丸井グループが取り組むエンタープライズアジャイルと プロダクトマネージャーの役割

▼イベント概要
PdM Night 2024
https://techplay.jp/event/935639

▼登壇者
株式会社Muture
プロダクトマネージャー
兼原 佑汰
https://twitter.com/yukagil

---Mutureについて---
▼Ｘ
https://twitter.com/MutureCorp
▼📕 note
https://note.com/muture
▼🏠 muture.jp
https://muture.jp
▼🎧 Podcast
https://open.spotify.com/show/7kloXRiYzRzcQqGPktakbf?si=3e9989396abb4da5

Transcript

1. ؙҪάϧʔϓ͕औΓ૊ΉΤϯλʔϓϥΠζΞδϟΠϧͱ
   ϓϩμΫτϚωʔδϟʔͷ໾ׂ 
   1E.
   /JHIU
   
2. © Muture Corp. All Rights Reserved. 2 ݉ݪ
   ༎ଡ
   ɹɹ 1SPEVDU
   .BOBHFS 
   גࣜձࣾσΟʔɾΤψɾΤʔ ɾUP$޲͚ΞϓϦ։ൃ
   48&
   ɾ֎෦ڠۀҊ݅
   48&
   1. 
   גࣜձࣾ4IPXDBTF
   (JH ɾҿ৯ళ޲͚ϞόΠϧΦʔμʔ4BB4
   ɾ0.0ϓϥοτϑΥʔϜ
   71
   PG
   1SPEVDU 
   גࣜձࣾ.VUVSF ɾؙҪάϧʔϓʹ͓͚Δ%9ࢧԉશൠ
   ɾϓϩμΫτάϩʔεࢧԉ 4/4
   
   ΦϯϥΠϯ໊ࢗ
3. © Muture Corp. All Rights Reserved. .VUVSFʹ͍ͭͯ 3
4. © Muture Corp. All Rights Reserved. .VUVSFͷओͳ׆ಈ಺༰ 4
5. © Muture Corp. All Rights Reserved. .VUVSFͷΞϓϩʔν
   ૊৫σβΠϯ
   ʷ
   ൐૸ܕࢧԉ 5 ܦӦ͔Βࣄۀ·Ͱ֊૚ԣஅͨ͠ࢧԉΛߦ͏͜ͱͰɺޮՌతʹ՝୊ͷநग़͔Βղܾ·ͰΛ࣮ߦͰ͖Δମ੍Λऔ͍ͬͯΔɻ
   %9ʹ͸૊৫ߏ଄΍੍౓͕োนͱͳΔέʔε΋ଟ͘ɺ͜ΕΒʹϫϯετοϓͰରԠՄೳͳ%9ਪਐࣨͱͷڠಇମ੍Λલఏͱ͍ͯ͠Δͷ͕ಛ௃ɻ ؙҪάϧʔϓ ۚ༥
   ࣄۀ খച
   ࣄۀ ɾɾɾ .VUVSF σδλϧઐ໳ਓࡐ %9ਪਐࣨ ਓࣄɾ੍౓౳ ৘ใ
   γεςϜ ΞδϟΠϧ$P& ൐૸ܕࢧԉ ૊৫σβΠϯ
6. © Muture Corp. All Rights Reserved. େاۀͰߴ·Δ
   σδλϧਓࡐ΁ͷχʔζ
7. © Muture Corp. All Rights Reserved. Ϗδωεʹ͓͚Δ*5ͷؔ༩౓͸ٸ଎ʹߴ·Γଓ͚ɺݱࡏͰ͸੾Γ཭ͤͳ͍Ұମͷؔ܎ੑʹ 7 ग़య
   ͳͥɺ͍·ΞδϟΠϧ͕ඞཁ͔ʁ
8. © Muture Corp. All Rights Reserved. ೔ຊʹ͓͚Διʔγϯάखஈ͸֎෦ҕୗ͕த৺ 8 *5ͷϏδωεؔ༩౓͕ߴ·Γଓ͚ΔҰํͰɺ೔ถͷιʔγϯάखஈΛൺֱ͢Δͱɺ
   ೔ຊ͸֎෦ҕୗʹΑΔ։ൃ͕த৺Ͱ͋Δͷʹର͠ɺถࠃͰ͸αʔϏεಛੑʹԠͨ͡࢖͍෼͚Λ͍ͯ͠Δɻ
   ಛʹʮίΞࣄۀڝ૪ྖҬʯʮΞδϦςΟΛॏࢹ͢ΔγεςϜʯʹ͓͚Δ಺੡Խൺ཰ʹ͸େ͖ͳ͕ࠩ։͍͍ͯΔɻ ग़య
   %9നॻ
9. © Muture Corp. All Rights Reserved. ଟ͘ͷاۀ͕ϏδωεมֵͷඞཁੑΛڧ͘ೝࣝ͢ΔҰํͰɺෆ଍͚ͭͮ͠Δ%9ਪਐਓࡐ 9 اۀଆ΋σδλϧٕज़Λ׆༻ͨ͠Ϗδωεมֵͷඞཁੑ΍ɺ͜ΕΛਪਐ͢Δਓࡐͷ֫ಘ͸ٸ຿Ͱ͋Δͱ͍͏ೝࣝ͸ඇৗʹڧ͍ɻ
   ͔͠͠ɺ%9ਪਐਓࡐͷߴ·Δधཁʹରͯ͠ਓࡐෆ଍͸ਂࠁԽ͓ͯ͠Γɺاۀଆͷड͚ೖΕ؀ڥʹ͍ͭͯ΋ະͩʹे෼Ͱͳ͍ɻ
   େاۀʹଟ͍৽ଔҰׅ࠾༻ɺऴ਎ޏ༻ͱ͍ͬͨਓࡐྲྀಈੑͷ௿͞΋૬·ͬͯɺ಺෦ਓࡐͷϦεΩϦϯάΛ௨ͨ͡σδλϧਓࡐҭ੒͕ओྲྀͱͳΔɻ ग़య
   σδλϧɾτϥϯεϑΥʔϝʔγϣϯਪਐਓࡐͷ
   ػೳͱ໾ׂͷ͋Γํʹؔ͢Δௐࠪ
10. © Muture Corp. All Rights Reserved. σδλϧਓࡐͷ׆༂ͷͨΊʹ͸ʮ࠾༻ʯ͚ͩͰͳ͘ʮҭ੒ʯͱ͋Θͤͨ྆ྠͷΞϓϩʔν͕ඞཁ 10 σδλϧઐ໳ਓࡐ͸֎෦͔Β֫ಘ͢Δඞཁ͕͋Δ͕ɺυϝΠϯ஌ࣝ΍اۀྗֶΛ༗ͨ͠಺෦ਓࡐͱͷڠಇͳ͠ʹ׆༂͸೉͍͠ɻ 
 ͦͷͨΊɺ֎෦ਓࡐ֫ಘͷͨΊͷ࠾༻ઓུͱɺڮ౉͠ͱͳΔ಺෦ਓࡐͷҭ੒ͷ྆ྠͰͷઓུΛඳ͍͍ͯ͘ඞཁ͕͋Δɻ υϝΠϯ஌ࣝ
    
