Slide 1
Slide 1 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
●
●
Usability
Michael Jendryschik
Personas
Quelle: German UPA Usability-Quartett
Slide 2
Slide 2 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Michael Jendryschik
Leiter Usability Engineering
Seit 2008 bei der itemis AG
Diplom-Informatiker (FH),
zertifizierter Usability Engineering (Fraunhofer),
Mitglied der German UPA und der Webkrauts
Spezialist für die Konzeption und Entwicklung von
Webseiten und Benutzeroberflächen
Arbeitsschwerpunkte: Usability Engineering
und Webstandards
Slide 3
Slide 3 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas
Quelle: German UPA Usability-Quartett
Slide 4
Slide 4 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG Quelle: http://whatmyfriendsthinkido.net/engineer/what-my-friends-think-i-do-what-i-actually-do-engineer/
Slide 5
Slide 5 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG Quelle: http://www.geekfill.com/2011/10/19/how-users-see-the-programmers/
Slide 6
Slide 6 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Hypothetischer Nutzer mit konkret ausgeprägten Eigenschaften und Vorlieben
sowie einem konkreten Nutzungsverhalten.
Die ermittelten Personas begleiten das gesamte Projekt von der
Anforderungsermittlung bis hin zur Implementierung und Wartung.
Personas
Definition
Quelle: http://1tag1mensch.wordpress.com/
Slide 7
Slide 7 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Aufbau einer Persona
Der vollständige Name und weitere persönliche Angaben, u.a. das
Geschlecht und Alter.
Einstellung zum Produkt und Kenntnis vom Produkt.
Ein Foto der Persona.
Angaben zu Beruf, Funktion, Verantwortlichkeiten.
Angaben zu Aufgaben und Zielen.
Fachliche Ausbildung, Wissen und Fähigkeiten, sofern sie für das Produkt von
Interesse sind. (Computerkenntnisse, IT-Know-how, ...)
Typische Verhaltensmuster und Vorgehensweisen, die Rückschlüsse darüber
zulassen, wie die Persona in bestimmten Situationen reagiert.
Personas
Verfassen
Slide 8
Slide 8 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas: CURE Elderly-Personas
Archetypische Senioren, älter als 60 Jahre
Basieren realen Daten, die auf Studien
basieren, die in 8 europäischen Ländern
durchgeführt wurden (u.a. Deutschland)
Sollen Forscher und Unternehmen bei der
Gestaltung von Produkten und
Dienstleistungen für ältere Nutzer unterstützen
Quelle: http://elderlypersonas.cure.at/
Slide 9
Slide 9 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Alle Projektbeteiligte (Management, Designer, Entwickler, …)
können sich in Personas hineinversetzen und deren Erfordernisse verstehen.
können den gesamten Entwicklungsprozess auf die Erfordernisse ihrer Nutzer
ausrichten;
spielen Nutzungsszenarien aus Sicht der Personas durch: »Wie würde Helmuth
vorgehen, um den Bericht auszudrucken?«
haben konkrete Bezugspersonen, die ihrer Arbeit einen Sinn geben;
haben ein Werkzeug, um Anforderungen zu priorisieren.
Personas
Vorteile
Slide 10
Slide 10 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas geringer Qualität können so real anmuten, dass die Entwicklung die
tatsächlichen Nutzer aus den Augen verliert.
Personas
Nachteil
Slide 11
Slide 11 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas sind eine
Usability-Engineering-Methode
und basieren auf empirischen Daten!
Quelle: Fotolia
Slide 12
Slide 12 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas
Usability Engineering Vorgehensmodell
Slide 13
Slide 13 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas
Nutzungskontext
Slide 14
Slide 14 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
1. Ermittlung der relevanten Nutzergruppen
2. Analyse des Nutzungskontexts mittels Interviews
3. Verfassen und Validieren von Kontextszenarien
4. Erstellung von Aufgabenmodellen und Nutzungsszenarien
Personas
Methodische Grundlage zur
Bestimmung des Nutzungskontexts
Quelle: DAkkS Leitfaden Usability 1.3
Slide 15
Slide 15 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Software für »Jedermann«
Erfahrung mit der Aufgabe
Sensomotorische Fähigkeiten (vor allem relevant für Alter über 50)
Erfahrung mit IT
Einstellung/Zutrauen zu IT
Software für ein bestimmtes Klientel
Aufgaben, die am System ausgeführt werden
Vorbildung
Rollenbezeichnung im Unternehmen oder in der Organisation
Personas
Ermittlung der relevanten Nutzergruppen
Quelle: DAkkS Leitfaden Usability 1.3, Fraunhofer FIT
Slide 16
Slide 16 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Der Nutzer muss über das System E-Mails versenden
können, ggfs. mit Anhang.
Der Nutzer muss am System versendete E-Mail wiederfinden
und einsehen können.
