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ؙҪάϧʔϓ͕औΓ૊ΉΤϯλʔϓϥΠζΞδϟΠϧͱ ϓϩμΫτϚωʔδϟʔͷ໾ׂ 1E./JHIU

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© Muture Corp. All Rights Reserved. 2 ݉ݪ༎ଡɹɹ 1SPEVDU.BOBHFS גࣜձࣾσΟʔɾΤψɾΤʔ ɾUP$޲͚ΞϓϦ։ൃ 48& ɾ֎෦ڠۀҊ݅ 48& 1. גࣜձࣾ4IPXDBTF(JH ɾҿ৯ళ޲͚ϞόΠϧΦʔμʔ4BB4 ɾ0.0ϓϥοτϑΥʔϜ 71PG1SPEVDU גࣜձࣾ.VUVSF ɾؙҪάϧʔϓʹ͓͚Δ%9ࢧԉશൠ ɾϓϩμΫτάϩʔεࢧԉ 4/4ΦϯϥΠϯ໊ࢗ

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© Muture Corp. All Rights Reserved. .VUVSFʹ͍ͭͯ 3

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© Muture Corp. All Rights Reserved. .VUVSFͷओͳ׆ಈ಺༰ 4

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© Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν૊৫σβΠϯʷ൐૸ܕࢧԉ 5 ܦӦ͔Βࣄۀ·Ͱ֊૚ԣஅͨ͠ࢧԉΛߦ͏͜ͱͰɺޮՌతʹ՝୊ͷநग़͔Βղܾ·ͰΛ࣮ߦͰ͖Δମ੍Λऔ͍ͬͯΔɻ %9ʹ͸૊৫ߏ଄΍੍౓͕োนͱͳΔέʔε΋ଟ͘ɺ͜ΕΒʹϫϯετοϓͰରԠՄೳͳ%9ਪਐࣨͱͷڠಇମ੍Λલఏͱ͍ͯ͠Δͷ͕ಛ௃ɻ ؙҪάϧʔϓ ۚ༥ ࣄۀ খച ࣄۀ ɾɾɾ .VUVSF σδλϧઐ໳ਓࡐ %9ਪਐࣨ ਓࣄɾ੍౓౳ ৘ใ γεςϜ ΞδϟΠϧ$P& ൐૸ܕࢧԉ ૊৫σβΠϯ

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© Muture Corp. All Rights Reserved. େاۀͰߴ·Δ σδλϧਓࡐ΁ͷχʔζ

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© Muture Corp. All Rights Reserved. Ϗδωεʹ͓͚Δ*5ͷؔ༩౓͸ٸ଎ʹߴ·Γଓ͚ɺݱࡏͰ͸੾Γ཭ͤͳ͍Ұମͷؔ܎ੑʹ 7 ग़యͳͥɺ͍·ΞδϟΠϧ͕ඞཁ͔ʁ

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© Muture Corp. All Rights Reserved. ೔ຊʹ͓͚Διʔγϯάखஈ͸֎෦ҕୗ͕த৺ 8 *5ͷϏδωεؔ༩౓͕ߴ·Γଓ͚ΔҰํͰɺ೔ถͷιʔγϯάखஈΛൺֱ͢Δͱɺ ೔ຊ͸֎෦ҕୗʹΑΔ։ൃ͕த৺Ͱ͋Δͷʹର͠ɺถࠃͰ͸αʔϏεಛੑʹԠͨ͡࢖͍෼͚Λ͍ͯ͠Δɻ ಛʹʮίΞࣄۀڝ૪ྖҬʯʮΞδϦςΟΛॏࢹ͢ΔγεςϜʯʹ͓͚Δ಺੡Խൺ཰ʹ͸େ͖ͳ͕ࠩ։͍͍ͯΔɻ ग़య%9നॻ

