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スマホアプリのアナリティクス最適解

DaikiOKA
September 17, 2019

 スマホアプリのアナリティクス最適解

DaikiOKA

September 17, 2019
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  1. ͋Δ͋ΔLT ʙεϚϗΞϓϦ։ൃΤϯδχΞʙ Vol.6 εϚϗΞϓϦͷΞφϦςΟΫε࠷దղ Ԭ େو  

  2. 5XJUUFS*% !OPSJOPSJ@PLB Ԭେو • ৽ଔͰZERO TO ONEʹೖࣾ ͠ɺnori-naʹδϣΠϯ͠࠷ۙ CrpaʹมΘΔ •

    ࣾձਓ̏೥໨ࣾ಺།ҰͷΞϓϦ ΤϯδχΞ • iOS(Objective-CɺSwift)ɺ Android(JavaɺKotlin)ɺWeb ͱαʔόʔ(CakePHPɺ TypeScript)Ͱ։ൃ ࣗݾ঺հ  
  3. ࠷ۙBitriseʹϋϚͬͨΓ QAͷٔݴΛ΍ͬͯ·͢  

  4. ΞϓϦΛ։ൃͯ͠ؾ͍ͮͨ  

  5. ࠷ߴʹ͍͍ΞϓϦΛ࡞ͬͯ΋  

  6. ετΞʹެ։͚ͨͩ͠Ͱ͸  

  7. ୭΋ΠϯετʔϧͤΜ  

  8. ΞϓϦͷ૯਺ App Store 160ສ Google Play 320ສ ʢ̎೥લʣ  

  9. ݟ͔ͭΔΘ͚ͳ͍  

  10. ඞཁͳͷ͸  

  11. • ޿ࠂͰਓΛݺͿ • தͷਓΛग़͞ͳ͍  

  12. ޿ࠂͰਓΛݺͿ தͷਓΛग़͞ͳ͍  

  13. Ͳ͏͢Δͷ͔  

  14. ෼ੳ͢Δ ʢΞφϦςΟΫεʣ  

  15. ࣗ෼͕͍͍ͱࢥͬͯ΋ ࢖ΘΕͳ͍ͱҙຯ͕ͳ͍  

  16. • Google Analytics • Mixpanel • Repro • Firebase •

    Facebook Analytics  
  17. (PPHMF "OBMZUJDT .JYQBOFM 3FQSP 'JSFCBTF 'BDFCPPL "OBMZUJDT ྉۚ ༗ྉ ༗ྉ

    ༗ྉ ແྉ ແྉ ن໛ େن໛ େن໛ େن໛ தن໛ தن໛ ར఺ αϙʔτ͕ڧ͍ ແྉͰ΋໰୊ͳ ͍ ಛఆͷϢʔβʔ ͷಈ͖Λ௥͍΍ ͍͢ Ϧον௨஌ʹର Ԡ 'JSFTUPSFͱ࿈ ܞͰ͖׬݁Ͱ͖ Δ ผࢀর ೉఺ σʔλ͕ଟ͗͢ Δ ૉਓʹ͸ѻ͑ͳ ͍ ଞͱซ༻͢Δඞ ཁ͋Γ ௨஌ʹ͸ΞϓϦ ͷ࣮૷΋ඞཁ ࡉ͔ͳσʔλ෼ ੳ͕Ͱ͖ͳ͍ ଞʹൺ΂Δͱ࢖ ༻࣮੷͕গͳ͍
  18. Facebook Analytics ͷར఺  

  19. ୭Ͱ΋ΠϕϯτΛຒΊࠐΊΔ ޿ࠂ΋ಉ࣌ʹ؅ཧͰ͖Δ ϑΟϧλʔ͕࢖͍΍͍͢

  20. ͱΓ͋͑ͣΠϕϯτΛઃఆ  

  21. iOS //ίίΞϙουॻ͘ʔ pod `FacebookCore` //Πϯϙʔτ͢Δʔ import FBSDKCoreKit //ΧελϜΠϕϯτΛཱͯΔʔ AppEvents.logEvent(AppEvents.Name(“******”)) 

    
  22. Android implementation `com.facebook.android:facebook-core:5.0.0` //Πϯϙʔτ͢Δ import com.facebook.appevents.AppEventsLogger //ΠϕϯτΛઃఆ AppEventsLogger.newLogger(activity).logEvent(“*****”)  

  23.  

  24. ·ͱΊ • ΞϓϦΛ࡞͚ͬͨͩͰຬ଍ͯ͠͸͍͚ͳ͍ • ΞφϦςΟΫε͸͓ૣΊʹ • ࣗ෼ͷΞϓϦʹ͋ͬͨ΋ͷΛར༻ • Facebook Analytics͕࢖͍΍͍͢