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In the age of ‘peak TV’
How to really connect
with your audience
@kimlovesstuff / kimtownend.com
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Fandom &
community
Expanding
storyworlds
Social
execution
Leveraging
celebrity
There are 4
components
of great
social TV.
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Peak TV…
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PEAK TV
Is stressing
people out…
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Social TV is
not the same
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People
love
TV
shows!
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Social TV
keeps
getting more
popular
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Identifying your
audience
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Always start with
the fandom
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© Red Bee 2016
In 2017
everything has
a fandom, it’s
not just for
nerds anymore!
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Fandometrics is my go-
to of what’s cool on the
internet.
(And what the rest of
the world will like 2
years from now)
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Fandom
Social
Influencers
Bloggers
Potential
mainstream
audience
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Different
content for
different
platforms
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Community
management
is key !
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Paid
Organic
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@kimlovesstuff / kimtownend.com
Thank you!