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© Muture Corp. All Rights Reserved. ଟ͘ͷاۀ͕ϏδωεมֵͷඞཁੑΛڧ͘ೝࣝ͢ΔҰํͰɺෆ଍͚ͭͮ͠Δ%9ਪਐਓࡐ 9 اۀଆ΋σδλϧٕज़Λ׆༻ͨ͠Ϗδωεมֵͷඞཁੑ΍ɺ͜ΕΛਪਐ͢Δਓࡐͷ֫ಘ͸ٸ຿Ͱ͋Δͱ͍͏ೝࣝ͸ඇৗʹڧ͍ɻ ͔͠͠ɺ%9ਪਐਓࡐͷߴ·Δधཁʹରͯ͠ਓࡐෆ଍͸ਂࠁԽ͓ͯ͠Γɺاۀଆͷड͚ೖΕ؀ڥʹ͍ͭͯ΋ະͩʹे෼Ͱͳ͍ɻ େاۀʹଟ͍৽ଔҰׅ࠾༻ɺऴ਎ޏ༻ͱ͍ͬͨਓࡐྲྀಈੑͷ௿͞΋૬·ͬͯɺ಺෦ਓࡐͷϦεΩϦϯάΛ௨ͨ͡σδλϧਓࡐҭ੒͕ओྲྀͱͳΔɻ ग़యσδλϧɾτϥϯεϑΥʔϝʔγϣϯਪਐਓࡐͷػೳͱ໾ׂͷ͋Γํʹؔ͢Δௐࠪ

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© Muture Corp. All Rights Reserved. σδλϧਓࡐͷ׆༂ͷͨΊʹ͸ʮ࠾༻ʯ͚ͩͰͳ͘ʮҭ੒ʯͱ͋Θͤͨ྆ྠͷΞϓϩʔν͕ඞཁ 10 σδλϧઐ໳ਓࡐ͸֎෦͔Β֫ಘ͢Δඞཁ͕͋Δ͕ɺυϝΠϯ஌ࣝ΍اۀྗֶΛ༗ͨ͠಺෦ਓࡐͱͷڠಇͳ͠ʹ׆༂͸೉͍͠ɻ 
 ͦͷͨΊɺ֎෦ਓࡐ֫ಘͷͨΊͷ࠾༻ઓུͱɺڮ౉͠ͱͳΔ಺෦ਓࡐͷҭ੒ͷ྆ྠͰͷઓུΛඳ͍͍ͯ͘ඞཁ͕͋Δɻ υϝΠϯ஌ࣝاۀจԽ σδλϧ஌ࣝઐ໳ੑ ಺෦ਓࡐ υϝΠϯ஌ࣝاۀจԽ σδλϧεΩϧ ֎෦ਓࡐ σδλϧεΩϧ ͜͜ͷׂ߹Λ૿΍͍ͯ͘͜͠ͱ͕ มֵͷਪਐʹ͓͍ͯॏཁ

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© Muture Corp. All Rights Reserved. େاۀ%9ʹ͓͍ͯ ϓϩμΫτϚωδϝϯτ͸໾ʹཱͭ

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© Muture Corp. All Rights Reserved. *1"σδλϧεΩϧඪ४ʹ͓͚Δ%9Λਪਐ͢ΔਓࡐͷҰͭͱͯ͠໌ه͞ΕΔ 12 ೥݄຤ʹߦΘΕΔɺσδλϧεΩϧඪ४ͷվగ࣌ʹิهͱͯ͠ਖ਼ࣜʹ௥Ճ͞ΕΔ͜ͱ͕ެද͞Εͨ ग़య*1"ϏδωεΞʔΩςΫτʹؔ͢Δิه

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© Muture Corp. All Rights Reserved. #5$Λڮ౉͠ɺٞ࿦Λ๰͙ྗ͸ɺมԽΛଅ͢ͷʹ໾ʹཱͭ 13 ࣄۀ؍఺ʹภͬͨ ҙࢥܾఆʹͳΓ͕ͪ ίετ΍εέδϡʔϧͷ࿩͕த৺Ͱ ٕज़త؍఺΍Ϛωδϝϯτ͸ෆ଍ؾຯ 69Ϧαʔν΍෼ੳΛ௨ͨ͡ ސ٬ղ૾౓Λ্͛Δ༨஍͸େ͖͍ ֎෦΁ͷґଘ౓͕ߴ͍ طଘࣾһͷଟ͘͸͜͜ ਓࡐɾ؍఺ͱ΋ʹෆ଍

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© Muture Corp. All Rights Reserved. ͕ͩɺେاۀͰ ϓϩμΫτϚωδϝϯτ͸೉͍͠

