Incite keynote for Manifest London - covering the future of marketing, covering the past, the present and the future of marketing and growth. Including the three decades of change that reshaped business and how marketing has had to evolve constantly from being the strategic department to being the department that became channel obsessed.
🏷 Brands have never been so diluted as today
🆕 We have never had so much competition
📱The mobile makes brands operate in micro-moments and not thinking in the macro
🔰The typical funnel is ignored - it becomes task-oriented - I have x task to complete and brands compete at every turn to have attention
💁♂️ Mobile users demand “know me” anywhere, anytime
Telling some truths:
Without a good product - marketing is impossible expensive
Without good Marketing, sales is really misleading tricky
Without # of Sales, Marketing & Product are @ fault 👀
To Advantage Marketing:
Marketing is the only department that has to: Predict, Build, Buy & Pull the future forward. So marketing teams have to shape everything from messaging to advertising to product and product positioning.
And why the 4p's and 4c's and funnel has to be reshaped to the more modern world of business: Awareness, Discovery, Conversation, Entertainment, Engagement, Influence, Planning & Inspiration, Technical, Messaging, Press, Extensions, Knowledge