    اۀจԽ σδλϧ஌ࣝ
    
    ઐ໳ੑ ಺෦ਓࡐ υϝΠϯ஌ࣝ
    
    اۀจԽ σδλϧεΩϧ ֎෦ਓࡐ σδλϧεΩϧ ͜͜ͷׂ߹Λ૿΍͍ͯ͘͜͠ͱ͕
    มֵͷਪਐʹ͓͍ͯॏཁ
11. © Muture Corp. All Rights Reserved. େاۀ%9ʹ͓͍ͯ
    ϓϩμΫτϚωδϝϯτ͸໾ʹཱͭ
12. © Muture Corp. All Rights Reserved. *1"σδλϧεΩϧඪ४ʹ͓͚Δ%9Λਪਐ͢ΔਓࡐͷҰͭͱͯ͠໌ه͞ΕΔ 12 ೥݄຤ʹߦΘΕΔɺσδλϧεΩϧඪ४ͷվగ࣌ʹิهͱͯ͠ਖ਼ࣜʹ௥Ճ͞ΕΔ͜ͱ͕ެද͞Εͨ ग़య
    *1"
    ϏδωεΞʔΩςΫτʹؔ͢Δิه
13. © Muture Corp. All Rights Reserved. #5$Λڮ౉͠ɺٞ࿦Λ๰͙ྗ͸ɺมԽΛଅ͢ͷʹ໾ʹཱͭ 13 ࣄۀ؍఺ʹภͬͨ
    ҙࢥܾఆʹͳΓ͕ͪ ίετ΍εέδϡʔϧͷ࿩͕த৺Ͱ
    ٕज़త؍఺΍Ϛωδϝϯτ͸ෆ଍ؾຯ 69Ϧαʔν΍෼ੳΛ௨ͨ͡
    ސ٬ղ૾౓Λ্͛Δ༨஍͸େ͖͍ ֎෦΁ͷґଘ౓͕ߴ͍ طଘࣾһͷଟ͘͸͜͜ ਓࡐɾ؍఺ͱ΋ʹෆ଍
14. © Muture Corp. All Rights Reserved. ͕ͩɺେاۀͰ
    ϓϩμΫτϚωδϝϯτ͸೉͍͠
15. © Muture Corp. All Rights Reserved. େاۀͷϧʔϧͱϓϩμΫτϚωδϝϯτͷߟ͑ํ͸૬൓͢Δ 15 େاۀʹ͸zϞϊzͷϏδωεͷ࣌୅ʹఆΊΒΕͨ૊৫੍౓ϓϩηε͕ձࣾϨϕϧͰਂࠜ͘෇͍͍ͯΔɻ
    ͜ͷϧʔϧͷ্ͰٻΊΒΕΔ͜ͱͱͯ͠͸ɺ҆ఆͨ͠σϦόϦʔΛ࣮ݱ͢Δਐߦ؅ཧͷͨΊͷϓϩδΣΫτϚωδϝϯτͰ͋Γ
    ෆ࣮֬ੑΛίϯτϩʔϧ͠ͳ͕Β઴ਐతͳվળΛॏͶ͍ͯ͘ϓϩμΫτϚωδϝϯτͰ͸ͦ΋ͦ΋ͳ͍ɻ Ҿ༻
    ʮ͓٬͞·ͱͷର࿩ʯΛՃ଎͢ΔɺΤϯλʔϓϥΠζΞδϟΠϧ͜ͱ͸͡Ί
    