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© Muture Corp. All Rights Reserved. େاۀͷϧʔϧͱϓϩμΫτϚωδϝϯτͷߟ͑ํ͸૬൓͢Δ 15 େاۀʹ͸zϞϊzͷϏδωεͷ࣌୅ʹఆΊΒΕͨ૊৫੍౓ϓϩηε͕ձࣾϨϕϧͰਂࠜ͘෇͍͍ͯΔɻ ͜ͷϧʔϧͷ্ͰٻΊΒΕΔ͜ͱͱͯ͠͸ɺ҆ఆͨ͠σϦόϦʔΛ࣮ݱ͢Δਐߦ؅ཧͷͨΊͷϓϩδΣΫτϚωδϝϯτͰ͋Γ ෆ࣮֬ੑΛίϯτϩʔϧ͠ͳ͕Β઴ਐతͳվળΛॏͶ͍ͯ͘ϓϩμΫτϚωδϝϯτͰ͸ͦ΋ͦ΋ͳ͍ɻ Ҿ༻ʮ͓٬͞·ͱͷର࿩ʯΛՃ଎͢ΔɺΤϯλʔϓϥΠζΞδϟΠϧ͜ͱ͸͡Ί

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© Muture Corp. All Rights Reserved. ϓϩμΫτϚωδϝϯτͷ஌ܙΛ׆͔͠ ૊৫ͷมԽΛଅ͍ͯ͘͠

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© Muture Corp. All Rights Reserved. 1SPEVDU0QT ʷ 1SPEVDU$PBDI

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© Muture Corp. All Rights Reserved. େاۀͷτϥϯδγϣϯΛଅ྆͢໘ͰͷΞϓϩʔν 18 ϓϩμΫτνʔϜͷ੒௕ࢧԉ 1SPEVDU$PBDI 696* ֎෦ύʔτφʔ શһ૯߹৬ͳνʔϜΛ৬ೳԣஅܕνʔϜʹ࠶ߏஙɻ Ұา໨ͱͯ͠͸Ձ஋୳ࡧػೳͷ಺෦ԽΛ໨ࢦ͍ͯ͘͠ɻ #VTJOFTT 5FDI 1SPEVDU0QT 1E. ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ େاۀಛ༗ͷʮܭըॏࢹʯͳ૊৫ߏ଄΍੍౓ɾϓϩηε͔Βɺ ݱ৔ओಋͷʮ୳ࡧɾదԠʯ͕Մೳͳߏ଄΁ͱస׵Λ͍ͯ͘͠ɻ ϓϩμΫτ͕ҭͭߏ଄΁ͷస׵ ؙҪ( .VUVSF

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© Muture Corp. All Rights Reserved. 19 ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ େاۀಛ༗ͷʮܭըॏࢹʯͳ૊৫ߏ଄΍੍౓ɾϓϩηε͔Βɺ ݱ৔ओಋͷʮ୳ࡧɾదԠʯ͕Մೳͳߏ଄΁ͱస׵Λ͍ͯ͘͠ ϓϩμΫτ͕ҭͭߏ଄΁ͷస׵ 1SPEVDU0QT

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© Muture Corp. All Rights Reserved. େاۀͷ૊৫ߏ଄͸ʮࢦشɾ౷੍ʯʮॎׂΓܕ૊৫ʯʹ୅ද͞ΕΔΑ͏ʹʮޮ཰ੑʯΛલఏͱ͢Δઃܭͱͳ͍ͬͯΔ͜ͱ͕ଟ͍ɻ ཪΛฦ͢ͱɺ͜ͷߏ଄͸ʮՁ஋୳ࡧʯΛ࣮ߦ͢Δʹ͸ෆదͰ͋Γʮนʯͱͳཱͬͯͪ͸͔ͩΔ͜ͱʹͳΔɻ ཱͪ͸͔ͩΔ͸ʮॎͷนʯͱʮԣͷนʯ 20 ؅ཧ֊૚ͷʮॎͷนʯɺձࣾ෦໳ؒͷʮԣͷนʯͷͭͷนΛಥഁ͍ͯ͘͠

