The lazy SEO's guide: practical automations for great results

by Frank van Dijk

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Hi, I'm Frank SEO specialst @ Maatwerk Online Dutchie from Rotterdam 🌷 Love automating boring stuff 🤖

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How to automate based on SERP features In this session I'll cover Using vector embeddings in bulk for optimizations Starting your own automation career

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Autosuggest Others search for People also ask Organic results

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Keyword Keyword Similar URLS Similarity between two keywords

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Let's trust the algorithm

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Keyword Keyword Keyword Keyword Keyword Keyword

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Longlist Content plan

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Sweet spot?

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Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword

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It saves lots of time Clustering 1.000 keywords Manually Python 3 hours 😅 15 minutes 🤯

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Try it yourself!

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Keyword Keyword Keyword Keyword Keyword Keyword

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Question Question Question Question Question Question

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Temperature → 0.0 Top P → 0.1 Presence penalty → 1.0

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Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Question Question Question Blog title Question Question Question Blog title Question Question Question Blog title

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Quality traffic Topical authority

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Does your content answers the paa?

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URL URL URL URL URL URL URL URL URL URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL

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Large websites 🤯

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Similarity score → 0.875

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Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL Embedding URL Embedding URL Embedding URL Embedding URL Embedding URL

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Old New VS

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Embedding URL Embedding URL Embedding URL Embedding URL Embedding URL New URL Old URL New URL Old URL New URL Old URL New URL Old URL New URL Old URL

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Spot opportunities where you can automate Automate in three steps Find a dataset you can use Use an LLM to work out the details 1 2 3

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A mindset that helps you automate things Key take aways - from me to you A reason to do more with Python Handful of practical automations you can use

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Grab the slidedeck & automations @frankvndijk On X (Twitter) and LinkedIn