Lisa Paasche

Lisa Paasche is the founder of No Carrot, an AI Authority and Visibility agency helping brands build the trust, relevance and market presence they need to become visible in both search engines and LLMs.

She is also the former CEO and founder of Verve Search, the award-winning SEO and Digital PR agency she scaled to more than 50 people and successfully sold to Omnicom Media Group.

With more than 20 years of experience across search, digital PR, brand and business transformation, Lisa has spent her career exploring what makes brands visible, trusted and difficult to ignore. Today, her work focuses on how authority is evolving in the age of AI search - combining creative strategy, digital PR, brand signals and third-party corroboration to help businesses build genuine authority online.

Alongside No Carrot, Lisa is the founder of EKTE Vision, where she delivers neuroscience-informed leadership training and coaching for founders, executives and leadership teams.

She is also the host and producer of the "Being EKTE" podcast, where she explores leadership, authenticity, innovation and the human side of business with founders and industry leaders.