DevRel Leadership: all the pieces matter

In this talk I question the nature of DevRel, set out what I think DevRel should be and then try to say what it means to be a leader in a DevRel organisation. I finish by showing leaders how to align their organisation so that it can go from a clear purpose to setting goals with clear metrics that drive activities that help your people grow into new leaders.

Transcript

1. DevRel Leadership
   All The Pieces Matter
   Ade Oshineye
   

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2. @ade_oshineye
   blog.oshineye.com
   

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3. Context
   

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4. What is DevRel?
   

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5. Hackathons & Conferences
   

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6. Blogging & Tweeting
   

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7. Rock stars?
   

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8. A Cargo Cult?
   

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9. What Should DevRel Be?
   

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10. Customer Zero
    &
    Developer Support
    

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11. Bi-directional Advocacy
    

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12. What does it mean to be a
    leader in a DevRel organisation?
    

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13. Articulate the team’s
    purpose
    

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14. Map your organization and
    your ecosystem
    

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15. Identify points of leverage
    

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16. Structure your organisation based
    on the lifecycle of your product
    Outreach
    Samples
    Support
    Partnerships
    Community
    

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17. Help your people grow
    &
    Manage your stakeholders
    

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18. Help your people grow
    How do people grow in your DevRel organisation?
    Do people who stay in your organisation grow or rot?
    Are they happy?
    

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19. Manage your stakeholders
    Who are your stakeholders?
    What do they want?
    Are they happy?
    

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20. Hawthorne effect
    

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21. Mullah Nasrudin, the lamp
    and the key
    

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22. Acceptable ways of failing
    

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24. How do we put all the
    pieces together?
    

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25. Purpose and Alignment
    Clarify purpose then…
    Use goals to align…
    Metrics which drive…
    Activities which help your people…
    Grow into…
    New leaders that set new purpose
    

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