ɾάϩʔε த௕ظܦӦܭը / R&Dઓུͷࡦఆɾ࣮ߦ ࣄۀ։ൃ͔ΒϓϩμΫτϚωδϝϯτɺ ΞϥΠΞϯεશൠΛϦʔυ

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https://digiday.jp/brands/the-key-of-cx-strategy-plaid-nri/

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3 ຊ೔ͷAgenda ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ϓϩμΫτͷ঺հ

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ࢲͨͪʹ͍ͭͯ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ϓϩμΫτͷ঺հ 1

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Ԋֵ ໊ࣾ ॴࡏ஍ ࣾһ਺ גࣜձࣾϓϨΠυʢPLAID, Inc.ʣ ౦ژ౎தԝ۠ۜ࠲6-10-1 GINZA SIX 10F 100໊ 2011೥10݄ 2014೥7݄ 2014೥12݄ 2015೥3݄ 2015೥8݄ 2018೥4݄ ૑ۀ ϑΣϜτάϩʔεΩϟϐλϧ౳͔Β1.5ԯԁͷࢿۚௐୡ IVS Launch Padʹొஃ͠ɺLaunch Pad AwardΛ֫ಘ CXϓϥοτϑΥʔϜʮKARTEʯਖ਼ࣜ൛Λఏڙ։࢝ Fidelity Growth Partners Japan౳͔Β5ԯԁͷࢿۚௐୡ طଘ౤ࢿՈΛத৺ʹ7͔ࣾΒ૯ֹ27ԯԁͷࢿۚௐୡΛ࣮ࢪ

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Google Cloud Next ’17 ’18 جௐߨԋʹ།ҰͷελʔτΞοϓاۀͱͯ͠2೥࿈ଓొஃ

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Google Cloud SaaS Partner ೔ຊͷاۀͱͯ͠ॳΊͯɺάϩʔόϧͰͷ SaaS Partner Program ʹ࠾༻ https://cloud.google.com/blog/topics/partners/welcoming-more-100-new-partners-our-saas-program

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ϓϩμΫτͷ঺հ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ϓϩμΫτͷ঺հ 2

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͋ͳͨͷαʔϏεʹࠓ୭͕དྷ͍ͯͯ Ͳ͏͍ͯ͠Δ͔Λ஌ͬͯ·͔͢ʁ

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ݟ͑ͳ͔ͬͨ͜ͱ͕ݟ͑ΔΑ͏ʹͳΔ

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CX (Customer Experience) Platform αΠτɾΞϓϦʹདྷ͍ͯΔ͓٬༷ΛՄࢹԽ͠ ద੾ͳ͝ఏҊ͕ՄೳʹͳΔαʔϏε اۀͷ͋ΒΏΔ෦ॺΛސ٬໨ઢʹมֵ͠ CXʢސ٬ମݧʣΛΑΓྑ͘͢ΔϓϥοτϑΥʔϜ

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ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨஌ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬઀఺Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ

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ҙࢥܾఆ ɾධՁ αʔϏε ։ൃ ৔ͮ͘Γ ू٬ ɾCRM ઀٬ αϙʔτ CX (Customer Experience) Platform Business Intelligence BigQuery ࿈ܞ GA360 ࿈ܞ TreasureData ࿈ܞ Salesforce ࿈ܞ Marketo ࿈ܞ App SDK ຒΊࠐΈ ॻ͖׵͑ ޿ࠂ࿈ܞ Ξϯέʔτ NPS ϙοϓΞοϓ ϓογϡ௨஌ SMS഑৴ LINE࿈ܞ ϝʔϧ഑৴ νϟοτ

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EC[ΞύϨϧ] ۚ༥ / อݥ εϙʔπ ෆಈ࢈ Ոి ૯߹௨ൢ ίεϝ / ݈߁৯඼ ਓࡐ ιϑτ΢ΣΞɾ Ϋϥ΢υαʔϏε ཱྀߦ ڭҭ ϝʔΧʔ ௨৴ ϝσΟΞ / ϙʔλϧαΠτ Ωοζ / ͓΋ͪΌ / ήʔϜ ۀछɾن໛ʹؔ܎ͳ͘ɺ ଟ͘ͷاۀͰ “CXʢސ٬ମݧʣ” ͷ޲্ʹߩݙ

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123 ͜͜1೥ͷ৽نϓϩμΫτ

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123 ͜͜1೥ͷ৽نϓϩμΫτ

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From 2018.3.19 From 2018.12.03 KARTE Datahub ͋ΒΏΔσʔλΛҙͷ··ʹɻ ूΊɺͭͳ͗ɺ׆༻͢Δ ސ٬Λਂ͘஌Γɺ૝૾Ҏ্ͷମݧΛ͋ΒΏΔ৔໘Ͱ https://karte.io/product/datahub/