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© Muture Corp. All Rights Reserved. ؅ཧ֊૚Ͱ෼அ͞ΕΔʮॎͷนʯ 21 େاۀͷ֊૚ߏ଄͸ɺҙࢥܾఆ૚ʹ৘ใΛޮ཰Α͘ू໿͠ɺҙࢥܾఆΛߦ͍ͬͯ͘͜ͱΛલఏͱͨ͠ߏ଄ɻ ͦͷͨΊɺͳʹΛ͢Δʹ΋্Ґऀʹର͢Δใࠂ΍ঝೝ͕ٻΊΒΕͯ͠·͏ͨΊɺݱ৔ओಋͰͷՁ஋୳ࡧΛߦ͏͜ͱ͸ݱ࣮తͰ͸ͳ͍ɻ ͔͜͜Βస׵Λ͍ͯ͘͠ʹ͋ͨͬͯ͸ʮݖݶʯ͚ͩͰ͸ͳ͘ʮ৘ใʯ΋߹Θͤͯಁ໌ԽΛ͍ͯ͘͜͠ͱ͕ॏཁͱͳΔɻ ʮߟ͑Δਓʯͱʮ࡞ۀ͢Δਓʯ ্Ґऀʹରͯ͠ޮ཰Α͘৘ใΛू໿͠఻ୡ͢ΔͨΊͷߏ଄ ϝϯόʔ͸্Ґऀ͕ٻΊΔ৘ใΛूΊ ใࠂ͢Δ͜ͱ͕໾ׂ νʔϜશମͰͷڞ૑ νʔϜ૊৫શମͰಉ͡৘ใ΍ސ٬૾Λ༗͢Δ͜ͱͰ ଟ༻ͳ؍఺ʹج͍ͮͨҙࢥܾఆΛՄೳͱ͢Δ 現場主導での 価値探索へ

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© Muture Corp. All Rights Reserved. ্ҐऀؒͰͷ࿈ܞ͕ෆे෼ʹͳ్ͬͨ୺ʹαΠϩԽͷ᠘ʹ͸·ͬͯ͠·͏ಀΕΒΕͳ͍Ҿྗ͕͋Δ ձࣾ෦໳ؒͰ෼அ͞ΕΔʮԣͷนʯ 22 ࣄۀձࣾ ࣄۀ اը Ϛʔέ ςΟϯά ɾɾɾ ΞϓϦ اը ৘ใγεςϜܥձࣾ 8FC ୲౰ ΞϓϦ ୲౰ ɾɾɾ جװ γεςϜ ϓϩμΫτ͸ ෦໳Λԣஅͯ͠ ࡞ΒΕΔ΋ͷ ιϑτ΢ΣΞϏδωεͷෳࡶ౓͕૿͍ͯ͠ΔதͰશମ؍Λ࣋ͭ͜ͱ͸ͦ΋ͦ΋೉͍͠ ʮॎͷนʯͷ໰୊΋૬·ͬͯɺݱ৔ϨϕϧͰଞ෦໳ͱ࿈ܞ͍ͯ͘͜͠ͱ͸ݱ࣮తͰ͸ͳ͍

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© Muture Corp. All Rights Reserved. ॎͱԣͷนΛ௒͑ͳ͕Β ͠ͳ΍͔ʹมԽΛଅ͢

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© Muture Corp. All Rights Reserved. ૊৫ͷมԽΛଅ͍ͯͨ͘͠Ίͷͭͷ؍఺ 24 มԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ ܧଓతͳՁ஋୳ࡧͷͨΊͷ৽ͨͳϓϩηε੍౓Λઃܭ͢Δ ίϛϡχέʔγϣϯͱφϨοδΛಁ໌Խ͢Δ

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© Muture Corp. All Rights Reserved. ᶃมԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ 25 શࣾΛҰؾʹม͑Δ͜ͱ͸ݱ࣮తͰ͸ͳ͘ɺ·ͣ͸໨తʹԊͬͨܗͰͷಛ۠Λ੾Γग़͠ɺ੒ޭࣄྫΛੜΈग़͍ͯ͘͠ඞཁ͕͋Δɻ ͜ͷͱ͖ಛ۠ͷ੾Γग़͠ํʹ͸͍͔ͭ͘ͷύλʔϯ͕͋Γɺࣾ಺؀ڥ΍࣮ߦମ੍ͳͲΛ౿·͑ͯద੾ʹબఆ͍ͯ͘͜͠ͱ͕ॏཁɻ 半島型 孤島型 ʷ 出島型 新規領域 既存領域 ʷ 0→1 1→10 10→100 ग़యσδλϧɾτϥϯεϑΥʔϝʔγϣϯਪਐਓࡐͷػೳͱ໾ׂͷ͋Γํʹؔ͢Δௐࠪ .VUVSF͸ᶄᶅͷϋΠϒϦου 組織設計 事業領域 事業フェーズ

