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P U R P O S E - D R I V E N W E B S I T E
W H A T O N E A R T H I S Y O U R S I T E H E R E F O R ?
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I N T R O D U C T I O N
@jobtex | @WooThemes | @automattic | #wcct
Introduce yourself
• Name
• Why #WCCT?
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Reason Visitors
Communicate
Relate
Shine
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P L A N N E D F O R A R E A S O N
• Why do people have websites?
- Table brainstorm
- Group share
• Why do you have/want a website?
- Choose one
- “On my website, I do/show/explain/…”
- Share with your table
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F O R M E D F O R Y O U R “ FA M I LY ”
• Know your visitor
- Ask 3 people for feedback
- Survey your visitors
• Target your audience
- Describe your ideal visitor/customer
- Which content does s/he prefer?
- What do you want her/him to see/do?
- What Call-to-Action would be in place?
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Logo / Name
Menu
Content
- blog
- static
Widgets / Sidebar
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Y O U R H O M E PA G E
• Sketch Your Homepage
• Share in group
- 1 praise
- 1 remark
Consider:
- Logo / Name
- Menu
- Sidebar / Widgets
- Content
- Slogan
- Featured image
- Call to action
- …
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C R E AT E D T O C O M M U N I C AT E
• People don’t slide
• People don’t scroll
• People don’t study
• People don’t see
• People don’t select
— delete sliders
— focus on top
— write simple
— use pointers
— choose purpose
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S H A P E D I N R E L AT I O N S H I P
• Your presence online
- Be there
- Share your content
- Let others share
• Your presence offline
- Visit meetups
- Attend WordCamps
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Y O U R H O M E PA G E
• Discuss each others’ sketches
- Slide
- Scroll
- Study
- See
- Select
• Improve your own sketch
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M A D E T O S H I N E
• Spend time online and learn
• Ask for feedback
• Always be happy, never content
• Go to next workshop and practice
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Reason Visitors
Communicate
Relate
Shine
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T H E E N D B E G I N N I N G
Job Thomas
jobthomas.com | @jobtex