Lean Startup is Coming (again) 2017-12-13

by Masanori Kado

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2017-12-13 / Lean Startup Update! 2018 / Masanori Kado @kdmsnr Lean Star tup is Coming (again)

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(05ɿ੍࡞අͷ૿ֹʢPSଧͪ੾Γʣ Pilot  $5 million 1st season $50–60 million 6th season $100 million https://en.wikipedia.org/wiki/Game_of_Thrones

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લճ͔ΒมΘͬͨ΋ͷ σβΠϯࢥߟ ϋʔυ΢ΣΞ େاۀ ੒௕ઓུʢεέʔϧʣ

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લճ͔ΒมΘͬͨ΋ͷ σβΠϯࢥߟ ϋʔυ΢ΣΞ େاۀ ੒௕ઓུʢεέʔϧʣ

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લճ͔ΒมΘͬͨ΋ͷ σβΠϯࢥߟ ϋʔυ΢ΣΞ େاۀ ੒௕ઓུʢεέʔϧʣ ʩ

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લճ͔ΒมΘͬͨ΋ͷ σβΠϯࢥߟ ϋʔυ΢ΣΞ େاۀ ੒௕ઓུʢεέʔϧʣ ʩ

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લճ͔ΒมΘͬͨ΋ͷ σβΠϯࢥߟ ϋʔυ΢ΣΞ େاۀ ੒௕ઓུʢεέʔϧʣ ʩ

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σβΠϯࢥߟ

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σβΠϯࢥߟʢ*%&0ʁʣͷྺ࢙ w4UBOGPSE%FTJHO1SPHSBN w)PWFZ,FMMFZ%FTJHO%BWJE,FMMZ%FTJHO*%&0 w"#$/JHIUMJOF*%&04IPQQJOH$BSU w5IF"SUPG*OOPWBUJPOCZ5PN,FMMFZ w4UBOGPSEETDIPPM w$IBOHFCZ%FTJHOCZ5JN#SPXO 4FFBMTPσβΠϯࢥߟͷྺ࢙౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτr.FEJVN

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σβΠϯࢥߟͱϦϯελͷҧ͍ w͍͍ͩͨҰॹʂ

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σβΠϯࢥߟͱϦϯελͷҧ͍ wͰ΋ɺ࠷ॳʹ΍Δ͜ͱ͕ҧ͏ w ڞײ͔Β࢝ΊΔʁͦΕͱ΋-FBQPG'BJUIʁ w ݐ෺ͷ֎ʹखͿΒͰग़ΔʁԾઆΛ࣋ͬͯग़Δʁ w ࣌ؒͱ͓͕ۚ๛෋ʢେاۀʣʁ଍Γͳ͍ʢελʔτΞοϓʣʁ 4FFBMTP%FTJHO5IJOLJOHWT$VTUPNFS%FWFMPQNFOUCZ4UFWF#MBOL  IUUQTTUFWFCMBOLDPNESJWJOHDPSQPSBUFJOOPWBUJPOEFTJHOUIJOLJOHDVTUPNFSEFWFMPQNFOU

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෼ܦա

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ϋʔυ΢ΣΞ

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*P5࣌୅ͷ.71 w.71Ͱݕূ͠ͳ͕Βগͣͭ͠ਐΊ·͠ΐ͏ʂ wϋʔυ΢ΣΞͷ.71ͬͯԿεΧʁ w͑ͬʜʜɻ

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ҰํɺΤϦοΫɾϦʔε͸ w.71Ͱݕূ͠ͳ͕Βগͣͭ͠ਐΊ·͠ΐ͏ʂ wΤϯδϯͷ.71ͬͯԿεΧʁʢCZ(&ͷਓʣ wٕज़తͳ͜ͱ͸Θ͔Μͳ͍͚Ͳɺࠓͷ··Ͱ͍͍ͱࢥ͏ͷʁ wʢސ٬Λݶఆ͢Ε͹ɺཁ݅ΛݮΒͤΔΜͪΌ͏͔ʁʣ  ʢطଘͷ੡඼Λ࢖͍ճͤ͹ɺௐ੔͚ͩͰ͍͚ΔΜͪΌ͏͔ʁʣ w͍͍Ͷʂ͍͍Ͷʂ

