Understanding and using AI for an effective international SEO strategy - SEO CAMP Day Strasbourg 2023

For the complete blog post: https://alizeebaudez.com/blog/ai-international-seo-strategy

Transcript

1. Understanding and using AI for an effective international SEO strategy Alizée Baudez - alizeebaudez.com
2. #seocamp SEO CAMP Day Strasbourg 2023 Hi, I’m Alizée 👋 2 SEO Consultant Independent International Based in Strasbourg I love specialty coffee, I hate artichokes Today I'm going to talk about artificial intelligence, hedgehogs, automation, porcelain, chewing gums and python. alizeebaudez.com - @AlizeeBaudez
3. #seocamp SEO CAMP Day Strasbourg 2023 LET'S TALK ABOUT CHATGPT... BUT NOT EXCLUSIVELY! 3
4. #seocamp SEO CAMP Day Strasbourg 2023 What is AI? 4 A set of theories and techniques used to create machines capable of simulating human intelligence. Source : Larousse
5. #seocamp SEO CAMP Day Strasbourg 2023 L’IA c’est quoi? 5 Des solutions de résolution de problèmes qui utilisent des algorithmes, de la logique mathématique. J’englobe volontairement dans ce terme tout ce qui est machine learning, deep learning etc.
6. #seocamp SEO CAMP Day Strasbourg 2023 Generative AI 6 “L'intelligence artificielle (IA) générative décrit des algorithmes (tels que ChatGPT) qui peuvent être utilisés pour créer du nouveau contenu, notamment de l'audio, du code, des images, du texte, des simulations et des vidéos. Les récentes percées dans ce domaine ont le potentiel de changer radicalement la façon dont nous abordons la création de contenu.” Source : https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai
7. #seocamp SEO CAMP Day Strasbourg 2023 ChatGPT-3 7
8. #seocamp SEO CAMP Day Strasbourg 2023 C’est pour ca que ChatGPT, entre autres, est tendance 8 Nouveau Facile d’accès Conversationnel -> moins de friction Effet wouaouh
9. #seocamp SEO CAMP Day Strasbourg 2023 I told you we would talk about hedgehogs! 9 ChatGPT-3 175 billion parametres Source : https://www.sciencefocus.com/future-technology/gpt-3/
10. #seocamp SEO CAMP Day Strasbourg 2023 10 Source : https://twitter.com/hodlipson/status/1608887008436555777?lang=en
11. #seocamp SEO CAMP Day Strasbourg 2023 Limits 11 Only text for now No recent data Potential bias … Source : https://www.sciencefocus.com/future-technology/gpt-3/
12. #seocamp SEO CAMP Day Strasbourg 2023 One more tool in our toolbox 12 Able to rough out the work, not do it for us (well, not completely) Source : The Recipe for SEO Success podcast by Kate Toon https://therecipeforseosuccess.com/chatgpt-friend-or-foe-learn/
13. #seocamp SEO CAMP Day Strasbourg 2023 ChatGPT is not alone! 13 LaMDA Jasper.ai Copy.ai Frase DALL•E etc.
14. #seocamp SEO CAMP Day Strasbourg 2023 Chinese room 14
15. #seocamp SEO CAMP Day Strasbourg 2023 15 Source : https://medium.com/@transphilosophr/searles-chinese-room-thought-experiment-a-twist-c7eb28f65e6c
16. #seocamp SEO CAMP Day Strasbourg 2023 WHERE AI IS USEFUL IN INTERNATIONAL SEO 16
17. #seocamp SEO CAMP Day Strasbourg 2023 hreflang 17
18. #seocamp SEO CAMP Day Strasbourg 2023 hreflang 18 Generates hreflang tags to be included in pages targeted at the <country> in <language>, <country> in <language> and <country> in <language>... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/ 👍
19. #seocamp SEO CAMP Day Strasbourg 2023 Schema 19
20. #seocamp SEO CAMP Day Strasbourg 2023 Schema 20 Generates the Schema markup of the FAQ page for the following questions and answers: <question> <answer> ... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