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© Muture Corp. All Rights Reserved. ᶃมԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ 26 ͍͘Βಛ۠Ͱ͋ͬͯ΋ɺେͳΓখͳΓطଘ૊৫ͱͷίϛϡχέʔγϣϯ͸࢒Γଓ͚Δɻ ͜ͷͱ͖ͷطଘ૊৫ͱͷؔ܎ੑΛద੾ʹઃܭ͓͔ͯ͠ͳ͍ͱɺ࣌ؒͱͱ΋ʹطଘͷ૊৫͕࣋ͭྗֶ͕ڧ͘ͳΓҾ͖໭͞Ε͍ͯͬͯ͠·͏ɻ ͦͷͨΊɺಛ۠ͷ੾Γग़࣌͠ʹ͸ࣥߦମ੍ؚΊͨطଘ૊৫ͱͷઁཧ໘΋ؚΊͯઃܭ͓ͯ͘͜͠ͱΛ๨Εͳ͍ɻ /FX$VMUVSF $VMUVSF"EBQUFS ,FZQFSTPO 4QPOTPS .BJO$VMUVSF ͜͜ͷઃܭΛ๨Εͳ͍

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© Muture Corp. All Rights Reserved. ウォーター フォール アジャイル ᶄܧଓతͳՁ஋୳ࡧͷͨΊͷ৽ͨͳϓϩηε੍౓Λઃܭ͢Δ 27 ैདྷతͳ։ൃϓϩηεͰ͸ɺը໘ઃܭ΍࢓༷ͳͲͷʮ࡞Δ΋ͷʯΛఆΊͨ͏͑Ͱɺ͜Εʹର͢Δݟੵ΋Γͱڞʹܾࡋ͕ߦΘΕΔɻ ͜Ε͸։ൃ୯ҐͰߦ͏΋ͷͰ͋Γɺۃ୺ͳྫͱͯ͠ಈઢҰͭม͑Δ։ൃΛ͢Δ৔߹Ͱ΋͜ͷϓϩηεΛ౿Ήඞཁ͕͋Δɻ ͜ͷ؀ڥͰ͸࣮ݧස౓্͕͕Δ΄Ͳ಺෦ίετ͸ංେԽ͠ɺ͜ΕΛݮΒͨ͢Ίʹػೳ੝Γ੝ΓͷܾࡋΛऔΔෛͷαΠΫϧʹؕΔɻ Մมͷ৚݅ ݻఆͷ৚݅ ظؒ ༧ࢉ είʔϓ είʔϓ ظؒ ༧ࢉ ͪ͜ΒͷϧʔϧͷΈͰશͯͷܾࡋ͕ߦΘΕͯΔ ͪ͜Βଆͷϧʔϧʹ͍ͭͯ΋੔උ͢Δඞཁ͕͋Δ Ձ஋୳ࡧʹదͨ͠ʮϓϩηε੍౓ʯΛ৽ͨʹઃܭ͍ͯ͘͠ඞཁ͕͋Δ

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© Muture Corp. All Rights Reserved. ᶅίϛϡχέʔγϣϯͱφϨοδΛಁ໌Խ͢Δ 28 ॎͷนΛյͨ͢Ίʹ͸ɺ৘ใͷඇରশੑΛੜΈग़͢Ϋϩʔζυίϛϡχέʔγϣϯ΍ܦݧ஌ϕʔεͷφϨοδϚωδϝϯτ͔Βͷ୤٫͕ॏཁɻ ͜Εʹ͸ʮࡾछͷਆثʯͷಋೖ͕༗ޮͰ͋ΓɺపఈతͳϏδϡΞϥΠζ΍υΩϡϝϯςʔγϣϯΛ௨ͯ͡৘ใͷಁ໌ԽΛߦ͍ͬͯ͘ɻ ৘ใ΁ͷΞΫηγϏϦςΟ͕ߴ͘ͳΓɺձࣾͷઓུͱ߹Θͤͨ৘ใͷղऍʹ͍ͭͯ஌Δ͜ͱͰɺॳΊͯνʔϜओମͰͷՁ஋୳ࡧ͕ՄೳͱͳΔɻ ίϛϡχέʔγϣϯπʔϧ φϨοδϚωδϝϯτ ΦϯϥΠϯϗϫΠτϘʔυ