Personas
Nutzungsanforderungen (Beispiele)
Quelle: DAkkS Leitfaden Usability 1.3
Slide 17
Slide 17 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Kernaufgabe: E-Mail verfassen
Teilaufgaben
1. Empfänger auswählen
2. Inhalt verfassen
3. Dokumente anhängen
4. E-Mail versenden
5. Kopie speichern
Personas
Aufgabenmodell (Beispiel)
Quelle: DAkkS Leitfaden Usability 1.3
Slide 18
Slide 18 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Aufgabenmodell Benutzeraktion Systemreaktion Nutzungsanforderung
Personas
Beispiel-Nutzungsszenario
Quelle: DAkkS Leitfaden Usability 1.3
Slide 19
Slide 19 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Aufgabenmodell Benutzeraktion Systemreaktion Nutzungsanforderung
KA: E-Mail verfassen
TA1: Empfänger
auswählen
TA2: Inhalt verfassen
TA3: Dokumente
anhängen
TA4: E-Mail versenden
TA5: Kopie speichern
Personas
Beispiel-Nutzungsszenario
Quelle: DAkkS Leitfaden Usability 1.3
Slide 20
Slide 20 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Aufgabenmodell Benutzeraktion Systemreaktion Nutzungsanforderung
KA: E-Mail verfassen Ausgangssituation:
Das System zur Eingabe
von E-Mails ist gestartet.
TA1: Empfänger
auswählen
Name oder E-Mail-
Adresse eingeben oder
auswählen
Zeigt ausgewählte
Empfänger
TA2: Inhalt verfassen Betreff und Inhalt
eingeben
Zeigt Betreff und Inhalt
TA3: Dokumente
anhängen
Aufruf der Funktion zum
Anhängen von
Dokumenten
Zeigt eine Liste
verfügbarer Dokumente
Gewünschte Dokumente
auswählen
Zeigt ausgewählte
Dokumente als Anhang
TA4: E-Mail versenden Wählt »Senden« Zeigt den Versandstatus
TA5: Kopie speichern Zeigt den Speicherort
der Kopie
Personas
Beispiel-Nutzungsszenario
Quelle: DAkkS Leitfaden Usability 1.3
Slide 21
Slide 21 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Aufgabenmodell Benutzeraktion Systemreaktion Nutzungsanforderung
KA: E-Mail verfassen Ausgangssituation:
Das System zur Eingabe
von E-Mails ist gestartet.
Der Nutzer muss über
das System E-Mails
versenden können,
ggfs. mit Anhang.
TA1: Empfänger
auswählen
Name oder E-Mail-
Adresse eingeben oder
auswählen
Zeigt ausgewählte
Empfänger
TA2: Inhalt verfassen Betreff und Inhalt
eingeben
Zeigt Betreff und Inhalt
TA3: Dokumente
anhängen
Aufruf der Funktion zum
Anhängen von
Dokumenten
Zeigt eine Liste
verfügbarer Dokumente
Gewünschte Dokumente
auswählen
Zeigt ausgewählte
Dokumente als Anhang
TA4: E-Mail versenden Wählt »Senden« Zeigt den Versandstatus
TA5: Kopie speichern Zeigt den Speicherort
der Kopie
Der Nutzer muss am
System versendete E-
Mail wiederfinden und
einsehen können.
Personas
Beispiel-Nutzungsszenario
Quelle: DAkkS Leitfaden Usability 1.3
Slide 22
Slide 22 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Erstellung mindestens einer Persona für jede Benutzergruppe
Berücksichtigung von Zielen, Aufgaben und Problemen, Erfordernissen und
Nutzungsanforderungen, Eigenschaften und Einstellungen
Validierung der Personas
Korrekt gezeichnet?
Für die Unternehmensziele relevant?
Sichtbar machen, z.B.
Poster, die bei den Projektbeteiligten in den Büros hängen
Dokumentation, Reports oder andere technische Dokumente
Personas
Ableitung der Personas
Slide 23
Slide 23 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Na komm, das ist schon ein
bisschen aufwändig, oder?
Quelle: freydenker.com
Was soll man das alles noch machen?
Wer soll das bezahlen?
Slide 24
Slide 24 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Erstellung von »Proto-Personas«
durch das Produkt/Projekt-Team
Kreativ-Workshops, Brainstorming
Fokus auf Bedürfnisse und Ziele
Personas
Lean UX Methode
Slide 25
Slide 25 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas
Lean UX Methode
Foto/Zeichnung
Name und Alter
Rolle
Familienverhältnisse
Persönliche Situation
Generelle Einstellungen
(zum Produkt)
Bedürfnisse und Probleme Mögliche Lösungsansätze
1 2
3 4
Slide 26
Slide 26 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Personas
Lean UX Methode
Quelle: coschedule.com
Slide 27
Slide 27 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Wichtig: Annahmen im weiteren
Projektverlauf permanent validieren
und Personas ggfs. anpassen.
Das gilt auch für auf empirischem
Weg ermittelte Personas.
Personas
Lean UX Methode
Slide 28
Slide 28 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
Viel Spaß bei der Entwicklung
eigener Personas!
Quelle: http://1tag1mensch.wordpress.com/
Slide 29
Slide 29 text
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
© itemis AG
itemis AG | Am Brambusch 15-24 | D-44536 Lünen | www.itemis.de
Kontakt:
Michael Jendryschik
[email protected]
https://twitter.com/jendryschik
https://www.xing.com/profiles/Michael_Jendryschik