21. #seocamp SEO CAMP Day Strasbourg 2023 Schema 21 Generates the Schema markup of the FAQ page for the following questions and answers: <question> <answer> ... Source : https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/ 👍
22. #seocamp SEO CAMP Day Strasbourg 2023 Translations 22
23. #seocamp SEO CAMP Day Strasbourg 2023 Translations 23 Maybe… But not necessarily the most suitable option.
24. #seocamp SEO CAMP Day Strasbourg 2023 Translations 24 Example : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin Deepl
25. #seocamp SEO CAMP Day Strasbourg 2023 Traductions 25 Exemple : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin Google Translate
26. #seocamp SEO CAMP Day Strasbourg 2023 Traductions 26 Exemple : “The Astonishing Transformation of Austin My town, once celebrated for its laid-back weirdness, is now a turbocharged tech megalopolis being shaped by exiles from places like Silicon Valley” Source : https://www.newyorker.com/magazine/2023/02/13/the-astonishing-transformation-of-austin ChatGPT
27. #seocamp SEO CAMP Day Strasbourg 2023 Result 27 A bit wonky, and sometimes loses a lot of the meaning, especially for texts with figurative speech. 👎
28. #seocamp SEO CAMP Day Strasbourg 2023 Cultural adaptations 28
29. #seocamp SEO CAMP Day Strasbourg 2023 29
30. #seocamp SEO CAMP Day Strasbourg 2023 30
31. #seocamp SEO CAMP Day Strasbourg 2023 31 “Alors que Sarah venait à peine de fermer à clé la porte de sa maison, et alors qu’elle se dirigeait vers sa voiture, un moustique l'interrompit en se posant sur son bras. Agacée, elle s’agita tellement qu’elle faillit en avaler son chewing-gum.” En québécois : Fermer à clé 👉 Barrer la porte Chewing-gum 👉 Gomme Moustique 👉 Maringouin Chanson 👉 Toune Voiture 👉 Char
32. #seocamp SEO CAMP Day Strasbourg 2023 32
33. #seocamp SEO CAMP Day Strasbourg 2023 Result 33 Not very relevant, especially when cultural differences are smaller. 👎
34. #seocamp SEO CAMP Day Strasbourg 2023 Topics adapted by country 34
35. #seocamp SEO CAMP Day Strasbourg 2023 35
36. #seocamp SEO CAMP Day Strasbourg 2023 36
37. #seocamp SEO CAMP Day Strasbourg 2023 Result 37 Prefer these tools for research, especially when there are major cultural differences between the two countries. Avoid for anything involving translation or adaptation of keywords, or when cultural differences are less significant. 👍
38. #seocamp SEO CAMP Day Strasbourg 2023 Alt tag generation for images 38
39. #seocamp SEO CAMP Day Strasbourg 2023 GPT-3 ALT Tag Generator by Danny Richman 39 OpenAI + EveryPixel + RapidAPI / RegimAI Source : https://www.seotraininglondon.org/gpt3-alt-tag-generator/
40. #seocamp SEO CAMP Day Strasbourg 2023 40 Under the hood
41. #seocamp SEO CAMP Day Strasbourg 2023 41
42. #seocamp SEO CAMP Day Strasbourg 2023 Create your own tools according to your own needs 42
43. #seocamp SEO CAMP Day Strasbourg 2023 URL extraction 43 Based on the URLs of the website (ScreamingFrog extract)
44. #seocamp SEO CAMP Day Strasbourg 2023 Script Apps to automate report sending 44 Time saving: 5 minutes per month ... and above all, one less item on my to-do list!
45. #seocamp SEO CAMP Day Strasbourg 2023 Generation of meta tags 45 Not perfect, but saves A LOT of time!
46. #seocamp SEO CAMP Day Strasbourg 2023 IN CONCLUSION 46
47. #seocamp SEO CAMP Day Strasbourg 2023 Slides + resources 47 https://alizeebaudez.com/blog/ ai-international-seo-strategy
48. #seocamp SEO CAMP Day Strasbourg 2023 QUESTIONS 48 merci dall·e 2 : cute robot on a road trip, vaporwave
49. MERCI AUX SPONSORS #seocamp SEO CAMP Day Strasbourg 2023 49