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© Muture Corp. All Rights Reserved. 29 1SPEVDU$PBDI ϓϩμΫτνʔϜͷ੒௕ࢧԉ 696* ֎෦ύʔτφʔ શһ૯߹৬ͳνʔϜΛ৬ೳԣஅܕνʔϜʹ࠶ߏங Ұา໨ͱͯ͠͸Ձ஋୳ࡧػೳͷ಺෦ԽΛ໨ࢦ͍ͯ͘͠ #VTJOFTT 5FDI 1E. ؙҪ( .VUVSF

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© Muture Corp. All Rights Reserved. %JTDPWFSZʷ%FMJWFSZͷ֓೦Λཧղ͠ɺ͜ΕΛճ͍͚ͯ͠Δঢ়ଶΛ໨ࢦ͢ͷ͕Ұา໨ 30 %JTDPWFSZ %FMJWFSZ -FBO4UBSUVQ -FBO69 "HJMF4PGUXBSF %FWFMPQNFOU

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© Muture Corp. All Rights Reserved. %JTDPWFSZʷ%FMJWFSZͷ֓೦Λཧղ͠ɺ͜ΕΛճ͍͚ͯ͠Δঢ়ଶΛ໨ࢦ͢ͷ͕Ұา໨ 31 %JTDPWFSZ %FMJWFSZ -FBO4UBSUVQ -FBO69 "HJMF4PGUXBSF %FWFMPQNFOU ͪ͜Βଆʹର͢Δཧղ͸·ͩ·ͩे෼Ͱ͸ͳ͍ʜ ΞδϟΠϧ։ൃʹ͍ͭͯ͸ ͦͷॏཁੑʹ͍ͭͯ΋Ұఆೝ஌͞Ε͍ͯΔ

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© Muture Corp. All Rights Reserved. %JTDPWFSZܰࢹʹΑͬͯҾ͖ى͜͞ΕΔʮ΢ΥʔλʔlεΫϥϜzϑΥʔϧʯ 32 ग़యΞδϟΠϧΤϯλʔϓϥΠζ Ծઆ ແବͳ։ൃΛ͠ͳ͍ͱ͍͏ -FBOͷशಘ͔Β࢝ΊΔํ͕ ݁Ռͱͯ͠Ձ஋͕ग़ΔͷͰ͸ͳ͍͔ʁ ՝୊ ։ൃϓϩηε͚͕ͩΞδϟΠϧʹͳͬͯ΋ ্ྲྀͷ'V[[ZGSPOUFOE͕ղܾ͞Εͳ͍ݶΓ શମͱͯ͠ͷֶश଎౓͸Ұ޲ʹ্͕Βͳ͍

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© Muture Corp. All Rights Reserved. ౿·͑ ҎԼͷॱংͰϓϩμΫτϚωδϝϯτͷΠϯετʔϧΛਐΊ͍ͯ͘ 33 ૊৫Λԣஅ͢ΔετϦʔϜΞϥΠϯυνʔϜΛ૊੒ Ϣʔβʔ΍ఏڙՁ஋΁ͷཧղΛਂΊΔʮՁ஋୳ࡧʯͷ࣮ફ 
 -FBO69-FBO4UBSUVQ ࡞ֶͬͯͿͱ͍͏ʮՁ஋ݕূʯͷ࣮ફ 
 "HJMF4PGUXBSF%FWFMPQNFOU

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© Muture Corp. All Rights Reserved. ᶃ૊৫Λԣஅ͢ΔετϦʔϜΞϥΠϯυνʔϜΛ૊੒ 34 اը͔Β։ൃ·ͰͷόϦϡʔετϦʔϜʹԊ͏ܗͰɺ෦໳ԣஅͷετϦʔϜΞϥΠϯυνʔϜΛ૊੒͢Δɻ ͜ͷͱ͖ձࣾ಺ʹઐ໳ਓࡐ͕ෆࡏͰ͋Δέʔε͕ଟ͘ɺ֎෦ύʔτφʔͷखΛआΓͳ͕Β#5$ͷόϥϯευνʔϜΛ࣮ݱ͍ͯ͘͠ɻ ैདྷతͳϕϯμʔબఆͱ͸ߟ͑ํ͕ҧ͏఺΋ଟ͍ͨΊɺύʔτφʔબͼؚΊͯνʔϜͰֶΜͰ͍͘͜ͱ͕ॏཁͱͳΔɻ 696* ֎෦ύʔτφʔ #VTJOFTT 5FDI 1E. ؙҪ( .VUVSF ग़య͋͑ͯඇ*5ܥͷେاۀͰσϡΞϧτϥοΫΞδϟΠϧΛ࠾༻ͨ͠ཧ༝ͱͦͷݱࡏ஍

