より良い世界のためのデザイン / Design for a Better World

Session by :
鈴木 佐知子 (Sachiko Suzuki) / ustwo Tokyo
Spectrum Tokyo Festival 2024 Day 1 (2024/12/7)

Transcript

1. Sachiko Suzuki @ sachikokop Spectrum tokyo Festival 2024
2. Hi, I’m Sachiko Suzuki👋 ustwoͱ͍͏ձࣾͰσβΠφʔΛ͍ͯ͠·͢ɻ ͜Ε·Ͱࢲ͸ɺҟͳΔจԽͷαʔϏεΛ೔ຊ޲͚ʹϩʔΧϥΠζ͠ ͨΓɺδΣϯμʔ΍γχΞɺZੈ୅ɺҟͳΔઐ໳ੑΛ࣋ͭਓୡͱͷ αʔϏεઃܭ΍ɺ؀ڥͷมԽʹରԠͨ͠৽͍͠Ձ஋Λ୳ΔͳͲɺҟ ͳΔจԽ΍Ձ஋؍Λͭͳ͙σβΠϯʹऔΓ૊ΜͰ͖·ͨ͠ɻ झຯͰμΠϏϯάΛ͍ͯ͠·͢🤿
3. σβΠϯ͸ੈքΛΑΓྑ͘͢ΔͨΊͷ
   πʔϧͩͱࢥ͍·͔͢ʁ How we define good design?
5. σβΠϯͱ͸ʁ “Design is the conscious and intuitive effort to impose meaningful order.” σβΠϯͱ͸ɺҙຯͷ͋ΔடংΛҙࣝత͔ͭ௚ײతʹ࡞Γग़͢౒ྗͰ͋Δɻ ϰΟΫλʔɾύύωοΫ, 1974, ੜ͖ΔͨΊͷσβΠϯ, p17 ϰΟΫλʔɾύύωοΫ
6. σβΠϯͱ͸ʁ “Design is the conscious and intuitive effort to impose meaningful order.” σβΠϯͱ͸ɺҙຯͷ͋ΔடংΛҙࣝత͔ͭ௚ײతʹ࡞Γग़͢౒ྗͰ͋Δɻ ϰΟΫλʔɾύύωοΫ, 1974, ੜ͖ΔͨΊͷσβΠϯ, p17 டংͷଊ͑ํ͸࣌୅΍Ձ஋؍ͰมΘΔ
   ਓ͕ࢥ͏ʮ͍͍͜ͱʯͷఆ͕ٛҧ͑͹ɺ
   ݁Ռ΋มΘͬͯ͠·͏
   ϰΟΫλʔɾύύωοΫ
7. ̏ͭͷҧ͏ࢹ఺͔Βଊ͑௚͢ ੠ͳ͖΋ͷͨͪͷଘࡏ ϓϩηεͷதͰແҙࣝʹߦΘΕ͍ͯΔഉআ σβΠϯ͕࣋ͭݟ͑ͳ͍Өڹྗ΍ྙཧతͳ՝୊ Unconscious elimination in the process. The invisible influence and ethical challenges of design. The presence of the voiceless.
8. ͜Μͳܦݧ͸͋Γ·ͤΜ͔ʁ ձࣾɾࣄۀͷ੒௕Λ༏ઌ ࣗ෼͕ม͑ΒΕΔ͜ͱʹ͸
   ݶք͕͋Δ ภܾͬͨஅͱ͸஌Γͭͭ΋ ಛఆͷχʔζɺਓͷࢹ఺ ɾۙࢹ؟తͳਖ਼͠͞Λ༏ઌ
   ɾ࣌ؒ΍༧ࢉͷ੍໿ ɾϏδωε גओ ༏ઌ
   ɾ୹ظతͳച্ॏࢹ There are limits to what I can change. Company and business growth a priority.
