The lazy SEO's guide: practical automations for great results

During this presentation, I will give practical tips on how to automate your work. Using some practical examples, I will also give away my automations later.

Transcript

1. The lazy SEO's guide: practical automations for great results
2. Hi, I'm Frank SEO specialst @ Maatwerk Online Dutchie from Rotterdam 🌷 Love automating boring stuff 🤖
5. How to automate based on SERP features In this session I'll cover Using vector embeddings in bulk for optimizations Starting your own automation career
6. Autosuggest Others search for People also ask Organic results
8. Keyword Keyword Similar URLS Similarity between two keywords
9. Let's trust the algorithm
10. Keyword Keyword Keyword Keyword Keyword Keyword
11. Longlist Content plan
12. Sweet spot?
13. Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Topic Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword
14. It saves lots of time Clustering 1.000 keywords Manually Python 3 hours 😅 15 minutes 🤯
15. Try it yourself!
16. Keyword Keyword Keyword Keyword Keyword Keyword
17. People also ask
18. Question Question Question Question Question Question
19. Temperature → 0.0 Top P → 0.1 Presence penalty → 1.0
20. Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Keyword Question Question Question Blog title Question Question Question Blog title Question Question Question Blog title
21. Quality traffic Topical authority
22. Does your content answers the paa?
24. URL URL URL URL URL URL URL URL URL URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL Recommendation URL
25. Large websites 🤯
32. Similarity score → 0.875
33. Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL Source URL Source URL Source URL Target URL Embedding URL Embedding URL Embedding URL Embedding URL Embedding URL
34. Old New VS
36. Embedding URL Embedding URL Embedding URL Embedding URL Embedding URL New URL Old URL New URL Old URL New URL Old URL New URL Old URL New URL Old URL
38. Spot opportunities where you can automate Automate in three steps Find a dataset you can use Use an LLM to work out the details 1 2 3
40. A mindset that helps you automate things Key take aways - from me to you A reason to do more with Python Handful of practical automations you can use
41. Grab the slidedeck & automations @frankvndijk On X (Twitter) and LinkedIn