スマホアプリのアナリティクス最適解

by DaikiOKA

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͋Δ͋ΔLT ʙεϚϗΞϓϦ։ൃΤϯδχΞʙ Vol.6 εϚϗΞϓϦͷΞφϦςΟΫε࠷దղ Ԭ େو

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5XJUUFS*% !OPSJOPSJ@PLB Ԭେو • ৽ଔͰZERO TO ONEʹೖࣾ ͠ɺnori-naʹδϣΠϯ͠࠷ۙ CrpaʹมΘΔ • ࣾձਓ̏೥໨ࣾ಺།ҰͷΞϓϦ ΤϯδχΞ • iOS(Objective-CɺSwift)ɺ Android(JavaɺKotlin)ɺWeb ͱαʔόʔ(CakePHPɺ TypeScript)Ͱ։ൃ ࣗݾ঺հ

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࠷ۙBitriseʹϋϚͬͨΓ QAͷٔݴΛ΍ͬͯ·͢

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ΞϓϦΛ։ൃͯ͠ؾ͍ͮͨ

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࠷ߴʹ͍͍ΞϓϦΛ࡞ͬͯ΋

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ετΞʹެ։͚ͨͩ͠Ͱ͸

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୭΋ΠϯετʔϧͤΜ

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ΞϓϦͷ૯਺ App Store 160ສ Google Play 320ສ ʢ̎೥લʣ

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ݟ͔ͭΔΘ͚ͳ͍

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ඞཁͳͷ͸

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• ޿ࠂͰਓΛݺͿ • தͷਓΛग़͞ͳ͍

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޿ࠂͰਓΛݺͿ தͷਓΛग़͞ͳ͍

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Ͳ͏͢Δͷ͔

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෼ੳ͢Δ ʢΞφϦςΟΫεʣ

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ࣗ෼͕͍͍ͱࢥͬͯ΋ ࢖ΘΕͳ͍ͱҙຯ͕ͳ͍

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• Google Analytics • Mixpanel • Repro • Firebase • Facebook Analytics

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(PPHMF "OBMZUJDT .JYQBOFM 3FQSP 'JSFCBTF 'BDFCPPL "OBMZUJDT ྉۚ ༗ྉ ༗ྉ ༗ྉ ແྉ ແྉ ن໛ େن໛ େن໛ େن໛ தن໛ தن໛ ར఺ αϙʔτ͕ڧ͍ ແྉͰ΋໰୊ͳ ͍ ಛఆͷϢʔβʔ ͷಈ͖Λ௥͍΍ ͍͢ Ϧον௨஌ʹର Ԡ 'JSFTUPSFͱ࿈ ܞͰ͖׬݁Ͱ͖ Δ ผࢀর ೉఺ σʔλ͕ଟ͗͢ Δ ૉਓʹ͸ѻ͑ͳ ͍ ଞͱซ༻͢Δඞ ཁ͋Γ ௨஌ʹ͸ΞϓϦ ͷ࣮૷΋ඞཁ ࡉ͔ͳσʔλ෼ ੳ͕Ͱ͖ͳ͍ ଞʹൺ΂Δͱ࢖ ༻࣮੷͕গͳ͍

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Facebook Analytics ͷར఺

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୭Ͱ΋ΠϕϯτΛຒΊࠐΊΔ ޿ࠂ΋ಉ࣌ʹ؅ཧͰ͖Δ ϑΟϧλʔ͕࢖͍΍͍͢

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ͱΓ͋͑ͣΠϕϯτΛઃఆ

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iOS //ίίΞϙουॻ͘ʔ pod `FacebookCore` //Πϯϙʔτ͢Δʔ import FBSDKCoreKit //ΧελϜΠϕϯτΛཱͯΔʔ AppEvents.logEvent(AppEvents.Name(“******”))

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Android implementation `com.facebook.android:facebook-core:5.0.0` //Πϯϙʔτ͢Δ import com.facebook.appevents.AppEventsLogger //ΠϕϯτΛઃఆ AppEventsLogger.newLogger(activity).logEvent(“*****”)

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·ͱΊ • ΞϓϦΛ࡞͚ͬͨͩͰຬ଍ͯ͠͸͍͚ͳ͍ • ΞφϦςΟΫε͸͓ૣΊʹ • ࣗ෼ͷΞϓϦʹ͋ͬͨ΋ͷΛར༻ • Facebook Analytics͕࢖͍΍͍͢