9. 1PQVMBUJPO
   UPUBM
   
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   NJEEMF
   JODPNF
   )JHI
   JODPNF
   8PSME
   IUUQTEBUBXPSMECBOLPSHJOEJDBUPS41 101 505- MPDBUJPOT909%8@HM [N[W[ @HDM@BV .5".%6[/52Y-K&.K:.52/52 σβΠϯ͸ऑཱ͍৔ͷਓΛॿ͚ΔͨΊʹ͋Δʁ
   ऩӹ༏ઌͷσβΠϯ͸ࣾձతෆฏ౳ʹՃ୲ͯ͠͠·͍ͬͯΔ͔΋ ϏδωεͷऩӹੑΛ࠷༏ઌ͢Δ৔߹ɺ
   λʔήοτ͕ߴॴಘऀ૚ʹ
   ूத͠΍͘͢ɺͦΕҎ֎ͷਓʑͷ
   ʹϑΥʔΧε͕౰ͨΒͳ͍
   ໿ˋ͕ߴॴಘऀ૚Ͱ
   άϩʔόϧফඅͷҎ্Λ઎ΊΔ
10. ߴྸऀ ࠃ੶ ໿ˋ૚ͷதͰ΋ɺϚΠϊϦςΟ͸ഉআ͞Ε͕ͪ
    ଐੑ͕มΘΕ͹ɺͩΕ΋͕ϚΠϊϦςΟʹͳΔՄೳੑ͸͋Δ ೛්͞Μ ো͕͍ऀ -(#52 ੑผ FUDʜ ݴޠ ར͖ख ਓछ फڭ ੑผ ۈ຿ઌ ډॅ஍
11. σβΠϯ͕࣋ͭݟ͑ͳ͍Өڹྗ΍ྙཧతͳ՝୊ The invisible influence and ethical challenges of design.
12. ࠃࡍฆ૪ ύϯσϛοΫ "* Ձ஋؍Λେ͖͘มԽͤ͞Δग़དྷࣄ͸
    ͍·΋ى͜Γଓ͚͍ͯΔ ࠩผ ؾީมಈ গࢠߴྸ
13. ґଘੑ
    ෩࿊΍τΠϨ·ͰεϚϗΛ࣋ͪࠐΉ
    ௨஌͕ͳ͍ͱݽಠʹͳΔɺதಟੑ ϢʔβʔϝϦοτΛ௥ٻ͢Δ͜ͱ͸
    ௕ظతʹݟΔͱϙδςΟϒͳҰ໘͹͔ΓͰ͸ͳ͍ ೋۃԽͨࣾ͠ձ
    ΞϧΰϦζϜʹΑΔภΓ
    ਖ਼͍͠ɺਖ਼͘͠ͳ͍ٞ࿦ যΓ
    ඞཁͷͳ͍ফඅʹ૸ΒͤΔ
    ਓͱൺֱ͠Ձ஋؍Λڧཁ͞ΕΔ
14. ੠ͳ͖΋ͷͨͪͷଘࡏ The presence of the voiceless.
16. ֎༸ʹҠಈ͢Δ్தʹ͍ͭ͘΋ͷ͝Έ͕ʜ
    Θͨͨͪ͠ʹ͋Δઌೖ؍΍ࢥ͍ࠐΈ
19. ෆ҆ఆͳؾԹʹ
    ΑΔମௐෆྑ ͜ͷΑ͏ͳมԽ͸਎ۙʹ΋ ໺֎Ͱ҆શʹ
    ӡಈͰ͖ͳ͍ ୆෩΍
    ήϦϥ߽Ӎ લΑΓ΋
    ͘·͕ຽՈʹ
20. σβΠϯ͸ਓ͕ͳʹ͔Λ࡞ͬͯऴΘΔҰํ௨ߦͰ͸ͳ͘
    ࢲୡͷՁ஋؍΍฻Β͠ʹӨڹΛ͋ͨ͑
    ͞Βʹࢲͨͪͷߟ͑ํ΍ߦಈ͕σβΠϯʹӨڹΛ༩͑ฦ͢
    ૬ޓʹӨڹ͠߹͏΋ͷ Design is not a one-way street where people end up creating something, but a reciprocal process that influences our values and lifestyles, and in turn our thoughts and actions influence the design.
