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Lean Startup is Coming (again) 2017-12-13

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=47 Masanori Kado
December 13, 2017

Lean Startup is Coming (again) 2017-12-13

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

December 13, 2017
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  1. 2017-12-13 / Lean Startup Update! 2018 / Masanori Kado @kdmsnr

    Lean Star tup is Coming (again)
  2. (05ɿ੍࡞අͷ૿ֹʢPSଧͪ੾Γʣ  Pilot
 $5 million 1st season $50–60 million 6th

    season $100 million https://en.wikipedia.org/wiki/Game_of_Thrones
  3. લճ͔ΒมΘͬͨ΋ͷ  σβΠϯࢥߟ  ϋʔυ΢ΣΞ  େاۀ  ੒௕ઓུʢεέʔϧʣ 

  4. લճ͔ΒมΘͬͨ΋ͷ  σβΠϯࢥߟ  ϋʔυ΢ΣΞ  େاۀ  ੒௕ઓུʢεέʔϧʣ 

  5. લճ͔ΒมΘͬͨ΋ͷ  σβΠϯࢥߟ  ϋʔυ΢ΣΞ  େاۀ  ੒௕ઓུʢεέʔϧʣ 

    ʩ
  6. લճ͔ΒมΘͬͨ΋ͷ  σβΠϯࢥߟ  ϋʔυ΢ΣΞ  େاۀ  ੒௕ઓུʢεέʔϧʣ 

    ʩ
  7. લճ͔ΒมΘͬͨ΋ͷ  σβΠϯࢥߟ  ϋʔυ΢ΣΞ  େاۀ  ੒௕ઓུʢεέʔϧʣ 

    ʩ
  8. σβΠϯࢥߟ 

  9. σβΠϯࢥߟʢ*%&0ʁʣͷྺ࢙ w4UBOGPSE%FTJHO1SPHSBN w)PWFZ,FMMFZ%FTJHO%BWJE,FMMZ%FTJHO*%&0 w"#$/JHIUMJOF*%&04IPQQJOH$BSU w5IF"SUPG*OOPWBUJPOCZ5PN,FMMFZ w4UBOGPSEETDIPPM w$IBOHFCZ%FTJHOCZ5JN#SPXO 4FFBMTPσβΠϯࢥߟͷྺ࢙౦ژ޻ۀେֶΤϯδχΞϦϯάσβΠϯϓϩδΣΫτr.FEJVN 

  10. σβΠϯࢥߟͱϦϯελͷҧ͍ w͍͍ͩͨҰॹʂ 

  11. σβΠϯࢥߟͱϦϯελͷҧ͍  wͰ΋ɺ࠷ॳʹ΍Δ͜ͱ͕ҧ͏ w ڞײ͔Β࢝ΊΔʁͦΕͱ΋-FBQPG'BJUIʁ w ݐ෺ͷ֎ʹखͿΒͰग़ΔʁԾઆΛ࣋ͬͯग़Δʁ w ࣌ؒͱ͓͕ۚ๛෋ʢେاۀʣʁ଍Γͳ͍ʢελʔτΞοϓʣʁ 4FFBMTP%FTJHO5IJOLJOHWT$VTUPNFS%FWFMPQNFOUCZ4UFWF#MBOL


    IUUQTTUFWFCMBOLDPNESJWJOHDPSQPSBUFJOOPWBUJPOEFTJHOUIJOLJOHDVTUPNFSEFWFMPQNFOU 
  12. ෼ܦա 

  13. ϋʔυ΢ΣΞ 

  14. *P5࣌୅ͷ.71 w.71Ͱݕূ͠ͳ͕Βগͣͭ͠ਐΊ·͠ΐ͏ʂ wϋʔυ΢ΣΞͷ.71ͬͯԿεΧʁ w͑ͬʜʜɻ 

  15. ҰํɺΤϦοΫɾϦʔε͸ w.71Ͱݕূ͠ͳ͕Βগͣͭ͠ਐΊ·͠ΐ͏ʂ wΤϯδϯͷ.71ͬͯԿεΧʁʢCZ(&ͷਓʣ wٕज़తͳ͜ͱ͸Θ͔Μͳ͍͚Ͳɺࠓͷ··Ͱ͍͍ͱࢥ͏ͷʁ wʢސ٬Λݶఆ͢Ε͹ɺཁ݅ΛݮΒͤΔΜͪΌ͏͔ʁʣ
 ʢطଘͷ੡඼Λ࢖͍ճͤ͹ɺௐ੔͚ͩͰ͍͚ΔΜͪΌ͏͔ʁʣ w͍͍Ͷʂ͍͍Ͷʂ 

