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Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023

Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023

Alizée Baudez

February 10, 2023
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  1. Understanding and using AI for an effective
    international SEO strategy
    Alizée Baudez - alizeebaudez.com

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  2. #seocamp
    SEO CAMP Day Strasbourg 2023
    Hi, I’m Alizée 👋
    2
    SEO Consultant
    Independent
    International
    Based in Strasbourg
    I love specialty coffee, I hate artichokes
    Today I'm going to talk about artificial
    intelligence, hedgehogs, automation,
    porcelain, chewing gums and python.
    alizeebaudez.com - @AlizeeBaudez

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  3. #seocamp
    SEO CAMP Day Strasbourg 2023
    LET'S TALK ABOUT CHATGPT...
    BUT NOT EXCLUSIVELY!
    3

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  4. #seocamp
    SEO CAMP Day Strasbourg 2023
    What is AI?
    4
    A set of theories and techniques used to create machines capable of
    simulating human intelligence.
    Source : Larousse

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  5. #seocamp
    SEO CAMP Day Strasbourg 2023
    L’IA c’est quoi?
    5
    Des solutions de résolution de problèmes qui utilisent des algorithmes,
    de la logique mathématique.
    J’englobe volontairement dans ce terme tout ce qui est machine
    learning, deep learning etc.

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  6. #seocamp
    SEO CAMP Day Strasbourg 2023
    Generative AI
    6
    “L'intelligence artificielle (IA) générative décrit des
    algorithmes (tels que ChatGPT) qui peuvent être
    utilisés pour créer du nouveau contenu,
    notamment de l'audio, du code, des images, du
    texte, des simulations et des vidéos. Les récentes
    percées dans ce domaine ont le potentiel de
    changer radicalement la façon dont nous
    abordons la création de contenu.”
    Source : https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai

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  7. #seocamp
    SEO CAMP Day Strasbourg 2023
    ChatGPT-3
    7

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  8. #seocamp
    SEO CAMP Day Strasbourg 2023
    C’est pour ca que
    ChatGPT, entre
    autres, est tendance
    8
    Nouveau
    Facile d’accès
    Conversationnel -> moins de friction
    Effet wouaouh

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  9. #seocamp
    SEO CAMP Day Strasbourg 2023
    I told you we would
    talk about
    hedgehogs!
    9
    ChatGPT-3
    175 billion parametres
    Source : https://www.sciencefocus.com/future-technology/gpt-3/

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  10. #seocamp
    SEO CAMP Day Strasbourg 2023 10
    Source : https://twitter.com/hodlipson/status/1608887008436555777?lang=en

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  11. #seocamp
    SEO CAMP Day Strasbourg 2023
    Limits
    11
    Only text for now
    No recent data
    Potential bias

    Source : https://www.sciencefocus.com/future-technology/gpt-3/

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  12. #seocamp
    SEO CAMP Day Strasbourg 2023
    One more tool in our
    toolbox
    12
    Able to rough out the work,
    not do it for us (well, not
    completely)
    Source : The Recipe for SEO Success podcast by Kate Toon
    https://therecipeforseosuccess.com/chatgpt-friend-or-foe-learn/

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  13. #seocamp
    SEO CAMP Day Strasbourg 2023
    ChatGPT is not alone!
    13
    LaMDA
    Jasper.ai
    Copy.ai
    Frase
    DALL•E
    etc.

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  14. #seocamp
    SEO CAMP Day Strasbourg 2023
    Chinese room
    14

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  15. #seocamp
    SEO CAMP Day Strasbourg 2023 15
    Source : https://medium.com/@transphilosophr/searles-chinese-room-thought-experiment-a-twist-c7eb28f65e6c

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  16. #seocamp
    SEO CAMP Day Strasbourg 2023
    WHERE AI IS USEFUL IN
    INTERNATIONAL SEO
    16

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  17. #seocamp
    SEO CAMP Day Strasbourg 2023
    hreflang
    17

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  18. #seocamp
    SEO CAMP Day Strasbourg 2023
    hreflang
    18
    Generates hreflang tags to be included in
    pages targeted at the in
    , in and
    in ...
    Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
    👍

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  19. #seocamp
    SEO CAMP Day Strasbourg 2023
    Schema
    19

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  20. #seocamp
    SEO CAMP Day Strasbourg 2023
    Schema
    20
    Generates the Schema markup of the FAQ page for the
    following questions and answers:


    ...
    Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  21. #seocamp
    SEO CAMP Day Strasbourg 2023
    Schema
    21
    Generates the Schema markup of the FAQ page for the
    following questions and answers:


    ...
    Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
    👍

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  22. #seocamp
    SEO CAMP Day Strasbourg 2023
    Translations
    22

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  23. #seocamp
    SEO CAMP Day Strasbourg 2023
    Translations
    23
    Maybe…
    But not necessarily the most
    suitable option.