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ະདྷΛங͚ͳ͍ͱݴΘΕΔϦϯελ lϦʔϯελʔτΞοϓ͸ɺ͋Γ΋ͷΛ૊Έ߹ΘͤΔ͜ͱͰ ৽͍͠αʔϏεΛ࡞Δ͜ͱʢதུʣϋʔυ΢ΣΞςοΫ͸ͦ ͷΑ͏ͳྲྀΕͰ͸ਐΜͰ͍ͳ͍ɻ͸Δ͔ʹઌΛݟਾ͑ͯࠓͳ ͍΋ͷΛ࡞Γग़ͦ͏ͱ͢Δɻͦͷ࣌ʹɺ͋·Γʹ੿଎ʹࠓ͋ Δ΋ͷ͚ͩͰԿ͔Λ࡞Γग़ͯ͠ɺະདྷΛங͚Δ͔ͱ͍͏ͱย खམͪʹͳΔͱࢥ͏z  l1FQQFSݩ։ൃϦʔμʔzͷϩϘοτձࣾʮ(3007&9ʯ͕ԯԁΛௐୡ༊͠ϩϘΛ։ൃ  IUUQTKBQBODOFUDPNBSUJDMF

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͔֬ʹະདྷϞϊ͸ऑ͍ʂ wະདྷಎ࡯  ࢀߟॻʰະདྷಎ࡯ͷͨΊͷࢥߟ๏γφϦΦʹΑΔ໰୊ղܾʱʢႻ૲ॻ๪ʣ wεϖΩϡϥςΟϒσβΠϯΫϦςΟΧϧσβΠϯ  ࢀߟॻʰεϖΩϡϥςΟϰɾσβΠϯ໰୊ղܾ͔Βɺ໰୊ఏى΁ɻະདྷΛࢥࡧ͢ΔͨΊʹσ βΠϯ͕Ͱ͖Δ͜ͱʱʢ#//৽ॻʣ w4USBUFHJD'PSFTJHIU  ࢀߟॻʰ1MBZCPPLGPS4USBUFHJD'PSFTJHIUBOE*OOPWBUJPOʱ w 5IF5IJOH'SPN5IF'VUVSF $BSE ˡݸਓతʹ޷͖  IUUQTJUVBUJPOMBCPSHQSPKFDUUIFUIJOHGSPNUIFGVUVSF

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ʮΤϑΣΫνϡΤʔγϣϯʯͱ͍͏ߟ͑ํ΋ https://www.youtube.com/watch?v=rmmapwe2pPE ىۀՈ͸ະདྷ༧ଌ΍ࢢ৔ௐ͕ࠪେݏ͍ʂ

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༗໊ͳʮ஍ਤΑΓίϯύεʯ΋ https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist ʢݴ͍͍ͨ͜ͱ͸ೲಘͰ͖Δ͚Ͳຊ౰ʹʮίϯύεʯͰ͍͍ͷʁ☹ʣ

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ङྌ࠾ूϞσϧCZ-BSSZ-FJGFS

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ʮΞδϟΠϧͰंͭͬͨ͘Ͱʂʯ ʢͦΕɺ૊ΈཱͯͯΔ͚ͩ͡Όͳ͍ͷ͔ͳʜʜʣ http://wikispeed.org/

