Purpose-Driven Websites: What On Earth Is Your Website Here For?

Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.

This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.

Transcript

1. P U R P O S E - D R I V E N W E B S I T E
   W H A T O N E A R T H I S Y O U R S I T E H E R E F O R ?
   

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2. I N T R O D U C T I O N
   @jobtex | @WooThemes | @automattic | #wcct
   Introduce yourself
   • Name
   • Why #WCCT?
   

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3. Reason Visitors
   Communicate
   Relate
   Shine
   

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4. P L A N N E D F O R A R E A S O N
   • Why do people have websites?
   - Table brainstorm
   - Group share
   • Why do you have/want a website?
   - Choose one
   - “On my website, I do/show/explain/…”
   - Share with your table
   

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5. F O R M E D F O R Y O U R “ FA M I LY ”
   • Know your visitor
   - Ask 3 people for feedback
   - Survey your visitors
   • Target your audience
   - Describe your ideal visitor/customer
   - Which content does s/he prefer?
   - What do you want her/him to see/do?
   - What Call-to-Action would be in place?
   

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6. Logo / Name
   Menu
   Content
   - blog
   - static
   Widgets / Sidebar
   

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7. Y O U R H O M E PA G E
   • Sketch Your Homepage
   • Share in group
   - 1 praise
   - 1 remark
   Consider:
   - Logo / Name
   - Menu
   - Sidebar / Widgets
   - Content
   - Slogan
   - Featured image
   - Call to action
   - …
   

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15. C R E AT E D T O C O M M U N I C AT E
    • People don’t slide
    • People don’t scroll
    • People don’t study
    • People don’t see
    • People don’t select
    — delete sliders
    — focus on top
    — write simple
    — use pointers
    — choose purpose
    

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18. S H A P E D I N R E L AT I O N S H I P
    • Your presence online
    - Be there
    - Share your content
    - Let others share
    • Your presence offline
    - Visit meetups
    - Attend WordCamps
    

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20. Y O U R H O M E PA G E
    • Discuss each others’ sketches
    - Slide
    - Scroll
    - Study
    - See
    - Select
    • Improve your own sketch
    

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21. M A D E T O S H I N E
    • Spend time online and learn
    • Ask for feedback
    • Always be happy, never content
    • Go to next workshop and practice
    

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22. Reason Visitors
    Communicate
    Relate
    Shine
    

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23. T H E E N D B E G I N N I N G
    Job Thomas

    jobthomas.com | @jobtex
    

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