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EKTE Leadership
- The human skill behind high-performing teams
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• SEO & Digital PR Agency
• Won 50+ awards, incl Best SEO Agency 3 Years running
• Sold Verve to Omnicom Media Group in 2017, exited in 2021
• Mentor & Advisor
• Neuroscience Informed Leadership Coach
• Workshop Facilitator & Speaker
• Podcast Host & Producer “Being EKTE”
I was the Founder & CEO of Verve Search
I am now a Coach & Agency Transformation Advisor
Who dat Lisa Paasche?
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Read STORY
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BELIEF
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For decades, people believed running a mile in under 4
minutes was physiologically impossible.
Doctors and experts literally said the human body would
break down.
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Then on May 6, 1954
Roger Bannister ran a mile in : 3:59.4
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46 days later: John Landy ran 3:58.
Within a few years: multiple runners broke the barrier.
Today: over 1,500 athletes have done it.
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The body didn’t suddenly evolve in 46 days.
The belief did.
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Expectation precedes perception.
The brain looks for evidence to confirm what
it already believes is possible.
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Every second we have about
6-10 million bits of information registering to our
sensory organs
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On a conscious level we can only deal with 50-100
bits of information, because 99.9% goes on to be
able to maintain our bodily function
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BUT the 50-100 bits of information we notice, we
have control over
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60% of the time, it works every time!
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2009 2010 2011 2012 2013 2014 2015 2016 2017
10%
PROFIT MARGIN
JANUARY 2015 THINGS LOOKED A BIT
SHIT….
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74
websites
everything
else
50% of website traffic goes to only 74 websites, the other 50% is
divided between millions of other websites.
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WHEN EVERYONE DRAWS A CROSS DRAW A CIRCLE
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The idea was that we had to create creative
campaigns on par with creative agencies to get the
best possible links
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But people within the agency didn’t agree, they
were happy to keep doing what they were doing
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I had to make the difficult decision to make
40% of the agency redundant
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Not because they weren’t good enough,
they just didn’t believe it was possible.
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EMBED VIDEO TO PLAY
Link to MENTION
on The Tonight
Show
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Getting a gambling
company a link is
notoriously difficult,
getting them primetime
tv coverage, is beyond
what was thought to be
possible.
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360 VR CAMPAIGN WITHOUT ANY BUDGET
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TV3 (SWEDEN) NBC (US) ITV NEWS (UK)
WE GOT COVERAGE ON TV
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Greenpeace WWF NASA
WE GOT SOCIAL COVERAGE BY
GLOBAL ORGANISATIONS
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We launched over 65 creative campaigns
per year, in 8 different countries, and
generated thousands of links from the
biggest websites in the world.
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2009 2010 2011 2012 2013 2014 2015 2016 2017
10%
PROFIT MARGIN
From this….
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2009 2010 2011 2012 2013 2014 2015 2016 2017
40%
PROFIT MARGIN
2 YEARS LATER WE WERE FLYING…
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GRIT is more important than experience
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CONNECTION
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The Autonomic Nervous System
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Autonomic = works beneath the level of
consciousness (we don’t think about it)
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We are living in a dopamine-fuelled world.
We are reward rich but connection poor
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When people perceive threat, sympathetic
activation rises (fight/flight)
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Clench your jaw
Raise your shoulders
Tighten your muscles
Hold your breath slightly
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What is 25 x 15?
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Then release and breath out slowly
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Did that become easier?
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A brain under threat can not think logical or
forward
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Fear narrows the future. Safety expands it.
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In 1997, Dr. Arthur Aron conducted an experiment
on interpersonal closeness between strangers
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36 progressively personal questions
4 minutes of eye contact
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Strangers reported deep emotional closeness
within 45 minutes
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Vulnerability accelerated feelings of closeness
The eye contact further intensified that connection
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Psychological safety and social connection are
associated with stronger parasympathetic regulation
and social engagement states
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Evolutionary humans are wired to be rewarded to
take care of each other
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The brain releases neurotransmitters like oxytocin
(bonding hormone) which activates the pleasure and
reward center
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LOVE WEEK
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1. EVERYONE PICKED A NAME AT RANDOM
2. DO SOMETHING NICE FOR THAT PERSON
EVERY DAY FOR A WEEK (SECRETLY)
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FRIDAY WAS REVEAL DAY
WHAT STARTED HAPPENING WAS MAGICAL
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LOVE WEEK INCREASED PERFORMACE
MORE THAN PAY RISES OR BONUSES
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Connection is not about always agreeing, it’s about
being able to disagree and solve the challenges by
communicating
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AGREEABLE
DISAGREEABLE
GIVER TAKER
Source: Adam Grant
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Encourage people to disagree
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Resolving a disagreement or even
“surviving” a disagreement connects us
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Resentment is what kills connection,
and this usually only happens when you are
NOT communicating your view/truth
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Learning to disagree
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AUTHENTICITY
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Why Does Authenticity Matter?
