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The Funnel
Is Different:
Tomorrow’s
Marketing
Channels
Are Fluid
Table 1
Activity Type Examples
Awareness TV, Billboard, Tech Press, Radio
Discovery Instagram, Sponsorship, Pop Up Stores
Conversation Reddit, Clubhouse
Entertainment YouTube, Net
fl
ix, Giphy,
Engagement Facebook Groups,
In
fl
uence In
fl
uencers, Podcasts, Celebrities
Planning & Inspiration Pinterest
Technical SEO
Messaging SMS, iMessage, Bots, CRM
Press Consumer, B2B (Trade),
Extensions Browser, App Widgets
Knowledge Newsletter, CEO Columns