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P U R P O S E - D R I V E N W E B S I T E W H A T O N E A R T H I S Y O U R S I T E H E R E F O R ?

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I N T R O D U C T I O N @jobtex | @WooThemes | @automattic | #wcct Introduce yourself • Name • Why #WCCT?

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Reason Visitors Communicate Relate Shine

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P L A N N E D F O R A R E A S O N • Why do people have websites? - Table brainstorm - Group share • Why do you have/want a website? - Choose one - “On my website, I do/show/explain/…” - Share with your table

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F O R M E D F O R Y O U R “ FA M I LY ” • Know your visitor - Ask 3 people for feedback - Survey your visitors • Target your audience - Describe your ideal visitor/customer - Which content does s/he prefer? - What do you want her/him to see/do? - What Call-to-Action would be in place?

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Logo / Name Menu Content - blog - static Widgets / Sidebar

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Y O U R H O M E PA G E • Sketch Your Homepage • Share in group - 1 praise - 1 remark Consider: - Logo / Name - Menu - Sidebar / Widgets - Content - Slogan - Featured image - Call to action - …

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C R E AT E D T O C O M M U N I C AT E • People don’t slide • People don’t scroll • People don’t study • People don’t see • People don’t select — delete sliders — focus on top — write simple — use pointers — choose purpose

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S H A P E D I N R E L AT I O N S H I P • Your presence online - Be there - Share your content - Let others share • Your presence offline - Visit meetups - Attend WordCamps

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Y O U R H O M E PA G E • Discuss each others’ sketches - Slide - Scroll - Study - See - Select • Improve your own sketch

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M A D E T O S H I N E • Spend time online and learn • Ask for feedback • Always be happy, never content • Go to next workshop and practice

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Reason Visitors Communicate Relate Shine

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T H E E N D B E G I N N I N G Job Thomas
 jobthomas.com | @jobtex