16. © Muture Corp. All Rights Reserved. ϓϩμΫτϚωδϝϯτͷ஌ܙΛ׆͔͠
    ૊৫ͷมԽΛଅ͍ͯ͘͠
17. © Muture Corp. All Rights Reserved. 1SPEVDU
    0QT
    ʷ
    1SPEVDU
    $PBDI
18. © Muture Corp. All Rights Reserved. େاۀͷτϥϯδγϣϯΛଅ྆͢໘ͰͷΞϓϩʔν 18 ϓϩμΫτνʔϜͷ੒௕ࢧԉ 1SPEVDU
    $PBDI 69
    
    6* ֎෦ύʔτφʔ શһ૯߹৬ͳνʔϜΛ৬ೳԣஅܕνʔϜʹ࠶ߏஙɻ
    Ұา໨ͱͯ͠͸Ձ஋୳ࡧػೳͷ಺෦ԽΛ໨ࢦ͍ͯ͘͠ɻ #VTJOFTT 5FDI 1SPEVDU
    0QT 1E. ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ େاۀಛ༗ͷʮܭըॏࢹʯͳ૊৫ߏ଄΍੍౓ɾϓϩηε͔Βɺ
    ݱ৔ओಋͷʮ୳ࡧɾదԠʯ͕Մೳͳߏ଄΁ͱస׵Λ͍ͯ͘͠ɻ ϓϩμΫτ͕ҭͭߏ଄΁ͷస׵ ؙҪ( .VUVSF
19. © Muture Corp. All Rights Reserved. 19 ૊৫ɾ੍౓ ࣄۀઓུɾܭը ܾࡋߏ଄ εςʔΫϗϧμʔ େاۀಛ༗ͷʮܭըॏࢹʯͳ૊৫ߏ଄΍੍౓ɾϓϩηε͔Βɺ
    ݱ৔ओಋͷʮ୳ࡧɾదԠʯ͕Մೳͳߏ଄΁ͱస׵Λ͍ͯ͘͠ ϓϩμΫτ͕ҭͭߏ଄΁ͷస׵ 1SPEVDU
    0QT
20. © Muture Corp. All Rights Reserved. େاۀͷ૊৫ߏ଄͸ʮࢦشɾ౷੍ʯʮॎׂΓܕ૊৫ʯʹ୅ද͞ΕΔΑ͏ʹʮޮ཰ੑʯΛલఏͱ͢Δઃܭͱͳ͍ͬͯΔ͜ͱ͕ଟ͍ɻ
    ཪΛฦ͢ͱɺ͜ͷߏ଄͸ʮՁ஋୳ࡧʯΛ࣮ߦ͢Δʹ͸ෆదͰ͋Γʮนʯͱͳཱͬͯͪ͸͔ͩΔ͜ͱʹͳΔɻ ཱͪ͸͔ͩΔ͸ʮॎͷนʯͱʮԣͷนʯ 20 ؅ཧ֊૚ͷʮॎͷนʯɺձࣾ෦໳ؒͷʮԣͷนʯͷͭͷนΛಥഁ͍ͯ͘͠
21. © Muture Corp. All Rights Reserved. ؅ཧ֊૚Ͱ෼அ͞ΕΔʮॎͷนʯ 21 େاۀͷ֊૚ߏ଄͸ɺҙࢥܾఆ૚ʹ৘ใΛޮ཰Α͘ू໿͠ɺҙࢥܾఆΛߦ͍ͬͯ͘͜ͱΛલఏͱͨ͠ߏ଄ɻ
    ͦͷͨΊɺͳʹΛ͢Δʹ΋্Ґऀʹର͢Δใࠂ΍ঝೝ͕ٻΊΒΕͯ͠·͏ͨΊɺݱ৔ओಋͰͷՁ஋୳ࡧΛߦ͏͜ͱ͸ݱ࣮తͰ͸ͳ͍ɻ