  16. ະདྷΛங͚ͳ͍ͱݴΘΕΔϦϯελ lϦʔϯελʔτΞοϓ͸ɺ͋Γ΋ͷΛ૊Έ߹ΘͤΔ͜ͱͰ ৽͍͠αʔϏεΛ࡞Δ͜ͱʢதུʣϋʔυ΢ΣΞςοΫ͸ͦ ͷΑ͏ͳྲྀΕͰ͸ਐΜͰ͍ͳ͍ɻ͸Δ͔ʹઌΛݟਾ͑ͯࠓͳ ͍΋ͷΛ࡞Γग़ͦ͏ͱ͢Δɻͦͷ࣌ʹɺ͋·Γʹ੿଎ʹࠓ͋ Δ΋ͷ͚ͩͰԿ͔Λ࡞Γग़ͯ͠ɺະདྷΛங͚Δ͔ͱ͍͏ͱย खམͪʹͳΔͱࢥ͏z
 l1FQQFSݩ։ൃϦʔμʔzͷϩϘοτձࣾʮ(3007&9ʯ͕ԯԁΛௐୡ༊͠ϩϘΛ։ൃ
 IUUQTKBQBODOFUDPNBSUJDMF 

  17. ͔֬ʹະདྷϞϊ͸ऑ͍ʂ wະདྷಎ࡯
 ࢀߟॻʰະདྷಎ࡯ͷͨΊͷࢥߟ๏γφϦΦʹΑΔ໰୊ղܾʱʢႻ૲ॻ๪ʣ wεϖΩϡϥςΟϒσβΠϯΫϦςΟΧϧσβΠϯ
 ࢀߟॻʰεϖΩϡϥςΟϰɾσβΠϯ໰୊ղܾ͔Βɺ໰୊ఏى΁ɻŠະདྷΛࢥࡧ͢ΔͨΊʹσ βΠϯ͕Ͱ͖Δ͜ͱʱʢ#//৽ॻʣ w4USBUFHJD'PSFTJHIU
 ࢀߟॻʰ1MBZCPPLGPS4USBUFHJD'PSFTJHIUBOE*OOPWBUJPOʱ w 5IF5IJOH'SPN5IF'VUVSF

    $BSE ˡݸਓతʹ޷͖
 IUUQTJUVBUJPOMBCPSHQSPKFDUUIFUIJOHGSPNUIFGVUVSF 
  18. ʮΤϑΣΫνϡΤʔγϣϯʯͱ͍͏ߟ͑ํ΋  https://www.youtube.com/watch?v=rmmapwe2pPE ىۀՈ͸ະདྷ༧ଌ΍ࢢ৔ௐ͕ࠪେݏ͍ʂ

  19. ༗໊ͳʮ஍ਤΑΓίϯύεʯ΋  https://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist ʢݴ͍͍ͨ͜ͱ͸ೲಘͰ͖Δ͚Ͳຊ౰ʹʮίϯύεʯͰ͍͍ͷʁ☹ʣ