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https://vimeo.com/316937015

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֎෦αʔϏε import export σʔληοτ ඥ෇͚ςʔϒϧ ΞΫγϣϯςʔϒϧ Ϣʔβʔʹ ଐੑ৘ใΛඥ෇͚ ઀٬αʔϏεͷ ίϯςϯπʹ׆༻ ϝʔϧɾLINEɾSMS౳ʹ ഑৴Ϧετͱͯ͠࿈ܞ query query query

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֎෦αʔϏε import export σʔληοτ ඥ෇͚ςʔϒϧ ΞΫγϣϯςʔϒϧ Ϣʔβʔʹ ଐੑ৘ใΛඥ෇͚ ઀٬αʔϏεͷ ίϯςϯπʹ׆༻ ϝʔϧɾLINEɾSMS౳ʹ ഑৴Ϧετͱͯ͠࿈ܞ query query query ଟछେྔͷσʔλΛ౷߹͔Β׆༻·Ͱ “ϫϯετοϓ” Ͱ࣮ݱ͢ΔιϦϡʔγϣϯ

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※KARTE Datahub͝ར༻ͷ͓٬༷ͷҰ෦ൈਮ 12݄ͷਖ਼ࣜϦϦʔε͔Βૣ1ϲ݄Ͱ “!!!ࣾҎ্” ͕ಋೖΛܾఆ

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ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେ੾ͳ͜ͱ ϓϩμΫτͷ঺հ 3

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Appendix “ੲ” ͷࣗ෼͸Ͳ͏ߟ͍͔͑ͯͨʁ

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Appendix https://speakerdeck.com/miyashino/da-shi-nakotohaminnaxin-gui-shi-ye-karajiao-watuta

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Appendix

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Appendix ए͍

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Appendix “ੲ”ɿࣄۀԽͷͨΊʹେ੾ͳ͜ͱ

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Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ 123

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Appendix ࣮͸ࠓͱ “ߟ͍͑ͯΔ͜ͱ” ͸ มΘ͍ͬͯͳ͍

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Appendix มΘͬͨͷ͸ “ࣗ෼ࣗ਎ͷ؀ڥ” ͷΈ

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Biz ஑্ ٶݪ Dev ෺Ҫ Ԭా ຽ୩

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Biz த్ࣾһ த్ࣾһ Dev த్ࣾһ ৽ଔࣾһ ৽ଔࣾһ

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Appendix ࣗ෼্࢙ॳͷ “׬શʢࣾһʣ಺੡” ʹΑΔ ৽نࣄۀνʔϜ

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Biz ஑্ ٶݪ Dev ෺Ҫ Ԭా ຽ୩

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Biz 28ࡀ 38ࡀ Dev 26ࡀ 24ࡀ 25ࡀ

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Appendix ए্͍ʹɺ“ᐆດ͞” ͱ “ෆ࣮֬ੑ” Λ ָ͠ΊΔϝϯόʔ

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Appendix ͦͷ݁Ռ

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※KARTE Datahub͝ར༻ͷ͓٬༷ͷҰ෦ൈਮ 12݄ͷਖ਼ࣜϦϦʔε͔Βૣ1ϲ݄Ͱ “!!!ࣾҎ্” ͕ಋೖΛܾఆ

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Appendix ·ͱΊ

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Appendix “ࠓ”ɿࣄۀԽͷͨΊʹେ੾ͳ͜ͱ

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Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ 123

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Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ + 1 123

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Appendix 1234 #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ #4 “ԿΛ” ΍Δ͔ΑΓ΋ “୭ͱ” ΍Δ͔

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Appendix ϓϩμΫτͷ໨ࢦ͢ํ޲ੑɺ૑Γग़͢Ձ஋Λ ৺͔Βڞ༗͠߹͑Δ “஥ؒ” ͕ॏཁ

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Appendix ͍͞͝ʹ

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FAQ Q. ͜ͷࣄۀن໛Ͱɺ͜ͷਓ਺Ͱ଍Γ͍ͯΔΜͰ͔͢ʁ

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FAQ Q. ͜ͷࣄۀن໛Ͱɺ͜ͷਓ਺Ͱ଍Γ͍ͯΔΜͰ͔͢ʁ A. ଍Γ͍ͯ·ͤΜɻ

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FAQ Q. ͜ͷࣄۀن໛Ͱɺ͜ͷਓ਺Ͱ଍Γ͍ͯΔΜͰ͔͢ʁ A. ଍Γ͍ͯ·ͤΜɻ ·ͩ·ͩ΍ΕΔ͜ͱɺ΍Γ͍ͨ͜ͱ͕ࢁ΄Ͳ͋Γ·͢ɻ