21. ਓؒத৺ઃܭʹ৽ͨʹ௥Ճ͞Εͨͭͷࢹ఺ ͢΂ͯͷੜ͖΋ͷɺ
    ؀ڥΛؚΜͩੜଶܥʹ য఺Λ͋ͯΔ͜ͱ ༗֐ͳӨڹͷ਺ʑ͸ɺ
    ਺े೥ޙʹ໌Β͔ʹͳΔ
    ௕ظతͳࢹ఺Λ΋ͭ͜ͱ ڞಉମͱͱ΋ʹ
    σβΠϯ͢Δ͜ͱ υϯɾϊʔϚϯ
22. ਓؒத৺ͱ͍͏
    Ϗδωεத৺ ࣋ଓՄೳੑ σβΠϯ͸࣌୅ͱͱ΋ʹมԽ͖ͯͨ͠ɺਓؒத৺σβΠϯͱ͍͏ࢹ఺͚ͩͰ͸ɺ
    ࣋ଓՄೳੑɺෆެฏɺภݟ΍੠ͳ͖΋ͷͷଘࡏΛଊ͖͑Ε͍ͯͳ͍ ෆެฏ ภݟ ྙཧײ ੜଶܥ ਓؒͷརӹ΍རศੑ
    ͷͨΊͷσβΠϯ ͢΂ͯͷੜ͖΋ͷ
    ؀ڥΛؚΜͩੜଶܥ
23. ͭ͗ͷ࣌୅ʹਐΉͨΊʹɺ
    σβΠφʔ΋Ձ஋؍ͷΞοϓσʔτΛ
    ͍ͯ͘͠ͱ͖ͳͷͰ͸ʁ Isn't it time for designers to update our values in order to move on to the next era?
24. σβΠϯͷՄೳੑ ਓ͕ؒ࡞Γग़ͨ͠ʢσβΠϯͨ͠ʣ΋ͷʹΑͬͯ
    ͞·͟·ͳ໰୊͕Ҿ͖ى͜͞Ε͍ͯΔͷ͔ͩΒɺ
    ਓؒ͸ͦΕΛ࡞Γม͍͑ͯ͘ʢσβΠϯ͠௚͢ʣ
    ͜ͱ͕Ͱ͖Δ υϯɾϊʔϚϯ
25. ͲΜͳੈքʹ͍͖͍ͯͨ͠Ͱ͔͢ʁ What kind of world do you want to make?
26. Ͳ͔͜Β࢝ΊΔ΂͖ͩΖ͏͔ʁ Where should we start?
27. ࢲ͕࣮ફ͍ͯ͠Δ
    ϒϦοδ Ս͚ڮ ͱ͍͏ϚΠϯυ My practice of the bridge (bridging) mindset.
28. ·ͣ͸ͨ͘͞Μ
    ࿩͢͜ͱ͔Β ࣗ෼͕ೝࣝͰ͖Δ
    ݶք͕͋Δ͜ͱΛ஌Δ
    ͭͶʹόΠΞεʹؾΛ͚ͭ
    ҙਤ͠ͳ͍ภݟ΍ෆฏ౳͕
    ͳ͍͔ؾΛ͚ͭΔ
    ͦͷ౔஍ͷจԽ΍
    Ձ஋؍ʹ͋͏޻෉Λ
    খ͞ͳσβΠϯΛ
    ࣗ෼ͨͪͰ΍ͬͯΈΔ ΑΓΑ͍ੈք΁ϒϦοδ Ս͚ڮ Λ͔͚ΔͨΊʹ ܦӦऀ΍ϚωʔδϟʔͳΒ
    ཰ઌͯ͠
30. ͍·͢Ͱʹ͋Δྑ͍෦෼Λࢿ࢈ͱ͠
    ະདྷʹదԠ͢ΔͨΊͷ۩ମతͳߦಈΛݟ͚͍ͭͯ͘͜ͱ͕࠷ॳͷҰา աڈΛ஌Γɺະདྷʹ͔͚ΔϒϦοδ ͍·͋ΔՁ஋
    ʢΒ͠͞ʣͷݴޠԽ ະདྷʹٻΊΒΕΔ৽͍͠Ձ஋ͷ୳ࡧ
31. ͲΜͳܗͰ΋͍͍ͷͰ࠷ޙ͸
    ΞΠσΞΛܗʹͯ͠ݟ͑ΔΑ͏ʹ
    ͲΜͳʹখ͞ͳؾ෇͖Ͱ΋
    ࣍ͷεςοϓʹͭͳ͕͍͖ͬͯ
    ΍͕ͯେ͖ͳྲྀΕΛੜΈग़͢ྗʹͳΔ͸ͣ খ͞ͳ͖͔͚͕ͬ࣍ͷϒϦοδʹ
32. ΈΜͳͰଟ࠼ͳϒϦοδΛ
    ͔͚͍͖ͯ·͠ΐ͏ Let's all play a variety of bridges.
33. Sachiko Suzuki sachikokop