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Lean Startup is Coming (again) 2017-12-13
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Masanori Kado
December 13, 2017
Business
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Lean Startup is Coming (again) 2017-12-13
https://leanstartup.connpass.com/event/72252/
Masanori Kado
December 13, 2017
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Transcript
2017-12-13 / Lean Startup Update! 2018 / Masanori Kado @kdmsnr
Lean Star tup is Coming (again)
(05ɿ੍࡞අͷ૿ֹʢPSଧͪΓʣ Pilot $5 million 1st season $50–60 million 6th
season $100 million https://en.wikipedia.org/wiki/Game_of_Thrones
લճ͔ΒมΘͬͨͷ σβΠϯࢥߟ ϋʔυΣΞ େاۀ ઓུʢεέʔϧʣ
લճ͔ΒมΘͬͨͷ σβΠϯࢥߟ ϋʔυΣΞ େاۀ ઓུʢεέʔϧʣ
લճ͔ΒมΘͬͨͷ σβΠϯࢥߟ ϋʔυΣΞ େاۀ ઓུʢεέʔϧʣ
ʩ
લճ͔ΒมΘͬͨͷ σβΠϯࢥߟ ϋʔυΣΞ େاۀ ઓུʢεέʔϧʣ
ʩ
લճ͔ΒมΘͬͨͷ σβΠϯࢥߟ ϋʔυΣΞ େاۀ ઓུʢεέʔϧʣ
ʩ
σβΠϯࢥߟ
σβΠϯࢥߟʢ*%&0ʁʣͷྺ࢙ w4UBOGPSE%FTJHO1SPHSBN w)PWFZ,FMMFZ%FTJHO%BWJE,FMMZ%FTJHO*%&0 w"#$/JHIUMJOF*%&04IPQQJOH$BSU w5IF"SUPG*OOPWBUJPOCZ5PN,FMMFZ w4UBOGPSEETDIPPM w$IBOHFCZ%FTJHOCZ5JN#SPXO 4FFBMTPσβΠϯࢥߟͷྺ࢙౦ژۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτr.FEJVN
σβΠϯࢥߟͱϦϯελͷҧ͍ w͍͍ͩͨҰॹʂ
σβΠϯࢥߟͱϦϯελͷҧ͍ wͰɺ࠷ॳʹΔ͜ͱ͕ҧ͏ w ڞײ͔Β࢝ΊΔʁͦΕͱ-FBQPG'BJUIʁ w ݐͷ֎ʹखͿΒͰग़ΔʁԾઆΛ࣋ͬͯग़Δʁ w ࣌ؒͱ͓͕ۚ๛ʢେاۀʣʁΓͳ͍ʢελʔτΞοϓʣʁ 4FFBMTP%FTJHO5IJOLJOHWT$VTUPNFS%FWFMPQNFOUCZ4UFWF#MBOL