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  24. #seocamp
    SEO CAMP Day Strasbourg 2023
    Translations
    24
    Example :
    “The Astonishing Transformation of Austin
    My town, once celebrated for its laid-back
    weirdness, is now a turbocharged tech
    megalopolis being shaped by exiles from
    places like Silicon Valley”
    Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin
    Deepl

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  25. #seocamp
    SEO CAMP Day Strasbourg 2023
    Traductions
    25
    Exemple :
    “The Astonishing Transformation of Austin
    My town, once celebrated for its laid-back
    weirdness, is now a turbocharged tech
    megalopolis being shaped by exiles from
    places like Silicon Valley”
    Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin
    Google Translate

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  26. #seocamp
    SEO CAMP Day Strasbourg 2023
    Traductions
    26
    Exemple :
    “The Astonishing Transformation of Austin
    My town, once celebrated for its laid-back
    weirdness, is now a turbocharged tech
    megalopolis being shaped by exiles from
    places like Silicon Valley”
    Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin
    ChatGPT

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  27. #seocamp
    SEO CAMP Day Strasbourg 2023
    Result
    27
    A bit wonky, and sometimes loses a lot of the meaning, especially for
    texts with figurative speech.
    👎

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  28. #seocamp
    SEO CAMP Day Strasbourg 2023
    Cultural adaptations
    28

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  29. #seocamp
    SEO CAMP Day Strasbourg 2023 29

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  30. #seocamp
    SEO CAMP Day Strasbourg 2023 30

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  31. #seocamp
    SEO CAMP Day Strasbourg 2023 31
    “Alors que Sarah venait à peine de fermer à clé la porte de sa maison, et alors qu’elle se dirigeait vers sa
    voiture, un moustique l'interrompit en se posant sur son bras. Agacée, elle s’agita tellement qu’elle faillit
    en avaler son chewing-gum.”
    En québécois :
    Fermer à clé 👉 Barrer la porte
    Chewing-gum 👉 Gomme
    Moustique 👉 Maringouin
    Chanson 👉 Toune
    Voiture 👉 Char

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  32. #seocamp
    SEO CAMP Day Strasbourg 2023 32

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  33. #seocamp
    SEO CAMP Day Strasbourg 2023
    Result
    33
    Not very relevant, especially when cultural differences are smaller.
    👎

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  34. #seocamp
    SEO CAMP Day Strasbourg 2023
    Topics adapted by country
    34

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  35. #seocamp
    SEO CAMP Day Strasbourg 2023 35

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  36. #seocamp
    SEO CAMP Day Strasbourg 2023 36

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  37. #seocamp
    SEO CAMP Day Strasbourg 2023
    Result
    37
    Prefer these tools for research, especially when there are major cultural
    differences between the two countries.
    Avoid for anything involving translation or adaptation of keywords, or
    when cultural differences are less significant.
    👍

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  38. #seocamp
    SEO CAMP Day Strasbourg 2023
    Alt tag generation for images
    38

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  39. #seocamp
    SEO CAMP Day Strasbourg 2023
    GPT-3 ALT Tag
    Generator
    by Danny Richman
    39
    OpenAI
    +
    EveryPixel
    +
    RapidAPI / RegimAI
    Source : https://www.seotraininglondon.org/gpt3-alt-tag-generator/

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  40. #seocamp
    SEO CAMP Day Strasbourg 2023 40
    Under the hood

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  41. #seocamp
    SEO CAMP Day Strasbourg 2023 41

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  42. #seocamp
    SEO CAMP Day Strasbourg 2023
    Create your own tools according to
    your own needs
    42

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  43. #seocamp
    SEO CAMP Day Strasbourg 2023
    URL extraction
    43
    Based on the URLs of the
    website (ScreamingFrog
    extract)

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  44. #seocamp
    SEO CAMP Day Strasbourg 2023
    Script Apps to
    automate report
    sending
    44
    Time saving: 5 minutes per
    month
    ... and above all, one less
    item on my to-do list!

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  45. #seocamp
    SEO CAMP Day Strasbourg 2023
    Generation of meta tags
    45
    Not perfect, but saves
    A LOT of time!

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  46. #seocamp
    SEO CAMP Day Strasbourg 2023
    IN CONCLUSION
    46

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  47. #seocamp
    SEO CAMP Day Strasbourg 2023
    Slides + resources
    47
    https://alizeebaudez.com/blog/
    ai-international-seo-strategy

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  48. #seocamp
    SEO CAMP Day Strasbourg 2023
    QUESTIONS
    48
    merci dall·e 2 : cute robot on a road trip, vaporwave

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  49. MERCI AUX SPONSORS
    #seocamp
    SEO CAMP Day Strasbourg 2023 49

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