  20. ङྌ࠾ूϞσϧCZ-BSSZ-FJGFS 

  21. ʮΞδϟΠϧͰंͭͬͨ͘Ͱʂʯ  ʢͦΕɺ૊ΈཱͯͯΔ͚ͩ͡Όͳ͍ͷ͔ͳʜʜʣ http://wikispeed.org/

  22. ϋʔυ΢ΣΞͷ.71͋Ε͜Ε wϋʔυ΢ΣΞͰ.71ͭ͘Εͳ͍Αʂ wϋʔυ͸Χλ͗͢Δ͔͔࣌ؒ͠Δ͠෼ׂͰ͖Δؾ͕͠ͳ͍ wϋʔυ΢ΣΞͰ΋.71ͭ͘ΕΔΑʂ wϫΠ(&ͷΤϯδϯͰ΍ͬͨͰʢŪƄźō wίϯύε࣋ͬͯ΍ΕΔ͜ͱ͔Β΍ͬͨΒʁʢŚŲŐŞŧœŚŖŢŔƃ wϋʔυ΢ΣΞͰ.71ͭͬͯ͘΋ҙຯͳ͍Αʂ wࠓ͋Δ΋ͷ͚ͩͰ࡞ͬͯͨΒະདྷ͸ங͚ͳ͍Αʁ wंͰΑ͚Ε͹ͭ͘ΕΔͰʂ 

  23. Ұํɺ౦޻େ&%1Ͱ͸  ͱʹ͔͘ࡶʹ࡞Ε

  24. Ұํɺ౦޻େ&%1Ͱ͸  ͱʹ͔͘෺ޠΛޠΕ ʢࡶͳϓϩμΫτΛ෺ޠͰิ׬ʣ

  25. Ұํɺ౦޻େ&%1Ͱ͸  ͱʹ͔͘෺ޠΛޠΕ νϥγ ίϚອը ಈը17 ੇܶ

  26. Ұํɺ౦޻େ&%1Ͱ͸  ͱʹ͔͘ࡶஊ͠Ζ ʢଟ༷ੑͱ͔ϒϨετͱ͔ΑΓେࣄʣ

  27. ͋ͱ͸͕Μ͹ͬͯͭ͘Ζ͏ 

  28.  Έ͍ͨͳ͜ͱΛॻ͍ͯ·͢ʂ

  29. ෼ܦա 

  30. େاۀ 

  31. 

  32. ࣄྫɿ/6..* 

  33. γϡοΫͷจԽϞσϧ 

  34. ྫɿΞϯυϯίʔυ 

  35. ͭͷෆ҆ͱͭͷख๏  生存不安 > 学習不安 ▼ ▲ http://leadership.mit.edu/portfolio-item/ed-schien/ エドガー・シャイン

  36. ֶशෆ҆˝ͷྫɿվળͷΧλ 

  37. ҰൃͰԿ͔΍Ζ͏ͱͯ͠΋μϝʢݚमͱ͔ʣ 

  38. ͨΏ·͵,6'6ʢܧଓతվળʣֵ͕৽΁ͷಓ 

  39. ܦӦऀ͔ΒίʔνʹͳΓɺઓུσϓϩΠϝϯτ  Toyota Kata Culture: Building Organizational Capability and Mindset

    through Kata Coaching
  40. ʲ༨ஊʳςεϥϑΝΫτϦʔʢʙʣ 

  41. ͦΜͳ͜ͱΑΓɺ࠷େͷ೉ؔ͸ʮ೥࣍༧ࢉ੍౓ʯ  㱺μΠφϛοΫͳ഑෼ʹม͑Δʢ؆୯ʹݴ͏͚Ͳ͞ʣ

  42. ୤༧ࢉܦӦͰԿΛࢦඪʹ࢖͏ʁ  財務的なKPIやゴールへの進捗を 重視しているからこそ、 多くの企業でイノベーションが 実現できないのである。 https://steveblank.com/2014/03/04/why-companies-are-not-startups/

  43. Ͳ͏ͤ࠷ॳ͸Ṷ͔Βͳ͍ 

  44. ϦʔϯΞφϦςΟΫεͷ0.5.ʢֵ৽ձܭʣ 

  45. ෼ܦա 

  46. ੒௕ઓུʢεέʔϧʣ 

  47. 