    ͔͜͜Βస׵Λ͍ͯ͘͠ʹ͋ͨͬͯ͸ʮݖݶʯ͚ͩͰ͸ͳ͘ʮ৘ใʯ΋߹Θͤͯಁ໌ԽΛ͍ͯ͘͜͠ͱ͕ॏཁͱͳΔɻ ʮߟ͑Δਓʯͱʮ࡞ۀ͢Δਓʯ ্Ґऀʹରͯ͠ޮ཰Α͘৘ใΛू໿͠఻ୡ͢ΔͨΊͷߏ଄
    ϝϯόʔ͸্Ґऀ͕ٻΊΔ৘ใΛूΊ
    ใࠂ͢Δ͜ͱ͕໾ׂ νʔϜશମͰͷڞ૑ νʔϜ૊৫શମͰಉ͡৘ใ΍ސ٬૾Λ༗͢Δ͜ͱͰ
    ଟ༻ͳ؍఺ʹج͍ͮͨҙࢥܾఆΛՄೳͱ͢Δ 現場主導での 価値探索へ
22. © Muture Corp. All Rights Reserved. ্ҐऀؒͰͷ࿈ܞ͕ෆे෼ʹͳ్ͬͨ୺ʹαΠϩԽͷ᠘ʹ͸·ͬͯ͠·͏ಀΕΒΕͳ͍Ҿྗ͕͋Δ ձࣾ෦໳ؒͰ෼அ͞ΕΔʮԣͷนʯ 22 ࣄۀձࣾ ࣄۀ
    اը Ϛʔέ
    ςΟϯά ɾɾɾ ΞϓϦ
    اը ৘ใγεςϜܥձࣾ 8FC
    ୲౰ ΞϓϦ
    ୲౰ ɾɾɾ جװ
    γεςϜ ϓϩμΫτ͸
    ෦໳Λԣஅͯ͠
    ࡞ΒΕΔ΋ͷ ιϑτ΢ΣΞϏδωεͷෳࡶ౓͕૿͍ͯ͠ΔதͰશମ؍Λ࣋ͭ͜ͱ͸ͦ΋ͦ΋೉͍͠
    ʮॎͷนʯͷ໰୊΋૬·ͬͯɺݱ৔ϨϕϧͰଞ෦໳ͱ࿈ܞ͍ͯ͘͜͠ͱ͸ݱ࣮తͰ͸ͳ͍
23. © Muture Corp. All Rights Reserved. ॎͱԣͷนΛ௒͑ͳ͕Β
    ͠ͳ΍͔ʹมԽΛଅ͢
24. © Muture Corp. All Rights Reserved. ૊৫ͷมԽΛଅ͍ͯͨ͘͠Ίͷͭͷ؍఺ 24    มԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ ܧଓతͳՁ஋୳ࡧͷͨΊͷ৽ͨͳϓϩηε੍౓Λઃܭ͢Δ ίϛϡχέʔγϣϯͱφϨοδΛಁ໌Խ͢Δ
25. © Muture Corp. All Rights Reserved. ᶃ
    มԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ
     25 શࣾΛҰؾʹม͑Δ͜ͱ͸ݱ࣮తͰ͸ͳ͘ɺ·ͣ͸໨తʹԊͬͨܗͰͷಛ۠Λ੾Γग़͠ɺ੒ޭࣄྫΛੜΈग़͍ͯ͘͠ඞཁ͕͋Δɻ
    ͜ͷͱ͖ಛ۠ͷ੾Γग़͠ํʹ͸͍͔ͭ͘ͷύλʔϯ͕͋Γɺࣾ಺؀ڥ΍࣮ߦମ੍ͳͲΛ౿·͑ͯద੾ʹબఆ͍ͯ͘͜͠ͱ͕ॏཁɻ
    半島型 孤島型 ʷ 出島型 新規領域 既存領域 ʷ 0→1 1→10 10→100 ग़య
