Slide 17
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R E I W A W O M E N ʼ S U N I V E R S I T Y
Persona
PROFILE
AGE 40
GENDER
OCCU.
CITY
FAMILY
PAIN
GOAL
Anna Nishio
Full - time housewife
Setagaya, Tokyo
1 husband, 1 boy
Female
She performs a series of household chores such as selection,
cleaning and cooking every day.
BEHAVIOR
There is no incentive for housework, so she has no goal.
Nobody compliments her housework effort.
Creating a habit that allows you to do your housework happily every day.
Creating a housework environment involving husband and children.