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Have you ever taken an immediate dislike to someone,
and you can’t put your finger on why?
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The limbic system is expert at detecting
inauthenticity
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We later post-hoc rationalise “why”
we didn’t like someone
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“They just seemed arrogant”
“I didn’t like the way he spoke”
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But the decision was made before logic
even showed up
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We often feel first (limbic),
explain later (cortex) and call it “reason”
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Even if you believe you have traits/behavior that is not
desirable or liked by others, you are better off
displaying these, rather than hiding or masking
them.
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“I would rather be hated for who I am, than loved
for who I am not”
- Kurt Cobain
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Being authentic is also essential for
YOUR happiness
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WHO
YOU ARE !
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WHO
YOU ARE !
WHO
YOU THINK YOU
SHOULD BE!
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Chronic inauthenticity (limbic friction) leads to:
• Anxiety
• Burnout
• Disconnection
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While authenticity leads to:
• Better decision making
• Stronger Relationships
• Psychological resilience
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You perform better when your brain doesn’t
need to pretend
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UNDERSTANDING
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Behavioral Profiling
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DISC Behavioral Profiling
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https://www.crystalknows.com/disc-personality-test
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DISC Behavioral Profiling
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Using Behavioral Profiles in conflict
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When seeing a situation from the
other persons perspective it changes
how you feel
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Saying sorry doesn’t mean you are wrong
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You are at the airport
with a wheeled suitcase,
you accidently drive over
someone’s foot with the
suitcase.
Do you say sorry?
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It’s about taking accountability
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You didn’t do it on purpose,
but it is still your suitcase
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Wanting to be agreeable and liked
sometimes makes you bad at your job
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Questions is the answer
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I used to give people I
had just hired a random
article, and ask them to
read it. At the bottom it
asks why they are
reading it. Taking orders
without asking questions
or understanding why, is
where a lot of mistakes
happen.
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DEVELOPMENT
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Let people be authentic,
and play to their strengths
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Not EVERYONE should manage people
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Create single contributor vs management
track as pathways to promotion
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Single Contributor Vs Management Track
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The salary should to be the same for both tracks
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HEAR THEM OUT
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Urgent and Actionable Important But Not Immediately Actionable
Ongoing Issues Requiring Long-term Solutions External Factors Outside Control
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Acknowledging issues, even without
action, can have huge impact
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Our Thinking
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Sympathy Vs Empathy
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Don’t always believe what you THINIK
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1. What we know for sure
2. We add assumptions
3. We add emotion
4. We go to worst case scenario
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If you are not sure, ask!
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Negative self talk
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Write down one negative thing
you say to yourself regularly
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“I’m not good enough”
“I am too much”
“They are going to figure out I have no
idea what I’m doing"
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Now turn to person sitting next to you and say the
sentence to them, using “you” instead of “I”
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How did it feel to say that to someone?
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Negative self talk is like laying down the
bricks to your own prison
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Now write down something you admire
about yourself
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M
Shared Vision
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Your brain is a prediction machine,
it shapes reality based on what you expect.
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What you focus on, you start to notice, believe,
and move towards.
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Every second we have about
6-10 million bits of information registering to our
sensory organs
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On a conscious level we can only deal with 50-100
bits of information, because 99.9% goes on to be
able to maintain our bodily function
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BUT the 50-100 bits of information we notice, we
have control over
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Note! The human brain can not
comprehend the negative
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DON’T THINK OF AN ELEPHANT
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If you focus on the obstacles,
all you will see is obstacles
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Don’t look at the trees,
look where you are going
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Red or Blue Exercise
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This is an exercise played in ten rounds. The objective of the exercise is
for your team to finish with the highest possible positive score.
There will be 10 rounds, the last two rounds (9 & 10) will score double
You will not know what the other team has nominated on each round until
you have made your choice, nor will they know what you have nominated.
After both teams have made their choice on each round the facilitator will
tell each team what has been nominated and what the scores are.
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There will be an opportunity for an inter-team negotiation, after round
5. However, a negotiation can only take place at the request of both
teams.
REMEMBER: THE OBJECTIVE IS FOR YOUR TEAM TO FINISH WITH THE
HIGHEST POSSIBLE POSITIVE SCORE.
Once you get in the room with your GROUP:
Chose 1 person in the group that will be the “leader” that will write
down the decision of the group on the poster and tell the facilitator.
You have 3 Minutes to make your FIRST round score, after that each
round will be 2 min.
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DOES EVERYONE UNDERSTAND THE RULES?
Be careful not to ask any questions that might give
away your strategy.
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Results
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What did you learn?
Did anything surprise you?
How did you feel?
Did anything come up that frustrated you?
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The inventors of the “Prisoners Dilemma” Game Theory
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What Game Theory Reveals About Conflict & War
With Professor Robert Axelrod and Professor Steven Strogatz
https://youtu.be/mScpHTIi-kM?feature=shared
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Nervous System Reset
- Jessica Maguire
Mind Magic
- Dr James Doty
The Creative Act
- Rick Rubin