より良い世界のためのデザイン / Design for a Better World

by Spectrum Tokyo

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Sachiko Suzuki @ sachikokop Spectrum tokyo Festival 2024

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Hi, I’m Sachiko Suzuki👋 ustwoͱ͍͏ձࣾͰσβΠφʔΛ͍ͯ͠·͢ɻ ͜Ε·Ͱࢲ͸ɺҟͳΔจԽͷαʔϏεΛ೔ຊ޲͚ʹϩʔΧϥΠζ͠ ͨΓɺδΣϯμʔ΍γχΞɺZੈ୅ɺҟͳΔઐ໳ੑΛ࣋ͭਓୡͱͷ αʔϏεઃܭ΍ɺ؀ڥͷมԽʹରԠͨ͠৽͍͠Ձ஋Λ୳ΔͳͲɺҟ ͳΔจԽ΍Ձ஋؍Λͭͳ͙σβΠϯʹऔΓ૊ΜͰ͖·ͨ͠ɻ झຯͰμΠϏϯάΛ͍ͯ͠·͢🤿

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σβΠϯ͸ੈքΛΑΓྑ͘͢ΔͨΊͷ πʔϧͩͱࢥ͍·͔͢ʁ How we define good design?

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σβΠϯͱ͸ʁ “Design is the conscious and intuitive effort to impose meaningful order.” σβΠϯͱ͸ɺҙຯͷ͋ΔடংΛҙࣝత͔ͭ௚ײతʹ࡞Γग़͢౒ྗͰ͋Δɻ ϰΟΫλʔɾύύωοΫ, 1974, ੜ͖ΔͨΊͷσβΠϯ, p17 ϰΟΫλʔɾύύωοΫ

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σβΠϯͱ͸ʁ “Design is the conscious and intuitive effort to impose meaningful order.” σβΠϯͱ͸ɺҙຯͷ͋ΔடংΛҙࣝత͔ͭ௚ײతʹ࡞Γग़͢౒ྗͰ͋Δɻ ϰΟΫλʔɾύύωοΫ, 1974, ੜ͖ΔͨΊͷσβΠϯ, p17 டংͷଊ͑ํ͸࣌୅΍Ձ஋؍ͰมΘΔ ਓ͕ࢥ͏ʮ͍͍͜ͱʯͷఆ͕ٛҧ͑͹ɺ ݁Ռ΋มΘͬͯ͠·͏ ϰΟΫλʔɾύύωοΫ

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̏ͭͷҧ͏ࢹ఺͔Βଊ͑௚͢ ੠ͳ͖΋ͷͨͪͷଘࡏ ϓϩηεͷதͰແҙࣝʹߦΘΕ͍ͯΔഉআ σβΠϯ͕࣋ͭݟ͑ͳ͍Өڹྗ΍ྙཧతͳ՝୊ Unconscious elimination in the process. The invisible influence and ethical challenges of design. The presence of the voiceless.

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͜Μͳܦݧ͸͋Γ·ͤΜ͔ʁ ձࣾɾࣄۀͷ੒௕Λ༏ઌ ࣗ෼͕ม͑ΒΕΔ͜ͱʹ͸ ݶք͕͋Δ ภܾͬͨஅͱ͸஌Γͭͭ΋ ಛఆͷχʔζɺਓͷࢹ఺ ɾۙࢹ؟తͳਖ਼͠͞Λ༏ઌ ɾ࣌ؒ΍༧ࢉͷ੍໿ ɾϏδωε גओ ༏ઌ ɾ୹ظతͳച্ॏࢹ There are limits to what I can change. Company and business growth a priority.

