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DevRel Leadership
All The Pieces Matter
Ade Oshineye
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@ade_oshineye
blog.oshineye.com
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Context
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What is DevRel?
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Hackathons & Conferences
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Blogging & Tweeting
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Rock stars?
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A Cargo Cult?
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What Should DevRel Be?
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Customer Zero
&
Developer Support
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Bi-directional Advocacy
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What does it mean to be a
leader in a DevRel organisation?
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Articulate the team’s
purpose
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Map your organization and
your ecosystem
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Identify points of leverage
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Structure your organisation based
on the lifecycle of your product
Outreach
Samples
Support
Partnerships
Community
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Help your people grow
&
Manage your stakeholders
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Help your people grow
How do people grow in your DevRel organisation?
Do people who stay in your organisation grow or rot?
Are they happy?
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Manage your stakeholders
Who are your stakeholders?
What do they want?
Are they happy?
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Hawthorne effect
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Mullah Nasrudin, the lamp
and the key
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Acceptable ways of failing
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How do we put all the
pieces together?
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Purpose and Alignment
Clarify purpose then…
Use goals to align…
Metrics which drive…
Activities which help your people…
Grow into…
New leaders that set new purpose
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