  48. ؾʹͳΔ͜ͱ wֵ৽ձܭ͔Βʢී௨ͷʣձܭʹͲ͏΍ͬͯม׵͢Δͷʁ
 ˠτϥΫγϣϯϞσϧ wܧଓతվળͬͯ۩ମతʹͲ͏΍Δͷʁ
 ˠސ٬ϑΝΫτϦʔ w࠷ॳͷ՝୊ΠϯλϏϡʔ೉͘͠ͳ͍ʁ
 ˠސ٬ϑΥʔεΩϟϯόεʢ˞͜Ε͸ॻ੶ͷର৅֎ʣ 

  49. τϥΫγϣϯϞσϧ 

  50.  3೥ 2೥ 1೥ 3͔݄ τϥΫγϣϯϞσϧ ࠷খݶͷ੒ޭج४ िʹʙ੒௕
 ʢϙʔϧɾάϨΞϜʣ 㱺೥ʹഒ੒௕

  51. ސ٬εϧʔϓοτʹม׵͢Δ  ͦͷલʹϏδωεϞσϧͷݪܕΛ౿·͑Δ

  52. B μΠϨΫτϞσϧʢ௚ൢʣ  Ϣʔβʔ͔Β՝ۚސ٬Λ࡞Δ͜ͱ

  53. C ϚϧναΠυϞσϧʢ޿ࠂϞσϧʣ  ϢʔβʔʢσϦόςΟϒࢿ࢈ʣΛ׵ۚ͢Δ͜ͱ

  54. D ϚʔέοτϓϨΠεϞσϧ  ϓϥοτϑΥʔϜͰऔҾΛൃੜͤ͞Δ͜ͱ

  55.  3೥ 2೥ 1೥ 3͔݄ μΠϨΫτϞσϧͰ ஹԁ՝ۚͷ৔߹ ʮސ٬εϧʔϓοτʯʹม׵͢Δ ਓ ਓ

  56. ී௨ͷձܭ͔Βֵ৽ձܭ΁ͷม׵  ਓ μΠϨΫτϞσϧͰஹԁ՝ۚͷ৔߹ ίϯόʔδϣϯ཰ͱ͢Δͱ Ϣʔβʔ  ਓ೥ Ϣʔβʔ ਓ݄

    ސ٬εϧʔϓοτ ೥ޙ ͔݄ޙ
  57. ɹɹސ٬ϑΝΫτϦʔ 

  58. ސ٬ϑΝΫτϦʔ wϏδωεΛʮ޻৔ʯʹݟཱͯΕ͹ɺ੍໿ཧ࿦ʢ50$ʣ ͕࢖͑ΔΜͪΌ͏ΜʁʢԶͬͯ͹಄ΠΠʂʣ 

  59. ސ٬ϑΝΫτϦʔ w͢ͰʹՏ߹͞Μ͕ࡾʢઍʣ೥લʹ௨աͨ͠৔ॴʢ˝ʣ w50$͸ϦʔϯΛࢀর͍ͯ͠ΔͷͰɺ
 ྲྀΕͱͯ͠͸ෆࣗવͰ͸ͳ͍ w ·͋ɺ͕Μ͹ͬͯ50$Λ஧࣮ʹ࠶ݱ͍ͯ͠Δͱ͜Ζ͸
 ଟগͳΓͱ΋ೝΊ͍͔ͯ͋͛ͨ΋Ͷʢ্͔Β໨ઢʣ 

  60. ސ٬ϑΝΫτϦʔͷϞσϧ  ""333ʢւ଑ࢦඪʣͰ͑͑΍Μ

  61. ސ٬ϑΝΫτϦʔͷϞσϧ 

  62. গ਺ͷ੍໿͕શମͷ੍໿ʹͳΔ  https://www.slideshare.net/inuro/toc-43579895 TOC͔Β၆ᛌ͢ΔϦʔϯελʔτΞοϓ

  63. ੍໿ɿ࢓ֻ඼͕͋Δʢ$73͕ج४ҎԼͷʣ৔ॴ 

  64. ੒௕Τϯδϯͱސ٬ϑΝΫτϦʔ 

  65. ސ٬ϑΥʔεΩϟϯόε 

  66. ͜Ε·Ͱͷ՝୊ΠϯλϏϡʔ 

  67. ސ٬ϑΥʔεΩϟϯόε 

  68. ͥͻ͓ങ͍ٻΊ͍ͩ͘͞ʂ13