IUUQTTUFWFCMBOLDPNESJWJOHDPSQPSBUFJOOPWBUJPOEFTJHOUIJOLJOHDVTUPNFSEFWFMPQNFOU
ܦա
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ҰํɺΤϦοΫɾϦʔε w.71Ͱݕূ͠ͳ͕Βগͣͭ͠ਐΊ·͠ΐ͏ʂ wΤϯδϯͷ.71ͬͯԿεΧʁʢCZ(&ͷਓʣ wٕज़తͳ͜ͱΘ͔Μͳ͍͚Ͳɺࠓͷ··Ͱ͍͍ͱࢥ͏ͷʁ wʢސ٬Λݶఆ͢Εɺཁ݅ΛݮΒͤΔΜͪΌ͏͔ʁʣ ʢطଘͷΛ͍ճͤɺௐ͚ͩͰ͍͚ΔΜͪΌ͏͔ʁʣ w͍͍Ͷʂ͍͍Ͷʂ
ະདྷΛங͚ͳ͍ͱݴΘΕΔϦϯελ lϦʔϯελʔτΞοϓɺ͋ΓͷΛΈ߹ΘͤΔ͜ͱͰ ৽͍͠αʔϏεΛ࡞Δ͜ͱʢதུʣϋʔυΣΞςοΫͦ ͷΑ͏ͳྲྀΕͰਐΜͰ͍ͳ͍ɻΔ͔ʹઌΛݟਾ͑ͯࠓͳ ͍ͷΛ࡞Γग़ͦ͏ͱ͢Δɻͦͷ࣌ʹɺ͋·Γʹʹࠓ͋ Δͷ͚ͩͰԿ͔Λ࡞Γग़ͯ͠ɺະདྷΛங͚Δ͔ͱ͍͏ͱย खམͪʹͳΔͱࢥ͏z l1FQQFSݩ։ൃϦʔμʔzͷϩϘοτձࣾʮ(3007&9ʯ͕ԯԁΛௐୡ༊͠ϩϘΛ։ൃ IUUQTKBQBODOFUDPNBSUJDMF
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$BSE ˡݸਓతʹ͖ IUUQTJUVBUJPOMBCPSHQSPKFDUUIFUIJOHGSPNUIFGVUVSF
ʮΤϑΣΫνϡΤʔγϣϯʯͱ͍͏ߟ͑ํ https://www.youtube.com/watch?v=rmmapwe2pPE ىۀՈະདྷ༧ଌࢢௐ͕ࠪେݏ͍ʂ
༗໊ͳʮਤΑΓίϯύεʯ https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist ʢݴ͍͍ͨ͜ͱೲಘͰ͖Δ͚ͲຊʹʮίϯύεʯͰ͍͍ͷʁ☹ʣ
ङྌ࠾ूϞσϧCZ-BSSZ-FJGFS
ʮΞδϟΠϧͰंͭͬͨ͘Ͱʂʯ ʢͦΕɺΈཱͯͯΔ͚ͩ͡Όͳ͍ͷ͔ͳʜʜʣ http://wikispeed.org/
ϋʔυΣΞͷ.71͋Ε͜Ε wϋʔυΣΞͰ.71ͭ͘Εͳ͍Αʂ wϋʔυΧλ͗͢Δ͔͔࣌ؒ͠Δׂ͠Ͱ͖Δؾ͕͠ͳ͍ wϋʔυΣΞͰ.71ͭ͘ΕΔΑʂ wϫΠ(&ͷΤϯδϯͰͬͨͰʢŪƄźō wίϯύε࣋ͬͯΕΔ͜ͱ͔ΒͬͨΒʁʢŚŲŐŞŧœŚŖŢŔƃ wϋʔυΣΞͰ.71ͭͬͯ͘ҙຯͳ͍Αʂ wࠓ͋Δͷ͚ͩͰ࡞ͬͯͨΒະདྷங͚ͳ͍Αʁ wंͰΑ͚Εͭ͘ΕΔͰʂ
Ұํɺ౦େ&%1Ͱ ͱʹ͔͘ࡶʹ࡞Ε
Ұํɺ౦େ&%1Ͱ ͱʹ͔͘ޠΛޠΕ ʢࡶͳϓϩμΫτΛޠͰิʣ
Ұํɺ౦େ&%1Ͱ ͱʹ͔͘ޠΛޠΕ νϥγ ίϚອը ಈը17 ੇܶ
Ұํɺ౦େ&%1Ͱ ͱʹ͔͘ࡶஊ͠Ζ ʢଟ༷ੑͱ͔ϒϨετͱ͔ΑΓେࣄʣ
͋ͱ͕Μͬͯͭ͘Ζ͏
Έ͍ͨͳ͜ͱΛॻ͍ͯ·͢ʂ
ܦա
େاۀ
ࣄྫɿ/6..*
γϡοΫͷจԽϞσϧ
ྫɿΞϯυϯίʔυ
