ユーザーインタビューの落とし穴はこう飛び越えろ

by raisumm

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ϢʔβʔΠϯλϏϡʔͷ མͱ݀͠͸͜͏ͯ͠ඈͼӽ͑Ζ ΫοΫύουגࣜձࣾങ෺ࣄۀ෦ দԬେี

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ࣗݾ঺հ w দԬେี w ΫοΫύου৽ଔ w ೥Ͱ৽نϓϩδΣΫτ্ཱͪ͛Λͭ w ങ෺ࣄۀ෦  w ϥούʔ

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໨࣍ ং࿦  ࢲ͕ͨͪϢʔβʔΠϯλϏϡʔΛ΍Δͷ͸ͳͥ   ϢʔβʔΠϯλϏϡʔͷམͱ݀͠ ຊ࿦  ઃܭ  ϦΫϧʔςΟϯά  ΠϯλϏϡʔख๏  ෼ੳ  ωΫετΞΫγϣϯ ݁࿦

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ࢲͨͪ͸ͳͥ ϢʔβʔΠϯλϏϡʔΛ͢Δͷ͔

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ͦ΋ͦ΋੒͠਱͍͛ͨ͜ͱ͕͋Γ αʔϏεΛͭ͘Δ w࣮ݱ͍ͨ͠ະདྷ͕͋ΓɺαʔϏεΛͭ͘Δ  ͜Ε͕໨త wΫοΫύουͷ৔߹͸ʮຖ೔ͷྉཧΛָ͠Έʹ͢Δʯ  ͨΊʹϨγϐαʔϏε΍ങ෺αʔϏεΛ࡞͍ͬͯΔ

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αʔϏεΛ࡞Δ͜ͱ͸ɺ ԾઆݕূͷαΠΫϧΛճ͢͜ͱ Ծઆ ݕূ

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ϢʔβʔΠϯλϏϡʔ͸ݕূख๏ͷҰͭ ΍Δ͜ͱ͕໨తͰ͸ͳ͍ Ծઆ ݕূ

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༷ʑͳݕূํ๏ ྔతௐࠪ  Ξϯέʔτ  αʔϏεͷ਺஋෼ੳ ࣭తௐࠪ  ߦಈ؍࡯  ΠϯλϏϡʔ

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ͳͥϢʔβʔΠϯλϏϡʔΛ બͿͷ͔ w਺஋ʹ͸දΕͯ͜ͳ͍ײ৘΍ߦಈΛ௫Ή͜ͱ͕ɺαʔϏεͰղ ܾ͢Δ΂͖՝୊ΛܾΊΔ্Ͱॏཁʹͳͬͯ͘Δ wಛʹαʔϏε্ཱͪ͛࣌ɺ1.'લ͸਺ࣈ΋Կ΋ͳ͍

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͔͠͠ ϢʔβʔΠϯλϏϡʔ͸೉͗͢͠Δ

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ͳͥ೉͍͠ͷ͔ མͱ݀͠Ұཡ wΠϯλϏϡʔઃܭ  ͖ͪΜͱ͠ͳ͍ͱऴΘͬͨޙനࠇ͔ͭͳ͍ wϦΫϧʔςΟϯά  ద੾ͳਓΛݺΜͰ͘Δ͜ͱͷ೉͠͞ wΠϯλϏϡʔख๏  ͦ΋ͦ΋ਓͷ࿩ΛҾ͖ग़͢ͷ͕೉͍͠ w෼ੳ  Ͳ͏΍ͬͯ෼ੳ͢Ε͹͍͍ͷ͔ʜ wωΫετΞΫγϣϯ  ෼ੳͨ͠ޙͲ͏΍ͬͯωΫετΞΫγϣϯܾΊΕ͹ʜ

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ϢʔβʔΠϯλϏϡʔͷམͱ݀͠Λ Ͳ͏ඈͼӽ͑ͨͷ͔

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ઃܭ

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ϢʔβʔΠϯλϏϡʔͷઃܭ ໨త  Ϣʔβʔͷੜ׆Λ஌Γ͍ͨͷ͔ɺΞϓϦͷςετΛ͍ͨ͠ͷ͔ ख๏  σϓεΠϯλϏϡʔͳͷ͔ɺάϧʔϓΠϯλϏϡʔͳͷ͔    ࣭໰  ໨తΛຬ࣭ͨ͢໰͕Ͱ͖͍ͯ·͔͢

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ϢʔβʔΠϯλϏϡʔઃܭ ৽نϓϩμΫτͷྫ ໨త  ΞϓϦͷϓϩτλΠϓΛ৮ͬͯ΋Β͍ɺཉ͕͠Δਓ͕͍Δ͔Ͳ͏͔Λς ετ ख๏  σϓεΠϯλϏϡʔ ࣭໰  ʮ͜ͷΞϓϦɺࠓ͙͢ਓʹקΊ͍ͯͩ͘͞ʯ  ʮ͜ͷΞϓϦͱಉ͜͡ͱͬͯผͰ΍ͬͯ·͔͢ ʯ

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ϦΫϧʔςΟϯά

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ϦΫϧʔςΟϯά ࠓճͷ໨తʹԊͬͨద੾ͳਓ     ద੾ͳਓΛ͖ͪΜͱεΫϦʔχϯάͰ͖͍ͯ·͔͢

