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スマホアプリのアナリティクス最適解
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DaikiOKA
September 17, 2019
Programming
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スマホアプリのアナリティクス最適解
DaikiOKA
September 17, 2019
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Transcript
͋Δ͋ΔLT ʙεϚϗΞϓϦ։ൃΤϯδχΞʙ Vol.6 εϚϗΞϓϦͷΞφϦςΟΫε࠷దղ Ԭ େو
5XJUUFS*% !OPSJOPSJ@PLB Ԭେو • ৽ଔͰZERO TO ONEʹೖࣾ ͠ɺnori-naʹδϣΠϯ͠࠷ۙ CrpaʹมΘΔ •
ࣾձਓ̏ࣾ།ҰͷΞϓϦ ΤϯδχΞ • iOS(Objective-CɺSwift)ɺ Android(JavaɺKotlin)ɺWeb ͱαʔόʔ(CakePHPɺ TypeScript)Ͱ։ൃ ࣗݾհ
࠷ۙBitriseʹϋϚͬͨΓ QAͷٔݴΛͬͯ·͢
ΞϓϦΛ։ൃͯ͠ؾ͍ͮͨ
࠷ߴʹ͍͍ΞϓϦΛ࡞ͬͯ
ετΞʹެ։͚ͨͩ͠Ͱ
୭ΠϯετʔϧͤΜ
ΞϓϦͷ૯ App Store 160ສ Google Play 320ສ ʢ̎લʣ
ݟ͔ͭΔΘ͚ͳ͍
ඞཁͳͷ
• ࠂͰਓΛݺͿ • தͷਓΛग़͞ͳ͍
ࠂͰਓΛݺͿ தͷਓΛग़͞ͳ͍
Ͳ͏͢Δͷ͔
ੳ͢Δ ʢΞφϦςΟΫεʣ
͕͍͍ࣗͱࢥͬͯ ΘΕͳ͍ͱҙຯ͕ͳ͍
• Google Analytics • Mixpanel • Repro • Firebase •
Facebook Analytics
(PPHMF "OBMZUJDT .JYQBOFM 3FQSP 'JSFCBTF 'BDFCPPL "OBMZUJDT ྉۚ ༗ྉ ༗ྉ
༗ྉ ແྉ ແྉ ن େن େن େن தن தن ར αϙʔτ͕ڧ͍ ແྉͰͳ ͍ ಛఆͷϢʔβʔ ͷಈ͖Λ͍ ͍͢ Ϧον௨ʹର Ԡ 'JSFTUPSFͱ࿈ ܞͰ͖݁Ͱ͖ Δ ผࢀর σʔλ͕ଟ͗͢ Δ ૉਓʹѻ͑ͳ ͍ ଞͱซ༻͢Δඞ ཁ͋Γ ௨ʹΞϓϦ ͷ࣮ඞཁ ࡉ͔ͳσʔλ ੳ͕Ͱ͖ͳ͍ ଞʹൺΔͱ ༻࣮͕গͳ͍
Facebook Analytics ͷར
୭ͰΠϕϯτΛຒΊࠐΊΔ ࠂಉ࣌ʹཧͰ͖Δ ϑΟϧλʔ͕͍͍͢
ͱΓ͋͑ͣΠϕϯτΛઃఆ
iOS //ίίΞϙουॻ͘ʔ pod `FacebookCore` //Πϯϙʔτ͢Δʔ import FBSDKCoreKit //ΧελϜΠϕϯτΛཱͯΔʔ AppEvents.logEvent(AppEvents.Name(“******”))
Android implementation `com.facebook.android:facebook-core:5.0.0` //Πϯϙʔτ͢Δ import com.facebook.appevents.AppEventsLogger //ΠϕϯτΛઃఆ AppEventsLogger.newLogger(activity).logEvent(“*****”)
·ͱΊ • ΞϓϦΛ࡞͚ͬͨͩͰຬ͍͚ͯ͠ͳ͍ • ΞφϦςΟΫε͓ૣΊʹ • ࣗͷΞϓϦʹ͋ͬͨͷΛར༻ • Facebook Analytics͕͍͍͢