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1PQVMBUJPO UPUBM-PXNJEEMFJODPNF )JHIJODPNF 8PSME IUUQTEBUBXPSMECBOLPSHJOEJDBUPS41 101 505- MPDBUJPOT909%8@HM[N[W[@HDM@BV.5".%6[/52Y-K&.K:.52/52 σβΠϯ͸ऑཱ͍৔ͷਓΛॿ͚ΔͨΊʹ͋Δʁ ऩӹ༏ઌͷσβΠϯ͸ࣾձతෆฏ౳ʹՃ୲ͯ͠͠·͍ͬͯΔ͔΋ ϏδωεͷऩӹੑΛ࠷༏ઌ͢Δ৔߹ɺ λʔήοτ͕ߴॴಘऀ૚ʹ ूத͠΍͘͢ɺͦΕҎ֎ͷਓʑͷ ʹϑΥʔΧε͕౰ͨΒͳ͍ ໿ˋ͕ߴॴಘऀ૚Ͱ άϩʔόϧফඅͷҎ্Λ઎ΊΔ

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ߴྸऀ ࠃ੶ ໿ˋ૚ͷதͰ΋ɺϚΠϊϦςΟ͸ഉআ͞Ε͕ͪ ଐੑ͕มΘΕ͹ɺͩΕ΋͕ϚΠϊϦςΟʹͳΔՄೳੑ͸͋Δ ೛්͞Μ ো͕͍ऀ -(#52 ੑผ FUDʜ ݴޠ ར͖ख ਓछ फڭ ੑผ ۈ຿ઌ ډॅ஍

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σβΠϯ͕࣋ͭݟ͑ͳ͍Өڹྗ΍ྙཧతͳ՝୊ The invisible influence and ethical challenges of design.

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ࠃࡍฆ૪ ύϯσϛοΫ "* Ձ஋؍Λେ͖͘มԽͤ͞Δग़དྷࣄ͸ ͍·΋ى͜Γଓ͚͍ͯΔ ࠩผ ؾީมಈ গࢠߴྸ

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ґଘੑ ෩࿊΍τΠϨ·ͰεϚϗΛ࣋ͪࠐΉ ௨஌͕ͳ͍ͱݽಠʹͳΔɺதಟੑ ϢʔβʔϝϦοτΛ௥ٻ͢Δ͜ͱ͸ ௕ظతʹݟΔͱϙδςΟϒͳҰ໘͹͔ΓͰ͸ͳ͍ ೋۃԽͨࣾ͠ձ ΞϧΰϦζϜʹΑΔภΓ ਖ਼͍͠ɺਖ਼͘͠ͳ͍ٞ࿦ যΓ ඞཁͷͳ͍ফඅʹ૸ΒͤΔ ਓͱൺֱ͠Ձ஋؍Λڧཁ͞ΕΔ

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੠ͳ͖΋ͷͨͪͷଘࡏ The presence of the voiceless.

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֎༸ʹҠಈ͢Δ్தʹ͍ͭ͘΋ͷ͝Έ͕ʜ Θͨͨͪ͠ʹ͋Δઌೖ؍΍ࢥ͍ࠐΈ

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ෆ҆ఆͳؾԹʹ ΑΔମௐෆྑ ͜ͷΑ͏ͳมԽ͸਎ۙʹ΋ ໺֎Ͱ҆શʹ ӡಈͰ͖ͳ͍ ୆෩΍ ήϦϥ߽Ӎ લΑΓ΋ ͘·͕ຽՈʹ

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σβΠϯ͸ਓ͕ͳʹ͔Λ࡞ͬͯऴΘΔҰํ௨ߦͰ͸ͳ͘ ࢲୡͷՁ஋؍΍฻Β͠ʹӨڹΛ͋ͨ͑ ͞Βʹࢲͨͪͷߟ͑ํ΍ߦಈ͕σβΠϯʹӨڹΛ༩͑ฦ͢ ૬ޓʹӨڹ͠߹͏΋ͷ Design is not a one-way street where people end up creating something, but a reciprocal process that influences our values and lifestyles, and in turn our thoughts and actions influence the design.

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ਓؒத৺ઃܭʹ৽ͨʹ௥Ճ͞Εͨͭͷࢹ఺ ͢΂ͯͷੜ͖΋ͷɺ ؀ڥΛؚΜͩੜଶܥʹ য఺Λ͋ͯΔ͜ͱ ༗֐ͳӨڹͷ਺ʑ͸ɺ ਺े೥ޙʹ໌Β͔ʹͳΔ ௕ظతͳࢹ఺Λ΋ͭ͜ͱ ڞಉମͱͱ΋ʹ σβΠϯ͢Δ͜ͱ υϯɾϊʔϚϯ