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© Muture Corp. All Rights Reserved. ᶄϢʔβʔ΍ఏڙՁ஋΁ͷཧղΛਂΊΔʮՁ஋୳ࡧʯͷ࣮ફ -FBO69-FBO4UBSUVQ ΠϯλϏϡʔ΍ΞϯέʔτΛ͢Ͱʹ࣮ࢪ͍ͯ͠Δέʔε΋͋Δ͕ɺ࣮ଶͱͯ͠lखஈઌߦzͳl໨తෆࡏzͷϦαʔν΋ࢄݟ͞ΕΔɻ ಛʹʮ୳ࡧతϦαʔνʯ΍ʮϓϩτλΠϐϯάʯͷ׆༻͸े෼Ͱ͸ͳ͘ɺ·ͨʮఆྔ෼ੳʯ΋ಛఆ෦໳ͷ໾ׂͰ͋Γ׆༻Ͱ͖Δࣾһ͸ݶΒΕΔɻ ݁Ռͱͯ͠ɺҙࢥܾఆ૚ʹΑΔʮաڈͷܦݧʯʹج͍ͮͨҙࢥܾఆ͕த৺ͱͳ͓ͬͯΓɺ͔͜͜Β୤٫Λ͍ͯ͘͠ඞཁ͕͋Δɻ 仮説の探索 仮説の検証 定量調査 ʷ リサーチ⼿法 プロトタイプの 忠実度 -P'J )J'J ࢴࣳډ 'JHNB ΞϓϦ։ൃ ⽬的 ⼿段 定性調査

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© Muture Corp. All Rights Reserved. ᶅ࡞ֶͬͯͿͱ͍͏ʮՁ஋ݕূʯͷ࣮ફ "HJMF4PGUXBSF%FWFMPQNFOU 36 ࣮ࡍʹࢢ৔౤ೖͯ͠ԿΛֶͼ͍ͨͷ͔ʁֶͼʹ͋ͨͬͯͷϦϦʔεεϥΠε͸ద౰Ͱ͋Δ͔ʁΛ։ൃલʹ໌֬Խ͢ΔϓϩηεΛઃ͚Δɻ ʮ࡞Δ͜ͱ͕໨తʯͰ͸ͳ͘ʮֶͿͨΊʹ࡞Δʯͱ͍͏จԽΛࠜ෇͔͍ͤͯ͘͜ͱͰɺ·Δͬͱཁ݅ఆٛͯ͠Ұؾʹ࡞ͬͯग़͢Ͱ͸ͳ͘ɺ ʮ࣮૷ͤͣݕূ͸Ͱ͖ͳ͍͔ʁʯʮίετ͸ద౰͔ʁʯʮϦϦʔεεϥΠεʹແବ͸ͳ͍͔ʁʯͱ͍ͬͨҙࣝ෇͚Λ͓͜ͳ͍ͬͯ͘ɻ ग़య.71ΩϟϯόεW೔ຊޠ൛ ग़య؆୯ʂָ͍͠ʂ෼ͰΘ͔ΔϢʔβʔετʔϦʔϚοϐϯά

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© Muture Corp. All Rights Reserved. 1SPEVDU0QTʷ1SPEVDU$PBDIͷ྆໘ͰऔΓ૊Ή͜ͱͰ࣮ݱͰ͖Δ޷॥؀ 37 Product Coach Product Ops ݱ৔ʹର͢Δߴ͍ղ૾౓Λ΋ͬͯ ΦϖϨʔγϣϯΛվળ͢Δ ΦϖϨʔγϣϯΛ࠷దԽ͢Δ͜ͱͰ ϓϩμΫτνʔϜ͕ΑΓ׆༂Ͱ͖Δ؀ڥʹ