    σδλϧɾτϥϯεϑΥʔϝʔγϣϯਪਐਓࡐͷ
    ػೳͱ໾ׂͷ͋Γํʹؔ͢Δௐࠪ .VUVSF͸ᶄᶅͷϋΠϒϦου 組織設計 事業領域 事業フェーズ
26. © Muture Corp. All Rights Reserved. ᶃ
    มԽͷى఺ͱͳΔಛ۠Λ࡞Γɺطଘ૊৫ͱͷઁཧ໘ΛσβΠϯ͢Δ
     26 ͍͘Βಛ۠Ͱ͋ͬͯ΋ɺେͳΓখͳΓطଘ૊৫ͱͷίϛϡχέʔγϣϯ͸࢒Γଓ͚Δɻ
    ͜ͷͱ͖ͷطଘ૊৫ͱͷؔ܎ੑΛద੾ʹઃܭ͓͔ͯ͠ͳ͍ͱɺ࣌ؒͱͱ΋ʹطଘͷ૊৫͕࣋ͭྗֶ͕ڧ͘ͳΓҾ͖໭͞Ε͍ͯͬͯ͠·͏ɻ
    ͦͷͨΊɺಛ۠ͷ੾Γग़࣌͠ʹ͸
    ࣥߦମ੍ؚΊͨطଘ૊৫ͱͷઁཧ໘΋ؚΊͯઃܭ͓ͯ͘͜͠ͱΛ๨Εͳ͍ɻ /FX
    $VMUVSF $VMUVSF
    "EBQUFS ,FZ
    QFSTPO
    4QPOTPS .BJO
    $VMUVSF ͜͜ͷઃܭΛ๨Εͳ͍
27. © Muture Corp. All Rights Reserved. ウォーター フォール アジャイル ᶄ
    ܧଓతͳՁ஋୳ࡧͷͨΊͷ৽ͨͳϓϩηε੍౓Λઃܭ͢Δ 27 ैདྷతͳ։ൃϓϩηεͰ͸ɺը໘ઃܭ΍࢓༷ͳͲͷʮ࡞Δ΋ͷʯΛఆΊͨ͏͑Ͱɺ͜Εʹର͢Δݟੵ΋Γͱڞʹܾࡋ͕ߦΘΕΔɻ
    ͜Ε͸։ൃ୯ҐͰߦ͏΋ͷͰ͋Γɺۃ୺ͳྫͱͯ͠ಈઢҰͭม͑Δ։ൃΛ͢Δ৔߹Ͱ΋͜ͷϓϩηεΛ౿Ήඞཁ͕͋Δɻ
    ͜ͷ؀ڥͰ͸࣮ݧස౓্͕͕Δ΄Ͳ಺෦ίετ͸ංେԽ͠ɺ͜ΕΛݮΒͨ͢Ίʹػೳ੝Γ੝ΓͷܾࡋΛऔΔෛͷαΠΫϧʹؕΔɻ Մมͷ৚݅ ݻఆͷ৚݅ ظؒ ༧ࢉ είʔϓ είʔϓ ظؒ ༧ࢉ ͪ͜ΒͷϧʔϧͷΈͰશͯͷܾࡋ͕ߦΘΕͯΔ ͪ͜Βଆͷϧʔϧʹ͍ͭͯ΋੔උ͢Δඞཁ͕͋Δ Ձ஋୳ࡧʹదͨ͠ʮϓϩηε੍౓ʯΛ৽ͨʹઃܭ͍ͯ͘͠ඞཁ͕͋Δ
28. © Muture Corp. All Rights Reserved. ᶅ
    ίϛϡχέʔγϣϯͱφϨοδΛಁ໌Խ͢Δ 28 ॎͷนΛյͨ͢Ίʹ͸ɺ৘ใͷඇରশੑΛੜΈग़͢Ϋϩʔζυίϛϡχέʔγϣϯ΍ܦݧ஌ϕʔεͷφϨοδϚωδϝϯτ͔Βͷ୤٫͕ॏཁɻ
    ͜Εʹ͸ʮࡾछͷਆثʯͷಋೖ͕༗ޮͰ͋ΓɺపఈతͳϏδϡΞϥΠζ΍υΩϡϝϯςʔγϣϯΛ௨ͯ͡৘ใͷಁ໌ԽΛߦ͍ͬͯ͘ɻ
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