How to use social media to really connect with your audience in the age of peak TV

A talk I gave at the TV Connect conference in London in 2017 around using social media and the understanding of fandoms paired with good social research to leverage audience understanding to generate real engagement.

Transcript

1. In the age of ‘peak TV’ How to really connect with your audience @kimlovesstuff / kimtownend.com
2. Fandom & community Expanding storyworlds Social execution Leveraging celebrity There are 4 components of great social TV.
3. Peak TV…
4. PEAK TV Is stressing people out…
5. Social TV is not the same
6. People love TV shows!
7. Social TV keeps getting more popular
8. Identifying your audience
10. Always start with the fandom
11. © Red Bee 2016 In 2017 everything has a fandom, it’s not just for nerds anymore!
12. Fandometrics is my go- to of what’s cool on the internet. (And what the rest of the world will like 2 years from now)
13. Fandom Social Influencers Bloggers Potential mainstream audience
14. Different content for different platforms
17. Community management is key !
19. Paid Organic
20. @kimlovesstuff / kimtownend.com Thank you!