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ϋʔυ΢ΣΞͷ.71͋Ε͜Ε wϋʔυ΢ΣΞͰ.71ͭ͘Εͳ͍Αʂ wϋʔυ͸Χλ͗͢Δ͔͔࣌ؒ͠Δ͠෼ׂͰ͖Δؾ͕͠ͳ͍ wϋʔυ΢ΣΞͰ΋.71ͭ͘ΕΔΑʂ wϫΠ(&ͷΤϯδϯͰ΍ͬͨͰʢŪƄźō wίϯύε࣋ͬͯ΍ΕΔ͜ͱ͔Β΍ͬͨΒʁʢŚŲŐŞŧœŚŖŢŔƃ wϋʔυ΢ΣΞͰ.71ͭͬͯ͘΋ҙຯͳ͍Αʂ wࠓ͋Δ΋ͷ͚ͩͰ࡞ͬͯͨΒະདྷ͸ங͚ͳ͍Αʁ wंͰΑ͚Ε͹ͭ͘ΕΔͰʂ

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Ұํɺ౦޻େ&%1Ͱ͸ ͱʹ͔͘ࡶʹ࡞Ε

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Ұํɺ౦޻େ&%1Ͱ͸ ͱʹ͔͘෺ޠΛޠΕ ʢࡶͳϓϩμΫτΛ෺ޠͰิ׬ʣ

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Ұํɺ౦޻େ&%1Ͱ͸ ͱʹ͔͘෺ޠΛޠΕ νϥγ ίϚອը ಈը17 ੇܶ

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Ұํɺ౦޻େ&%1Ͱ͸ ͱʹ͔͘ࡶஊ͠Ζ ʢଟ༷ੑͱ͔ϒϨετͱ͔ΑΓେࣄʣ

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͋ͱ͸͕Μ͹ͬͯͭ͘Ζ͏

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Έ͍ͨͳ͜ͱΛॻ͍ͯ·͢ʂ

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෼ܦա

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େاۀ

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ࣄྫɿ/6..*

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γϡοΫͷจԽϞσϧ

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ྫɿΞϯυϯίʔυ

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ͭͷෆ҆ͱͭͷख๏ 生存不安 > 学習不安 ▼ ▲ http://leadership.mit.edu/portfolio-item/ed-schien/ エドガー・シャイン

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ֶशෆ҆˝ͷྫɿվળͷΧλ

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ҰൃͰԿ͔΍Ζ͏ͱͯ͠΋μϝʢݚमͱ͔ʣ

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ͨΏ·͵,6'6ʢܧଓతվળʣֵ͕৽΁ͷಓ

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ܦӦऀ͔ΒίʔνʹͳΓɺઓུσϓϩΠϝϯτ Toyota Kata Culture: Building Organizational Capability and Mindset through Kata Coaching

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ʲ༨ஊʳςεϥϑΝΫτϦʔʢʙʣ

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ͦΜͳ͜ͱΑΓɺ࠷େͷ೉ؔ͸ʮ೥࣍༧ࢉ੍౓ʯ 㱺μΠφϛοΫͳ഑෼ʹม͑Δʢ؆୯ʹݴ͏͚Ͳ͞ʣ

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୤༧ࢉܦӦͰԿΛࢦඪʹ࢖͏ʁ 財務的なKPIやゴールへの進捗を重視しているからこそ、多くの企業でイノベーションが実現できないのである。 https://steveblank.com/2014/03/04/why-companies-are-not-startups/

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Ͳ͏ͤ࠷ॳ͸Ṷ͔Βͳ͍

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ϦʔϯΞφϦςΟΫεͷ0.5.ʢֵ৽ձܭʣ

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෼ܦա

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੒௕ઓུʢεέʔϧʣ

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ؾʹͳΔ͜ͱ wֵ৽ձܭ͔Βʢී௨ͷʣձܭʹͲ͏΍ͬͯม׵͢Δͷʁ  ˠτϥΫγϣϯϞσϧ wܧଓతվળͬͯ۩ମతʹͲ͏΍Δͷʁ  ˠސ٬ϑΝΫτϦʔ w࠷ॳͷ՝୊ΠϯλϏϡʔ೉͘͠ͳ͍ʁ  ˠސ٬ϑΥʔεΩϟϯόεʢ˞͜Ε͸ॻ੶ͷର৅֎ʣ

