Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023

by Alizée Baudez

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Understanding and using AI for an effective international SEO strategy Alizée Baudez - alizeebaudez.com

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#seocamp SEO CAMP Day Strasbourg 2023 Hi, I’m Alizée 👋 2 SEO Consultant Independent International Based in Strasbourg I love specialty coffee, I hate artichokes Today I'm going to talk about artiﬁcial intelligence, hedgehogs, automation, porcelain, chewing gums and python. alizeebaudez.com - @AlizeeBaudez

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#seocamp SEO CAMP Day Strasbourg 2023 LET'S TALK ABOUT CHATGPT... BUT NOT EXCLUSIVELY! 3

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#seocamp SEO CAMP Day Strasbourg 2023 What is AI? 4 A set of theories and techniques used to create machines capable of simulating human intelligence. Source : Larousse

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#seocamp SEO CAMP Day Strasbourg 2023 L’IA c’est quoi? 5 Des solutions de résolution de problèmes qui utilisent des algorithmes, de la logique mathématique. J’englobe volontairement dans ce terme tout ce qui est machine learning, deep learning etc.

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#seocamp SEO CAMP Day Strasbourg 2023 Generative AI 6 “L'intelligence artiﬁcielle (IA) générative décrit des algorithmes (tels que ChatGPT) qui peuvent être utilisés pour créer du nouveau contenu, notamment de l'audio, du code, des images, du texte, des simulations et des vidéos. Les récentes percées dans ce domaine ont le potentiel de changer radicalement la façon dont nous abordons la création de contenu.” Source : https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai

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#seocamp SEO CAMP Day Strasbourg 2023 ChatGPT-3 7

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#seocamp SEO CAMP Day Strasbourg 2023 C’est pour ca que ChatGPT, entre autres, est tendance 8 Nouveau Facile d’accès Conversationnel -> moins de friction Effet wouaouh

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#seocamp SEO CAMP Day Strasbourg 2023 I told you we would talk about hedgehogs! 9 ChatGPT-3 175 billion parametres Source : https://www.sciencefocus.com/future-technology/gpt-3/

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#seocamp SEO CAMP Day Strasbourg 2023 10 Source : https://twitter.com/hodlipson/status/1608887008436555777?lang=en

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#seocamp SEO CAMP Day Strasbourg 2023 Limits 11 Only text for now No recent data Potential bias … Source : https://www.sciencefocus.com/future-technology/gpt-3/

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#seocamp SEO CAMP Day Strasbourg 2023 One more tool in our toolbox 12 Able to rough out the work, not do it for us (well, not completely) Source : The Recipe for SEO Success podcast by Kate Toon https://therecipeforseosuccess.com/chatgpt-friend-or-foe-learn/

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#seocamp SEO CAMP Day Strasbourg 2023 ChatGPT is not alone! 13 LaMDA Jasper.ai Copy.ai Frase DALL•E etc.

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#seocamp SEO CAMP Day Strasbourg 2023 Chinese room 14

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#seocamp SEO CAMP Day Strasbourg 2023 15 Source : https://medium.com/@transphilosophr/searles-chinese-room-thought-experiment-a-twist-c7eb28f65e6c

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#seocamp SEO CAMP Day Strasbourg 2023 WHERE AI IS USEFUL IN INTERNATIONAL SEO 16

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#seocamp SEO CAMP Day Strasbourg 2023 hreﬂang 17

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#seocamp SEO CAMP Day Strasbourg 2023 hreﬂang 18 Generates hreﬂang tags to be included in pages targeted at the in , in and in ... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/ 👍

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#seocamp SEO CAMP Day Strasbourg 2023 Schema 19

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#seocamp SEO CAMP Day Strasbourg 2023 Schema 20 Generates the Schema markup of the FAQ page for the following questions and answers: ... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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#seocamp SEO CAMP Day Strasbourg 2023 Schema 21 Generates the Schema markup of the FAQ page for the following questions and answers: ... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/ 👍

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#seocamp SEO CAMP Day Strasbourg 2023 Translations 22

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#seocamp SEO CAMP Day Strasbourg 2023 Translations 23 Maybe… But not necessarily the most suitable option.

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#seocamp SEO CAMP Day Strasbourg 2023 Translations 24 Example : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin Deepl

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#seocamp SEO CAMP Day Strasbourg 2023 Traductions 25 Exemple : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin Google Translate

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#seocamp SEO CAMP Day Strasbourg 2023 Traductions 26 Exemple : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin ChatGPT

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#seocamp SEO CAMP Day Strasbourg 2023 Result 27 A bit wonky, and sometimes loses a lot of the meaning, especially for texts with ﬁgurative speech. 👎

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#seocamp SEO CAMP Day Strasbourg 2023 Cultural adaptations 28

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#seocamp SEO CAMP Day Strasbourg 2023 31 “Alors que Sarah venait à peine de fermer à clé la porte de sa maison, et alors qu’elle se dirigeait vers sa voiture, un moustique l'interrompit en se posant sur son bras. Agacée, elle s’agita tellement qu’elle faillit en avaler son chewing-gum.” En québécois : Fermer à clé 👉 Barrer la porte Chewing-gum 👉 Gomme Moustique 👉 Maringouin Chanson 👉 Toune Voiture 👉 Char

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#seocamp SEO CAMP Day Strasbourg 2023 32

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#seocamp SEO CAMP Day Strasbourg 2023 Result 33 Not very relevant, especially when cultural differences are smaller. 👎

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#seocamp SEO CAMP Day Strasbourg 2023 Topics adapted by country 34

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#seocamp SEO CAMP Day Strasbourg 2023 Result 37 Prefer these tools for research, especially when there are major cultural differences between the two countries. Avoid for anything involving translation or adaptation of keywords, or when cultural differences are less signiﬁcant. 👍

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#seocamp SEO CAMP Day Strasbourg 2023 Alt tag generation for images 38

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#seocamp SEO CAMP Day Strasbourg 2023 GPT-3 ALT Tag Generator by Danny Richman 39 OpenAI + EveryPixel + RapidAPI / RegimAI Source : https://www.seotraininglondon.org/gpt3-alt-tag-generator/

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#seocamp SEO CAMP Day Strasbourg 2023 40 Under the hood

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#seocamp SEO CAMP Day Strasbourg 2023 Create your own tools according to your own needs 42

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#seocamp SEO CAMP Day Strasbourg 2023 URL extraction 43 Based on the URLs of the website (ScreamingFrog extract)

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#seocamp SEO CAMP Day Strasbourg 2023 Script Apps to automate report sending 44 Time saving: 5 minutes per month ... and above all, one less item on my to-do list!

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#seocamp SEO CAMP Day Strasbourg 2023 Generation of meta tags 45 Not perfect, but saves A LOT of time!

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#seocamp SEO CAMP Day Strasbourg 2023 IN CONCLUSION 46

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#seocamp SEO CAMP Day Strasbourg 2023 Slides + resources 47 https://alizeebaudez.com/blog/ ai-international-seo-strategy

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#seocamp SEO CAMP Day Strasbourg 2023 QUESTIONS 48 merci dall·e 2 : cute robot on a road trip, vaporwave

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MERCI AUX SPONSORS #seocamp SEO CAMP Day Strasbourg 2023 49