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ϦΫϧʔςΟϯά  ৽نϓϩμΫτͷྫ wϢʔβʔ͞Μ͔Βͷ঺հɹস͍͍ͬͯͱ΋ํࣜ  ͱʹ͔͘ҰਓɺΞϓϦͷλʔήοτϢʔβʔΛݟ͚ͭɺͦͷਓʹ ಉ͜͡ͱΛ೰ΜͰͦ͏ͳਓΛ঺հͯ͠΋Β͏ wࣄલΞϯέʔτͰεΫϦʔχϯά  ଟ͘ͷਓʹΠϯλϏϡʔґཔΛ౤͛Δ৔߹ɺࣄલΞϯέʔτʹ ౴͑ͯ΋Β͔ͬͯͦ͜ΒϐοΫΞοϓ

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ΠϯλϏϡʔख๏

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ΠϯλϏϡʔख๏ w Ϣʔβʔ͞Μͷۓுɾܯռ৺  ৺Λ΄͙ٕ͢ज़Λ࢖͍͑ͯΔ͔Ͳ͏͔ৄ͘͠͸ϥϙʔϧܗ੒Ͱ w ࣗવͳঢ়گͷ࠶ݱ  *5اۀͷΦϑΟεʹདྷΔ͜ͱ͸ओ්ͷΈͳ͞Μʹͱͬͯະ஌ w Ұ໰Ұ౴Λ΍Βͳ͍  ࣭໰͢Δ͜ͱ͸໨తͰ͸ͳ͘ɺಛఆͷςʔϚʹ͍ͭͯ஌Γ͍ͨ͸ͣ

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ΠϯλϏϡʔख๏ ۓுΛ΄͙͢ w͖ͪͬͱ໊ࢗΛ౉ͯࣗ͠ݾ঺հ͢Δ wେਓ਺Ͱ΍Βͳ͍ wࣦྱͷͳ͍֨޷͕ͩɺ࿩͠΍ͦ͢͏ͳ֨޷Λ͢Δ wࡶஊ͔ΒೖΔ    ͜ͷਓ͸ࠓۓு͍ͯ͠ΔͳɺΈ͍ͨͳ͜ͱΛߟ͑ͳ͕Β΄͙͍ͯ͘͠

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ΠϯλϏϡʔख๏ ࣗવͳঢ়گͷ࠶ݱ wձࣾͰ΍Βͳ͍  ΧϑΣͳͲͰ΍ΔɻձࣾͰ΍Δ৔߹΋ձٞࣨͰ͸΍Βͳ͍ɻ wΧϝϥ͸Ͱ͖Δ͚ͩখ͘͞ɺݟ͑ͳ͍Α͏ʹɺҧ࿨ײͳ͍Α͏ ʹ

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ΠϯλϏϡʔख๏ ϫϯςʔϚϫϯΫΤενϣϯ ฉ͖͍ͨςʔϚ͕͋ͬͨΒɺͦΕʹԊ࣭ͬͨ໰ΛҰͭߟ͍͑ͯ͘ ͦͷ࣭໰ͷฦ౴͔ΒͲΜͲΜ۷ΓԼ͍͛ͯ͘

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෼ੳ

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෼ੳ ͜Εͱ͋ΕͱͦΕ͕෼͔Γ·ͨ͠ͰऴΘͬͯ·ͤΜ͔   ઃܭஈ֊Ͱɺ౴͑Λग़͔ͨͬͨ͠ςʔϚʹ͍ͭͯͦΕͧΕͷͲΜ ͳ૬ؔؔ܎ͳͷ͔੔ཧ

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෼ੳ ετʔϦʔͰ੔ཧ ʮ͜ͷਓ͸ɺ̋̋ͳਓͰ̋̋Λ͍ͨ͠ͳΓ͍͕ͨɺ̋̋Ͱ͖ͳ͍ ͷͰɺ  ̋̋Λ͍ͯ͠Δʯͱ͍ͬͨετʔϦʔʹ·Ͱམͱ͠ࠐΉ

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ωΫετΞΫγϣϯ

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ωΫετΞΫγϣϯ ݁ہԿΛ΍Ε͹͍͍ͷ͔ ͕ݟ͑ͯͳ͍ͰϢʔβʔΠϯλϏϡʔΛ ऴ͍͑ͯ·ͤΜ͔

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ωΫετΞΫγϣϯ  ετʔϦʔ͔Βํ਑ΛܾΊΔ w͖ͬ͞࡞ͬͨετʔϦʔΛ΋ͱʹɺ·ͨ৽͍͠ԾઆΛ࡞Δ   

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݁࿦

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ϢʔβʔΠϯλϏϡʔʹ͸୔ࢁͷ མͱ͕݀͋͠Δ͕ɺ  ඈͼӽ͑ͨઌʹๅ͕͋ΔͷͰͲΜ ͲΜऔΓ૊ΜͰ͍͖·͠ΐ͏

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ࢀߟจݙ wϢʔβϏϦςΟΤϯδχΞϦϯά w69Ϧαʔνͷಓ۩ശ