ͭͷෆ҆ͱͭͷख๏ 生存不安 > 学習不安 ▼ ▲ http://leadership.mit.edu/portfolio-item/ed-schien/ エドガー・シャイン
ֶशෆ҆˝ͷྫɿվળͷΧλ
ҰൃͰԿ͔Ζ͏ͱͯ͠μϝʢݚमͱ͔ʣ
ͨΏ·͵,6'6ʢܧଓతվળʣֵ͕৽ͷಓ
ܦӦऀ͔ΒίʔνʹͳΓɺઓུσϓϩΠϝϯτ Toyota Kata Culture: Building Organizational Capability and Mindset
through Kata Coaching
ʲ༨ஊʳςεϥϑΝΫτϦʔʢʙʣ
ͦΜͳ͜ͱΑΓɺ࠷େͷؔʮ࣍༧ࢉ੍ʯ 㱺μΠφϛοΫͳʹม͑Δʢ؆୯ʹݴ͏͚Ͳ͞ʣ
༧ࢉܦӦͰԿΛࢦඪʹ͏ʁ 財務的なKPIやゴールへの進捗を 重視しているからこそ、 多くの企業でイノベーションが 実現できないのである。 https://steveblank.com/2014/03/04/why-companies-are-not-startups/
Ͳ͏ͤ࠷ॳṶ͔Βͳ͍
ϦʔϯΞφϦςΟΫεͷ0.5.ʢֵ৽ձܭʣ
ܦա
ઓུʢεέʔϧʣ
ؾʹͳΔ͜ͱ wֵ৽ձܭ͔Βʢී௨ͷʣձܭʹͲ͏ͬͯม͢Δͷʁ ˠτϥΫγϣϯϞσϧ wܧଓతվળͬͯ۩ମతʹͲ͏Δͷʁ ˠސ٬ϑΝΫτϦʔ w࠷ॳͷ՝ΠϯλϏϡʔ͘͠ͳ͍ʁ ˠސ٬ϑΥʔεΩϟϯόεʢ˞͜Εॻ੶ͷର֎ʣ
τϥΫγϣϯϞσϧ
3 2 1 3͔݄ τϥΫγϣϯϞσϧ ࠷খݶͷޭج४ िʹʙ ʢϙʔϧɾάϨΞϜʣ 㱺ʹഒ
ސ٬εϧʔϓοτʹม͢Δ ͦͷલʹϏδωεϞσϧͷݪܕΛ౿·͑Δ
B μΠϨΫτϞσϧʢൢʣ Ϣʔβʔ͔Β՝ۚސ٬Λ࡞Δ͜ͱ
C ϚϧναΠυϞσϧʢࠂϞσϧʣ ϢʔβʔʢσϦόςΟϒࢿ࢈ʣΛۚ͢Δ͜ͱ
D ϚʔέοτϓϨΠεϞσϧ ϓϥοτϑΥʔϜͰऔҾΛൃੜͤ͞Δ͜ͱ
3 2 1 3͔݄ μΠϨΫτϞσϧͰ ஹԁ՝ۚͷ߹ ʮސ٬εϧʔϓοτʯʹม͢Δ ਓ ਓ
ਓ
ී௨ͷձܭ͔Βֵ৽ձܭͷม ਓ μΠϨΫτϞσϧͰஹԁ՝ۚͷ߹ ίϯόʔδϣϯͱ͢Δͱ Ϣʔβʔ ਓ Ϣʔβʔ ਓ݄
ސ٬εϧʔϓοτ ޙ ͔݄ޙ
ɹɹސ٬ϑΝΫτϦʔ
ސ٬ϑΝΫτϦʔ wϏδωεΛʮʯʹݟཱͯΕɺ੍ཧʢ50$ʣ ͕͑ΔΜͪΌ͏ΜʁʢԶͬͯ಄ΠΠʂʣ
ސ٬ϑΝΫτϦʔ w͢ͰʹՏ߹͞Μ͕ࡾʢઍʣલʹ௨աͨ͠ॴʢ˝ʣ w50$ϦʔϯΛࢀর͍ͯ͠ΔͷͰɺ ྲྀΕͱͯ͠ෆࣗવͰͳ͍ w ·͋ɺ͕Μͬͯ50$Λ࣮ʹ࠶ݱ͍ͯ͠Δͱ͜Ζ ଟগͳΓͱೝΊ͍͔ͯ͋͛ͨͶʢ্͔Βઢʣ
ސ٬ϑΝΫτϦʔͷϞσϧ ""333ʢւࢦඪʣͰ͑͑Μ
ސ٬ϑΝΫτϦʔͷϞσϧ
গͷ੍͕શମͷ੍ʹͳΔ https://www.slideshare.net/inuro/toc-43579895 TOC͔Β၆ᛌ͢ΔϦʔϯελʔτΞοϓ
੍ɿֻ͕͋Δʢ$73͕ج४ҎԼͷʣॴ
Τϯδϯͱސ٬ϑΝΫτϦʔ
ސ٬ϑΥʔεΩϟϯόε
͜Ε·Ͱͷ՝ΠϯλϏϡʔ
ސ٬ϑΥʔεΩϟϯόε
ͥͻ͓ങ͍ٻΊ͍ͩ͘͞ʂ13