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スマホアプリのアナリティクス最適解

DaikiOKA
September 17, 2019

 スマホアプリのアナリティクス最適解

DaikiOKA

September 17, 2019
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  1. ͋Δ͋ΔLT
    ʙεϚϗΞϓϦ։ൃΤϯδχΞʙ
    Vol.6
    εϚϗΞϓϦͷΞφϦςΟΫε࠷దղ
    Ԭ େو


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  2. 5XJUUFS*%
    !OPSJOPSJ@PLB
    Ԭେو
    • ৽ଔͰZERO TO ONEʹೖࣾ
    ͠ɺnori-naʹδϣΠϯ͠࠷ۙ
    CrpaʹมΘΔ
    • ࣾձਓ̏೥໨ࣾ಺།ҰͷΞϓϦ
    ΤϯδχΞ
    • iOS(Objective-CɺSwift)ɺ
    Android(JavaɺKotlin)ɺWeb
    ͱαʔόʔ(CakePHPɺ
    TypeScript)Ͱ։ൃ
    ࣗݾ঺հ


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  3. ࠷ۙBitriseʹϋϚͬͨΓ
    QAͷٔݴΛ΍ͬͯ·͢


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  4. ΞϓϦΛ։ൃͯ͠ؾ͍ͮͨ


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  5. ࠷ߴʹ͍͍ΞϓϦΛ࡞ͬͯ΋


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  6. ετΞʹެ։͚ͨͩ͠Ͱ͸


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  7. ୭΋ΠϯετʔϧͤΜ


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  8. ΞϓϦͷ૯਺
    App Store 160ສ
    Google Play 320ສ
    ʢ̎೥લʣ


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  9. ݟ͔ͭΔΘ͚ͳ͍


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  10. ඞཁͳͷ͸


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  11. • ޿ࠂͰਓΛݺͿ
    • தͷਓΛग़͞ͳ͍


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  12. ޿ࠂͰਓΛݺͿ
    தͷਓΛग़͞ͳ͍


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  13. Ͳ͏͢Δͷ͔


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  14. ෼ੳ͢Δ
    ʢΞφϦςΟΫεʣ


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  15. ࣗ෼͕͍͍ͱࢥͬͯ΋
    ࢖ΘΕͳ͍ͱҙຯ͕ͳ͍


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  16. • Google Analytics
    • Mixpanel
    • Repro
    • Firebase
    • Facebook Analytics


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  17. (PPHMF
    "OBMZUJDT
    .JYQBOFM 3FQSP 'JSFCBTF
    'BDFCPPL
    "OBMZUJDT
    ྉۚ ༗ྉ ༗ྉ ༗ྉ ແྉ ແྉ
    ن໛ େن໛ େن໛ େن໛ தن໛ தن໛
    ར఺
    αϙʔτ͕ڧ͍
    ແྉͰ΋໰୊ͳ
    ͍
    ಛఆͷϢʔβʔ
    ͷಈ͖Λ௥͍΍
    ͍͢
    Ϧον௨஌ʹର
    Ԡ
    'JSFTUPSFͱ࿈
    ܞͰ͖׬݁Ͱ͖
    Δ
    ผࢀর
    ೉఺
    σʔλ͕ଟ͗͢
    Δ
    ૉਓʹ͸ѻ͑ͳ
    ͍
    ଞͱซ༻͢Δඞ
    ཁ͋Γ
    ௨஌ʹ͸ΞϓϦ
    ͷ࣮૷΋ඞཁ
    ࡉ͔ͳσʔλ෼
    ੳ͕Ͱ͖ͳ͍
    ଞʹൺ΂Δͱ࢖
    ༻࣮੷͕গͳ͍

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  18. Facebook Analytics
    ͷར఺


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  19. ୭Ͱ΋ΠϕϯτΛຒΊࠐΊΔ
    ޿ࠂ΋ಉ࣌ʹ؅ཧͰ͖Δ
    ϑΟϧλʔ͕࢖͍΍͍͢

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  20. ͱΓ͋͑ͣΠϕϯτΛઃఆ


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  21. iOS
    //ίίΞϙουॻ͘ʔ
    pod `FacebookCore`
    //Πϯϙʔτ͢Δʔ
    import FBSDKCoreKit
    //ΧελϜΠϕϯτΛཱͯΔʔ
    AppEvents.logEvent(AppEvents.Name(“******”))


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  22. Android
    implementation `com.facebook.android:facebook-core:5.0.0`
    //Πϯϙʔτ͢Δ
    import com.facebook.appevents.AppEventsLogger
    //ΠϕϯτΛઃఆ
    AppEventsLogger.newLogger(activity).logEvent(“*****”)


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  23. ·ͱΊ
    • ΞϓϦΛ࡞͚ͬͨͩͰຬ଍ͯ͠͸͍͚ͳ͍
    • ΞφϦςΟΫε͸͓ૣΊʹ
    • ࣗ෼ͷΞϓϦʹ͋ͬͨ΋ͷΛར༻
    • Facebook Analytics͕࢖͍΍͍͢


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