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τϥΫγϣϯϞσϧ

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3೥ 2೥ 1೥ 3͔݄ τϥΫγϣϯϞσϧ ࠷খݶͷ੒ޭج४ िʹʙ੒௕  ʢϙʔϧɾάϨΞϜʣ 㱺೥ʹഒ੒௕

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ސ٬εϧʔϓοτʹม׵͢Δ ͦͷલʹϏδωεϞσϧͷݪܕΛ౿·͑Δ

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B μΠϨΫτϞσϧʢ௚ൢʣ Ϣʔβʔ͔Β՝ۚސ٬Λ࡞Δ͜ͱ

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C ϚϧναΠυϞσϧʢ޿ࠂϞσϧʣ ϢʔβʔʢσϦόςΟϒࢿ࢈ʣΛ׵ۚ͢Δ͜ͱ

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D ϚʔέοτϓϨΠεϞσϧ ϓϥοτϑΥʔϜͰऔҾΛൃੜͤ͞Δ͜ͱ

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3೥ 2೥ 1೥ 3͔݄ μΠϨΫτϞσϧͰ ஹԁ՝ۚͷ৔߹ ʮސ٬εϧʔϓοτʯʹม׵͢Δ ਓ ਓ ਓ

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ී௨ͷձܭ͔Βֵ৽ձܭ΁ͷม׵ ਓ μΠϨΫτϞσϧͰஹԁ՝ۚͷ৔߹ ίϯόʔδϣϯ཰ͱ͢Δͱ Ϣʔβʔ ਓ೥ Ϣʔβʔ ਓ݄ ސ٬εϧʔϓοτ ೥ޙ ͔݄ޙ

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ɹɹސ٬ϑΝΫτϦʔ

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ސ٬ϑΝΫτϦʔ wϏδωεΛʮ޻৔ʯʹݟཱͯΕ͹ɺ੍໿ཧ࿦ʢ50$ʣ ͕࢖͑ΔΜͪΌ͏ΜʁʢԶͬͯ͹಄ΠΠʂʣ

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ސ٬ϑΝΫτϦʔ w͢ͰʹՏ߹͞Μ͕ࡾʢઍʣ೥લʹ௨աͨ͠৔ॴʢ˝ʣ w50$͸ϦʔϯΛࢀর͍ͯ͠ΔͷͰɺ  ྲྀΕͱͯ͠͸ෆࣗવͰ͸ͳ͍ w ·͋ɺ͕Μ͹ͬͯ50$Λ஧࣮ʹ࠶ݱ͍ͯ͠Δͱ͜Ζ͸  ଟগͳΓͱ΋ೝΊ͍͔ͯ͋͛ͨ΋Ͷʢ্͔Β໨ઢʣ

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ސ٬ϑΝΫτϦʔͷϞσϧ ""333ʢւ଑ࢦඪʣͰ͑͑΍Μ

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ސ٬ϑΝΫτϦʔͷϞσϧ

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গ਺ͷ੍໿͕શମͷ੍໿ʹͳΔ https://www.slideshare.net/inuro/toc-43579895 TOC͔Β၆ᛌ͢ΔϦʔϯελʔτΞοϓ

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੍໿ɿ࢓ֻ඼͕͋Δʢ$73͕ج४ҎԼͷʣ৔ॴ

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੒௕Τϯδϯͱސ٬ϑΝΫτϦʔ

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ސ٬ϑΥʔεΩϟϯόε

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͜Ε·Ͱͷ՝୊ΠϯλϏϡʔ

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ސ٬ϑΥʔεΩϟϯόε

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ͥͻ͓ങ͍ٻΊ͍ͩ͘͞ʂ13