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ਓؒத৺ͱ͍͏ Ϗδωεத৺ ࣋ଓՄೳੑ σβΠϯ͸࣌୅ͱͱ΋ʹมԽ͖ͯͨ͠ɺਓؒத৺σβΠϯͱ͍͏ࢹ఺͚ͩͰ͸ɺ ࣋ଓՄೳੑɺෆެฏɺภݟ΍੠ͳ͖΋ͷͷଘࡏΛଊ͖͑Ε͍ͯͳ͍ ෆެฏ ภݟ ྙཧײ ੜଶܥ ਓؒͷརӹ΍རศੑ ͷͨΊͷσβΠϯ ͢΂ͯͷੜ͖΋ͷ ؀ڥΛؚΜͩੜଶܥ

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ͭ͗ͷ࣌୅ʹਐΉͨΊʹɺ σβΠφʔ΋Ձ஋؍ͷΞοϓσʔτΛ ͍ͯ͘͠ͱ͖ͳͷͰ͸ʁ Isn't it time for designers to update our values in order to move on to the next era?

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σβΠϯͷՄೳੑ ਓ͕ؒ࡞Γग़ͨ͠ʢσβΠϯͨ͠ʣ΋ͷʹΑͬͯ ͞·͟·ͳ໰୊͕Ҿ͖ى͜͞Ε͍ͯΔͷ͔ͩΒɺ ਓؒ͸ͦΕΛ࡞Γม͍͑ͯ͘ʢσβΠϯ͠௚͢ʣ ͜ͱ͕Ͱ͖Δ υϯɾϊʔϚϯ

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ͲΜͳੈքʹ͍͖͍ͯͨ͠Ͱ͔͢ʁ What kind of world do you want to make?

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Ͳ͔͜Β࢝ΊΔ΂͖ͩΖ͏͔ʁ Where should we start?

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ࢲ͕࣮ફ͍ͯ͠Δ ϒϦοδ Ս͚ڮ ͱ͍͏ϚΠϯυ My practice of the bridge (bridging) mindset.

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·ͣ͸ͨ͘͞Μ ࿩͢͜ͱ͔Β ࣗ෼͕ೝࣝͰ͖Δ ݶք͕͋Δ͜ͱΛ஌Δ ͭͶʹόΠΞεʹؾΛ͚ͭ ҙਤ͠ͳ͍ภݟ΍ෆฏ౳͕ ͳ͍͔ؾΛ͚ͭΔ ͦͷ౔஍ͷจԽ΍ Ձ஋؍ʹ͋͏޻෉Λ খ͞ͳσβΠϯΛ ࣗ෼ͨͪͰ΍ͬͯΈΔ ΑΓΑ͍ੈք΁ϒϦοδ Ս͚ڮ Λ͔͚ΔͨΊʹ ܦӦऀ΍ϚωʔδϟʔͳΒ ཰ઌͯ͠

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͍·͢Ͱʹ͋Δྑ͍෦෼Λࢿ࢈ͱ͠ ະདྷʹదԠ͢ΔͨΊͷ۩ମతͳߦಈΛݟ͚͍ͭͯ͘͜ͱ͕࠷ॳͷҰา աڈΛ஌Γɺະདྷʹ͔͚ΔϒϦοδ ͍·͋ΔՁ஋ ʢΒ͠͞ʣͷݴޠԽ ະདྷʹٻΊΒΕΔ৽͍͠Ձ஋ͷ୳ࡧ

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ͲΜͳܗͰ΋͍͍ͷͰ࠷ޙ͸ ΞΠσΞΛܗʹͯ͠ݟ͑ΔΑ͏ʹ ͲΜͳʹখ͞ͳؾ෇͖Ͱ΋ ࣍ͷεςοϓʹͭͳ͕͍͖ͬͯ ΍͕ͯେ͖ͳྲྀΕΛੜΈग़͢ྗʹͳΔ͸ͣ খ͞ͳ͖͔͚͕ͬ࣍ͷϒϦοδʹ

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ΈΜͳͰଟ࠼ͳϒϦοδΛ ͔͚͍͖ͯ·͠ΐ͏ Let's all play a variety of bridges.

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Sachiko Suzuki sachikokop