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© Muture Corp. All Rights Reserved. ҟͳΔಛੑͷϓϩδΣΫτΛෳ਺ਐߦ͢Δ͜ͱʹΑΔ૊৫ֶशͷՃ଎ 38 ҟͳΔಛੑͷϓϩδΣΫτΛෳ਺൐૸͢Δ͜ͱͰɺಉ͡ձࣾ಺ʹ͓͚Δଟछଟ༷ͳ՝୊Λൃݟ͢Δ͜ͱ͕Ͱ͖Δɻ ͜ΕΒͷ՝୊ΛετοΫ͠ɺ՝୊ͷྨܕԽ΍ґଘؔ܎ͷ෼ੳͳͲΛ௨ͯ͡ɺ૊৫มֵͷϨόϨοδϙΠϯτΛݟ͚ͭग़͍ͯ͘͠ɻ 1SPKFDU" 1SPKFDU# 1SPKFDU$ άϩʔεࢧԉ ৽نࣄۀࢧԉ .VUVSF%9ਪਐࣨ ࣄۀߏ૝ࢧԉ ՝୊ͷٵ্͍͛ োนͷղফ ՝୊ͷྨܕԽ

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© Muture Corp. All Rights Reserved. ͜ΕΒΛܦͯ Α͏΍͘େاۀͷதͰ΋ 1E.͕׆༂Ͱ͖Δ౔৕͕੔͏

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© Muture Corp. All Rights Reserved. ࢀߟͱ͋ΔϓϩδΣΫτʹ͓͚Δʮେखࣄۀऀ޲͚%9$SJUFSJBʯΛ༻͍ͨΞηεϝϯτ݁Ռ 40 0% 25% 50% 75% 100% 初級編 中級編 63.6% 75.0% 27.3% 59.4% 12.1% 28.1% Muture⽀援前 1年後 2年後 େखࣄۀձࣾ޲͚%9$SJUFSJB

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© Muture Corp. All Rights Reserved. େاۀʹ͓͚Δ ϓϩμΫτϚωδϝϯτ ͷಓͷΓ͸௕͘ݥ͍͠

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© Muture Corp. All Rights Reserved. େاۀʹ1E.ͱͯ͠ ඈͼࠐ΋͏ͱ͢Δ͋ͳͨ΁

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© Muture Corp. All Rights Reserved. ଐ͢Δձࣾ૊৫ͷ؀ڥʹΑͬͯɺ࣮ࡍʹߦ͏΂͖ۀ຿ൺ཰͸େ͖͘ҟͳΔ 43 1SPEVDU0QT &OUFSQSJTF"HJMF 1SPEVDU.BOBHFNFOU 1SPEVDU$PBDI ࣮ࡍʹ ߦ͏΂͖ ۀ຿ൺ཰ Ϧιʔεޮ཰ Λॏࢹ ϑϩʔޮ཰ Λॏࢹ

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© Muture Corp. All Rights Reserved. ଐ͢Δձࣾ૊৫ͷ؀ڥʹΑͬͯɺ࣮ࡍʹߦ͏΂͖ۀ຿ൺ཰͸େ͖͘ҟͳΔ 44 1SPEVDU0QT &OUFSQSJTF"HJMF 1SPEVDU.BOBHFNFOU 1SPEVDU$PBDI ࣮ࡍʹ ߦ͏΂͖ ۀ຿ൺ཰ Ϧιʔεޮ཰ Λॏࢹ ϑϩʔޮ཰ Λॏࢹ ͍ΘΏΔେاۀ͸͜͜Β΁Μ ඈͼࠐΉ৔߹͸ ૬Ԡͷݖݶͱ֮ޛ͕ඞཁ ݸਓతʹ͸ ֎෦ࢧԉऀͷྗΛ आΓΔͷ͕͓͢͢Ί มֵͷػӡ͸͋ΔͷͰ ࣄྫΛੵΈ্͍͛ͯ͘ ࢥ͍ඳ͍͍ͯͨ1E.ۀ຿͕ ͦ͜ʹ͸͋Δʜ͔΋ 🤩 🤯 🥸

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© Muture Corp. All Rights Reserved. ྑ͍૊৫͕ ྑ͍ϓϩμΫτΛੜΈग़͢

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© Muture Corp. All Rights Reserved.

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© Muture Corp. All Rights Reserved.

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© Muture Corp. All Rights Reserved.